This document summarizes 7 key learnings from Social Media Day 2016. The learnings include: focusing on interactivity over video on Facebook; combining demographic and behavioral data for targeting; moving past calculating Facebook's value; expecting trends to change rapidly; large tech companies building virtual countries through devices and services; older generations having more buying power for connected devices; and the importance of content, context, connection, and conversion on social media.

1. 7 learnings to remember from
Social Media Day 2016
#smdayBE

2. 2
#1
Forget about video, interactivity is the way to go on Facebook.
Lieselotte Van Huffelen (Barnyard)
Source: Barnyard

3. #2
Demographic data say nothing without behavioral data. You could be
targeting George Bush as well as Ozzy Osbourne.
Danny Devriendt (Mediabrands Publishing)

4. #3
We are still trying to calculate the value of Facebook.
People have moved on from that.
Danny Devriendt (Mediabrands Publishing)

5. #4
What happens today will change tomorrow.
Nico Tempelaere (JUST.Agency)

6. #5
GAFAM are building countries where they want consumers to live through
devices, stores, the cloud, operating systems, money and maps.
Danny Devriendt (Mediabrands Publishing)
GAFAM = Google, Apple, Facebook, Amazon and Microsoft

7. #6
It's not the youngsters, but the older generation who will have the buying power
for connectable devices
Danny Devriendt (Mediabrands Publishing)

8. #7
Content is king. Context is queen.
Connection is jack. Conversion is ace.
Danny Devriendt (Mediabrands Publishing)

9. Inge Van Israël
Consultant
The House of Marketing
+32 (0)2 704 91 61
www.thehouseofmarketing.be