Investigation

1. Film the city
1. PBL Outlining and
investigating the brief
By Ellie Brown

2. Introducing the brief:
The brief was to create a 90 second video showing and promoting Sunderland’s
cultural events, venues and events. We were asked to create this 90 second
video by going through all the production phases (pre-production, production
and post-production). We had to take into consideration where we wanted to
shoot, what we wanted to shoot and what would fit the aim and age range of
the video. The purpose of the video to show how important creative industries
are to the younger generations especially in the Northeast and to highlight what
you can do in the industries and what you can be introduced too. The audience
is for young people aged between 16-21. This means we must make our video
around their interests and what appeals to them.

3. Audience research:
I made a Google Form survey to find out more about my target audience and what would appeal more to them and
make them interested in watching it.
When I asked what people would do on their day out in Sunderland, what events interest them and what they would
like to know more about. Most people said go to a pub or restaurant then watch the football and go bowling while
also liking film and music events. They also wanted to know more about 1719 and the winter gardens. Therefore, this
made me decide what I wanted to incorporate the most in my video and the least and in what order too.
I also plan to incorporate how to find and book events as I am going through the video to make it accessible for
everyone watching as some did not know or were unsure on how to find out about stuff going on.
However, I decided against the majority saying they would take information in more by images and text and have
chosen to do a voiceover as I specialise in audio therefore it would fit my portfolio. I also think this would set a
challenge for myself by trying different ways to do the voiceover by recording on my phone then using special audio
equipment and see which one works better.

4. What types of events interest you?
• Film event
• Theatre shows
• Music events
• Football
• Comedy gig
• Concerts
• Food markets
If so what event and how was it?
• The match
• Fire Station Gig
Where would you like to know more
about in Sunderland?
• Sunderland Museum/Winter
gardens
• 17 19
• City centre
• History
• The Ship building
In a promotional video,
what music styles would
keep you engaged and
keep you watching?
• Upbeat
• Rock
• Indie
• Pop

5. Market research and
analysis:
I have analysed some other promotional videos about
Sunderland made by other people to gather ideas of what I
can incorporate into my own. It also helped me to
understand different techniques such as camera shots and
angles and different codes and conventions they used to
engage their audiences.
They made their promotional video effective by keeping it
very fast paced and jumpy between the clips in the
background to keep the audience engaged. They used short
slips which used the tilt and pan movement to follow the
players in what they were doing while also editing slow
mo’s in to focus on the more important clips and used
flashing transitions to keep the audience watching.