Stefan Hughes plans to create a clothing brand targeted towards the street wear community. He will design a logo and two clothing products, shoot a promotional video, and create social media designs. The video will be shot in Leeds, UK, featuring the clothing designs worn by three models in an urban setting like abandoned areas, train tracks, and back streets. Stefan will use Photoshop and Premiere to design the clothing, edit photos and film, showing his design and video editing skills. Researching techniques used by major street wear brands will help him incorporate professional techniques into his own work.

1. Initial Plans
Stefan Hughes

2. Initial Reaction
• My Idea is a clothing company that I will shoot an advert and photo-shoot
for, design a product and logo and possibly create some social media
designs. I will design a logo and two products make them and feature
them in an advert, the advert will be fully aimed at a specific target
audience the street wear community. Having a knowledge of this target
audience already It will be easier for me to research and design an
appealing brand. By creating designs and filming I will be showing a range
of skills over Photoshop and premiere. My initial idea for filming is to
shoot in an urban location this sort of edgy vibe appeals to the
community, there is already a large group of social influencers that take
photos in locations like this and have massive followings. My first choice
location would be Leeds to shoot as there is a lot of different settings and
locations to play with in the city, I will bring three models each in a
product I have designed and create the video and photo-shoot there. This
idea is easy to set out and keep track of what I need to do throughout the
final project, it will be easy to research and could be made to look very
professional without a lot of tricky editing and additions in to the video.

4. Mind Map
IDEA
brand location
Eye catching
Easy to
manipulate
play with
Different
Subtle
bold
Leeds
york
Urban settings
abandoned
Train tracks
stations
street shots
back streets
shopping areas
techniques
Slow mo
Time lapse
Pans
Depth
Close ups
Product has
to remain
focus of
shots
product
T shirts
or
hoodies
2 t shirt
designs
1 hoodie
Back print
and small
logo on
front
Minimalistic or bold
designs
fashion
To appeal to my target
audience the product will
be partnered with
existing clothes from the
scene however the focus
will be my product by
doing this it will appeal as
something cool and worn
by people who clearly
know what they're doing.
Image is everything in the
target market
making
Photoshop premier
Design
Image editing
Film editing
Audio effects

5. techniques
• In my research I will look at what sort of techniques are
commonly used in current top level marketing campaigns for
the bigger street wear company’s. I will look at the video and
photo techniques used and incorporate these in to my own
work.
• I will use different techniques for each section of the work I’m
presenting. For example during camera use I will be using
pans close ups long shots tracking shots etc.

6. product
• For my products I will be designing two t shirts
and a hoodie I will use one subtle and two
bold designs I will make these using
Photoshop. Ideas for these will be largely
based off of the brand design I come up with.
This will let me showcase my ability to use
Photoshop to create and design.

8. location
• The location I've picked gives a wide range of
opportunities for both images and video.
Leeds is a versatile city it has the central, the
canals, train tracks and stations, the docks and
many more. This would allow for a wide range
of techniques to be used like long shots, close
ups, depth shots and so on. There is a lot I will
be able to do and no limits during the filming
days.

10. clothing
• I have included a lot of images of both
minimal and bold styles of clothing and what
type of shots are used to promote them to the
community. The photos I have chosen show
examples of how to stage images and give
inspiration for the video.

11. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
• There is different aspects repeated in my images, I have used
both bold and subtle styles that are both repeated. There is
an urban theme of edgy city shots and different clothing
styles.
How will your mood board influence your final product?
It will influence my product as there is a lot of good inspiration
that gives a similar look to the one I'm aiming to achieve. It
shows two sides to a style and a similar setting to the one I will
be using.