1. Film the city
4. PBL Final products and
evaluation
By Ellie Brown
2. Audience research:
To gain feedback for my final product from my audience, I showed my friends and family my
video and asked what they thought my strengths and weaknesses were. I showed my video to a
wide age range however the majority of my feedback came from my friends whose ages fall into
my target audience of 16-21. For my strengths, a lot mentioned how informative my voiceover
was and how they could easily research the places I mentioned further with the information I
gave. However, for my weaknesses, a few said how the transitions when I talk about the bridges
being quite frequent between each shop distracted them a bit from the voiceover, but they said
the transitions between each topic were perfect to show the change. This feedback helps me
evaluate my production and helps me for similar projects in the future by making me think what
I will do the same and diffrently. I have definitely learnt that sometimes effects are too much,
and a project can be better with less then more.
3. Final product evaluation:
Deconstructing and analysing:
Through the project I have kept the media codes and conventions in mind. When out
filming I was thinking about different shots and angles I could use to enhance the shot
and make it more interesting. I used a lot of tilting and panning movements to capture
angles. Once or twice, I used the tilt angle, and I used a lot of high and low angles on
different heights. In the Winter Gardens I also did a tracking shot around the garden
path to show the height of the trees and how they fully surrounded the walkway.
During this project, I kept in mind what I had learnt from previous projects like my
Wes Anderson film and the Western shootout. During the Western Shootout, I learnt
from experimenting how to add overlay and filters onto the videos. I tried different
overlays to add to promotional video, but I did not like the way any looked. From my
Wes Anderson video I used the same idea for the transitions of the text and adding
text into my video alongside my voiceover.
4. To meet the brief, I had to make certain choices, such as I had to choose
between using my football footage or using my footage from Winter Gardens
to make my video fit the 90 seconds requirement because if I chose to then it
would have majorly overrun therefore not abiding to the brief. Eventually, I
chose to include my football footage while keeping the brief in mind as I knew
it would appeal and interest my target audience more than my Winter
Gardens/1719 footage.
5. Reflecting on the process:
While creating this promotional video, I think doing pervious smaller tasks has helped
me in all stages of production. For example, learning about different camera angles in
the camera glossary for my production and for post production, getting used to the
software and trying all the things premiere has to offer like my overlay and filter in my
Western Shootout edit has helped me in editing this project and the things I can do to
make it better. Also, it was very useful to preplan the shoot in pre-production and
thinking about what I wanted to shoot and how I wanted to shoot before the day
instead of thinking of clip ideas on the spot while also receiving feedback in post
production on what went well and what I could change if I do this project again. In
production, it was also useful to make a script as I went along instead of when I
stitched all my clips together or when I was recording and freestyling it as it made the
final product sound a lot more professional.
6. Evaluating my performance:
Throughout this project I have developed my skills in all production phases as I have
learnt more about them and why they are important. In pre-production, I have learnt
how vital it is to plan my shots, places and things I want to shoot beforehand to make
sure all shots are covered, and I have everything I need when I edit the clips together
and I’m not missing anything that I wanted that I would no longer be able to shoot in
the post production phase. Also, how important it is to have a risk assessment in place
to cover the possibility of something going wrong. When I production, I have
improved my thought process of thinking about camera angles, shots and focus when
filming. I found myself particularly considering them when shooting in Winter
Gardens a lot more then I was when we were filming the Western shootout or the Wes
Anderson video. I got some good shots in Winter Gardens such as a tracking shot that
unfortunately I did not use for timing reasons and lots of tilt and pan movements
throughout the museum.
7. Throughout the whole production, I feel I developed my skills the most in post
production. In this project, I got to try a lot of effects out such as transitions and text and
see what looked best, which was a learning process, that required some feedback. I took
all of it on board along the way, as what I thought looked best was not always what was
best, and I got suggestions that made my video fit the vision I had in my head a lot better
than what I originally did.
For the most part everything went alright during this project. The majority of the
setbacks I encountered was during my editing as I was still getting used to the software
and how to work it. I adjusted to these by asking for help accordingly. For example, I
could not figure out how to upload the effects control panel, so I asked for help alongside
using a YouTube video that made me able to find it and fix the issue. The only setback I
was not able to fix was I had glitches in some of my clips from filming my clips on my
phone which I did not manage to decode myself, so I left them as they were
8. Comparing my video to the original brief, I think I followed a lot of the important
factors from it such as making sure it was 90 seconds. If I didn’t take this into
consideration, I would’ve further added my Winter Gardens and 1719 footage too.
From start to end I also had my target audience in mind which further corresponds to
me not using my Winter Gardens/1719 footage as I chose to include my football
footage instead as I felt like it appealed more to 16–21-year-olds. However, I do think I
could’ve included more about the creative industry and why it is so important to the
North East. I followed my initial ideas of doing a voiceover and the venues I wanted to
include.
From this project I have learnt how to improve my skills throughout the production
and different things I can do in premiere. However, I would change how much editing I
did and cut down effects such as transitions.
