How To Future Proof Your Link Building Strategy Dominate2019
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James Speyer, Content Marketing Team Leader at Exposure Ninja, discusses link building strategies at the Dominate2019 conference.
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How To Future Proof Your Link Building Strategy Dominate2019
- 3. “Google is a tricky little s***” — Me #Dominate2019exposureninja.com
- 4. We’ll Cover: ● A Brief History of Building Links ● Why and How Google is Changing ● What A Good Link Is, and How You Can Get Them ● How to Build Future-Proof Links Your Competitors Would Kill For #Dominate2019exposureninja.com
- 5. How Links Work. They Get You Noticed. #Dominate2019exposureninja.com
- 7. How Things Have Changed Already. #Dominate2019exposureninja.com
- 11. Gaming Google #Dominate2019exposureninja.com ● Businesses Took Advantage ● Google Didn’t Like This ● They Were Worried Customers Would Go Elsewhere ● They Had to Make a Change
- 12. So What Did Google Do? It made quality a factor It also made context a factor exposureninja.com #Dominate2019
- 13. How Does Google Do It? #Dominate2019exposureninja.com
- 16. Give The People What They Want #Dominate2019exposureninja.com
- 19. What Does AI Mean For Google Ranking? #Dominate2019exposureninja.com
- 21. NoFollow Links #Dominate2019exposureninja.com Doesn’t Give Your Website AuthorityHas Other Benefits
- 24. NoFollow Links Current Practice: We Want Follow Links! The Future: Relax, It’s All The Same exposureninja.com #Dominate2019
- 27. “Basically, if you publish high quality content that is highly cited on the internet – and I’m not talking about just links, but also mentions on social networks and people talking about your branding, then you are doing great.” #Dominate2019exposureninja.com
- 30. Branded Mentions Current Practice: Where Is My Link?! The Future: Who Needs Links, Right? exposureninja.com #Dominate2019
- 32. Quality Over Quantity Google Isn’t Perfect… Yet Shift to Higher Quality Linking exposureninja.com #Dominate2019
- 34. Defining a High Value Link ● National Newspapers & Major Publications ● Industry-Specific Websites ● Academic and Government Websites ● Charities and Nonprofits exposureninja.com #Dominate2019
- 35. How To Get Quality Links? exposureninja.com #Dominate2019
- 36. Google Isn’t the Only One Who is Changing exposureninja.com #Dominate2019
- 39. How We Do It: Data Outreach Comments and Journalist Requests exposureninja.com #Dominate2019
- 41. What Is Data Outreach? Collect Information Gather Referral Links exposureninja.com #Dominate2019
- 42. How to Acquire Data ● Surveys ● Internal Records ● Online Research exposureninja.com #Dominate2019
- 46. Journalist Requests & Comments exposureninja.com #Dominate2019
- 47. What Are Journalist Request and Comments? Journalists need insight You can provide that insight exposureninja.com #Dominate2019
- 49. How to Acquire Journalist Leads exposureninja.com #Dominate2019
- 51. And you don’t have to. You Don’t Want To Pay This! exposureninja.com #Dominate2019
- 52. #JournoRequest & #PRRequest exposureninja.com #Dominate2019
- 53. #JournoRequest & #PRRequest exposureninja.com #Dominate2019
- 54. Big publications don’t want your content. Why Does This Work? exposureninja.com #Dominate2019 What do they want?
- 55. What Publications Want ● Rich, Insightful, Authoritative Content ● The Voice They Don’t Have ● An Easy Ride exposureninja.com #Dominate2019
- 56. How Can You Replicate The Success of Others? exposureninja.com #Dominate2019
- 57. How To Get Your Data or Comments Noticed ● Be Relevant exposureninja.com #Dominate2019
- 59. How To Get Your Data or Comments Noticed ● Be Relevant exposureninja.com #Dominate2019 ● Be Reasonable ● Be Striking
- 61. Be Striking exposureninja.com #Dominate2019 Avocados Are Healthy - According to Captain Obvious
- 62. How To Get Your Data or Comments Noticed ● Be Relevant ● Be Reasonable ● Be Striking exposureninja.com #Dominate2019 ● Be an Authority
- 63. Be an Authority exposureninja.com #Dominate2019
- 64. Important Things to Take Away: ● Stagnation will kill your goals ● Think about your user ● Build the right kind of links exposureninja.com #Dominate2019
- 65. ABOVE ALL ELSE: STAY AWARE exposureninja.com #Dominate2019