What is Community Systems' Digital Economic Development University and how can it benefit you and your economic development organization?

1. Overview of Digital
Economic
Development
University 2016

2. Recognizing Our Partners in
Digital Economic Development

3. Instructors & Guest Speakers
Ben Wright
CEO
Community Systems
benw@communitysys.com
www.twitter.com/communitysys
Jeremy Cayton
Director of Marketing &
Communications
NC East Alliance
cayton@nceast.org
Duane Lavery
President/CEO
HTL Advantage
duane@htladvantage.com

4. Course Overview

6. The Internet is Accessed from a
Computer (Desktop/Laptop)

8. When the Internet Started, PeopleThought of It Like
This, and Organizational Websites Were the Rule

9. Mobile is Just the Beginning of a
LargerTrend

11. The United StatesWon’t Be the
World’s Largest Market in 2020

13. What do Digital Economic
Developers Have in Common?

14. CEO/Executive
Email
Marketing Website
Social
Media
Sample Month
Total Interactions:
665
Daily Average:
33
Number of Staff:
3

15. Business Developer
CRM
System
GIS
System
Digital
Proposals
Sample Month
Total Interactions:
2,500
Daily Average:
250+
Number of Staff:
5+

16. Marketer
Email
Marketing Website Social Media
Sample Month
Total Interactions:
20,000
Daily Average:
1,000
Number of Staff:
19

17. Researcher
National
Data
Websites Website GIS System
Sample Month
Total Interactions:
5,000+
Daily Average:
250
Number of Staff:
26

19. WhyTakeThis Course?

21. About Community Systems’ Digital
Economic Development University

22. About Community Systems’
Digital EDU Faculty
Ben Wright
CEO
Community Systems
Atlas Advertising
benw@communitysys.com
www.twitter.com/communitysys
Guillermo Mazier
Vice President, Strategic Accounts
Atlas Advertising
guillermom@atlas-advertising.com
www.twitter.com/atlasad

23. Available Certifications

24. Requirements for Certification

25. Program Costs

26. Course Schedule
Click Here toView Full Course Schedule
Or visit communitysys.com/Training/Digital-EDU.aspx

27. Course Schedule Cont.
Click Here toView Full Course Schedule
Or visit communitysys.com/Training/Digital-EDU.aspx

28. Course Schedule Cont.
Click Here toView Full Course Schedule
Or visit communitysys.com/Training/Digital-EDU.aspx

31. Describe Digital EDU to Others…
Hear what worksfrom
professionalson all sidesof
the table

32. Describe Digital EDU to Others…
Learn bestpractices that you can
immediatelyimplement and others that you will
want to worktowards
See real world examples that will
inspireand encourage

33. How Other Communities are
ImplementingThis: NC East Alliance

34. OneThing I Learned…

35. More than I bargained for…

37. How Other Communities are
ImplementingThis: HTL Advantage
• Reinforced to us that the digital marketing and recruitment tools
we are using are in line with what is needed to succeed in today’s
digital economic development world… however it is very
important to remember that periodic updates are required!

38. How Other Communities are
ImplementingThis: HTL Advantage
• Being a one-man shop, the class also reassured me we are
covering as many digital platforms as possible.
• One response we made from the class is we are in the middle of
upgrading our website with both workforce/labor data and the
building inventory, which should be at standards more in line
with what I learned from this course.
• Marketing firm is currently updating our website with workforce
and property data.

40. Steps to ImplementThis
Program

41. How to Register
training.communitysys.com

42. How toViewVideos &TakeTests

43. How toViewVideos &TakeTests

44. BenWright & Newly Certified
Duane Lavery

45. Summary: KeyTakeaways
training.communitysys.com

46. UpcomingWebinars:
DefiningYour Digital Strategy: How to Use DigitalTools to
Compete in theWorld ofToday &Tomorrow
Click Here to Enroll & Register for this session via
training.communitysys.com

47. Contact Community Systems
benw@communitysys.com
www.communitysys.com
lindsayw@communitysys.com