Storytelling has become an important part to showcase impact for social organizations. Here we talk about 3 innovative tools to use to communicate your message and impact.

1. www.the4thwheel.com
3 INNOVATIVE COMMUNICATION
TOOLS FOR NGOS

2. 82%
2018
Global NGO
Technology Report
82%of the respondents for the
2018 Global NGO Technology Report
believed that email updates were the
most effective communication &
fundraising tool employed by NPOs,
NGOs and charities.
www.the4thwheel.com

3. Technology
Technology has become an
integral part of our personal as
well as professional lives. With
companies like Zomato, Flipkart
and Paytm reaching out to
consumers in unique ways, it’s
time for the development
sector to buck up.
www.the4thwheel.com

4. Communication
tools that not only
help in awareness
but also in
fundraising.

5. Here are the 3 innovative communication
tools for NGOs

6. Personalised digital
content, yes please!
01
81% of the respondents in the survey stated
earlier believed that websites were effective as a
communication strategy. Though an excellent tool,
everyone today has a website. Even dogs.
(DougThePug).
To be unique, create personalised digital content.
www.the4thwheel.com

7. Virtual reality, a
reality indeed
With Virtual Reality being used to
experiences liking trying out a car,
furniture or kitchen utensil, it’s time for
the non-profit sector to also lead the
way. By using VR, one is able to link the
emotional with the cold facts and
actually encourage fundraising by
connecting to the masses.
02
www.the4thwheel.com

8. Gaming? Maybe?
• Though an intriguing idea, gaming as of yet has only
been primarily explored by the development sector.
• “Debola, a prisoners dilemma game for NGOs
simulation”.
• It is a teaching-tool for the topics of conflict analysis
and resolution, collaborative problem solving,
negotiation and decision-making in the context of
NGOs and mission-driven organizations.
• Another such initiative is World Rescue, a narrative
based video game inspired by the Sustainable
Development Goals of the United Nations.
03
www.the4thwheel.com

9. Solve global problems such as
displacement disease
deforestation, drought and
pollution at a community level.
Take a step towards imbibing
innovative tools into their
communication strategy. This will not
only contribute towards creating
awareness at a larger scale but also
increase volunteership, partnerships
and donations.
DEVELOPMENT
SECTOR

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TOUCH
with US
Looking to the future, we aim to establish
ourselves as ‘thought leaders’ in the social
impact space, with a focus on technology and
multi-stakeholder partnerships.
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