Alfie created a magazine poster experiment. The first step was finding an image of an old man holding a large fish to use comically. Next, Alfie chose a font for the text that was not too extreme or smart for a magazine. He then created the background by merging an image of a sinking boat into a photo of a lake. Finally, Alfie added various text boxes and effects like lens flares and barcodes. For his final product, Alfie plans to keep the neat layout but without jokes, and use similar fonts, photos, and effects to advertise a chosen brand.