The document is a presentation about creating kick ass online creative examples. It discusses six areas to focus on: watch and listen, stand out, interactivity, play, create, and innovate. For each area it provides one or more examples from various advertising agencies around the world. The overall message is that considering these six areas while keeping a strong core idea can help create a truly kick ass online advertising campaign.

1. Kick Ass! Online Creative Examples Ashley Ringrose Soap Creative & Bannerblog

2. Started August 05 550+ examples 100+ agencies in 18 countries 2,000 visitors a day 50,000 pages a week

3. “ With great power comes great responsibility” Stan Lee Kick Ass! Online Creative Examples

4. “ With great power comes great responsibility” Stan Lee Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:

5. With so many ways to use technology it can become daunting to know where to start. Kick Ass! Online Creative Examples

6. The best place to start is a good idea . Kick Ass! Online Creative Examples

8. Kick Ass! Online Creative Examples Be entertained by a banner. Watch & Listen 1

9. Watch & Listen 1 Kick Ass! Online Creative Examples Ogilvy [US] Agency:

10. Watch & Listen 1 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:

11. Watch & Listen 1 Kick Ass! Online Creative Examples M&C Saatchi [AU] Aussie! Agency:

12. Kick Ass! Online Creative Examples Attract the customer in a crowded and noisy page. Stand Out 2

13. Stand Out 2 Kick Ass! Online Creative Examples Agency.com [UK] Agency:

14. Stand Out 2 Kick Ass! Online Creative Examples Laurette [AU] Agency:

15. Stand Out 2 Kick Ass! Online Creative Examples Soap [AU] Agency:

16. Stand Out 2 Kick Ass! Online Creative Examples DoubleYou [ES] Website Agency:

17. Stand Out 2 Kick Ass! Online Creative Examples Glue [UK] Agency:

18. Stand Out 2 Kick Ass! Online Creative Examples Olgilvy [US] Agency:

19. Kick Ass! Online Creative Examples Adverts with interactivity are recalled 63% more than standard ads. 75% of all statistics are made up. 3 Interactivity

20. Interactivity 3 Kick Ass! Online Creative Examples CP+B [US] Agency:

21. Interactivity 3 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:

22. Interactivity 3 Kick Ass! Online Creative Examples Y&R [AU] Agency:

23. Interactivity 3 Kick Ass! Online Creative Examples Glue [UK] Agency:

24. Interactivity 3 Kick Ass! Online Creative Examples Unknown Agency:

25. Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Play

26. Play 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:

27. Play 4 Kick Ass! Online Creative Examples Soap [AU] Agency:

28. Play 4 Kick Ass! Online Creative Examples DDB [CA] Agency:

29. Play 4 Kick Ass! Online Creative Examples Glue [UK] Agency:

30. Play 4 Kick Ass! Online Creative Examples Samuelson Talbot [AU] Agency:

31. Play 4 Kick Ass! Online Creative Examples Soap [AU] Agency: Myspace Page

32. Play 4 Kick Ass! Online Creative Examples Unknown Agency:

33. Kick Ass! Online Creative Examples Let the user create something inside a banner 5 Create

34. Create 5 Kick Ass! Online Creative Examples Soap [AU] Agency:

35. Create 5 Kick Ass! Online Creative Examples Unknown Website Agency:

36. Create 5 Kick Ass! Online Creative Examples United Virtual [US] Agency:

37. Create 5 Kick Ass! Online Creative Examples Unknown Agency:

38. Kick Ass! Online Creative Examples Do something that’s never been done before 6 Innovate

39. Innovate 6 Kick Ass! Online Creative Examples Bascule [JP] Agency:

40. Innovate 6 Kick Ass! Online Creative Examples Profero [UK] Agency:

41. Kick Ass! Online Creative Examples If you can cover all six areas while still keeping a strong idea (easier said than done) then you’re bound to have a kick ass campaign.

42. Kick Ass! Online Creative Examples Thanks This presentation will be available on http:// www.bannerblog.com.au /news tomorrow

43. Other Links www.soap.com.au www.soap.com.au/top6