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WSI
4th Wheel
Social Impact
Co-creating
water positive
communities
A participatory dialogue on
Exploring synergies,
sharing solutions
22nd March 2017
Ahmedabad
Event Snapshots
For over 24 years, Ambuja Cement Foundation (ACF) has been working to build
prosperous communities by co-creating sustainable solutions for rural India. With the
mission to energise, involve and enable communities to realize their potential, ACF
has achieved a pan India presence built on long-term, robust partnerships. Water
Resource Management – ACF’s agship program, aims to ensure all-year round
water for its communities and entails activities around water harvesting, provision of
drinking water and water-use efciency.
ACF began its water program in Kodinar (Gujarat) way back in 1999. After years of
closely working with the community and amalgamating traditional knowledge with
modern technology, ACF has successfully implemented the program across varied
geographies.
Owing to several years of engagement in the water sector, ACF took the initiative to
commemorate World Water Day 2017 by hosting ‘A participatory dialogue on co-
creating water positive communities - Exploring Synergies, Sharing Solutions’.
The event was held on 22nd of March at the Ahmedabad Management Association in
collaboration with 4th Wheel Social Impact. 133 participants, including speakers and
contributors attended the event. 46% were from Corporates, 6% from the public
sector, 24% represented NGOs, 16% participants were from education institutes, 6%
were community members from villages across Gujarat and 2% were from the media.
OVERVIEW
Each year on 22nd of March, UN-Water — the entity that coordinates the UN’s
work on water and sanitation, organises events across the world to celebrate
World Water Day. The day is an international observance and an opportunity
to learn more about water related issues, be inspired to share stories and take
action to make a difference.
The Sustainable Development Goals (SDGs)
World Water Day
156 people across the country registered for the event out
of which 133 were present at the event day. This goes to
prove how relevant the topic is today. From the
registration, it was learned that participants had the
following expectations:
ACC Limited
Anaandi
Arvind Mill Limited
Bharat Rural Livelihoods Foundation
Bhumi Polymers Pvt. Ltd.
Center for Gender & Financial
Education
Centre for Environment Education
CGWB
CIIE - MOT
CSPC
Dhwani IRS
DSC
Entrepreneurship Development
Institute of India
General Energy Management
Systems Pvt Ltd
GHCL Foundation
GoG
Govardhan Eco village
Green Future Foundation
GSTV
Gujarat Chamber of Commerce &
Industry.
Het Foundation
Idobro
Jaihind Press
Jain Irrigation Systems Ltd
KPMG
Krishi vigyan Kendra
L&T Finance Services
Lokbharti Gramvidyapith
Manav Kalyan Pratisthan
National Institute of Design
Paragon Irrigation Ltd
People in Centre
Pidilite Industries Limited
RBI
Reliance Foundation
RSPL Ltd. (Ghari Detergent Group)
RuChiNi Environment sustainability
planners
Sadvichar Parivar
Sahjeevan
SATTVA
Shanti Life India Foundation
Smart Water Solutions
Swedish Consulate General in Mumbai
Tata Chemical Society for Rural
Development
Tata Institute of Social Sciences Mumbai
Tata Trust
Tech & Ground
Times Foundation
TRILEDGE Advisory & Coaching for
Transformation (TACT)
UPL Limited
Understand best practices to ensure
efciency and sustainability
Identify ways of maintaining a balance
between traditional and scientic
techniques
Learn about practical and feasible water
harvesting structures
Strengthen stakeholder involvement and
accountability
Explore ways of building the capacities of
stakeholders on monitoring and
evaluation tools and learn ways to
incorporate M&E tools into program
design
PARTICIPANTS
The following organisations participated in the event:
INAUGURAL SESSION
Ms. Sharon Weir
Co-Founder, 4th Wheel Social Impact (4WSI)
Ms. Weir, representing 4th Wheel Social Impact – the supporting organization of the event, welcomed the audience
and set the tone for the day. She briey gave a recap on the history of and the idea behind World Water Day and
mentioned interesting activities that are happening across the globe. Moreover, Ms. Weir referred to Sustainable
Development Goal 6 on Clean Water and Sanitation and emphasized the need for effective local implementation
of the Global Goals. In addition, Ms. Weir shared information gathered beforehand about participants’
backgrounds and expectations towards the conference to point out common interests. She concluded her speech by
thanking ACF on commemorating World Water Day along with 4WSI.
Ms. Pearl Tiwari
Director, ACF
Ms. Tiwari gave a warm welcome address on behalf of ACF. She emphasized the relevance of the topic by referring
to the facts outlined by the World Economic Forum, stating that the water crisis is the number one global risk based
on its impact to society. Ms. Tiwari invited the audience to join ACF’s journey of managing this very precious
resource in rural communities, starting on World Water Day 2017. She pointed out that in the last 25 years, ACF
could achieve very positive results in water harvesting and ground water recharge, drinking water, and water
management and agriculture. She elaborated on the extensive SROI impact study, which found evidence that for
every million invested, ACF’s water programs currently result in a positive impact worth 13 million. Ending her
speech, she called for deeper partnerships to scale up impacts and ensure access to this basic need for everyone.
Mr. PK Laheri
Director ACF, Rtd. IAS
Mr. Laheri shared the captivating historical development of ACF’s water programs with the audience, showcasing
that long-lasting and sustainable impact is possible, as demonstrated by ACF’s initiatives in Kodinar, Gujarat.
Outstanding initiatives, in close collaboration with the community and other stakeholders, have improved water
access and quality tremendously and triggered holistic change in Kodinar. Nevertheless, he lamented on
unacceptable poverty levels despite economic progress and new-age phenomena like farmer suicides across the
subcontinent. Mr. Laheri asked the audience to take action today to ll this gap and to constantly remind themselves
how precious our resources are, and the responsibilities they hold.
INAUGURAL SESSION
Mr. Bernard Mathieu
Head Sustainability, LafargeHolcim
Mr. Mathieu spoke on the issue of water and solutions available from a global perspective and presented the work
of LafargeHolcim. Ambuja Cements Limited (ACF's parent company) is the part of LafargeHolcim group. Working
in 90 countries worldwide, the group has considerable outreach and scope to impact communities and the
environment. He gave a great example of how partnerships, technology and data can leverage change and
showcased the company’s initiative to calculate a ‘Water Index’:
a standardized, data-focused approach which enables each of their project areas to quantify and report on water
data in a coherent manner – a prerequisite for tracking progress along with frameworks like the Global Goals.
Lastly, Mr Mathieu elaborated on LafargeHolcim’s pledge to have a positive impact on water-scare areas at all
operation sites and mentioned that best practices from India have been shared across the world.
Mr. Anoop Nagar
Regional Director, Central Ground Water Board
Mr. Nagar shared his thoughts on India's water scenario, with special focus on groundwater. India takes a special
position in the world, possessing only 4% of water resources, but 18% of the world’s population – a situation that
most likely will lead to persisting water stress. India ranks 130th out of all nations in terms of water quality and
120th when it comes to water access – positions that are unacceptable considering the economic growth and
potential the country has. Furthermore, improvements are uneven across states and the situation aggravates
existing inequalities, leaving the bottom of the pyramid even further behind. He elaborated on a possible way
forward to overcome existing challenges and emphasized his expectations towards the event to produce fresh and
innovative ideas.
Dr. Jay Narayan Vyas
Economist & Thinker
Dr. Vyas presented latest water statistics and explained why India faces a water stress situation. India’s progress
depends on the availability and security of water resources. Water Management plays a key role in ensuring food
rd
and energy security, as well as in the areas of employability and agriculture related activities. Considering that 1/3
rd
of India’s population possesses 2/3 of India’s water resources, reveals the serious need for strategic distribution of
water resources to mitigate the stress situation. Dr. Vyas concluded his speech by mentioning several remedies to the
rising water crisis, such as reducing wastage, water efcient equipment and processes (industry and household),
improved treatment and recirculation, harvesting using scientic techniques, water pricing, stakeholder involvement
and accountability.
PANEL DISCUSSIONS
Mr. Apoorva Oza - CEO, AKRSP(I)
Mr. RK Sama, IFS(Rtd), Trustee, SFT
Mr. Chandrakant Kumbhani, General Manager,
Community Development Program, ACF
Dr. Nidhi Pasi, Research Coordinator, WaterAid India
Panellists:
Moderator:
Tracing innovations in program design,
implementation and management of water
programs.
Panel 1
The panel discussion was centered around various innovations which exist in water
harvesting, conservation and recycling; in terms of strategies, implementation
mechanisms and technologies. Mr. Apoorva Oza initiated the conversation by stating
how the water sector has moved from a sole focus on supply of water to more
importance attached to demand management of water resources. He spoke of how
there has been a realisation in the sector to not only ensure water availability
(quantity) but also pay attention to the quality of available water. The recognition and
popularity of traditional technologies and decentralised management of projects was
also mentioned by him. Mr. Oza mentioned the ease of measuring water quality now
owing to low cost laboratories and technologies which are available.
Dr. Pasi from WaterAid India elaborated on the widespread use of Mobile Apps to test
water quality at the household level. She mentioned how there has been a
decentralisation of water projects, where household water security is a priority rather
than macro level interventions. She felt that the positive change over the years has
been community management of projects by building local level institutions along
with capacity building of people and institutions to manage water programs. For her,
there have been considerable innovations in terms of provision of drinking water with
new low cost RO plants available and solar powered equipment and new
technologies. However, she felt there are questions on scalability and application of
available technologies, since there is a lack of guidance to know about technologies
and implement them.
Mr. Kumbhani of ACF detailed out two key innovations, which included linking river
systems at the micro level in collaboration with the Government of Gujarat and the
conversion of old mining areas to water storage systems. He stressed on the
importance of community engagement and participation to enable appropriate
adoption of innovations. His view was also that water supply should be substantiated
with strong demand management efforts like farmer awareness and micro irrigation
investments. He also opined that traditional systems and local wisdom should be
promoted.
Dr. RK Sama outlined aspects of water
management in drought and desert situations,
which covers aspects of relief assistance, rural
development approaches, drinking water systems
and enhancement of animal husbandry. He shared
details on his recently published book on ‘Water
Footprints’. He felt that water conservation is
essential since scarcity can lead to conicts, and he
suggested importing water. He stated that
incentives (nancial and other) should be planned
for at micro community (village, housing societies
etc.) which will reward individuals/families who use
water efciently (efciency will be judged as per
certain per-decided benchmarks – eg: a family that
used to consume 200 litres water per day has
reduced consumption to 150 litres per day). This
will act as a motivation for behaviour change and
accountability in water management. For him,
people-centric, democratic platforms should be
established to build solutions, but government
support is needed to replicate and scale up
successful pilots.
Mr. Oza concluded the session by mentioning that
waste water treatment should be given impetus
(techniques like bio-lters should be introduced),
and that this is an innovative space for CSR
investments. His concluding remarks included that
‘People Matter’: Community and stakeholder
participation is essential for effective management
of water resources, ‘Quality Matters’: While
working to increase the quantity of water available
we also need to focus on enhancing the quality of
water and ‘Equality Matters’: Water should be
gender and community neutral.
Ms. Sharon Weir, Co-Founder,
4th Wheel Social Impact
Ms. Anagha Mahajani, General Manager-
Program Research & Monitoring, ACF
Mr. Vidhyut Joshi - Water Expert
Mr. Praveen Agarwal - Board Member, FORCE
Panellists
Moderator:
Measuring impact of water harvesting
and conservation projects.
Panel 2
This panel discussion focused on impact measurement of water projects. Sharon Weir
of 4th Wheel Social Impact introduced the session by stating that the Sustainable
Development Goals, with specic indicators for measuring impact, are a step ahead
from the MDGs in which an impact measurement matrix was missing. She mentioned
that lack of coherent and good quality data is a key impediment to measure impact of
water programs, and that standardization and coherence is required at all levels to
identify data, which is informative and comparable. Her opinion was that a
conceptual clarity on the difference between inputs, outputs and outcomes is needed.
Dr. Joshi highlighted the importance of participatory approaches and how
stakeholder involvement is required for effective impact measurement. He suggested
evidence-based practice as against only audits. Emphasis should also be laid on
measuring stakeholder participation and behavioral change according to him. He felt
that organizations can choose between participating in standardized impact
frameworks, such as the SROI, or conceptualize their own research design according
to their Theory of Change, to measure impact outcomes of their programs.
Optimizing resources by increasing community ability to use resources well was stated
as equally important.
Mr. Agarwal then spoke of how currently only output indicators of water availability
and water quality are measured in terms of available cubic metres of water, TDS
levels, etc. Even though output indicators are necessary since organisations need to
have specic targets and check lists to document impact, many calculations are based
on assumptions and estimates. He felt that stakeholders are more interested in output
indicators as against outcome indicators since not all organisations have long term
budgets or long term strategies. For him, organizations should not only adopt a
target-oriented approach, but also be accountable towards achievement of targets.
Additionally, impact takes longer to achieve than project durations, and hence project
funding should include a budget head for measuring long-term impact after the
completion of project. He pointed out that Government data, satellite imagery etc. is
available but scattered and not available in the public domain. Sharing between
different agencies and departments as well as organisations is not still very popular.
There should be multi-stakeholder collaborative platforms and multi-disciplinary
linkages in terms of collecting, analysing and tracking data. He added that there
should be holistic approach to measuring the impact of water programs, since it has
a nexus with several other development issues like health, education, livelihood, etc.
Ms. Mahajani spoke of her experiences at ACF and mentioned that ACF used to earlier measure impact only through the number of water structures
built, amount of water saved or re-circulated etc. but now emphasis is also given to measuring stakeholder participation and behavioural change.
Besides structures created, water saved, water used, number of awareness session held, output indicators focus on change in awareness, knowledge
and skills in WRM. KPIs around community participation & contribution highlight stakeholder engagement. She felt it was very important to be patient
to realize the real impact of water programs across different aspects of life; and there is a need to broaden the vision in conceiving projects which will
translate into appropriate indicators of measurement. She concluded the session by saying that the nexus between social indicators and programs
should be explored and collaborative platforms and discussions among multiple stakeholders should be operationalised.
INSIGHTS FROM THE FIELD
Ms. Jayaben Dahima
Mr. Vajubhai Chauhan
“
“
Devli, Kodinar
Chauhan ni Khan, Kodinar
Jayaben, a farmer in the village of Devli, Kodinar District, and Vice President of Sorath Women
Federation, shared how life had changed for the villagers close to the Shingoda river due to the
creation of check dams by ACF. The initiative had a positive impact across overall livelihoods of
commmunities, as higher water supply increased annual agricultural output by three times and
secured adequate fodder for livestock. The initiatives by ACF has transformed Jayaben’s life, as
they have brought about a stable income to her and her family and enabled her to send her
children to college and to build her own house. She also shared how she was awarded for best
practices in animal husbandry by current Prime Minister Mr. Modi in the year 2013 – 14, which is
till date the most memorable event of her life.
Vajubhai, farmer and agriculturist of Chauhan ni Khan village in Kodinar district, spoke of how he
played a crucial role in collaborating with ACF to implement the Mul Dwarka Tidal Regulatory
project in 2009. The initiative focused on repairing and improving the broken and malfunctioning
dam, which was essential to ensure sufcient water supply and quality. Through ACF’s efforts the
dam rain water could now be harvested and saline water was stopped from entering the river bed
area and villages. This resulted in increased agricultural activities, better livelihood and health,
and advanced cropping pattern in the area. Under Vajubhai’s leadership, villagers engaged in
supervising quality work and supported ongoing construction. He facilitated communication
between the community and the implementers and fostered participation and ownership of fellow
villagers.
Break Out 3
Break Out 2
Break Out 1
The organizers set up three break-out sessions, which
followed ACF’s guiding mission to involve, engage and
enable communities. Each session was based on a
theoretical model from the development literature. The
rst part of the session focused on identifying pressing
challenges. In a second step, participants were asked to
build innovative solutions. In each session, after jointly
identifying challenges, participants were split into smaller
groups, maximizing the numbers of solutions found.
Results of all three break-out sessions were then
presented to the larger audience. The outcomes of the
three break-out sessions, are shown in the following
section.
ACF’s MISSION
ENERGISE INVOLVE ENABLE
We energize, involve and enable communities
to realise their potentials.
We motivate and
mobilise people to
work together and
amplify impact.
We build
partnerships and
co-create
solutions.
We build
capacity and
instil
ownership.
BREAK-OUT SESSIONS
1.
The rst break-out session, called ‘Energise’ was led by
Mr. Divyang Waghela, representing Tata Trust. Aim of the
session was to explore participatory program design for
water initiatives across the programming and planning
framework of a project. The underlying theoretical
framework is shown below:
Firstly, main challenges were identied along the steps of
the framework. Secondly, participants then brainstormed
on potential solutions to overcome the challenges in
ensuring participatory program design and
implementation.
Source: Sustainable Sanitation and Water Management (SSWM) toolbox
Exploring and demand creation
The identied challenge focused on inefcient data collection by different
organizations at multiple times. Solutions were found on both the micro and meso
level. Some solutions included adding more date points during census preparation,
which would be available to a broad audience. Moreover, regional online platforms
for data sharing could be created to share location-specic ndings with other actors
in the eld. Visualization of this ‘shared data’ could also be improved to make it more
engaging and easily understandable for all types of stakeholders, including the
community.
Decision making and partnerships
The under-representation of stakeholders in baseline studies was identied as a key
issue, leading to missing out on underlying issues and dynamics, and a bias in
research ndings. One important factor when doing research is to consider people’s
backgrounds, time availability and daily commitments, which can impede
stakeholders to take part in the survey. To overcome this challenge, Gram Sabhas can
facilitate including voices from all community members. Furthermore, exercises like
wealth-ranking help to detect income and gender inequalities. According to the
ndings of the exercise, a clustered sampling framework, according to key criteria
could be developed.
Implementation & Sustainability
The group found weak institutions to be mainly responsible for inefcient
implementation and lack of sustainability in both ‘water for life’ (drinking water) and
‘water for livelihood’(irrigation) programs. The group suggested to develop tier-two
institutions at the community level: Women Self-Help groups are an appropriate
institution to manage drinking water programs and farmer institutions can be
powerful to manage agriculture water management. A conclusion drawn was that
institutions should be formed at the start of the project and be offered handholding
support and capacity building, throughout the project duration to ensure
sustainability.
The second break-out session – called ‘Involve’ and
hosted by Ms. Shrestha Chowdhury, Safe Water Network,
explored the potential of partnerships to achieve
impactful and sustainable drinking water programs. The
chosen methodology was a stakeholder mapping
framework to identify key actors and their relations
(strong, weak, broken relationships). Eventually,
participants built solutions to improve weak or broken
relationships between key actors. The break-out sessions
was based on the following framework:
In a rst step, the group engaged in a joint brainstorming
activity to identify primary and secondary stakeholders in
drinking water programs. Identied actors included:
Primary: Community, Panchayati Raj institutions, State
Governments
Secondary: GoI, Technology Providers, Schools and
Institutions, Multilateral Organisations, NGOs, CBOs,
Media, Activists, Water Boards, Universities, CSR Funders,
Industries, Water Quality Testing Labs
Participants were then broken into two groups. One group focused on the relationship
between multilateral organisations, NGOs and the community. They had in-depth
discussions regarding the type of relationships and shared experiences and examples
to support their opinion. While relations between NGOs and the community were
considered as strong, multilateral organizations show weak connections to the other
two due to stark differences in mindsets, processes and skills.
The second group examined the relationship between the community, PRIs and
external stakeholders, such as the state government and industries and found them to
be majorly weak. They identied barriers to setting up successful partnerships, such as
lack of transparency, accountability and one-way communication.
Solutions for improving relationships included incorporating Monitoring and
Evaluation built into program design to report back on progress to donors, such as
multilateral or governmental organizations. A two-way communication should be
ensured to achieve an eye to eye partnership, and information exchange. Capacity
development of implementing agencies (NGOs) or the community can ensure that
missing skills, both of technical and soft dimensions, are acquired to facilitate
collaboration.
Eventually, both groups combined their ndings. Stakeholder relationships were
depicted with the respective symbols and input was given on post-its, leading to an
2.
Source: www.shiftandshare.com
The third break-out session, called ‘Enable’ and hosted
by Ms. Shriya Damani, Co-Founder and Director of
WaterQuest, put building capacities of stakeholders, for
water conservation at the center of discussion. The
discussion was centred around the questions of WHO do
we want to build capacities for and WHY?, WHEN and
WHERE do we want to build those capacities along the
project framework?, HOW are we currently building
capacities (existing initiatives)?, and WHAT MORE can we
think of outside the box?
The workshop was guided by the following theoretical
framework:
The other group created a hypothetical situation of building capacities of farmers
living close to a canal, since the water use and behaviour of farmers living close to
the canal inuences water availability of farmers who live far from the canal.
Group one felt that women capacities need to be built in terms of reducing household
water use while washing utensils, clothes, bathing, and other activities. The second
group identied that farmer capacities need to be built in terms of water recharge
techniques, new innovations and technologies to support conservation as well as
forming and running institutions (e.g. farmer associations).
Solutions of the rst group focused on technical innovations like the re-design of sink
drainages, and tting a small enhancement on taps to break heavy water ow and
thus use lesser amount of water. The behavioral aspect included advertisements,
creating awareness on the need and techniques for water conservation - with children
promoting the message. This was expected to have better impact on receivers of the
message. Community screenings of popular movies and inserting videos on the need
and techniques for water conservation in between the lm screening, during
festivals/community pujas etc. by decorating and designing pandals on the theme of
water conservation, were other solutions proposed. The second group suggested
recreational activities for farmers along with awareness campaigns through digital
mediums and conventional media forms like radio. Exposure visits to model
institutions, provision of nancial incentives, eld workshops, etc. were other
proposed solutions.
Group one suggested taking feedback from children to gauge the impact of the water
conservation message on women, and the extent to which they are practicing it in
their households. An innovative solution proposed was conducting social experiments.
For example, build a water kiosk with a camera installation at temples or other public
locations. At regular intervals, the tap will automatically turn on (this water will be
conserved). The camera will record the extent to which women, children or others
who pass by the kiosk will turn off the tap assessing the impact of programs
undertaken for water conservation.
The second group felt that M&E should be included as an integral part of the capacity
building activity to track progress on socio-economic indicators and water table
levels. Other solutions included making use of technological tools to trace and track
water conservation like Google Earth and Mobile Apps.
3.
Participants were broken into two groups. One group
worked on building capacities of women, to conserve
water in urban areas, since they have an inuence on
multiple stakeholders in households, especially on
children.
Source: GLA Capacity Building Toolkit,
The Center for Public Skills Training
INSPIRATIONAL TALK
Mr. Popatrao Pawar
“Sarpanch (Village Head), Hiware Bazar
After the break-out sessions, the idea was to share a renowned best
practice example of rural water management to inspire the audience to
take individual action themselves. Mr. Popatrao, Sarpanch of the
Maharashtrian village Hiware Bazar, shared the remarkable story on how
his village has come to be known as the ‘model village’ of Maharashtra.
In the 1980s the village suffered from droughts, agricultural failures and
resulting unrest between the communities. When Mr. Popatrao took
charge as the Sarpanch of the village, he led from the front and
engaged the village community to take up efforts for water management.
Focused initiatives over the years have led to positive change in the water
situation of the village and improved community relations and quality of
life. Visitors from all over the world are now travelling to this village. They
examine the success story, interact with the community and retrieve
lessons learned to apply them to their own projects. The audience was
fascinated by both Mr. Popatrao’s great storytelling skills and the impact
created in the village. Sarpanch Popatrao spoke of the importance of
leadership and empathy towards community needs and set an example
of changing a village to change the world.
Networks
Content & Structure
Good connections were formed with like-minded people in the water sector.
Government ofcials involved in agriculture should be invited, since 80% of
water usage occurs in agriculture.
Very informative and useful sessions which will guide in implementation of
land & water development projects.
Breakout sessions need more time to develop innovative ideas for project.
Excellent! Good interaction enabled understanding water conservation from
the farmers perspective.
When we talk about water it should not be limited just to the wastage and
planning but should also focus on the quantity of water which is polluted.
A list of research papers on water efciency could be prepared and shown
during the conference.
FEEDBACK
“
“
Feedback Score
86%
88%
82%
77%
81%83%
91%
Overall
event
Inaugural
session
Panel 1:
Innovations
Voices from
the eld
Break out
sessions
Panel 2:
Measuring impact
Inspirational
talk
ORGANIZERS
Ambuja Cement Foundation (ACF)
ACF is the Corporate Social Responsibility arm of Ambuja Cement. The Foundation is engaged in a variety of people-centric, integrated rural
development projects, surrounding Ambuja’s manufacturing sites. ACF has held its mission statement central to all its operations. The foundation is
present in twelve states across the country and is engaged in programmes like Natural Resource Management, agro-based and skill based livelihoods
and improvement of health status, educational support and economic enhancement.
4th Wheel Social Impact (4WSI)
The mission of 4th Wheel is to improve the way social programs are conceptualised, implemented, monitored and evaluated. Four areas of strategic
support include Baseline Research, Com4Dev, Capacity Development programs and Impact Evaluation studies.
Contact
Ambuja Cement Foundation: nidhi.pathak.ext@ambujacement.com
4th Wheel Social Impact: payal@the4thwheel.com

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Participatory Dialogue on Co-creating Water Positive Communities

  • 1. WSI 4th Wheel Social Impact Co-creating water positive communities A participatory dialogue on Exploring synergies, sharing solutions 22nd March 2017 Ahmedabad Event Snapshots
  • 2. For over 24 years, Ambuja Cement Foundation (ACF) has been working to build prosperous communities by co-creating sustainable solutions for rural India. With the mission to energise, involve and enable communities to realize their potential, ACF has achieved a pan India presence built on long-term, robust partnerships. Water Resource Management – ACF’s agship program, aims to ensure all-year round water for its communities and entails activities around water harvesting, provision of drinking water and water-use efciency. ACF began its water program in Kodinar (Gujarat) way back in 1999. After years of closely working with the community and amalgamating traditional knowledge with modern technology, ACF has successfully implemented the program across varied geographies. Owing to several years of engagement in the water sector, ACF took the initiative to commemorate World Water Day 2017 by hosting ‘A participatory dialogue on co- creating water positive communities - Exploring Synergies, Sharing Solutions’. The event was held on 22nd of March at the Ahmedabad Management Association in collaboration with 4th Wheel Social Impact. 133 participants, including speakers and contributors attended the event. 46% were from Corporates, 6% from the public sector, 24% represented NGOs, 16% participants were from education institutes, 6% were community members from villages across Gujarat and 2% were from the media. OVERVIEW Each year on 22nd of March, UN-Water — the entity that coordinates the UN’s work on water and sanitation, organises events across the world to celebrate World Water Day. The day is an international observance and an opportunity to learn more about water related issues, be inspired to share stories and take action to make a difference. The Sustainable Development Goals (SDGs) World Water Day
  • 3. 156 people across the country registered for the event out of which 133 were present at the event day. This goes to prove how relevant the topic is today. From the registration, it was learned that participants had the following expectations: ACC Limited Anaandi Arvind Mill Limited Bharat Rural Livelihoods Foundation Bhumi Polymers Pvt. Ltd. Center for Gender & Financial Education Centre for Environment Education CGWB CIIE - MOT CSPC Dhwani IRS DSC Entrepreneurship Development Institute of India General Energy Management Systems Pvt Ltd GHCL Foundation GoG Govardhan Eco village Green Future Foundation GSTV Gujarat Chamber of Commerce & Industry. Het Foundation Idobro Jaihind Press Jain Irrigation Systems Ltd KPMG Krishi vigyan Kendra L&T Finance Services Lokbharti Gramvidyapith Manav Kalyan Pratisthan National Institute of Design Paragon Irrigation Ltd People in Centre Pidilite Industries Limited RBI Reliance Foundation RSPL Ltd. (Ghari Detergent Group) RuChiNi Environment sustainability planners Sadvichar Parivar Sahjeevan SATTVA Shanti Life India Foundation Smart Water Solutions Swedish Consulate General in Mumbai Tata Chemical Society for Rural Development Tata Institute of Social Sciences Mumbai Tata Trust Tech & Ground Times Foundation TRILEDGE Advisory & Coaching for Transformation (TACT) UPL Limited Understand best practices to ensure efciency and sustainability Identify ways of maintaining a balance between traditional and scientic techniques Learn about practical and feasible water harvesting structures Strengthen stakeholder involvement and accountability Explore ways of building the capacities of stakeholders on monitoring and evaluation tools and learn ways to incorporate M&E tools into program design PARTICIPANTS The following organisations participated in the event:
  • 4. INAUGURAL SESSION Ms. Sharon Weir Co-Founder, 4th Wheel Social Impact (4WSI) Ms. Weir, representing 4th Wheel Social Impact – the supporting organization of the event, welcomed the audience and set the tone for the day. She briey gave a recap on the history of and the idea behind World Water Day and mentioned interesting activities that are happening across the globe. Moreover, Ms. Weir referred to Sustainable Development Goal 6 on Clean Water and Sanitation and emphasized the need for effective local implementation of the Global Goals. In addition, Ms. Weir shared information gathered beforehand about participants’ backgrounds and expectations towards the conference to point out common interests. She concluded her speech by thanking ACF on commemorating World Water Day along with 4WSI. Ms. Pearl Tiwari Director, ACF Ms. Tiwari gave a warm welcome address on behalf of ACF. She emphasized the relevance of the topic by referring to the facts outlined by the World Economic Forum, stating that the water crisis is the number one global risk based on its impact to society. Ms. Tiwari invited the audience to join ACF’s journey of managing this very precious resource in rural communities, starting on World Water Day 2017. She pointed out that in the last 25 years, ACF could achieve very positive results in water harvesting and ground water recharge, drinking water, and water management and agriculture. She elaborated on the extensive SROI impact study, which found evidence that for every million invested, ACF’s water programs currently result in a positive impact worth 13 million. Ending her speech, she called for deeper partnerships to scale up impacts and ensure access to this basic need for everyone. Mr. PK Laheri Director ACF, Rtd. IAS Mr. Laheri shared the captivating historical development of ACF’s water programs with the audience, showcasing that long-lasting and sustainable impact is possible, as demonstrated by ACF’s initiatives in Kodinar, Gujarat. Outstanding initiatives, in close collaboration with the community and other stakeholders, have improved water access and quality tremendously and triggered holistic change in Kodinar. Nevertheless, he lamented on unacceptable poverty levels despite economic progress and new-age phenomena like farmer suicides across the subcontinent. Mr. Laheri asked the audience to take action today to ll this gap and to constantly remind themselves how precious our resources are, and the responsibilities they hold.
  • 5. INAUGURAL SESSION Mr. Bernard Mathieu Head Sustainability, LafargeHolcim Mr. Mathieu spoke on the issue of water and solutions available from a global perspective and presented the work of LafargeHolcim. Ambuja Cements Limited (ACF's parent company) is the part of LafargeHolcim group. Working in 90 countries worldwide, the group has considerable outreach and scope to impact communities and the environment. He gave a great example of how partnerships, technology and data can leverage change and showcased the company’s initiative to calculate a ‘Water Index’: a standardized, data-focused approach which enables each of their project areas to quantify and report on water data in a coherent manner – a prerequisite for tracking progress along with frameworks like the Global Goals. Lastly, Mr Mathieu elaborated on LafargeHolcim’s pledge to have a positive impact on water-scare areas at all operation sites and mentioned that best practices from India have been shared across the world. Mr. Anoop Nagar Regional Director, Central Ground Water Board Mr. Nagar shared his thoughts on India's water scenario, with special focus on groundwater. India takes a special position in the world, possessing only 4% of water resources, but 18% of the world’s population – a situation that most likely will lead to persisting water stress. India ranks 130th out of all nations in terms of water quality and 120th when it comes to water access – positions that are unacceptable considering the economic growth and potential the country has. Furthermore, improvements are uneven across states and the situation aggravates existing inequalities, leaving the bottom of the pyramid even further behind. He elaborated on a possible way forward to overcome existing challenges and emphasized his expectations towards the event to produce fresh and innovative ideas. Dr. Jay Narayan Vyas Economist & Thinker Dr. Vyas presented latest water statistics and explained why India faces a water stress situation. India’s progress depends on the availability and security of water resources. Water Management plays a key role in ensuring food rd and energy security, as well as in the areas of employability and agriculture related activities. Considering that 1/3 rd of India’s population possesses 2/3 of India’s water resources, reveals the serious need for strategic distribution of water resources to mitigate the stress situation. Dr. Vyas concluded his speech by mentioning several remedies to the rising water crisis, such as reducing wastage, water efcient equipment and processes (industry and household), improved treatment and recirculation, harvesting using scientic techniques, water pricing, stakeholder involvement and accountability.
  • 6. PANEL DISCUSSIONS Mr. Apoorva Oza - CEO, AKRSP(I) Mr. RK Sama, IFS(Rtd), Trustee, SFT Mr. Chandrakant Kumbhani, General Manager, Community Development Program, ACF Dr. Nidhi Pasi, Research Coordinator, WaterAid India Panellists: Moderator: Tracing innovations in program design, implementation and management of water programs. Panel 1 The panel discussion was centered around various innovations which exist in water harvesting, conservation and recycling; in terms of strategies, implementation mechanisms and technologies. Mr. Apoorva Oza initiated the conversation by stating how the water sector has moved from a sole focus on supply of water to more importance attached to demand management of water resources. He spoke of how there has been a realisation in the sector to not only ensure water availability (quantity) but also pay attention to the quality of available water. The recognition and popularity of traditional technologies and decentralised management of projects was also mentioned by him. Mr. Oza mentioned the ease of measuring water quality now owing to low cost laboratories and technologies which are available. Dr. Pasi from WaterAid India elaborated on the widespread use of Mobile Apps to test water quality at the household level. She mentioned how there has been a decentralisation of water projects, where household water security is a priority rather than macro level interventions. She felt that the positive change over the years has been community management of projects by building local level institutions along with capacity building of people and institutions to manage water programs. For her, there have been considerable innovations in terms of provision of drinking water with new low cost RO plants available and solar powered equipment and new technologies. However, she felt there are questions on scalability and application of available technologies, since there is a lack of guidance to know about technologies and implement them. Mr. Kumbhani of ACF detailed out two key innovations, which included linking river systems at the micro level in collaboration with the Government of Gujarat and the conversion of old mining areas to water storage systems. He stressed on the importance of community engagement and participation to enable appropriate adoption of innovations. His view was also that water supply should be substantiated with strong demand management efforts like farmer awareness and micro irrigation investments. He also opined that traditional systems and local wisdom should be promoted.
  • 7. Dr. RK Sama outlined aspects of water management in drought and desert situations, which covers aspects of relief assistance, rural development approaches, drinking water systems and enhancement of animal husbandry. He shared details on his recently published book on ‘Water Footprints’. He felt that water conservation is essential since scarcity can lead to conicts, and he suggested importing water. He stated that incentives (nancial and other) should be planned for at micro community (village, housing societies etc.) which will reward individuals/families who use water efciently (efciency will be judged as per certain per-decided benchmarks – eg: a family that used to consume 200 litres water per day has reduced consumption to 150 litres per day). This will act as a motivation for behaviour change and accountability in water management. For him, people-centric, democratic platforms should be established to build solutions, but government support is needed to replicate and scale up successful pilots. Mr. Oza concluded the session by mentioning that waste water treatment should be given impetus (techniques like bio-lters should be introduced), and that this is an innovative space for CSR investments. His concluding remarks included that ‘People Matter’: Community and stakeholder participation is essential for effective management of water resources, ‘Quality Matters’: While working to increase the quantity of water available we also need to focus on enhancing the quality of water and ‘Equality Matters’: Water should be gender and community neutral.
  • 8. Ms. Sharon Weir, Co-Founder, 4th Wheel Social Impact Ms. Anagha Mahajani, General Manager- Program Research & Monitoring, ACF Mr. Vidhyut Joshi - Water Expert Mr. Praveen Agarwal - Board Member, FORCE Panellists Moderator: Measuring impact of water harvesting and conservation projects. Panel 2 This panel discussion focused on impact measurement of water projects. Sharon Weir of 4th Wheel Social Impact introduced the session by stating that the Sustainable Development Goals, with specic indicators for measuring impact, are a step ahead from the MDGs in which an impact measurement matrix was missing. She mentioned that lack of coherent and good quality data is a key impediment to measure impact of water programs, and that standardization and coherence is required at all levels to identify data, which is informative and comparable. Her opinion was that a conceptual clarity on the difference between inputs, outputs and outcomes is needed. Dr. Joshi highlighted the importance of participatory approaches and how stakeholder involvement is required for effective impact measurement. He suggested evidence-based practice as against only audits. Emphasis should also be laid on measuring stakeholder participation and behavioral change according to him. He felt that organizations can choose between participating in standardized impact frameworks, such as the SROI, or conceptualize their own research design according to their Theory of Change, to measure impact outcomes of their programs. Optimizing resources by increasing community ability to use resources well was stated as equally important. Mr. Agarwal then spoke of how currently only output indicators of water availability and water quality are measured in terms of available cubic metres of water, TDS levels, etc. Even though output indicators are necessary since organisations need to have specic targets and check lists to document impact, many calculations are based on assumptions and estimates. He felt that stakeholders are more interested in output indicators as against outcome indicators since not all organisations have long term budgets or long term strategies. For him, organizations should not only adopt a target-oriented approach, but also be accountable towards achievement of targets. Additionally, impact takes longer to achieve than project durations, and hence project funding should include a budget head for measuring long-term impact after the completion of project. He pointed out that Government data, satellite imagery etc. is available but scattered and not available in the public domain. Sharing between different agencies and departments as well as organisations is not still very popular. There should be multi-stakeholder collaborative platforms and multi-disciplinary linkages in terms of collecting, analysing and tracking data. He added that there should be holistic approach to measuring the impact of water programs, since it has a nexus with several other development issues like health, education, livelihood, etc.
  • 9. Ms. Mahajani spoke of her experiences at ACF and mentioned that ACF used to earlier measure impact only through the number of water structures built, amount of water saved or re-circulated etc. but now emphasis is also given to measuring stakeholder participation and behavioural change. Besides structures created, water saved, water used, number of awareness session held, output indicators focus on change in awareness, knowledge and skills in WRM. KPIs around community participation & contribution highlight stakeholder engagement. She felt it was very important to be patient to realize the real impact of water programs across different aspects of life; and there is a need to broaden the vision in conceiving projects which will translate into appropriate indicators of measurement. She concluded the session by saying that the nexus between social indicators and programs should be explored and collaborative platforms and discussions among multiple stakeholders should be operationalised.
  • 10. INSIGHTS FROM THE FIELD Ms. Jayaben Dahima Mr. Vajubhai Chauhan “ “ Devli, Kodinar Chauhan ni Khan, Kodinar Jayaben, a farmer in the village of Devli, Kodinar District, and Vice President of Sorath Women Federation, shared how life had changed for the villagers close to the Shingoda river due to the creation of check dams by ACF. The initiative had a positive impact across overall livelihoods of commmunities, as higher water supply increased annual agricultural output by three times and secured adequate fodder for livestock. The initiatives by ACF has transformed Jayaben’s life, as they have brought about a stable income to her and her family and enabled her to send her children to college and to build her own house. She also shared how she was awarded for best practices in animal husbandry by current Prime Minister Mr. Modi in the year 2013 – 14, which is till date the most memorable event of her life. Vajubhai, farmer and agriculturist of Chauhan ni Khan village in Kodinar district, spoke of how he played a crucial role in collaborating with ACF to implement the Mul Dwarka Tidal Regulatory project in 2009. The initiative focused on repairing and improving the broken and malfunctioning dam, which was essential to ensure sufcient water supply and quality. Through ACF’s efforts the dam rain water could now be harvested and saline water was stopped from entering the river bed area and villages. This resulted in increased agricultural activities, better livelihood and health, and advanced cropping pattern in the area. Under Vajubhai’s leadership, villagers engaged in supervising quality work and supported ongoing construction. He facilitated communication between the community and the implementers and fostered participation and ownership of fellow villagers.
  • 11. Break Out 3 Break Out 2 Break Out 1 The organizers set up three break-out sessions, which followed ACF’s guiding mission to involve, engage and enable communities. Each session was based on a theoretical model from the development literature. The rst part of the session focused on identifying pressing challenges. In a second step, participants were asked to build innovative solutions. In each session, after jointly identifying challenges, participants were split into smaller groups, maximizing the numbers of solutions found. Results of all three break-out sessions were then presented to the larger audience. The outcomes of the three break-out sessions, are shown in the following section. ACF’s MISSION ENERGISE INVOLVE ENABLE We energize, involve and enable communities to realise their potentials. We motivate and mobilise people to work together and amplify impact. We build partnerships and co-create solutions. We build capacity and instil ownership. BREAK-OUT SESSIONS
  • 12. 1. The rst break-out session, called ‘Energise’ was led by Mr. Divyang Waghela, representing Tata Trust. Aim of the session was to explore participatory program design for water initiatives across the programming and planning framework of a project. The underlying theoretical framework is shown below: Firstly, main challenges were identied along the steps of the framework. Secondly, participants then brainstormed on potential solutions to overcome the challenges in ensuring participatory program design and implementation. Source: Sustainable Sanitation and Water Management (SSWM) toolbox Exploring and demand creation The identied challenge focused on inefcient data collection by different organizations at multiple times. Solutions were found on both the micro and meso level. Some solutions included adding more date points during census preparation, which would be available to a broad audience. Moreover, regional online platforms for data sharing could be created to share location-specic ndings with other actors in the eld. Visualization of this ‘shared data’ could also be improved to make it more engaging and easily understandable for all types of stakeholders, including the community. Decision making and partnerships The under-representation of stakeholders in baseline studies was identied as a key issue, leading to missing out on underlying issues and dynamics, and a bias in research ndings. One important factor when doing research is to consider people’s backgrounds, time availability and daily commitments, which can impede stakeholders to take part in the survey. To overcome this challenge, Gram Sabhas can facilitate including voices from all community members. Furthermore, exercises like wealth-ranking help to detect income and gender inequalities. According to the ndings of the exercise, a clustered sampling framework, according to key criteria could be developed. Implementation & Sustainability The group found weak institutions to be mainly responsible for inefcient implementation and lack of sustainability in both ‘water for life’ (drinking water) and ‘water for livelihood’(irrigation) programs. The group suggested to develop tier-two institutions at the community level: Women Self-Help groups are an appropriate institution to manage drinking water programs and farmer institutions can be powerful to manage agriculture water management. A conclusion drawn was that institutions should be formed at the start of the project and be offered handholding support and capacity building, throughout the project duration to ensure sustainability.
  • 13. The second break-out session – called ‘Involve’ and hosted by Ms. Shrestha Chowdhury, Safe Water Network, explored the potential of partnerships to achieve impactful and sustainable drinking water programs. The chosen methodology was a stakeholder mapping framework to identify key actors and their relations (strong, weak, broken relationships). Eventually, participants built solutions to improve weak or broken relationships between key actors. The break-out sessions was based on the following framework: In a rst step, the group engaged in a joint brainstorming activity to identify primary and secondary stakeholders in drinking water programs. Identied actors included: Primary: Community, Panchayati Raj institutions, State Governments Secondary: GoI, Technology Providers, Schools and Institutions, Multilateral Organisations, NGOs, CBOs, Media, Activists, Water Boards, Universities, CSR Funders, Industries, Water Quality Testing Labs Participants were then broken into two groups. One group focused on the relationship between multilateral organisations, NGOs and the community. They had in-depth discussions regarding the type of relationships and shared experiences and examples to support their opinion. While relations between NGOs and the community were considered as strong, multilateral organizations show weak connections to the other two due to stark differences in mindsets, processes and skills. The second group examined the relationship between the community, PRIs and external stakeholders, such as the state government and industries and found them to be majorly weak. They identied barriers to setting up successful partnerships, such as lack of transparency, accountability and one-way communication. Solutions for improving relationships included incorporating Monitoring and Evaluation built into program design to report back on progress to donors, such as multilateral or governmental organizations. A two-way communication should be ensured to achieve an eye to eye partnership, and information exchange. Capacity development of implementing agencies (NGOs) or the community can ensure that missing skills, both of technical and soft dimensions, are acquired to facilitate collaboration. Eventually, both groups combined their ndings. Stakeholder relationships were depicted with the respective symbols and input was given on post-its, leading to an 2. Source: www.shiftandshare.com
  • 14. The third break-out session, called ‘Enable’ and hosted by Ms. Shriya Damani, Co-Founder and Director of WaterQuest, put building capacities of stakeholders, for water conservation at the center of discussion. The discussion was centred around the questions of WHO do we want to build capacities for and WHY?, WHEN and WHERE do we want to build those capacities along the project framework?, HOW are we currently building capacities (existing initiatives)?, and WHAT MORE can we think of outside the box? The workshop was guided by the following theoretical framework: The other group created a hypothetical situation of building capacities of farmers living close to a canal, since the water use and behaviour of farmers living close to the canal inuences water availability of farmers who live far from the canal. Group one felt that women capacities need to be built in terms of reducing household water use while washing utensils, clothes, bathing, and other activities. The second group identied that farmer capacities need to be built in terms of water recharge techniques, new innovations and technologies to support conservation as well as forming and running institutions (e.g. farmer associations). Solutions of the rst group focused on technical innovations like the re-design of sink drainages, and tting a small enhancement on taps to break heavy water ow and thus use lesser amount of water. The behavioral aspect included advertisements, creating awareness on the need and techniques for water conservation - with children promoting the message. This was expected to have better impact on receivers of the message. Community screenings of popular movies and inserting videos on the need and techniques for water conservation in between the lm screening, during festivals/community pujas etc. by decorating and designing pandals on the theme of water conservation, were other solutions proposed. The second group suggested recreational activities for farmers along with awareness campaigns through digital mediums and conventional media forms like radio. Exposure visits to model institutions, provision of nancial incentives, eld workshops, etc. were other proposed solutions. Group one suggested taking feedback from children to gauge the impact of the water conservation message on women, and the extent to which they are practicing it in their households. An innovative solution proposed was conducting social experiments. For example, build a water kiosk with a camera installation at temples or other public locations. At regular intervals, the tap will automatically turn on (this water will be conserved). The camera will record the extent to which women, children or others who pass by the kiosk will turn off the tap assessing the impact of programs undertaken for water conservation. The second group felt that M&E should be included as an integral part of the capacity building activity to track progress on socio-economic indicators and water table levels. Other solutions included making use of technological tools to trace and track water conservation like Google Earth and Mobile Apps. 3. Participants were broken into two groups. One group worked on building capacities of women, to conserve water in urban areas, since they have an inuence on multiple stakeholders in households, especially on children. Source: GLA Capacity Building Toolkit, The Center for Public Skills Training
  • 15. INSPIRATIONAL TALK Mr. Popatrao Pawar “Sarpanch (Village Head), Hiware Bazar After the break-out sessions, the idea was to share a renowned best practice example of rural water management to inspire the audience to take individual action themselves. Mr. Popatrao, Sarpanch of the Maharashtrian village Hiware Bazar, shared the remarkable story on how his village has come to be known as the ‘model village’ of Maharashtra. In the 1980s the village suffered from droughts, agricultural failures and resulting unrest between the communities. When Mr. Popatrao took charge as the Sarpanch of the village, he led from the front and engaged the village community to take up efforts for water management. Focused initiatives over the years have led to positive change in the water situation of the village and improved community relations and quality of life. Visitors from all over the world are now travelling to this village. They examine the success story, interact with the community and retrieve lessons learned to apply them to their own projects. The audience was fascinated by both Mr. Popatrao’s great storytelling skills and the impact created in the village. Sarpanch Popatrao spoke of the importance of leadership and empathy towards community needs and set an example of changing a village to change the world.
  • 16. Networks Content & Structure Good connections were formed with like-minded people in the water sector. Government ofcials involved in agriculture should be invited, since 80% of water usage occurs in agriculture. Very informative and useful sessions which will guide in implementation of land & water development projects. Breakout sessions need more time to develop innovative ideas for project. Excellent! Good interaction enabled understanding water conservation from the farmers perspective. When we talk about water it should not be limited just to the wastage and planning but should also focus on the quantity of water which is polluted. A list of research papers on water efciency could be prepared and shown during the conference. FEEDBACK “ “
  • 17. Feedback Score 86% 88% 82% 77% 81%83% 91% Overall event Inaugural session Panel 1: Innovations Voices from the eld Break out sessions Panel 2: Measuring impact Inspirational talk
  • 18. ORGANIZERS Ambuja Cement Foundation (ACF) ACF is the Corporate Social Responsibility arm of Ambuja Cement. The Foundation is engaged in a variety of people-centric, integrated rural development projects, surrounding Ambuja’s manufacturing sites. ACF has held its mission statement central to all its operations. The foundation is present in twelve states across the country and is engaged in programmes like Natural Resource Management, agro-based and skill based livelihoods and improvement of health status, educational support and economic enhancement. 4th Wheel Social Impact (4WSI) The mission of 4th Wheel is to improve the way social programs are conceptualised, implemented, monitored and evaluated. Four areas of strategic support include Baseline Research, Com4Dev, Capacity Development programs and Impact Evaluation studies. Contact Ambuja Cement Foundation: nidhi.pathak.ext@ambujacement.com 4th Wheel Social Impact: payal@the4thwheel.com