Social Media, Inbound Marketing, Social Networking...whatever you call it, there has been a lot of attention paid to using tools like LinkedIn, Twitter, Facebook, and SEO. But how can solution providers and IT vendors best leverage these tools?
I've been in social media marketing and communications since the beginning, and more recently in social recruiting. I've trained over 2500 people on social media execution and strategy. And I'd like to tell you my story.
Social Media, Inbound Marketing, Social Networking...whatever you call it, there has been a lot of attention paid to using tools like LinkedIn, Twitter, Facebook, and SEO. But how can solution providers and IT vendors best leverage these tools?
I've been in social media marketing and communications since the beginning, and more recently in social recruiting. I've trained over 2500 people on social media execution and strategy. And I'd like to tell you my story.
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
LinkedIn is a terrific platform to publish blogs on, it’s great for lead generation, it’s even good for outreach and brand building. We've gathered up some quotes about LinkedIn from the experts.
Presentation slides for the DFW AMA Ft. Worth Executive Luncheon - 8-27-09
Ben Smithee
Ben@SpychResearch.com
http://www.SpychResearch.com
Twitter - @SpychResearch
www.linkedin.com/in/BenjaminSmithee
Connecting the Dots with @LinkedIn #CannesLions / #OgilvyCannesOgilvy
#CannesLions 2013 panel with Jeff Weiner of LinkedIn, Bob Lord of Razorfish, and Elyssa Grey of Citi on the evolving relationship between content and engagement.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
LinkedIn is a terrific platform to publish blogs on, it’s great for lead generation, it’s even good for outreach and brand building. We've gathered up some quotes about LinkedIn from the experts.
Presentation slides for the DFW AMA Ft. Worth Executive Luncheon - 8-27-09
Ben Smithee
Ben@SpychResearch.com
http://www.SpychResearch.com
Twitter - @SpychResearch
www.linkedin.com/in/BenjaminSmithee
Connecting the Dots with @LinkedIn #CannesLions / #OgilvyCannesOgilvy
#CannesLions 2013 panel with Jeff Weiner of LinkedIn, Bob Lord of Razorfish, and Elyssa Grey of Citi on the evolving relationship between content and engagement.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
Brainfluence Conversion: Turning Browsers Into BuyersAffiliate Summit
Use of brain and behavioral research to maximize sales and conversion. Emphasis on practical applications for businesses of any size, with particular focus on Web marketing.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Neuromarketing
Roger Dooley, Founder, Dooley Direct LLC (Twitter @rogerdooley)
This is an overview of a presentation on best practices in social media I gave to a law firm in Minneapolis. Since my background is advertising and marketing, I like to think about social media as it relates to and mashes up personal branding, your "individual" brand within a corporation and the corporation's brand. Which persona takes precedence--when, and why? Then how do your personas and their actions affect relationships with your customers? These are vibrant topics and I enjoy presenting them.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
What if you could increase your win rate by 10%, 20% or 50% ?
The world of sales is changing: Information overload, buyer networks, social business and collaborative CRM are transforming the way we interact and engage with customers.
With «Social Sales», you can focus on what is really important: The people and social relationships behind the opportunity. It provides a fresh approach to master the complexities of B2B sales by capitalizing on the social capital of your company.
This book is targeted to sales, account, marketing and business managers applying «Social Sales» to hunt and farm new business.
The objective is to support sales teams to win strategic opportunities and grow within their target accounts.
If you believe, that people and relationships are the driving forces of sales success in your business, this book is designed for you.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
Similar to Whatever happened to building community (20)
When pundits discuss the “post-PC era” that’s code for a world where more people surf the web on smartphones than conventional computers. And that world is now. If you’re marketing online and not focusing on the mobile space, you’re missing the biggest target out there.
LDA’s own Jim McDonnell, the guru of emerging channels at Papa John’s, has been perfecting the art of selling pizza via smartphones for years. On Oct. 4, 2011, he unveiled you the roadmap he developed at the cost of thousands of dollars, and let you in on the dirty secrets of mobile marketing.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
21. A branded community is a community with a
specific business objective led by an
executive sponsor, where a company creates a
space for people with a common sense of
identity to participate in ongoing, shared
experiences. (CMX)
22.
23. Rosemary’s Three Laws of Authentic Community
Don’t follow the marketing herd (context).
Be real/use a human voice.
Provide value.
24. You’ll know it’s working when they start talking
to each other and not just you.
Good for Them
● Help with a product, questions
answered
● Emotional support
● Recognition
● Show leadership
● Goodies, coupons
● Contribute to product development
● Relationships
● Altruism, help others
● Improved product
● Invested customers, affinity
● Increased sales
● Market research
● Support deflection
● Brand awareness
● SEO
● User-generated content
● Human conversational voice leads to
good reputation
Good for Us
Real Community
25.
26.
27. Use cases for online community, with real examples
ideation
customer support
market research
brand awareness
employee advocacy
internal communication
donor recruitment/facilitation
community of practice
peer support & advice
influencer & advocacy programs
author and content creator
communities (workshop & event
continuation)
education & training
sales via reputation management -
trust building
28.
29.
30. “...recent report from Millward Brown that found that
Lithium customer communities drive almost 12 times
more revenue than other social channels including
Facebook, Twitter, Pinterest, YouTube and Google+
combined.”
Most engaged community members confirmed as the
biggest spenders on PlayStation Store.
31. “Sony’s PlayStation gaming division is ranked the No. 3 “most intimate
brand’ among millennials, according to marketing firm MBLM. It ranks
behind only Amazon and Apple. If you’re wondering what the hell
“intimacy” means in this situation, MBLM defines it as a tight
relationship between a person and a brand that can help a business
grow. ...The worldwide gaming market is worth around $100 billion,
and Sony has proved that establishing a rapport with consumers
can help a company capture a big piece of that.”
VentureBeat
32.
33. "We have found one of the huge benefits of a brand
community is that it serves a wide range of business units
in one central place, from CRM to insights, PR, innovation,
digital, word-of-mouth, cause marketing, and shopper."
34.
35.
36. When you get back to the office...
Take out your business goals & marketing plan
Review social customer touchpoints
Where can community provide a business benefit, & value to members?
Find champions internally & externally
Prepare a community strategy (be sure to build in metrics for success)
Remember you’re not alone (resources)
Editor's Notes
I know what you’re saying Rosemary, but we have a community. We have a Twitter account, a corporate blog, and 3,000 FB followers. But community is NOT about technology. To understand the current state of community, we need to take a very brief detour back to ye olden days.
We went from campfires to Roman forum to town square to pubs to salons straight to the BBS. This was the state of affairs in the late 1990’s, early 2000s.
Everyone was happy.
And somewhere along the way, we started talking about stuff we like. Computers, cars, My Little Pony...as well as...
The Bat signal went out
And then along came the marketers
You can guess what happened next.
Next we discovered the joy of social networking.
Marketers then decided that social networks were this. You could pump out any type of content and it would magically, organically reach everyone. For free. Then on May, 18, 2012, FB went public.
Two years later, we were looking at the Reachpocalypse, Facebook Zero, Filtered Feed Problem….or just reality?
We were already dealing with 2011 commencement of Panda, and then the hits for marketers just kept coming. In April 2012, Google Penguin took away another free ride for marketers, backlink schemes.
So the marketers went back to what we do best. Spend money.
Get me a branded community, STAT
The new world of Pay-to-Play
And the consumer is definitely savvy to what’s going on.
This is the actual site of my house. Tell story… To me, this is a great way to think about social communities...it’s great that they’re gathering and buzzing about you out there, but it’s better if you can give them the right environment to make honey.
It has an “insider name,” branding so that you can see whether you fit in, and an invitation on the front page. Notice “request invite”?
according to Marketing firm MBLM, when Millennials think of their “most intimate brand” Sony’s PlayStation gaming division ranks third. And, that third place spot falls ONLY behind two behemoths—Amazon and Apple. REPUTATION. Mention conversational human voice leading to reputation data….