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BrightonSEO - Levi Williams-Clucas - Why local search isn’t just for local businesses
- 1. Why local search isn’t just for local businesses Levi Williams-Clucas | StrategiQ https://www.slideshare.net/LeviClucas @femkepants #brightonseo @Femkepants #localforeveryone
- 2. What is Local SEO? #brightonseo @Femkepants #localforeveryone
- 3. Local SEO (local search engine optimization) is a series of actions and strategies designed to improve your visibility on Google and other search engines when people close to your physical location perform a search or when a search includes a specific location. https://www.brightlocal.com/learn/what-is-local-seo/ #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 4. Or rather... #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 5. What is often considered as just Local SEO, but isn’t? #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 7. Some things aren’t just for small, local businesses #brightonseo @Femkepants #localforeveryone
- 8. Trust-based SEO uses generically local tactics for national sites to create... #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 9. Consistency #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 10. Consistency + #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 11. Consistency + Trust #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 12. = Visibility (hopefully) Consistency + Trust #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 13. First off... #brightonseo @Femkepants #localforeveryone
- 15. Everyone needs Google My Business #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 16. GMB Service Areas Selecting large towns/cities or even just ‘UK’ - an easy signal to reinforce area coverage #brightonseo @Femkepants #localforeveryone
- 17. National brand, reinforcing national services GMB Service Areas #brightonseo @Femkepants #localforeveryone
- 18. Multiple Offices Use GMB profiles to cover multiple areas with offices. Also allows for service- specific optimisation. #brightonseo @Femkepants #localforeveryone
- 19. Multiple Offices Offices across the UK with individual profiles to reinforce national services #brightonseo @Femkepants #localforeveryone
- 20. Product/Service Consistency Consistency across services and products in GMB reinforces reputation, authority and transparency #brightonseo @Femkepants #localforeveryone
- 22. Surprise Local SERPs Lots of SERPs are switching between local and non-local - GMB profiles help protect your rankings #brightonseo @Femkepants #localforeveryone
- 23. Surprise Local SERPs Unexpected local SERPs are covered #brightonseo @Femkepants #localforeveryone
- 24. Brand Protection If nothing else, use GMB to protect your brand! #brightonseo @Femkepants #localforeveryone
- 25. Brand Protection Generic/common brand name, or one that’s easy to misspell, covered by GMB (and probably ppc) #brightonseo @Femkepants #localforeveryone
- 27. Reviews & testimonials #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 28. Builds trust for customers AND Google Both Google and your customers love reviews, so if you’re not using them - WHY NOT?! #brightonseo @Femkepants #localforeveryone
- 29. Reviews can make potential customers 15% more likely to buy when written by a verified buyer https://review42.com/resources/online-reviews-statistics/ #brightonseo #brightonseo @Femkepants #localforeveryone
- 30. Google loves them We know that reviews are considered a ‘ranking factor’ and have been seen in the past to have direct impact on visibility. #brightonseo @Femkepants #localforeveryone
- 31. https://review42.com/resources/online-reviews-statistics/ #brightonseo @Femkepants #localforeveryone
- 32. Content for free! Testimonials make great user generated content for social, email, and web content. #brightonseo @Femkepants #localforeveryone
- 33. Content for free! Simple yet effective #brightonseo @Femkepants #localforeveryone
- 34. Proves activity and responsiveness Want Google and your customers to know you care, you’re active and you’re responsive? Reply to reviews! #brightonseo @Femkepants #localforeveryone
- 35. #brightonseo Google likes to see this Customers like to see this @Femkepants #localforeveryone
- 36. Location pages #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 38. This one isn’t for everyone... Location pages can easily be overused, but they can also be great for visibility and UX #brightonseo @Femkepants #localforeveryone
- 39. Nationwide Visibility Further consistency of nationwide/ large areas of coverage, especially if there’s multiple offices/locations #brightonseo @Femkepants #localforeveryone
- 41. Surprise Local SERPs As we’ve seen before - some SERPs can’t decide if they’re local or not. Location pages can help protect you here too. #brightonseo @Femkepants #localforeveryone
- 43. Citations and local links #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 44. We love links Links from reputable business directories and local press are valuable for everyone #brightonseo @Femkepants #localforeveryone
- 45. #brightonseo We love links Local links don’t have to be about the area @Femkepants #localforeveryone
- 46. Service/Product consistency Citations and business directories back up your services claims, especially for trade. #brightonseo @Femkepants #localforeveryone
- 47. #brightonseo Industry-specific citations help boost authority @Femkepants #localforeveryone
- 48. Trust building Building links with reputable trades and business directories can benefit customer trust as well as Google’s trust in your business. #brightonseo @Femkepants #localforeveryone
- 49. #brightonseo Treat Google like a potential customer to maximise trust building @Femkepants #localforeveryone
- 50. ● GMB #brightonseo @Femkepants #localforeveryone Top Local Tactics for non-local businesses...
- 51. ● GMB ● Reviews #brightonseo @Femkepants #localforeveryone Top Local Tactics for non-local businesses...
- 52. ● GMB ● Reviews ● Citations & Local links Top Local Tactics for non-local businesses... #brightonseo @Femkepants #localforeveryone
- 53. ● GMB ● Reviews ● Citations & Local links ● Location pages Top Local Tactics for non-local businesses... #brightonseo @Femkepants #localforeveryone
- 54. = Visibility (hopefully) Consistency + Trust #brightonseo @Femkepants #localforeveryone #brightonseo @Femkepants #localforeveryone
- 56. Thank you! @Femkepants levi@strategiq.co #brightonseo #brightonseo @Femkepants #localforeveryone