Digital Influence: Social Capital, Social Currency and Personal BrandingBrian Solis
My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/
A webinar I hosted on Thursday 26th October talking about the future of social media and dark data. As more customers switch to private messaging apps, brands are no longer in control.
This creates all kinds of ethical and moral challenges, not to mention the creative ones. Essentially, brands now need to provide more value than they capture. They need to give something useful BEFORE they ask for your personal details.
(85% of B2C consumer conversations in some areas are now on private messaging apps and not visible on public social networks)_.
Digital marketing can be used for so much more than just promoting products. It can help re-brand religions such as Islam to foster social harmony. Check out our presentation on the intersection of religion and digital!
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Digital Influence: Social Capital, Social Currency and Personal BrandingBrian Solis
My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/
A webinar I hosted on Thursday 26th October talking about the future of social media and dark data. As more customers switch to private messaging apps, brands are no longer in control.
This creates all kinds of ethical and moral challenges, not to mention the creative ones. Essentially, brands now need to provide more value than they capture. They need to give something useful BEFORE they ask for your personal details.
(85% of B2C consumer conversations in some areas are now on private messaging apps and not visible on public social networks)_.
Digital marketing can be used for so much more than just promoting products. It can help re-brand religions such as Islam to foster social harmony. Check out our presentation on the intersection of religion and digital!
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.
If your company isn’t analyzing the millions and millions of megabytes of social data out there, you’re way behind on the game. And if you’re using that social data simply to measure numbers that don’t really say anything about your company’s value in the market, you’re doing it wrong. So what should you be measuring, and how should you use what you measure to improve your company? In this webinar, we’ll identify the kinds of social metrics that can be useful for your company, and discuss ways to use those numbers to improve the only thing that really matters: your customers’ experience. But moving from hard numbers to a top-of-the-line customer experience isn’t an easy process, especially if your company doesn’t already have a system in place.
Join us as our panelists discuss:
-The areas of social--including Twitter, blogs, and forums like Reddit--that you should be leveraging to gather information;
-What kinds of data to look at to determine how your brand is perceived and interacted with;
-Which tools and platforms work best to filter the data in a meaningful, readable way;
-How to use that data to predict your customers’ desires and proactively provide value to them before they know they need it.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
Tddigitalday 2011 Innovation et performance, le point de vue du Social Media ...Frederic Prigent
Td Digital Day 13 Octobre 2011 Evénement organisé par TradeDoubler. Thème de la journée, innovez pour performer Animateur : le point du vue du Social Media Club, par Pierre Yves Platini #fabernovel #socialmediaclub #satellinet #tradedoubler #tddigitalday
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.
If your company isn’t analyzing the millions and millions of megabytes of social data out there, you’re way behind on the game. And if you’re using that social data simply to measure numbers that don’t really say anything about your company’s value in the market, you’re doing it wrong. So what should you be measuring, and how should you use what you measure to improve your company? In this webinar, we’ll identify the kinds of social metrics that can be useful for your company, and discuss ways to use those numbers to improve the only thing that really matters: your customers’ experience. But moving from hard numbers to a top-of-the-line customer experience isn’t an easy process, especially if your company doesn’t already have a system in place.
Join us as our panelists discuss:
-The areas of social--including Twitter, blogs, and forums like Reddit--that you should be leveraging to gather information;
-What kinds of data to look at to determine how your brand is perceived and interacted with;
-Which tools and platforms work best to filter the data in a meaningful, readable way;
-How to use that data to predict your customers’ desires and proactively provide value to them before they know they need it.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
Tddigitalday 2011 Innovation et performance, le point de vue du Social Media ...Frederic Prigent
Td Digital Day 13 Octobre 2011 Evénement organisé par TradeDoubler. Thème de la journée, innovez pour performer Animateur : le point du vue du Social Media Club, par Pierre Yves Platini #fabernovel #socialmediaclub #satellinet #tradedoubler #tddigitalday
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
9 Latest Social Media Trends for 2021 That Will Boost Your BusinessSanjay Kumar
Social media is growing at a rapid pace and it's important to use different social media channels effectively for brand marketing. And to succeed in this, you need to know the latest social media trends that will boost your business in the year 2021. Let’s have a look at some of these latest social media trends for 2021.
21 Digital Experience Trends to Act On In 2019e-Spirit Inc
Learn from the experts:. 21 digital experience trends to help direct your go-to-market strategy, better engage customers and deliver a clear ROI on your technology investments in 2019.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to 10 Digital Communication Trends for 2018 and Beyond (8)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
4. 1. Transparency
• Transparency has evolved from a “nice to have” to a “need to have”.
• More brands will see consumer loyalty increase in relation to how transparent they are.
JANESEWS
EVERLANE
5. 2. TWO WAY Relationships
5
As communication
specialists, we don’t
need to talk about the
importance of social –
brands know this now.
We have moved beyond
that, and the next
opportunity is the
communal aspect of
social. Technology that is
a two way mechanism
and encourages
continual conversation
will lead the way.
6. 3. Political Associations
6
• Brands aren’t expected
to comment on their
political opinions, but
this year, more brands
will need to understand
that their actions will
represent their social
standing on political
matters.
“There is an increasing
responsibility for brands to
make a social stand on
things that you know your
consumers care about.”
– CMO, Airbnb
7. 4. Artificial Intelligence
• Marketing companies are starting to invest
in machine learning to create engaging
copy, using data analytics and natural
language processing. During the testing
phase, brands have already seen a 49%
increase in conversions.
• The Washington Post developed an AI
journalist (Heliograf) that has produced
more than 850 articles and generated
more than 500,000 clicks.
• Using technology to work smarter and
garner better results will soon become an
expectation, not a luxury.
7
8. 5. Dynamic Data
8
Big data was the buzz word of
2016, but in 2018 brands are
taking that to the next level by
finding ways to use dynamic data
to their advantage.
Apparel brands have started
experimenting with clothing
tracking; including being able to
see when clothes are being worn
after purchase, how often, what
setting and environment they are
worn in, and the longevity of the
product.
Products and services will not only
be tracked more, but the data will
be used to drive business
decisions.
9. 6. Micro Communities
9
It’s not about the size of the
group, this is a group of people
online who come together around
a shared passion.
Your brand is there to connect
people not to push their own
brand. We need to ask, ‘what is
your brand’s role within that
community?’
Facebook groups (instead of
pages), Twitter chats, Instagram
hashtags, and business WhatsApp
groups will allow your brand to be
a connector between niche,
passion groups of consumers.
10. 7. Merging vs Emerging Networks
10
From live video, stories, private
messaging, and tagging, almost all
the top social networks have these
features, meaning social networks
are not unique anymore.
What does this mean for social
specialists? In 2018, we won’t create
platform strategies, but rather
messaging strategies, then use the
relevant channels to reach them in
creative and meaningful ways.
11. 8. Influencer identification
• Micro or macro, the most
important factor for influencers
in 2018 is ‘Are they real?’
• In an age where fake followers
can easily be bought, and in
some cases, created,
verification will become
essential.
• Cosmetic brand, CoverGirl,
went so far as to design their
perfect influencer. Although
she was fake, she was
positioned as a real person and
even photo shopped with
other celebrities.
• If you find what you’re looking
for doesn’t exist, brands may
consider creating it
themselves.
11
12. 9. Augmenting Real Life
12
In 2018 1.8 billion A/R
compatible smartphones
will be produced and
shipped, with a increase
of 262% in one year.
In the next year,
consumer expectations
will be to have interfaces
that intelligently overlay
experiences with ease.
13. 10. Mobile Moments
In 2018, Facebook suggests no longer targeting online audiences according to their demographics,
but rather their state of mind during different moments throughout the day. Content should be
designed for these moments in order to leverage online storytelling.
13
ON THE GO LEAD FORWARD LEAN BACK
Here are the top trends from Facebook, Contagious, and FH global
Innovation globally – one year
Consumers want to know why they should support your brand and what they are paying for.
Don’t need to talk about the importance of social – they know this. We have moved beyond that, and the next opportunity is the communal aspect of social. Technology that is a two way mechanism. Our true opportunity is to lean into the two way aspect of it.
WHO are you talking to and where?
HOW are you telling your story?
WHAT role do you play in ‘community’?
Are you being authentically YOU?
Protesters accused Uber of supporting an anti-Trump taxi strike at New York’s JFK airport, an allegation based on a misunderstanding that nevertheless spread across social media. Uber decided to continue trips to and from the airport, and soon the hashtag #DeleteUber was trending globally. Lyft surpassed Uber downloads within one weekend.
We need to consider our differentiator from automation – we are opinionated, we have brains that can contextualize changes in our markets, industries, politics, socio-economic conditions. We need to showcase this more and more to clients, while still embracing technology.
Smart data to the next level
Micro communities will increase. It’s not about the size of the group, this is a group of people online who come together around a shared passion.
1 billion people use Facebook groups on a monthly basis.
But how do brands act in this space? Like a small town, every brand has a role that they are known for. Important to establish who you want to be before engaging and being present in these online spaces.
On average Instagrammer with less than 1000 followers = 8% engagement
Instagrammers with 1 million followers= 1.7% engagement
Quality over quantity
Reddit good example – there to connect people not to push their own brand or site.
Networks aren’t that unique anymore.Younger people adopt new channels faster, with 2 thirds of 12 – 24 year olds use Facebook and Instagram every single day.Channels don’t necessarily reach different audiences. Strategies must account for that (same message told a different way)
AUTHENTIC INFLUENCERS
Micro or macro, fake news and fake people exist.
31% of consumers report seeing fake news in their social feeds DAILY.
Need to have a strong influencer identification approach.
Find the perfect person to represent our brand, perhaps we need to make the perfect person to represent our brand.
Influencer design vs identification
Micro communities will increase. It’s not about the size of the group, this is a group of people online who come together around a shared passion.
1 billion people use Facebook groups on a monthly basis.
But how do brands act in this space? Like a small town, every brand has a role that they are known for. Important to establish who you want to be before engaging and being present in these online spaces.
On average Instagrammer with less than 1000 followers = 8% engagement
Instagrammers with 1 million followers= 1.7% engagement
Quality over quantity
Reddit good example – there to connect people not to push their own brand or site.
Three distinct moments in time during the day that you access social media.
Cater according to those moments.