Monetize Social Media

•

3 likes•192 views

The document discusses how social media has changed consumer expectations and relationships with companies, forcing businesses to monetize their social media efforts. It notes that while difficult, monetizing social media is possible by building genuine online relationships and finding ways to link social media activities to profits. The document argues that firms must embrace social media as the new reality and offers to provide a roadmap to help companies monetize their social media presence.

Self Improvement Business Technology

Followers, fans
and fairytale
endings:
how to monetize
social media

Morpheus: This is your last
chance. After this, there is no
turning back. You take the blue
pill, the story ends, you wake
up in your bed and believe
whatever you want to believe.
You take the red pill, you stay
in Wonderland and I show you
how deep the rabbit hole goes.
The Matrix, 1999

Download the full version of this eBook,
with expert guidance from leading social media
commentators and digital marketers including:

Matt HeHMan
Director oF SaleS
Facebook
!
rick Wion
Director oF Social MeDia
The next event take place
McDonalD’S corporation in Amsterdam on 25-26 October.

tHoMaS Marzano Visit:
Global creative Director
online coMMS, pHilipS www.istrategyconference.com
for more information –
The iStrategy Conference is a global digital media conference for and don’t forget to follow the
marketing, social media, online business development, digital and
creative professionals involved in all aspects and levels of online hashtag #istrategy on Twitter.
branding and strategic management positions.

www.istrategyconference.com/ebook

This document presents 21 social media marketing trends to expect in 2012 based on trends collected from social media, marketing, business, gaming and mobile. Some of the key trends highlighted include the integration of social media into corporate websites, the growing influence of social media on sales, the growth of social media budgets and advertising, the rise of branded content and content curation, and the increasing usage of social media on mobile devices. The document was created by Priit Kallas, Mart Prööm and Raul Kaevand of Dreamgrow Digital.

Connecting the Dots with @LinkedIn #CannesLions / #OgilvyCannes

Ogilvy

3 innovative communication tools for NGOs

4th Wheel Social Impact

Building Communities Before You Need Them

Steve Radick

This document provides guidance on building brand communities before they are needed. It emphasizes that communities are built through genuine engagement and shared values rather than marketing tactics. The key steps outlined are to identify goals and audiences, define your brand's personality, appoint a community manager, educate stakeholders, add value through conversation on issues, join other communities, take interactions offline, advance industry conversations, go above and beyond, measure outcomes not just outputs, adapt based on feedback, and maintain humility. The overall message is that successful communities are earned through patience and membership in the community, not bought through promotional tactics.

Whatever happened to building community

Louisville Digital

MSL Social Digital presentation

Hubert de la Vega

This document summarizes the social media and digital capabilities of MSLGROUP. In 3 sentences: MSLGROUP has over 650 digital experts around the globe who can leverage opportunities and partner to influence the right people with the right message at the right time to ignite action and positive impact. They are data-driven, go deep with insights, and ensure stories are heard by the right people and shared. MSLGROUP prides itself on being local and nimble yet able to scale globally with a connected network and expertise across emerging platforms, communities, content, and crisis management.

The Sharing Economy | Global developments & status in Switzerland

Stella Schieffer

The document discusses the sharing economy and its growth. It provides examples of sharing services like apartment sharing, food deliveries, car sharing, and ride sharing. The sharing economy is growing due to factors like urbanization, lower information costs, and a desire for more efficient use of resources and waste reduction. Trust and reputation are important aspects in the sharing economy. There is a shift towards access over ownership and more meaningful consumption that is local and social.

Brian Solis is a digital analyst, keynote speaker, futurist, and bestselling author who studies the effects of emerging technology on business, marketing, and culture. He has been named one of Silicon Valley's 40Under40 and one of the top Twitter accounts that will make you smarter. Solis' blog is ranked in the top 10 of the AdAge Power150. The document provides quotes from Solis' books and tweets on topics such as social media, digital Darwinism, brand experiences, and the need for businesses to understand new cultures and behaviors.

Social Marketing & The Resourcing Challenge: Outsourcing vs. In-House

Social Media Today

This document provides information about speakers for a webinar on social marketing and the resourcing challenge of outsourcing versus in-house. It introduces four speakers: Maggie Fox, founder and CEO of a social media agency; Chris Vaughn, director of marketing at a content and social media company; Mikal E. Belicove, a writer specializing in entrepreneurship, marketing and technology; and Rob Key, founder and CEO of a social consultancy. It also announces the topic of the next webinar on corporate social strategy.

(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ...

Graham Brown

Social Relationship Management and Global Brands

Esteban Contreras

A proposal for SXSW Panel Picker 2014. Vote here: http://spr.ly/srmsxsw This is a SXSW panel proposal about Social Relationship Management and How Big Brands Can Organize For Long-Term Success. Hashtag: #srmsxsw Panelists: Michelle Kostya (BlackBerry), Richard Binhammer (Binhammer Social Business), Esteban Contreras (Sprinklr), Frank Eliason (citi) Panel description: As corporate social media management matures, brands are taking their social media efforts to a new level while experimenting with different structures, processes and strategies.The fast pace and new threats posed by social media have created challenges when it comes to managing the madness. This has led to tug-of-wars across product teams, departments, regions and partners such as agencies. Empowered consumers, new technology, C-suite pressure, the proliferation of channels, and global/local sensitivities are adding to the complexity; forcing the enterprise ecosystem to adapt. It's time for brands to have a social relationship roadmap. The panel will share insights from first-hand experience at brands like Blackberry, Dell, Citi and Samsung on: 1) how to align strategy with business goals 2) why scaling globally also means optimizing locally 3) how to integrate social media insights across the organization 4) how social media management has evolved and will continue to evolve Other key topics to be addressed: - How do large organizations set up an operational infrastructure to manage the complexity, volume and unpredictability of social media? What are the best models to communicate and collaborate internally, create/curate content externally, and cultivate meaningful social relationships? - How is new social relationship technology enabling brands to manage and scale social media efforts effectively across large global organizations? And how do you navigate the proliferation of social technology? - How important is governance and process? And, how do you get social media practitioners to buy in – when often process is seen as “slowing down” work? - How can large brands ensure the right strategies translate to the right tactics? - How should practitioners balance between creative and innovative programs vs. day-to-day optimization across their social channels? Vote on SXSW's Panel Picker 2014 http://panelpicker.sxsw.com/vote/20702

7 learnings to remember from Social Media Day 2016 #smdayBE

The House of Marketing

This document summarizes 7 key learnings from Social Media Day 2016. The learnings include: focusing on interactivity over video on Facebook; combining demographic and behavioral data for targeting; moving past calculating Facebook's value; expecting trends to change rapidly; large tech companies building virtual countries through devices and services; older generations having more buying power for connected devices; and the importance of content, context, connection, and conversion on social media.

9.22.15

Social Media Today

If your company isn’t analyzing the millions and millions of megabytes of social data out there, you’re way behind on the game. And if you’re using that social data simply to measure numbers that don’t really say anything about your company’s value in the market, you’re doing it wrong. So what should you be measuring, and how should you use what you measure to improve your company? In this webinar, we’ll identify the kinds of social metrics that can be useful for your company, and discuss ways to use those numbers to improve the only thing that really matters: your customers’ experience. But moving from hard numbers to a top-of-the-line customer experience isn’t an easy process, especially if your company doesn’t already have a system in place. Join us as our panelists discuss: -The areas of social--including Twitter, blogs, and forums like Reddit--that you should be leveraging to gather information; -What kinds of data to look at to determine how your brand is perceived and interacted with; -Which tools and platforms work best to filter the data in a meaningful, readable way; -How to use that data to predict your customers’ desires and proactively provide value to them before they know they need it.

Business Revolutionaries: Digital Transformation Keynote

Greg Verdino

The document discusses how digital transformation is important for companies to stay relevant as everyday objects become connected to the internet. It notes that 52% of Fortune 500 companies from 2000 are now gone, and that the rate of change outside companies must exceed the rate of change inside for companies to survive. Finally, it emphasizes that customer experience will be the main way companies compete in 2016, and that businesses must become networks that prioritize trust and collaboration over ego to succeed.

8.11

Social Media Today

The document promotes The Social Shake-Up Europe 2015 conference happening in London. It provides details on the conference topics which will focus on social media's impact on customer experience and collaboration, keynote speakers including Jeremiah Owyang and Daina Middleton, and over 24 breakout sessions on aligning digital initiatives with executives and managing social media crises. Attendees will learn new strategies from conversations with top brands to apply to their organizations. Early bird tickets before September 18th save 30% off the pass.

Social media marketing 3.10.11

MotiveQuest LLC

Lasso marketing is designed for the 21st century by connecting to people's passions in authentic ways rather than just pounding messages into their heads. Today, paid media is less effective so marketing must lasso ideas and join movements by tapping into passion, which has become the new currency. Lasso marketing helped brands like Axe and Toyota grow by lassoing sex, the environment, and other passions to build passionate, evangelistic movements among customers.

Getting Results With Video: What Makes a Successful Web Campaign?

Social Media Today

Last year, a survey of 3800 marketers discovered that 76% of them planned to increase their budgets for video content. And Cisco predicted that in 2013, 90% of all internet traffic will be video. Your competitors and your customers are both using more video content. Are you? If you've made video a priority, you're likely trying to determining what kind of ROI you can expect to earn on video, and and what that means for your production values. What lengths are ideal for your purpose? When (and why) should you use YouTube, Vimeo, Vine, or white-label solutions? Join us as we discuss these and other topics: How to plan video-friendly marketing efforts Getting your videos seen and shared: strategies to achieve high view count and spreading your content far and wide Choosing the content creators who understand your voice and what will connect with your audience

Context: Consumer vs. Human

Stefan Erschwendner

Social Media about a hype that's (really) not a hype

Charlotte Krijger

Charlotte Krijger believes social media is not a hype and can be an opportunity for businesses if used properly. Social media influences many consumer purchasing decisions. To be successful, brands need to focus on insights, relevance, engaging content, and conversation to build loyalty. Simply having a social media presence is not enough - businesses need to adapt processes and have people who understand social media dynamics to make it a true part of their business model. Social media can help facilitate conversations and grow a business if common sense is used and hype is avoided.

Consumedia

Emma-Lee Goulding

This document discusses how consumerism and social media have converged, with advertising and branded content now integrated into social media platforms. It notes that social media was originally for entertainment and connections between users but is now largely a platform for advertising. The boundaries between social media and advertising have blurred, with brands maintaining significant presences on social media through various targeting techniques. This allows advertising to be personalized and ubiquitous on social media, making shopping and communication integrated on the same platforms.

7 Marketing Lessons From The ALS Ice Bucket Challenge

Steve Olenski

The document outlines 7 key lessons from the ALS Ice Bucket Challenge for marketers looking to create successful viral social media campaigns: 1) Time campaigns right to coincide with real-world events or seasons; 2) Leverage celebrity endorsements; 3) Keep campaigns simple; 4) Focus on the underlying goal or cause; 5) Consider grassroots or street credibility; 6) Reputation is important for spreading a message; and 7) Viral success can be replicated under the right conditions involving social media optimization.

Why and How Digital ad industry failed on Creativity

Giorgos Vareloglou

How social movements affect the brand story

Jasmine Lorraine

This document discusses several social movement campaigns by major brands that addressed issues like racial equality, environmentalism, gender equality, LGBTQ+ equality, and feminism. It summarizes key details about campaigns by P&G addressing racial bias, Apple promoting environmentalism, Audi advocating for gender pay equality, Starbucks supporting transgender people, and Yoplait empowering mothers. The document examines how these brands used their marketing to further social causes and position themselves as committed to issues like fighting racism, climate change, and women's rights.

Using Social Media in the Channel

Heather Margolis

Using Social Media In The Channel

Heather Margolis

Fred Roed - Cause

WordCamp Cape Town

Impact of social media on marketing caleb.pptx

Faithfulness4

The document discusses the impact of social media on marketing. It begins by stating that social media has profoundly impacted modern business strategies and transformed traditional marketing paradigms. Social media platforms allow businesses to engage with target audiences in dynamic ways. The document then discusses how social media has empowered consumers to voice opinions and actively participate in shaping brands. It outlines some of the aims and purposes of analyzing social media's impact on marketing, such as understanding which social platforms are most popular and how branding awareness has changed. The document also provides examples of how some companies have successfully utilized social media to increase engagement. It concludes by stating that social media, when used strategically, can significantly enhance brands' visibility and customer relationships.

SocialTrends2022_Report_en shared by WorldLine Technology.pdf

Nguyen Viet Long

The document discusses 5 key social media trends for 2022 based on a survey of 18,100 marketers and research. Trend 1 discusses how brands are finally getting community right on social media by partnering with creators to connect with existing interest groups and audiences. Creators have become influential and add value to communities, providing an opportunity for brands. Smaller brands can tap into existing creator communities rather than trying to build their own. The UK brand BiGDUG successfully partnered with home improvement creator Miles Laflin on TikTok, gaining millions of views and new customers.

Future branding and VR

Vividlyapp

This document discusses how emerging technologies like 5G internet, renewable energy networks, and driverless transportation could enable a new sharing economy with near-zero marginal costs of production. It argues that businesses need to understand shifts in audiences, particularly younger generations that value freedom, power and community differently. The document recommends that companies communicate their brands through immersive virtual reality experiences that engage emotions rather than just information. Several examples are provided of brands like McDonald's and Jaguar using VR to help achieve marketing goals.

What's hot

10 quotes by Brian Solis on the Future of Business

Prezly

Social Marketing & The Resourcing Challenge: Outsourcing vs. In-House

Social Media Today

(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ...

Graham Brown

Social Relationship Management and Global Brands

Esteban Contreras

7 learnings to remember from Social Media Day 2016 #smdayBE

The House of Marketing

9.22.15

Social Media Today

Business Revolutionaries: Digital Transformation Keynote

Greg Verdino

8.11

Social Media Today

Social media marketing 3.10.11

MotiveQuest LLC

Getting Results With Video: What Makes a Successful Web Campaign?

Social Media Today

Context: Consumer vs. Human

Stefan Erschwendner

Social Media about a hype that's (really) not a hype

Charlotte Krijger

Consumedia

Emma-Lee Goulding

7 Marketing Lessons From The ALS Ice Bucket Challenge

Steve Olenski

Why and How Digital ad industry failed on Creativity

Giorgos Vareloglou

How social movements affect the brand story

Jasmine Lorraine

Using Social Media in the Channel

Heather Margolis

Using Social Media In The Channel

Heather Margolis

Fred Roed - Cause

WordCamp Cape Town

What's hot (19)

10 quotes by Brian Solis on the Future of Business

Social Marketing & The Resourcing Challenge: Outsourcing vs. In-House

(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ...

Social Relationship Management and Global Brands

7 learnings to remember from Social Media Day 2016 #smdayBE

9.22.15

Business Revolutionaries: Digital Transformation Keynote

8.11

Social media marketing 3.10.11

Getting Results With Video: What Makes a Successful Web Campaign?

Context: Consumer vs. Human

Social Media about a hype that's (really) not a hype

Consumedia

7 Marketing Lessons From The ALS Ice Bucket Challenge

Why and How Digital ad industry failed on Creativity

How social movements affect the brand story

Using Social Media in the Channel

Using Social Media In The Channel

Fred Roed - Cause

Similar to Monetize Social Media

Impact of social media on marketing caleb.pptx

Faithfulness4

SocialTrends2022_Report_en shared by WorldLine Technology.pdf

Nguyen Viet Long

Future branding and VR

Vividlyapp

Sharing Surplus: The Brand is a Social Animal

Uwe Lucas

The document discusses the rise of social media and how it has changed the relationship between brands and consumers. It suggests that brands need to focus on sharing surplus, which is the social and economic value consumers get from sharing their experiences with brands. The opportunity for brands is to help consumers collect social rewards from their peers by associating with the brand. However, brands must understand the nature of their relationship with consumers and the type of social capital they can offer in order to develop an effective social media strategy.

Geneva Switzerland LinkedIn Employer Branding Event Intro Presentation

Daniel McKean

This document discusses social media and employer branding trends in 2014 and beyond. It notes that social media is ubiquitous, with over 2 billion users on platforms like Facebook. It also discusses the rise of mobile usage, with over half of internet time now on mobile devices. Regarding employer branding, it emphasizes that the employer brand is defined by content in today's world, and companies must take control of how they are perceived by potential employees through strategic, authentic content marketing across platforms like LinkedIn. It advises developing an employer branding strategy first before selecting channels and platforms to execute it.

The future of integrated campaigns: the art of transmedia planning

titofavino

This document discusses the transition from integrated marketing to transmedia storytelling. Integrated marketing focuses on consistency across media with one main message, while transmedia tells a cohesive story through multiple platforms to encourage engagement. It advocates pulling consumers in through compelling narratives rather than just pushing messages. The document outlines a 4-phase process for transmedia planning: 1) ignite brand stories, 2) hook up tribes by seeding content, 3) create live experiences, and 4) amplify through sharing. It argues transmedia better leverages social relationships and sees consumers as complex beings who piece together information, while integrated marketing treats people simply and ignores how media suit different purposes.

Media Genius Study Guide

Weber Shandwick

This year’s edition highlights five critical trends for communicators in the next 12-18 months. Each is brought to life with real-world examples, implications for businesses and a carefully curated selection of classes from innovative institutions worldwide. The Study Guide is designed as both a primer and a resource to allow for deep-dives. We hope it piques your curiosity and gives you fluency in new elements of modern media and communications.

Smart Social Quarterly - 2014 Q4

Unified

26 social-media-marketing-trends-for-2013-121220195421-phpapp02

Rui Morais

This document summarizes 26 social media marketing trends for 2013. Some of the key trends include the rise of mobile platforms for social media use and commerce, increased use of location-based marketing, bigger social media budgets, greater focus on content curation and video/image content, and the integration of social media monitoring into marketing strategies. Social media will also continue growing in importance for brand management and customer experience/support.

Manscaping, tattoos and identity theft

Gravity Thinking

The document discusses how Gravity Thinking uses social intelligence to understand consumer conversations and develop marketing strategies for clients. It provides examples of how Gravity Thinking analyzed social media discussions regarding brands like Philips, Sailor Jerry rum, Maximuscle, Gaggia coffee machines and air fryers to develop targeted strategies addressing consumer interests and concerns.

Dylan Sellberg - Filling the Funnel With Social Media

multifamily-social-media

This document summarizes a presentation on filling a marketing funnel through social media. It discusses focusing on consumption metrics over vanity metrics to drive awareness. It also emphasizes acting first on new platforms to gain an advantage and looking to industry leaders innovating with technologies like VR, bots and wearables. The presentation provides predictions for social media in 2020 including platforms breaking boundaries across industries. It ends with calls to action around calculated risks with new technologies and fully engaging all social media audiences.

Eloqua grande guide_social_cmo

Heuvel Marketing

XDemographics: Facebook skews 1. Twitter - A microblogging platform for sharing short updates. slightly female and young, but is growing 2. Facebook - A large social network for connecting with friends in all demographics. and brands. It has over 500 million active users. XEngagement: Users spend over 700 3. YouTube - The leading video sharing site where users can billion minutes per month on Facebook. watch, share, and comment on videos. XApplications: The Facebook Platform 4. Foursquare - A location

Delta Generali social media - opportunity & challenge

Miloje Sekulic

Singapore highlights

hazelkay

How to be a social brand?

Romain Ricard

Social media is not a gadget, it is becoming the most powerful marketing and sales tool and you must leverage it to create value for your business. This study gives you a frame to build and improve your social media strategy, going through case studies and best practices. I would be very happy to read your comments, to answer your questions and, above all, to have your inputs to enhance the interest of this study with a conversational approach. I wish you a good reading, I am looking forward to read you too!

Filling the digital skills gap through cultural change

Digital Chameleon Learning

Social media-tactics

Ranjeet Nambiar

User generated content, social commerce experiments, and video content like live streaming will be important social media tactics for 2021 according to experts. Brands should facilitate and promote user created content to build trust and drive purchases. They can also experiment with social shopping features on platforms like Facebook and Instagram to boost conversions. Using formats like live video and short-form video keeps audiences engaged. Nostalgia marketing by reviving memories from the past can also create loyal followings.

Social Media Trends 2020

Harsha MV

This document discusses key marketing trends for 2020 as identified by Talkwalker and HubSpot based on their analysis of industry experts, PR professionals, social media influencers, and trend data. Some of the major trends discussed include the growing importance of TikTok and other new social media platforms in marketing strategies; the rise of more private social interactions; increased focus on social media wellness and limiting time spent on platforms; and harnessing data privacy and reducing fake news to rebuild consumer trust in brands and social media.

Social Technology Quarterly Issue 09

Kuliza Technologies

Social Media Trends 2020 Report by Hootsuite

David Martinez Calduch

The document discusses 5 key trends in social media for 2020 based on a survey of 3,110 marketers and research. Trend 1 discusses how brands are striking a balance between public and private social media engagement. While private messaging is important, public feeds remain critical for brand discovery and customer acquisition. Successful brands will create seamless experiences across both. Trend 2 discusses how employers are taking on more of a leadership role in a divided world by building strong company cultures and advocating for their purpose and employees. Trend 3 explores how TikTok's popularity provides insights into future social trends, while Trend 4 examines the convergence of social and performance marketing. Trend 5 looks at how brands can close the gap on social media ROI

Similar to Monetize Social Media (20)

Impact of social media on marketing caleb.pptx

SocialTrends2022_Report_en shared by WorldLine Technology.pdf

Future branding and VR

Sharing Surplus: The Brand is a Social Animal

Geneva Switzerland LinkedIn Employer Branding Event Intro Presentation

The future of integrated campaigns: the art of transmedia planning

Media Genius Study Guide

Smart Social Quarterly - 2014 Q4

26 social-media-marketing-trends-for-2013-121220195421-phpapp02

Manscaping, tattoos and identity theft

Dylan Sellberg - Filling the Funnel With Social Media

Eloqua grande guide_social_cmo

Delta Generali social media - opportunity & challenge

Singapore highlights

How to be a social brand?

Filling the digital skills gap through cultural change

Social media-tactics

Social Media Trends 2020

Social Technology Quarterly Issue 09

Social Media Trends 2020 Report by Hootsuite

More from iStrategy

iStrategy Toronto Wildfire Social Unleashed keynote

iStrategy

Social Unleashed: Unlocking the Transformative Power of Social Marketing Jessica Gilmartin, Wildfire Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.

iStrategy London 12 - Products Up - How data boosts your Google revenue

iStrategy

Google will merge the Google Product Search and the Google PLA to the new Google Shopping by 2013. This will not only impact you as merchant, but also the search and buying behaviour will shift significantly and shake-up the e-commerce industry. How do you get prepared? How is the new system working and what is the strategy behind the changes? In this workshop session, Volker Schmidt, CEO at Products Up – the market leader for Google Shopping optimisation – will answer those questions and more, giving you hands-on material and advice to help shape your future e-commerce success.

iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...

iStrategy

This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.

iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...

iStrategy

iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...

iStrategy

The document discusses the large opportunity for Australian brands in Asia due to the region's high population and economic growth, noting trends like rising mobile internet and social media usage. It recommends that brands research local markets, adapt their strategies to each country or region, localize their messaging, products, and brands, and utilize local expertise to succeed in Asia's complex and varied consumer landscapes. The document provides examples of how some multinational brands have successfully localized their approaches.

iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...

iStrategy

The document discusses how customer experience, mobility, and gamification can benefit businesses. It notes that customer experience is important, mobile devices can help employees work more efficiently, and gamification can make work more engaging. Specific examples are given of how mobility has increased productivity and sales. The closing emphasizes that user experience, fun, and empowering employees with technology are keys to success.

iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...

iStrategy

The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.

iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...

iStrategy

B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.

iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...

iStrategy

In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.

iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...

iStrategy

A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement? Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.

iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...

iStrategy

Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...

iStrategy

Consumers are spending a growing majority of their time engaging and consuming content on their mobile connected devices. Brands are struggling in this attention economy to achieve cut-through, build brand awareness and affinity and deliver relevant, engaging advertising messages to their target audiences. Gavin Stirrat, Managing Director EMEA, at Millennial Media, will outline the reasons why having an integrated mobile strategy is now an absolute imperative to reach consumers. Using relevant case studies, he will outline the key facets that any mobile campaign should include to ensure success. Further insight will also be provided that explains how the unique characteristics of the mobile device can be used to reach the right consumer, in the right place, at the right time.

From Engagement to Intelligence: Striking the Balance in Social Media at the ...

iStrategy

Alex Coley, former Head of Digital Services at the Metropolitan Police, talks about how the police use of social media has been transformed in the wake of the riots of last summer. As private and public organisations move towards service models in digital, Alex talks about the difficult balancing act the police face in engaging through social media while also monitoring the same channels for intelligence. From Scotland Yard to the Met Special Operations Room, the Home Office and the Foreign Office, social media has been on a journey in the corridors of power over the last year. This is that story.

How to avoid being a data zombie by Brandwatch

iStrategy

The document discusses how to avoid being a "big data zombie" and provides examples of analyzing social media data about an M&S Christmas advertising campaign. It shows examples of slides analyzing mentions, hashtags, topics, comparisons to other retailers, and engagement metrics. However, it notes that many of the slides rely only on high-level metrics without context and lack insights. The key is focusing on relevant rather than just large amounts of data to help answer business questions and objectives.

Jeff French - a Tale of Two Tequilas - iStrategy Chicago 2012

iStrategy

This document describes how LoudDoor used Facebook data to target ads for two tequila brands, Hornitos and Sauza. LoudDoor found that Hornitos' ideal customers had a 39% tequila consumption rate, while Sauza's had a 24% margarita consumption rate. By targeting each brand's ads to their ideal audiences and cleaning the data, LoudDoor increased fan growth and engagement rates for both brands. This strategy provides a scalable approach that can apply to evolving ways people use Facebook.

Buzzfeed - iStrategy Chicago 2012

iStrategy

The document discusses how social media has changed content consumption and sharing behaviors. It provides examples of how brands like Syfy and Virgin Mobile have successfully engaged audiences on social platforms using shareable content. The key points are that consumers seek discoverable and sharable content online; great content that tells stories, involves people emotionally, and passes the "Facebook test" of being engaging and shareable is most likely to spread virally; and brands should experiment with different types of social content to see what resonates and spreads organically with audiences.

Jason Falls - iStrategy Chicago 2012

iStrategy

The document discusses brands' presence on social media and engagement levels. It notes that while over half of social media users follow brands, most do so to get deals and coupons, not to engage. Brands have very low engagement levels on Facebook, with only 0.45% of fans interacting. The document suggests brands push marketing elsewhere like TV, radio and newspapers which see much higher usage. It advises brands to be useful, relevant and stop faking their presence on social media.

Engauge 25 Big Ideas - iStrategy Chicago 2012

iStrategy

The document provides 25 ideas for connecting the digital and physical worlds across in-home, in-store, and out-of-home environments. Some of the key ideas discussed are using interactive print ads, extending TV ads into the digital space, enabling purchases from physical catalogues on mobile devices, augmenting the dressing room experience, and allowing online creativity to lead to real-world products. The document emphasizes building bridges between digital and physical, tailoring executions to user expectations, and reserving budget for experimentation.

Jeff Hayzlett - iStrategy Chicago 2012

iStrategy

The document discusses driving change and progress in organizations by being an agent of change who solves problems, reinforces goals, and operates as a seam between processes. It identifies five common reasons why people and companies fail to drive needed change, which are fear, tension, being too radical, risk aversion, and unfulfilled promises. The document advocates becoming a "clock changer" who champions new directions and stands by principles even when inconvenient.

Huge - Aaron Shapiro - iStrategy Chicago 2012

iStrategy

The document discusses the rise of the "Instant Era" where internet access and digital services are ubiquitous. It outlines key trends like increasing broadband speeds, the growth of mobile usage, and on-demand services. The text then contrasts two strategies for companies: going "Open" by embracing commoditization through low prices and ease of use, or staying "Closed" by verticalizing the brand experience. Finally, it provides three imperatives for companies to transform - putting users first, developing a strong software layer, and becoming truly user-focused organizations.

More from iStrategy (20)