3 deadlyhomepagemistakes
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The document outlines 3 common deadly mistakes of homepages: 1) Not quickly informing visitors of what the business does, 2) Failing to differentiate the business from competitors, 3) Focusing the lead text on the business rather than the visitor. It then notes that Priss corrected his homepage mistakes to the satisfaction of his boss Care E. O'Profit.
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Matt Rideout, from iBec creative, doesn't want you to redesign your website. Instead he wants you to fix all the things that are underperforming, as you learn about your customer's likes and dislikes until you end up with a fresh site that is working at it's highest potential. Think high impact + low investment. Sound like a fresh, awesome and really effective strategy for web design? We think so too.
Iterative Design
This information packed Pub Talk begins with some good old common sense advice, and some compelling stats on how to reorient your web design efforts from the high risk launch and fail model of the past, to a more comfortable, and effective, iterative design model. Matt shares lots of great examples of how some small changes added up to big impact.
3 Step process
Matt breaks the iBec iterative design process down into parts. This straight forward approach shows you how to target your problem areas, develop a hypothesis about what's wrong, and then test it. He shares some real world examples that show how they uncovered areas that could be improved, then walks you through how they tackled the problem, and finally shares the results.
Online testing tools you will use
Did I mention that most of the tools they use are either free or very inexpensive? Matt shared tools for funnel visualization, heat mapping, scroll tracking, and getting feedback from visitors. He also explained how they used those tools to answer some important questions about why customers where abandoning the checkout, bouncing on the homepage and generally not understanding the offer.
Test, Test, Test
Always be testing—that's the mantra. By understanding where the roadblocks or bottlenecks are, measuring the changes and then refining the site, Matt and his team have been able to dial up some serious improvements in their client's e-commerce sites.
This was a terrific class with lots of actionable advice and some really cool tools.
Never Ending Story 1
The document discusses the evolution of digital marketing from Web 1.0 to Web 2.0 and the key differences between traditional and digital marketing. It focuses on three aspects of digital marketing: websites, search engine optimization, and social media. Websites have transitioned from simple platforms for information to content hubs that drive other marketing initiatives. Search engine optimization is crucial for getting websites discovered online through tactics like building quality content and links. Social media also helps drive traffic and supports search rankings through engaging content and links.
re:publica 1 April09 "My career as a corporate blogger"
Ed Brill is one of the voices of IBM and the Lotus brand. His personal blog http://www.edbrill.com is very well known in the Enterprise 2.0 and Notes world. Ed will join us by video conference and will speak about his personal experiences and career at IBM as a Corporate blogger. His speech and the discussion afterwards will be in English.
Contains experiences, results, and recommendations for social media success.
Knh marketing video
A retail consultant argues that businesses need a website presence, as most customers now research stores online before shopping. Having an online presence allows businesses to take advantage of free advertising on the internet. The article then discusses how a local newspaper, the Kilgore News Herald, can help businesses design, host, maintain, and promote their website at affordable prices.
5 warning signs that your homepage isn't converting
In this presentation, I go over 5 warning signs that your website isn't converting visitors into prospects or leads. If there's one thing you should take from this slide deck it's this: the job of the homepage is to get people off the homepage and into your funnel.
And if you want a copy of these slides in PDF format, simply text "homepages" to 44222.
Justify and implement e-eusiness
This is a presentation I gave at an International MAPICS Conference on our HIGHLY successful e-business implementation.
10 Most Common Website & Marketing Mistakes (And How to Fix Them)
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
How To Future Proof Your Link Building Strategy Dominate2019
James Speyer, Content Marketing Team Leader at Exposure Ninja, discusses link building strategies at the Dominate2019 conference.
Top Seo misconceptions
It’s not a very complicated, time is the
challenger. Coping up with new changes is a constant battle.
Seo misconceptions
The document discusses the top misconceptions about SEO (search engine optimization). It outlines 5 major misconceptions: 1) that SEO is effortless and can be achieved in a few months, when it actually requires years of ongoing effort; 2) that SEO is "pay to play" when there are hundreds of free techniques; 3) that SEO is too complex to understand without hiring an expert, though with time it can be learned; 4) that SEO is too expensive when many elements can be done in-house; and 5) that SEO and SEM no longer work, when they remain effective strategies if done correctly. The document advises understanding and avoiding these common misconceptions about SEO
7 Most Common Website Mistakes and How to Avoid Them
Unfortunately, there are common mistakes that small businesses don’t realize they’re making, and these mistakes cause your website to perform poorly. This slide deck walks you though the mistakes and how to fix them.
40 Tips & Tricks with Conductor Pro Services
40 Tips & Tricks with Conductor Pro Services at C3 2018 with:
Kenyon Adei-Manu, Amazon
Stephan Bajaio, Conductor
Bill Sebald, Greenlane Search Marketing
Tạp trí Internet Marketing Số 10 Apr-2012
This interview discusses strategies for doubling online sales in 2012. The interviewee, Armand Morin, argues that the most effective approach is to focus on conversion optimization before increasing traffic. Creating targeted landing pages that speak directly to specific customer demographics can significantly improve conversion rates compared to a single homepage. Examples given include creating separate landing pages for post-pregnancy women looking to lose weight. This allows optimizing the messaging, design, and advertising for each target group. The interviewee believes this approach can double, triple or quadruple conversions while also lowering advertising costs through improved relevancy.
Chambers of Commerce and the Never Ending Tech Revolution
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
Google is Watching You: How Google Spies on Search Behavior to Rank Websites
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
5 Conversion Mistakes You're Probably Making
The document discusses common conversion mistakes made by digital marketers and how to avoid them. It identifies two major mistakes - expecting visitors to purchase immediately without understanding their needs, and starting A/B tests without first understanding visitor behavior. The document recommends using tools like Google Analytics and Hotjar to understand visitors, then prioritizing improvements based on their potential impact, ease of implementation and cost. The overall goal is to help businesses optimize conversions by better addressing visitor needs and priorities.
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Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
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A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
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Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
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Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
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During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
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- Understanding dictionaries and how to identify business entities;
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HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
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Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
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- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
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Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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UiPath Test Automation using UiPath Test Suite series, part 6
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3 deadlyhomepagemistakes
- 1. 3 Deadly Homepage Mistakes that Send Visitors Clicking Away And How You Can Correct Them Quickly and Easily
- 2. Priss Blevens and Care E. O’Profit of the Utica Black Cape Company
- 3. Google Analytics for Utica Black Cape Co. On May 20, 2012
- 4. Homepage Mistake #1 • Not quickly telling visitors what you do.
- 5. What’s in the can?
- 6. Tell them what’s in the can.
- 7. Is there any question what IMG of Utica does?
- 9. Homepage Mistake #2 • Not differentiating your business from the competition.
- 10. Let’s go to the bar with the airplane through the roof!
- 11. What’s Clinton Tractor’s USP?
- 12. I like this one!
- 13. What’s the USP here?
- 14. Homepage Mistake #3 • Talking about yourself in the lead text.
- 15. Corporate We We
- 16. Add “YOU” to the lead.
- 17. 3 Deadly Homepage Mistakes 1) Not quickly telling visitors what you do. 2) Not differentiating your business from the competition. 3) Talking about yourself in the lead text.
- 18. Priss corrected his homepage mistakes. Now all is well with the boss, Care E. O’Profit