3. Research:
We worked in groups to do all 6 sections of our
research. I did research on the venues and events around
Sunderland and found possible events we could include
in our videos to hit our target audience. Other students
like Archie researched success stories for people around
or would cause interest with our target audience and
Mack found out about media studios in Sunderland.
This was alongside research on quotes we could include,
research on google maps on locations we could go and
colleges and universities in and around Sunderland.
4. Analysis of Google form results:
From my google form, I took a lot of my answers and incorporated them into my ideas for
my video.
When I asked what people would do on their day out in Sunderland, what events interest
them and what they would like to know more about. Most people said go to a pub or
restaurant then watch the football and go bowling while also liking film and music events.
They also wanted to know more about 1719 and the winter gardens. Therefore, this made me
decide what I wanted to incorporate the most in my video and the least and in what order
too.
I also plan to incorporate how to find and book events as I am going through the video to
make it accessible for everyone watching as some did not know or were unsure on how to
find out about stuff going on.
However, I decided against the majority saying they would take information in more by
images and text and have chosen to do a voiceover as I specialise in audio therefore it would
fit my portfolio. I also think this would set a challenge for myself by trying different ways to
do the voiceover by recording on my phone then using special audio equipment and see
which one works better.
5. What types of events interest you?
• Film event
• Theatre shows
• Music events
• Football
• Comedy gig
• Concerts
• Food markets
If so what event and how was it?
• The match
• Fire Station Gig
Where would you like to know more
about in Sunderland?
• Sunderland Museum/Winter
gardens
• 17 19
• City centre
• History
• The Ship building
In a promotional video,
what music styles would
keep you engaged and
keep you watching?
• Upbeat
• Rock
• Indie
• Pop
6. To cover health and safety, our teacher created risk
assessments with the college and the venues we’d would
be visiting to make sure we were as safe as possible.
Once they were made and confirmed she brought us
through them and showing us the different aspects of
what needs to be covered in a risk assessment. For
example, the equation in the college risk assessment to
judge the scale of this was ‘Risk= Likelihood X
Consequence’
Risk assessment:
7. Permissions:
Sally also brought us through the permissions she had to
get to shoot at the Winter Gardens, 1719 and Sunderland in
general. She had to contact them all, including Sunderland
council, to make sure that we were allowed to film in them
locations especially on private property like the museum
and church.
This has taught me that whenever I go out on a shoot in
the future that I need to get permission from the correct
people. However, I also learnt that even with permission
certain members of the public do not want to be filmed
regardless and will either dodge out the way or confront
you and bout you filming them to which you deal with
them in a calm, professional manner.
9. Camera glossary:
Before going out to film I created a camera
glossary for all the different shots and
angles, so I had examples of what each shot
looks like, and I could review them to see
which shots and angles would suit my
promotional video best. I had this accessible
throughout the shoot to refer on so I could
take the best shots and use the best possible
angled available. Also, I included editing
techniques to use in post-production so I
could make the edit as engaging as possible.
10. Schedule (route, bus
timetable):
Before we went, the class planned a
route to go on for the day of filming
so we all knew where we would be
(which contributes to health and
safety) and had a plan for shots and
what we would like to shoot on the
journey. Having a plan also made sure
we fit filming all into one day and got
all our shooting done without needing
to go back and plan again.
11. Planning:
When planning we got into groups and started to decide which shots we
wanted to capture. In the notes in my phone, I wrote which shots I wanted to
take and where I wanted to take them. For example, I knew I wanted a tilt shot
in the Winter Gardens as I knew how tall the roof was and how well it would
capture all the plants. I also knew I wanted to capture different tilts and pans of
the Fire Station and other pubs and restaurants so I could include about
Sunderland's nightlife. While in groups we also collaborated ideas, checked
everything was suitable such as checking the cameras were available if we
wanted to use them and produced a meeting place (in Park Lane) to ensure
nobody was left behind and everyone knew where we were going.
12. Filming
When out filming, we got all our own shots while at
venues like the Winter Gardens and 1719 we worked in
groups as we went around filming and getting all the
shots that we wanted while helping everyone else to get
theirs by suggesting ideas of angles or different camera
settings. I made sure that my shots were clear and the
way I wanted by taking multiple, so I had a choice to
choose the best one and I was also using the correct
frame rate and camera settings to get the best resolution
and final product. As soon as I got home too, I made
sure my footage was backed up on my phone and onto
my one drive, so I had the footage secure for when I was
ready to edit.
Winter Gardens
1719
13. Camera shots, angle and
focus:
When filming I made sure to get as many camera
shots and angles as possible in all the location and
venues we went too. In the top shot, I used a pan
movement to get a shot all around the Pues in the
church. In the second, I got a Wes Anderson style
shot using symmetry down a street in Sunderland
with the bus being in the centre of the shot. In the
third, I used a cantered angle to really capture the
clock and in the last image I got a ___ to get a shot
of the dome celling in the humid gardens while also
highlighting the height of the trees around.
15. Stitching all my clips
together:
Once I had gathered up all the footage I wanted to
use and added it to Premiere I needed to start
stitching my clips together to make the 90 second
video in the order I wanted and what fit best. I
planned in my notes what order I wanted them to
be in and what I wanted to include in my script.
However, when I finished the nightlife chunk, I
realised I didn’t have enough time left so I had to
choose to include the Stadium of Light or 1719 and
the Winter Gardens. I chose football because I felt
it appealed more to my target audience, but I
included my 1719 and Winter Gardens footage into
my extended version so it wasn’t wasted.
16. Script:
I made my script as I stitched all my clips together so
when I imported my voice overs the clips matched
what I was saying. I added the timings throughout the
script for multiple reasons. First, to make sure the clips
and how long the voiceovers matched so they didn’t
overrun or were too long or short. Second to make
sure when I recorded the voiceovers, I did not record
myself for too long or make too big of a script for
myself that it would not fit the 90 seconds or the
clips.
17. Transitions:
Once I had all my video put together, I started to add transitions. In
the segment about the bridges, I added the default effect between the
different shops. I then learnt I could change the transition from the
default using the effects control so when I moved onto a new segment,
I added a cube swipe as I felt it highlighted me moving on, visually. At
the start and the end, I used effects to make it fade in and out, so it was
the clips didn’t look so abrupt. When I added all my text, I added
transitions to them too. I tried to personalise the transition to the
segment. For example, for the football segment I used a push
transition to make the text ‘bam’ onto the screen like a ball in the back
of the net and for the nightlife segment I used the whip transition as a
night out is typically fast paced and quick
18. Text:
Even though I did a voiceover, I still wanted to include
text as my research around my target audience said they
liked text and images. Keeping my target audience in
mind, I had a look at the different fonts that I would like
to include and chose a more relaxed one instead of a
formal one because with the target audience being 16-21
a more formal font would not have appealed as much. I
chose the colours red and white for my text as a big part
of the City of Sunderland's identity is Sunderland AFC
which makes people automatically associated the colours
of red and white from the football club to the city too.
19. Voiceovers:
I decided to do voiceovers against my target audience research
because I would like to improve on my audio skills with it being a
prospect for a future career, so I wanted to include this video in my
portfolio to show where I started. Whilst I was recording, I made
sure to have my clips playing, alongside the timings in my script, to
show whether I ran short or over the segment I was recording. It
took me a few attempts as shown in the screenshot highlighting my
recently deleted being 24 and the 9 recordings I kept, I only used 5 in
my actual video. At first, I was unsure about doing a voiceover and
not very confident however I am happy with the way they turned out
especially alongside the background music
20. Colour correction:
Once I finished adding the effects that I knew I
wanted to include, I tried to add some colour
correction especially to my football clips as I felt
they were a bit lower quality to the rest of my
video. I added all the colour correctors that
Premiere had to offer but only one seemed to
make any difference at all and it was not the
look I was going for, so I decided not to include
it in my final piece. I may not have been using
them right so it is something I can explore in
future projects.
21. Rough cuts- capcut intro:
When I first started the post-production process, I had a look
at capcut for possible intro ideas as I got the idea from a
friend who did the same. I then proceeded to find one I liked
and added my own footage and text into it. However, when I
added it into premiere, I realised it did not fit the theme that I
wanted to make for the entirety of the video as it was too
quick and would not fit my voiceover, so I decided to cut it
and create my own intro with my own footage and chosen
transitions.
