Business development and marketing expert Larry Bodine of Tucson, AZ, offers practical advice on: 1. Targeting the 75 million people in the Millennial generation. 2. Effective social media marketing - and which single medium is the most effective. 3. Save money by focusing on thought leadership vs. SEO and PPC. 4. Adapt your marketing to Google's use of artificial intelligence. 5. Reach potential clients by getting website visitors to share your content. 6. Generate new business by using eye candy to overcome short attention spans. 7. Open new files by making the most of online reviews. 8. Use the business development magic of giving things away for free.

1. LarryBodineandJohnFisher
AttorneysandMarketers

2. April 2016: the Millennial
generation overtook the Baby
Boomers as the largest
generation in history.

3. Boomers
Print
Radio
TV
Popup Ads
Direct Mail
Newspaper
Yellow Pages
Millennials
Online
Podcasts
Netflix
Shareable content
Content marketing
Facebook
Google reviews
See “How Law Firms Can Successfully Market To The
Millennials” at https://goo.gl/Uc8zDA

4. Work and play on cell phones.
All over Facebook, Instagram,
Twitter, Snapchat.
Expect businesses to give back, not
just make a profit.
Tell stories with pictures.
Digital Natives
Social Media
Socially
Conscious
Visually
oriented

5. 68% of digital media time now spent on mobile
devices
Mobile
57%
Desktop
32%
Tablet
11%
Share of digital time spent
Comscore Global Media Report, July 2016

8. 54% of consumers said they’d be likely to hire
a lawyer with an active social media presence
Among Millennials only, 72% would
Thomson Reuters, “From Novelty to
Necessity”

10. Google
“Pinterest Personal Injury”

11. https://youtu.be/2LKSFBlfOKA

12. Brand ambassadors
Sharing
Liking
Pinning
Tweeting
Snapping,
Forwarding
Commenting
MastermindExperience.com

13. Sinas Dramis
personal injury
law firm, Grand
Rapids, Michigan
http://lidsforkidsmi.org
MastermindExperience.com

14. Link building and other link
schemes.
Keyword stuffing.
URL scamming.
Thin content.
MastermindExperience.com

15. What works now
Mobile friendly.
Timely material.
Localized information.
In-depth articles.
“When Law Firm Marketing Confronts Artificial Intelligence”
https://goo.gl/etC0Ws

16. MastermindExperience.com

18. “Why Law Firm SEO & Content Marketing Aren’t That Different”
https://goo.gl/WF0PFz
MastermindExperience.com

20. Cincinnati personal injury
attorney Anthony Castelli

21. Bellevue, WA, personal
injury attorney Dax Jones
MastermindExperience.com

22. Thursday, October 6, 2016 at the Hotel Sofitel
on the Magnificent Mile in Chicago
18 Lawyers
Your biggest marketing or management obstacle
Constructive advice from participants
Personal attention from John Fisher & me
MastermindExperience.com

23. MastermindExperience.com

24. MastermindExperience.com