Freddie analyzed a fashion film by Philippa Wilson to inform their own fashion film project. They looked at location and shots, pre/post-production effects, and mise-en-scene. Freddie also conducted market research through a survey and interviews. The survey showed that location, music, and streetwear are important to the target audience. Interviews with Philippa and designer Rachel provided advice on staying inspired and the creative process. Freddie plans to incorporate key elements like relevant location, music, and streetwear style based on the research.