Conversion Hotel 2014: Angie Schotmuller (US) keynoteWebanalisten .nl
Angie Schottmuller, well known SEO and conversion consultant and star wars lover. Slides from her friday keynote at Conversion Hotel 2014 #CH2014 #enjoy
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...CXL
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
The Top 5 Ecommerce Tests You Should Run Right NowOptimizely
In this webinar, WiderFunnel CEO and conversion rate optimization expert, Chris Goward, and Optimizely's testing specialist, Ryan Lillis talk about the tests you should be running on your e-commerce site today to maximize revenue NOW and when online shopping peaks – Christmas time.
Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)Conversion Rate Experts
Learning from your mistakes is expensive. So learn from ours.
Rand Fishkin is the co-founder of Moz, and one of the web industry’s most innovative thought leaders. His company’s values—embodied by the acronym TAGFEE—are well worth reading; they are bold and innovative. In addition to being an expert in search engine optimization (SEO), he has extensive knowledge of conversion rate optimization (CRO), having contributed a whole chapter to the first edition of Marketing Sherpa’s Landing Page Handbook.
Dr Karl Blanks is the co-founder of Conversion Rate Experts, a consultancy that has designed pages for more top-500 websites than any other company. He has the benefit of having grown almost every type of web business.
In this webcast, you’ll get
* Strategic and tactical mistakes that we have made and seen. It’s likely that your company is making some of these mistakes right now, and can easily fix them.
* How CRO affects SEO. Many companies worry that CRO will damage their search-engine rankings. Rand will explain how to increase your conversions whilst keeping—or even enhancing—your organic rankings.
* Q&A: Ask Rand and Karl your burning conversion questions.
Conversion Hotel 2014: Angie Schotmuller (US) keynoteWebanalisten .nl
Angie Schottmuller, well known SEO and conversion consultant and star wars lover. Slides from her friday keynote at Conversion Hotel 2014 #CH2014 #enjoy
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...CXL
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
The Top 5 Ecommerce Tests You Should Run Right NowOptimizely
In this webinar, WiderFunnel CEO and conversion rate optimization expert, Chris Goward, and Optimizely's testing specialist, Ryan Lillis talk about the tests you should be running on your e-commerce site today to maximize revenue NOW and when online shopping peaks – Christmas time.
Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)Conversion Rate Experts
Learning from your mistakes is expensive. So learn from ours.
Rand Fishkin is the co-founder of Moz, and one of the web industry’s most innovative thought leaders. His company’s values—embodied by the acronym TAGFEE—are well worth reading; they are bold and innovative. In addition to being an expert in search engine optimization (SEO), he has extensive knowledge of conversion rate optimization (CRO), having contributed a whole chapter to the first edition of Marketing Sherpa’s Landing Page Handbook.
Dr Karl Blanks is the co-founder of Conversion Rate Experts, a consultancy that has designed pages for more top-500 websites than any other company. He has the benefit of having grown almost every type of web business.
In this webcast, you’ll get
* Strategic and tactical mistakes that we have made and seen. It’s likely that your company is making some of these mistakes right now, and can easily fix them.
* How CRO affects SEO. Many companies worry that CRO will damage their search-engine rankings. Rand will explain how to increase your conversions whilst keeping—or even enhancing—your organic rankings.
* Q&A: Ask Rand and Karl your burning conversion questions.
[Elite Camp 2016] Karl Gilis - How to Make Sure Your New Website Won’t Be a F...CXL
Most optimizers aren’t big fans of the traditional redesign cycle. They promote a continuous optimizing process. And that’s fine. But sometimes websites just suck donkey balls. And a new website is a must. Also: new companies need new websites too. So how can we stop those clients from making shitty websites? Which research methods and tools can you use in which stage of the development cycle? And how do you this?
The Unexpected Website Formulas of The Conversion Scientist™Brian Massey
Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller "Your Customer Creation Equation" by Brian Massey
Avoiding Disaster: What a Successful Website Redesign Looks LikeBrian Massey
Brian Massey, founder of Conversion Sciences (www.ConversionSciences.com), discusses the perils of doing a website redesign and how to end up with a site that performs better in the end. We explore case studies of redesigns that have soared and those who have crashed. You’ll leave with practical advice on how to assess your existing site to decide if a redesign is even needed. This webinar was hosted by UserTesting.com.
A User Experience Approach to CRO - Managing Director at Amber Light,
Jeremy Swinfen Green approaches the topic from a slightly different angle, taking us through the user experience covering; aligning conversion with UX, business goals, the three legs of the UX stool and how the cookie law affects CRO.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent. No matter what your conversion rate is at the moment, you probably have one burning question: How can we improve on this vital web analytics metric? That's why we have prepared the last part of the "Double your E-Commerce profits" series with three more growth marketing tactics. The plan for the event is:
1. Shop Visitors ≠ Customers
2. Personalized Shop Banners #13
3. Optimize Your Checkout XP #14
4. Introduce A/B Testing #15
5. Loyal Customers – Q&A
#13 Personalized Shop Banners
The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...Distilled
Discover how you can increase the performance and velocity of your testing program. Stephen will share his experience at Conversion.com, the UK’s biggest conversion optimisation agency. You’ll learn how to develop a process for personalisation (and avoid the mistakes most people make), how to accelerate your testing (with an advanced framework for prioritisation), and how to run advanced tests on product and price.
Why the digital skills gap is good for youSteve Linney
It’s our personal responsibility to grow and learn through our career - we owe it to ourselves. So why are many marketers still playing catch up and what can than they do to change that?
Supporting blog: http://bit.ly/2z2iCWN
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
Featuring speakers from ASICS, Motorola
Jose Uzcategui, Ecommerce Conversion Optimization Lead, ASICS
Kevin Flynn, Global Publishing Lead for Motorola.com / Testing Lead for Publishing Team, Motorola
Tania Shershin, Global Web Analytics Manager, HomeAway
Moderated by: Tim Ash, Chair, Conversion Conference, Conversion Conference
In an increasingly interconnected, global market, having a product and marketing messaging that resonates in a variety of geographic regions is key to success. Learn from a panel of customers who will share their strategies for testing in international markets to understand how optimization and customer development power the best experiences across languages, cultures, and user experience idiosyncrasies.
I gave this presentation about the Lean Analytics book at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig
[Elite Camp 2016] Karl Gilis - How to Make Sure Your New Website Won’t Be a F...CXL
Most optimizers aren’t big fans of the traditional redesign cycle. They promote a continuous optimizing process. And that’s fine. But sometimes websites just suck donkey balls. And a new website is a must. Also: new companies need new websites too. So how can we stop those clients from making shitty websites? Which research methods and tools can you use in which stage of the development cycle? And how do you this?
The Unexpected Website Formulas of The Conversion Scientist™Brian Massey
Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller "Your Customer Creation Equation" by Brian Massey
Avoiding Disaster: What a Successful Website Redesign Looks LikeBrian Massey
Brian Massey, founder of Conversion Sciences (www.ConversionSciences.com), discusses the perils of doing a website redesign and how to end up with a site that performs better in the end. We explore case studies of redesigns that have soared and those who have crashed. You’ll leave with practical advice on how to assess your existing site to decide if a redesign is even needed. This webinar was hosted by UserTesting.com.
A User Experience Approach to CRO - Managing Director at Amber Light,
Jeremy Swinfen Green approaches the topic from a slightly different angle, taking us through the user experience covering; aligning conversion with UX, business goals, the three legs of the UX stool and how the cookie law affects CRO.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent. No matter what your conversion rate is at the moment, you probably have one burning question: How can we improve on this vital web analytics metric? That's why we have prepared the last part of the "Double your E-Commerce profits" series with three more growth marketing tactics. The plan for the event is:
1. Shop Visitors ≠ Customers
2. Personalized Shop Banners #13
3. Optimize Your Checkout XP #14
4. Introduce A/B Testing #15
5. Loyal Customers – Q&A
#13 Personalized Shop Banners
The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...Distilled
Discover how you can increase the performance and velocity of your testing program. Stephen will share his experience at Conversion.com, the UK’s biggest conversion optimisation agency. You’ll learn how to develop a process for personalisation (and avoid the mistakes most people make), how to accelerate your testing (with an advanced framework for prioritisation), and how to run advanced tests on product and price.
Why the digital skills gap is good for youSteve Linney
It’s our personal responsibility to grow and learn through our career - we owe it to ourselves. So why are many marketers still playing catch up and what can than they do to change that?
Supporting blog: http://bit.ly/2z2iCWN
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
Featuring speakers from ASICS, Motorola
Jose Uzcategui, Ecommerce Conversion Optimization Lead, ASICS
Kevin Flynn, Global Publishing Lead for Motorola.com / Testing Lead for Publishing Team, Motorola
Tania Shershin, Global Web Analytics Manager, HomeAway
Moderated by: Tim Ash, Chair, Conversion Conference, Conversion Conference
In an increasingly interconnected, global market, having a product and marketing messaging that resonates in a variety of geographic regions is key to success. Learn from a panel of customers who will share their strategies for testing in international markets to understand how optimization and customer development power the best experiences across languages, cultures, and user experience idiosyncrasies.
I gave this presentation about the Lean Analytics book at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig
Why content matters!
Van 20 - 22 november vond op Texel het Conversion Hotel 2015 plaats. Femke Koning, online specialist bij Presenter, lichtte het belang van content bij conversieverhoging toe.
Friends of search 2016 - een samenvatting in beeldJudith Verhoef
Samenvatting in beeld van Friends of Seach 2016. Presentaties over SEO / SEA van o.a. Larry Kim, Wil Reynolds, Lauren Pope, Stacey MacNaught en Emily Grossman.
"Contentmarketing als cultuurverandering" door Tristan Lavender van Deloitte ...Content Club Nederland
Presentatie Tristan Lavender van Deloitte op Content Club #CC04 op 6 maart 2014 bij Regardz Gele Kegels in Eindhoven.
Thema: Content(marketing) & Cultuurverandering.
Titel presentatie: Conversation Company; hobbels en hoogtepunten
Meer info over Content Club Nederland: www.contentclub.nl
Sponsoren en contentpartners:
Regardz
BytheGrape
Mobi-Q
Crystal Park New Media
Livestreams.nu
Feeder BV
Founders Content Club Nederland:
Cor Hospes van Tsjee
Mark de Lange van Beklijf
Wie moet er centraal staan voor iedereen die aan de slag gaat met online content? Dat is de consument van je content: de klant of gebruiker van je product of dienst.
Wanneer inboundmarketing of contentmarketing op je prioriteitenlijstje verschijnt, wordt de noodzaak voor goede klantgerichte content alleen maar groter.
In dit gastcollege besprak ik twee methoden voor webredacties/contentmarketeers om meer te weten te komen over de klant en zijn vragen/problemen: de toptakenmethodiek en zoekwoordenanalyse (SEO).
Top 100 merken whitepaper greenberry 2012Greenberry
“Dreft is het meest positieve merk op social media, Telfort is het meest negatief.”
De Impact van Social
Media op Merken
De impact van social media op merken onderzocht: 3 maanden lang, 2 miljoen berichten geanalyseerd voor de top 100 merken
Welches Content Management System für welche Fragestellung? Dominic Brander
Das enorme Angebot an Open Source Content Management Systemen ist kaum überblickbar. Und laufend kommen neue hinzu. Dieses Fachreferat bietet eine Hilfeleistung auf der Suche nach dem richtigen System im Dschungel der zahlreichen Open Source CMS.
Das Fachreferat wird nicht im Rahmen eines CMS-Shootouts ablaufen. Dafür sind die vorgestellten CMS im Anwendungszweck zu unterschiedlich.
Die drei ausgewählten CMS (Drupal, TYPO3 und Wordpress) werden vorgestellt und verglichen von Fachpersonen, die täglich mit den Systemen arbeiten. Anhand von Fallbeispielen wird aufgezeigt in welchen Anwendungsfällen diese sich besonders bewährt haben.
Der Abschluss bildet der Blick in die Zukunft: In welche Richtung entwickeln sich die drei CMS, was ist konkret geplant?
Das Fachreferat richtet sich in erster Linie an Entscheider und Berater, welche sich objektiv ein Bild der Stärken und Schwächen der vorgestellten CMS machen möchten. Aber auch Entwickler werden den einen oder anderen spannenden Input erhalten.
Inhalt
- Vorstellung der Referenten
- Die Open Source CMS Landschaft: Eine Übersicht
- Vorstellung der ausgewählten CMS
- Fallbeispiele und wieso das ausgewählte CMS sich jeweils besonders bewährt
- Ausblick
- Ihre Fragen
Connected content planning: customers, communications, organisationsLauren Pope
There are a lot of dots to connect when it comes to content. So many that it can feel a lot easier not to bother. But planning content in silos won't help you create an effective, scalable content programme. In this deck, I look at how connecting more - with your customers, in your communications, and in your organisation itself - is the key to creating content with real impact.
You can’t break down silos, but you can connect themChristiaan Lustig
As online professionals you want to break down organisational silos. But it’s not going to work. Not if you keep talking about “content”, and keep mistaking “strategy” for tactics and operations. Besides, if you did succeed, you’d end up with one big, inflexible and non-scalable silo.
Organisational processes are there for good reasons, anyway. But still, more often than not they get in the way of your customers. That’s why your organisation — be it commercial, government or non-profit — should rigorously prioritise your customer’s process over your own. But how?
Identify what your customer’s top tasks are, and continuously optimise their related (online and offline) processes. This enables cross-silo teams to work on a common goal, resulting in better products and services, happier customers, and higher revenues and/or lower costs.
And you’ll be able to show management that you did that.
Aim First, Shoot Second - Mastering the Complexity of B2B Digital MarketingEvgeny Tsarkov
Aim First, Shoot Second - Mastering the Complexity of B2B Digital Marketing (by SoCalBMA)
Сначала целеполагание, затем действие - управление комплексным интернет-маркетингом в b2b
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
Leigh Jewiss - How To Make Your Own Website 71016 ITECjewisstraining
Presented by Leigh Jewiss on behalf of Illawarra ITEC: How To Make Your Own Website 7 October 2016
Using the Weebly platform, learn how to identify your target, understand your tone and how to structure and build a website.
Save a Floundering Digital Marketing CampaignEffin Amazing
You have an amazingly valuable product or service. Your customers love you. You’re extending an amazing offer to new prospects. And yet, your online campaigns linger with little or no action. How can this be? Brian Massey and Dan McGaw are going to show you how to fix this. In this webinar, you will learn proven techniques for diagnosing and fixing a disappointing digital campaign, saving your credibility, and growing sales. How to approach solving your conversion rate woes.
Why landing pages are so critical to digital campaigns:
- What kills digital campaigns from the start
- How to narrow your design ideas to the ones that will work
- How to manage helicopter executives and well-meaning agencies
Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013William Renedo
Will, como manda la tradición cerró la sesión anunciando que este 5 aniversario sería el último de Linklove como conferencia y que podremos disfrutar de esta innovación en la siguiente secuencia de SearchLove 2014
Web Analytics: Tools and Best PracticesBrian Massey
You are invited to get to know your Web visitors through the eyes of Web analytics. "Analytics" is the information collected by a number of software packages about how users are using your site. You can learn from them:
1. How many people are coming to your site each day?
2. Are visitors finding the information they are looking for?
3. How many of your visitors start to buy? How many don’t make it through?
4. Which pages cause people to leave altogether?
Ultimately, your analytics help you answer the question, "Why?"
Brian Massey walks you through the things you should measure and shows you how they impact your business.
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
PowerPoint Arrows Diagram Slide
Professional and Clean PowerPoint slides. Fully editable, perfect to impress your audience on your next presentation.
1. FULL HD Aspect Ratio: 16:9 (1900×1080)
2. Fully animated
3. Quickly, Easy and Fully Editable in PowerPoint (All Graphic Resizable and Editable)
4. Drag and Drop Images
5. Print Version Included (A4 Handouts Ready)
6. Retina Ready
7. Data charts (Editable via Excel)
8. Sync in SharePoint
9. Based on Master Slide
10. Pictures Placeholder Ready
11. PPTX and PPT Files
12. Vector icons as Shape
Note: Not need Photoshop – All Photos not included
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best PracticesAGConsult
The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
Why Magpies Don't Use Phones And Are Shit At Building Links For SEOWayne Barker
What stops us from reaching our goals in digital marketing? Often it turns out to be ourselves. Humans like shiny new things. Humans are a bit shit at finishing things, Here we look at why we should look to the past and not get tied up in whats new and exciting to reach our goals. Also comes with some very specific link building ideas that are not new or exciting.
The Journey to Conversion by Tom Sangers & Paul RandallPaul Randall
Paid Search and User Experience typically do not work that closely, but Tom and I realised that we're after the same thing: turning visitors into customers. And so began our journey to conversion!
We are TAB, a globally recognized branding agency. We
are thinkers, dreamers and storytellers who help start-up
companies stand out and raise funds by offering fresh design solutions.
Getting SEO done - Why thinking agile is the best SEO skill in 2020 - SEOday ...Charlie Williams
In this talk at SEOday in January 2020, I spoke to the audience about how the best SEO (& content strategy) skill isn't a coding language, keyword research technique or digital PR tactic. It's the ability to get your SEO recommendations actually put in place. To have a mindset of constant improvement & working towards a 'perfect' website - something that's not achievable, but gets you in the right mindset.
Similar to Conversion Hotel 2014: Brian Massey (US) keynote (20)
CH2019 keynote: Guy Yalif - AI and personalization demystifiedWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-ai-personalization-demystified/)
Guy has a background that is quite impressive. From Princeton to 3 years Boston Consulting Group in the 90’s and then on for his MBA at Stanford and MBA internship at Microsoft. Guy did his time at an online marketplace start-up that got acquired before he moved to Yahoo! to have several product marketing positions for 7 years in a row. He has been the head of global product and industry marketing at Twitter and was member of the executive team at Brightroll. Nowadays he is the founder and CEO of a start-up that uses machine learning to optimize websites.
The number 1 outcome of the #CH2019 attendee question on what the hot topics in our industry are for the coming year, was: personalization. AI and Machine Learnings were also high on this list, the combination of these topics is the sweet-spot where we all know of that the companies we work for are going to invest heavenly in the next coming years. But as true data driven optimizers we also know that many companies won’t have the users to do proper personalization and/or machine learning. We also believe that they should fix the basics first…
Nevertheless we know we are going to have to deal a lot with personalization and machine learning in our jobs. It may sound scary, because you don’t exactly know what it is and how to apply it, but you also know that this is the way to the future (or was McDonald’s buying Dynamic Yield a big fail?). But how to take the first steps in a proper way? When I thought of a potential speaker that could demystify AI and personalization for us – I thought of Guy.
Happy learning,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
(video summary at: https://conversionhotel.com/session/keynote-2019-future-of-data-governance-gdpr/)
This is an amazing woman with so much knowledge on analytics data and privacy in particular. I bumped into Aurélie Pols around 14 years ago when she was already publishing analytics content on the analytics blog of her former company (which might even be the first webanalytics agency being sold to a large firm). The blog was an inspiration for me to move away from writing about analytics for big broad marketing blogs and to start webanalisten.nl back in 2008 – a Dutch written niche blog on analytics and optimization. By then Aurélie already had 10 years of statistics and analytics experience… She moved on and did her work with Web Analytics Demystified and the Digital Analytics Association before she moved into the field of analytics & privacy. Yes, she focused on data and privacy already in 2012!
So when I saw privacy and issues with data quality among the top 10 topics the #CH2019 attendees want to learn form I immediately thought of Aurélie. She accepted the challenge to keynote at Texel, also because she was born nearby in Alkmaar. Great Aurélie is coming over – she will enlighten us on all the questions we have on data and privacy.
Cheers,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
CH2019 keynote: Lucia van den Brink - Keynote pitch winnerWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-pitch-winner/)
One of the many things I strive to optimize year-over-year is the quality (and diversity) of the attendees. To me this is even more important then the quality of the performers (who are important too, don’t get me wrong). Performers are there to inspire and entertain, but the time you spend with your fellow attendees is way bigger. This is were you go in depth based upon the inspiration by the performers. And of course it makes sense if I state that the combined knowledge of the 200 attendees is way bigger then the knowledge of the performers combined.
Of course the performers are specialists, trained to deliver a performance. This is why they are on stage, but I also believe that there are also potential performers among our attendees. I’m not talking about the experienced performers that see this yearly Texel event as a nice final get together of optimization specialists before the winter conference break. I’m talking about people that are ready to take the step, but just need the final push.
This year at The Conference formerly known as Conversion Hotel we were having a keynote pitch competition. Out of all the keynote pitch applications we got from the ticket application proces this summer we selected 9 contestants. They were guided in their 2 minute pitch by world class CRO speaker and speaker coach Michael Aagaard from Denmark. All these pitches will be delivered on Friday and all the attendees voted “Yes” or “No” on the question for every pitch “Do you want this presenter and topic as a keynote”. The highest “Yes” score will become a keynote on the #CH2019 main stage on Saturday.
Number 9 got lot’s of speaker coaching by Michael and a bunch of drinks to recover. Number 2 to 8 were scheduled as a presentation in one of the two presentation rooms during the break-out sessions. Michael was there for support and will devote some coaching time after the conference!
Lucia won the pitch competition and took main stage on Saturday. She did great! Enjoy the slides.
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
CH2019 keynote: Elke Geraerts - Authenthic intelligenceWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-authentic-intelligence/)
Boundless curiosity and a passion for people – this perhaps best describes Elke. This unique combination quickly led to a flourishing academic career. With a PhD in psychology, Elke held various positions at the universities of Harvard, St Andrews, Maastricht and Rotterdam, where she attracted international attention with her research work. She moved over to the business site triggered by her scientific insights about mental resilience and started working on on increasing mental resilience, energy and productivity of employees.
Her public breakthrough came with her bestseller “Mentaal Kapitaal” (2015). This book, which is now in its thirteenth edition, was translated into English under the title Better Minds. In 2016, “Het Nieuwe Mentaal” (The New Mental) followed; it takes a closer look at the importance of courage for a successful life. In her latest book, “Authentieke Intelligentie” (Authentic Intelligence), Elke passionately advocates that we capitalize fully on what makes us unique as humans in an increasingly digitized world. And this is exactly the reason to invite her for a keynote at #CH2019 – to give us some inspirational insights on how to survive as humans in this AI based future.
Enjoy her talk,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
CH2019 keynote: Lukas Vermeer - One neat trick to run better experimentsWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-run-better-experiments-srm-checks/)
Lukas combines industry experience in online experimentation and data science with an academic background in computing science and machine learning. When I first met him, he was already a smart guy, but still working at Oracle. A year later he moved on to Booking.com (almost 7 years ago already – he has seen a large bunch of new employees coming in :-)) to finally become their director of experimentation.
Lukas is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments. Of course he presented about this around the world, but never at Texel. Finally it was time to ask him – not to speak about democratizing experimentation or his storytelling on statistics. You have probably seen that before. We asked him because you, as CH2019 attendees, asked us to go advanced on experimentation and he is one of the only ones in Europe that has (co-)written in depth scientific papers on experimentation.
And that is exactly what Lukas is going to do: go in depth on his recent Sample Ratio Mismatch paper.
Enjoy the ride,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
(video summary at: https://conversionhotel.com/session/keynote-2019-friction/)
When I asked the #CH2019 attendees about topics they want to learn more about, consumer Psychology popped up in the top 5. Happy to see this topic so high on the list, because I truly believe that effective optimization is a combination of data & psychology.
Going through potential speakers I reached out to Roger Dooley, because he just published his new book: “Friction – The Untapped Force That Can Be Your Most Powerful Advantage” (McGraw Hill, May 17, 2019). I’ve seen Roger on stage several times around the world presenting about his previous books, but he was never on stage yet at Texel. Perfect timing: so now he will be on our stage in November this year, to spread his knowledge, interact and investigate where friction can be reduced.
Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. You might know him of his popular blog Neuromarketing or his columns at Forbes.com and I’m happy he accepted to keynote at CH2019.
Cheers,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
23. How do you organize what you know about
your customers so that you can take action?
24. Your Web site has 3 or 4 visitors coming
from thousands of different places.
Who are they?
Why are they visiting?
What information do they need to take action?
How do they like to receive information?
35. Methodical
Competitive
Humanist
Spontaneous
E m o t i o n a l L o g i c a l
Q u i c k D e c i s i o n s S l o w D e c i s i o n s
Brian and Jeffrey Eisenberg,
Waiting for Your Cat to Bark?
36. Competitive Methodical
Spontaneous Humanist
E m o t i o n a l L o g i c a l
Q u i c k D e c i s i o n s S l o w D e c i s i o n s
Photos Wikipedia
37.
38.
39.
40. Behavioral Database
Google Analytics, Site Catalyst
Click Tracking Software
Crazy Egg, ClickTale
Split Testing
Optimizely, VWO, Unbounce
43. Fear paying too much.
See shopping a part of the fun.
Want to be the expert.
44. Fear buying the wrong thing.
See shopping as part of the cost.
Looking for expert help.
45.
46. Top Performing Ads
20% Off Window Treatments
We Bring the Showroom to You.
Free Local Design & Measure!
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$100 off Power Shades
Sale on Automated Fashions.
Free Local Design & Measure!
www.decorview.com