Engaging Online Through Community-Based Social MarketingLauri M. Baker
Breakout session presented at the Association for Communication Excellence in Agriculture, Natural Resources, and Human Sciences (ACE) Conference in New Orleans, 2017. Presentation by Dr. Lauri M. Baker, Audrey E. H. King, and Dr. Kristina Boone.
Understanding Action Research, developing Action Research, approach of Action Research, characteristic of Action Research, data sources for Action Research analyzing Action Research,............
Media Literacy Programs and How They Work: Quantitative ApproachesRenee Hobbs
obbs reflects on her use of quantitative research methods for media literacy education research through the examination of program evaluation, hypothesis testing and scale construction.
The failure of researchers to link evidence to policy and practice produces evidence that no one uses, impedes innovation, and leads to mediocre or even detrimental development policies. To help improve the definition, design, and implementation of policy research, researchers should adopt a strategic outcome-oriented approach.
An overview of 10 distinguishing ideas of social marketing for social change. These ideas are drawn from the book, "Social marketing and social change: Strategies and tools for improving health, well-being and the environment." It includes excerpts from the book as well as references for further reading. It begins with re-conceptualizing social problems from being those that require top-down prescriptions to being wicked puzzles that require searches for solutions with the people they are intended to serve. The international consensus definition of social marketing is presented, followed by 10 principles:
1. A marketing orientation
2. Theory and evidence-based
3. Segmentation
4. Research to inform program development
5. Designing products, services and behaviors that fit people's reality
6. Positioning behavior change
7. Realigning incentives and costs for products, services and behavior change
8. Creating equitable opportunities and access
9. Communicating change in linguistically, culturally relevant and ubiquitous ways
10. Program monitoring
NOTE: Downloads of this presentation include talking points for each slide.
Reviews of the book:
“This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids
“I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park
“This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Covid19 Information Series
As India crosses 1 million Covid19 cases, we look at the challenges that Maharashtra (the state with the highest cases) is facing. We will also look at how tech innovations are supporting us in this fight and the policy measures that have been implemented to streamline processes.
In our first infograph in this 3 part series, we look at key challenges like Low testing capacity, availability of trained medical staff among others.
4th Wheel was founded in 2010 with an ambitious vision to strengthen social development programs. Over the years we have had the opportunity to work with government entities, non-governmental organisations (NGOs), social enterprises and corporate foundations. Our experiences led us to understand the importance of strategic program design, strong implementation, performance monitoring, impact evaluation and structured program documentation. We offer three areas of support to organisations involved in socio-economic development: social impact management, communication for development (Com4Dev), and capacity development for implementation and management staff. Looking to the future, we aim to establish ourselves as ‘thought leaders’ in the social impact space, with a focus on technology- led, participatory research.
Read more here: https://bit.ly/3cXEZQw
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Engaging Online Through Community-Based Social MarketingLauri M. Baker
Breakout session presented at the Association for Communication Excellence in Agriculture, Natural Resources, and Human Sciences (ACE) Conference in New Orleans, 2017. Presentation by Dr. Lauri M. Baker, Audrey E. H. King, and Dr. Kristina Boone.
Understanding Action Research, developing Action Research, approach of Action Research, characteristic of Action Research, data sources for Action Research analyzing Action Research,............
Media Literacy Programs and How They Work: Quantitative ApproachesRenee Hobbs
obbs reflects on her use of quantitative research methods for media literacy education research through the examination of program evaluation, hypothesis testing and scale construction.
The failure of researchers to link evidence to policy and practice produces evidence that no one uses, impedes innovation, and leads to mediocre or even detrimental development policies. To help improve the definition, design, and implementation of policy research, researchers should adopt a strategic outcome-oriented approach.
An overview of 10 distinguishing ideas of social marketing for social change. These ideas are drawn from the book, "Social marketing and social change: Strategies and tools for improving health, well-being and the environment." It includes excerpts from the book as well as references for further reading. It begins with re-conceptualizing social problems from being those that require top-down prescriptions to being wicked puzzles that require searches for solutions with the people they are intended to serve. The international consensus definition of social marketing is presented, followed by 10 principles:
1. A marketing orientation
2. Theory and evidence-based
3. Segmentation
4. Research to inform program development
5. Designing products, services and behaviors that fit people's reality
6. Positioning behavior change
7. Realigning incentives and costs for products, services and behavior change
8. Creating equitable opportunities and access
9. Communicating change in linguistically, culturally relevant and ubiquitous ways
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NOTE: Downloads of this presentation include talking points for each slide.
Reviews of the book:
“This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids
“I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park
“This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
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Covid19 Information Series
As India crosses 1 million Covid19 cases, we look at the challenges that Maharashtra (the state with the highest cases) is facing. We will also look at how tech innovations are supporting us in this fight and the policy measures that have been implemented to streamline processes.
In our first infograph in this 3 part series, we look at key challenges like Low testing capacity, availability of trained medical staff among others.
4th Wheel was founded in 2010 with an ambitious vision to strengthen social development programs. Over the years we have had the opportunity to work with government entities, non-governmental organisations (NGOs), social enterprises and corporate foundations. Our experiences led us to understand the importance of strategic program design, strong implementation, performance monitoring, impact evaluation and structured program documentation. We offer three areas of support to organisations involved in socio-economic development: social impact management, communication for development (Com4Dev), and capacity development for implementation and management staff. Looking to the future, we aim to establish ourselves as ‘thought leaders’ in the social impact space, with a focus on technology- led, participatory research.
Read more here: https://bit.ly/3cXEZQw
It has been six years since 4th Wheel embarked on its
journey to contribute to inclusive, participatory and
sustainable development in India.
This report aims to encapsulate the essence of
4th Wheel, reflect on what we have achieved so far and
outline future aspirations.
We thank you for accompanying us on our journey and
look forward to your continued support in the future.
The 4th Wheel Team.
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VISION
A successful integration of data, technology and partnerships to design development programs that meet the needs of India’s most vulnerable.
MISSION
To improve the way social programs are conceptualised, implemented, monitored and evaluated.
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Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
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Up the Ratios Bylaws - a Comprehensive Process of Our Organizationuptheratios
Up the Ratios is a non-profit organization dedicated to bridging the gap in STEM education for underprivileged students by providing free, high-quality learning opportunities in robotics and other STEM fields. Our mission is to empower the next generation of innovators, thinkers, and problem-solvers by offering a range of educational programs that foster curiosity, creativity, and critical thinking.
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In addition to our local programs, Up the Ratios is committed to making a global impact. We take donations of new and gently used robotics parts, which we then distribute to students and educational institutions in other countries. These donations help ensure that young learners worldwide have the resources they need to explore and excel in STEM fields. By supporting education in this way, we aim to nurture a global community of future leaders and innovators.
Our live lectures feature guest speakers from various STEM disciplines, including engineers, scientists, and industry professionals who share their knowledge and experiences with our students. These lectures provide valuable insights into potential career paths and inspire students to pursue their passions in STEM.
Up the Ratios relies on the generosity of donors and volunteers to continue our work. Contributions of time, expertise, and financial support are crucial to sustaining our programs and expanding our reach. Whether you're an individual passionate about education, a professional in the STEM field, or a company looking to give back to the community, there are many ways to get involved and make a difference.
We are proud of the positive impact we've had on the lives of countless students, many of whom have gone on to pursue higher education and careers in STEM. By providing these young minds with the tools and opportunities they need to succeed, we are not only changing their futures but also contributing to the advancement of technology and innovation on a broader scale.
3. PARTICIPATORY METHODS
An alternative tool to traditional-style
development methods
In the 1970s and have
been well-used for
development practice
since the 1990s
4. Work by propagating a more linear method
towards addressing development issues
5. They are positive and
inclusive because they
allow researchers to
step outside power
structures
+ -
18. ROBERT CHAMBERS IN 1997
These Questions Should Be Constantly
On The Researcher’s Mind
Whose knowledge counts? Whose values? Whose criteria and preferences?
Whose appraisal, analysis and planning?
Whose action?
Whose
monitoring and
evaluation?
Whose learning?
Whose
empowerment?
Whose reality
counts?
19. HELP IN ANALYSING ALL
PERSPECTIVES AND
INFORMATION WITHOUT
BIASES TAKING THE LEAD
21. Allowing participant to take the
centre-stage
Facilitators should pay attention to
the participation
22. Allowing participant to take the
centre-stage
Facilitators should pay attention to
the participation
Alternate spaces should be created
for non-participation