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Trending topics: social media and fundraising

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What are the current trends around social media and fundraising? How might supporter habits, social media and other technologies affect the future of fundraising within charities?

Put together by Caz Yetman, Beth Granter and Max St John.

Published in: Technology, Business
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Trending topics: social media and fundraising

  1. 1. Trending topics: social media and fundraising
  2. 2. We’re talking about… <ul><li>Future principles and direction </li></ul><ul><ul><li>Seamless integration </li></ul></ul><ul><ul><li>Agility and real-time </li></ul></ul><ul><ul><li>Connected TV </li></ul></ul><ul><ul><li>Mobile and payment </li></ul></ul><ul><li>Current and emerging trends </li></ul><ul><ul><li>Social proof </li></ul></ul><ul><ul><li>Gaming (and micropayments) </li></ul></ul><ul><ul><li>Geo-social (check-ins) </li></ul></ul><ul><ul><li>Fundraising campaign comms </li></ul></ul><ul><ul><li>Corporate social sponsorship </li></ul></ul><ul><ul><li>Crowd-sourced produces </li></ul></ul>
  3. 3. Future principles and directions
  4. 4. Seamless integration <ul><li>Social media as an integral part of your organisation. </li></ul><ul><li>Brands that work across thousands of platforms. </li></ul><ul><li>Social communications built in to everything. </li></ul><ul><li>Campaigns + fundraising + digital + brand + … </li></ul><ul><li>Everyone in your organisation is a spokesperson. </li></ul><ul><li>‘ Social media’ is no longer a thing – you’re social. </li></ul>
  5. 5. Agility and real-time <ul><li>Ability to react fast, capitalise on breaking news. </li></ul><ul><li>Reducing the distance between you and supporters. </li></ul><ul><li>Fundamental change in attitudes to risk. </li></ul><ul><li>Knowing what’s being said, all the time. </li></ul><ul><li>Real-time connection across every part of the organisation. </li></ul>
  6. 6. Connected TV <ul><li>TV and social media already go hand-in-hand. </li></ul><ul><li>Conversations, check-ins, ‘Shazam now’. </li></ul><ul><li>By 2014 90% of TVs sold will be web-enabled. </li></ul><ul><li>TV as a fully social, community experience. </li></ul><ul><li>Advanced targeting, cross-platform, interactive. </li></ul>
  7. 7. Mobile and payment <ul><li>Goodbye big merchants and gateways. </li></ul><ul><li>New technologies, models and currencies. </li></ul><ul><li>Square, Stripe, NFC, Facebook Credits, BitCoin. </li></ul><ul><li>Mobile and tablets default for shopping, gaming etc </li></ul><ul><li>Games developers, retailers shifting platforms. </li></ul>
  8. 8. Current and emerging trends
  9. 9. Social proof <ul><li>Unicef refreshes the 1 million pixel idea </li></ul><ul><li>Potential donors can see who has already donated </li></ul><ul><li>Donors can brag about their donation through a sharable public asset </li></ul>Transactional donation Corporate partnership Microdonations Social proof
  10. 10. Gaming (and micropayments) <ul><li>Gamers contribute by buying designated virtual goods like a sweet potato crop in CityVille, — or can donate by using a direct link. </li></ul><ul><li>Zynga gamers donated more than $1 million to tsunami relief efforts. </li></ul><ul><li>Zynga partnered with the Save the Children to raise money for its Japan Earthquake Tsunami Children Emergency Fund. </li></ul>Urgency Game app partnership Campaign integration Transactional
  11. 11. Geo-social <ul><li>Check-ins in retail locations by customers earn ‘karma points’, redeemed for charity donation by retailer and badge for customer </li></ul><ul><li>e.g. CauseWorld, Foursquare charity check-ins, Gowalla (could be custom) </li></ul>Corporate partnerships Check-in applications
  12. 12. Fundraising for campaign comms <ul><li>Fundraising for advertising to support an advocacy campaign. </li></ul><ul><li>Could have a later fundraising ask built into the campaign journey. </li></ul><ul><li>Successful examples include 38 Degrees and the British Humanist Association (Atheist Bus Campaign). </li></ul>Campaign integration Crowd-funding
  13. 13. Corporate social sponsorship <ul><li>Corporate sponsorship in return for PR via social media, e.g. check-ins, blog posts, Facebook ‘likes’, hashtag use. </li></ul><ul><li>Potentially risky if brand perceived as exploiting the opportunity. </li></ul>Corporate sponsorship
  14. 14. Crowd-sourced products <ul><li>Getting your audience to design products that are sold to support a cause. </li></ul><ul><li>Using designers’ networks to raise awareness. </li></ul><ul><li>Helping people use their creativity to raise money. </li></ul><ul><li>Plays on desire to showcase talent and competitive behaviour. </li></ul>Retailer partnership Transactional giving Crowd-sourced design
  15. 15. Thanks for listening :)

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