As a small business, choosing the right internet marketing strategies to invest in is overwhelming. And especially when it comes to SEO, there's constant ups and down... But we're here to debunk 19 myths surrounding SEO.

1. 19 Local SEO Myths
to Ditch in 2015
Mike_J_Arce

2. Mike_J_Arce
Mike Arce
Founder & CEO of Loud Rumor
We help local businesses grow
and get more customers.
Local SEO
Pay Per Click Management
Social Media Marketing
YouTube Advertising

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4. 19 Local SEO Myths
to Ditch in 2015
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YOU MUST SUBMIT
YOUR WEBSITE TO
GOOGLE.
MYTH #1
Google is smart now.
no… you don’t need
to do this.

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MYTH #2
LINKING IS DEAD
Bad linking is dead.
Having great links
are awesome!
Relevance
Prominence
Distance

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Moving Company in Phoenix
Relevance
Prominence
Distance
movers.com
moverscorp.com
moving.org
moz.com/tools/seo-toolbar
Local First
ASBA
BBB Arizona
Phoenix Chambers
Phoenix Business Journal

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MAKE FRIENDS AND GUEST BLOG!

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MYTH #3
MORE LINKS ARE
BETTER THAN
MORE CONTENT
Links ARE good.
But, if you’re a local business,
prove yourself as an expert.
Provide great content.
Hire someone to write for you!

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BLOGGING
GUEST BLOGGING
WEBSITE CONTENT
PUBLIC RELATIONS
VIDEOS
E-BOOKS/GUIDES

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MYTH #4
SEO IS ALL ABOUT
RANKING
SEO is about being found.
Then, it’s about being chosen.
Want proof?

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6th MOST VISITED PAGE IN APRIL 2015!

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META DESCRIPTIONS
HAVE A HUGE IMPACT
ON RANKINGS
They don’t.
However, they do have a
big impact on CTR
(click through rate)
MYTH #5

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NOTICE THE KEYWORDS SEARCHED IN BOLD?

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SEO IS SOMETHING
I CAN HAND OFF
TO MY I.T. OR
WEB DESIGNER
SEO requires some technical
expertise, but it’s not technical.
Creativity and a strong sense
of marketing and sales
is a necessity.
MYTH #6

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MYTH #7
KEYWORD
OPTIMIZATION IS THE
KEY TO SEO
Underusing keywords is better
than overusing keywords.
Google knows what you
do by the directories you’re
listed in and the categories
you occupy.
Your site just confirms it’s true.

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KEYWORDS NEED
TO BE EXACT MATCH
Make sure your content makes sense.
Don’t stuff your content with
several variations of your keyword.
Google is smart. Remember?
It knows who you are.
MYTH #8

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GOOD
Canyon PT | Physical Therapist in Scottsdale, AZ
www.canyon-pt.com
Canyon PT has been providing quality physical therapy in Scottsdale, AZ
since 2008. Call to set up a free consultation!
BAD
Physical Therapist | Physical Therapy - Scottsdale, AZ
www.canyon-pt.com
Scottsdale Physical Therapist | Physical Therapy Scottsdale, AZ | PT
Pain Treatment | Neck Pain Physical Therapists in Scottsdale | Physical…

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MYTH #9
THE H1 IS THE MOST
IMPORTANT
ON-PAGE ELEMENT
This used to be
more important. It’s not today.
Instead, use it to focus on
the user experience first.

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MYTH #10
MY HOME PAGE
NEEDS A LOT OF
CONTENT
It doesn’t. Keep it simple.
Forget the SEO and just
provide a great experience.
What you do.
Where you do it.
Some credentials.
Some case studies.

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MYTH #11
MORE PAGES
IS BETTER
It’s good to have a page for
each individual service/product
that you want to promote,
but not every single variation.
Don’t create a page for every
silly thing just to rank for it.
Create quality pages for the
most important stuff.

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BAD
Personal Training
Private Training
Physical Training
Fitness Training
Group Training
Group Fitness Classes
Workout Classes
Boot Camps
GOOD
Personal Training
Group Fitness Training
Boot Camps

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MYTH #12
LOCAL SEO DOESN’T
MATTER ANYMORE
Couldn’t be more false.
If you’re a local business,
it not only helps you get found…
but it helps you get found
by the people nearest you.
http://bit.ly/LR-Local-SEO

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http://bit.ly/local-directory-guide
Want to Rank Higher? Pump Up Local Citations!
http://bit.ly/top-50-directories
The Ultimate List: 50 Local Business Directories
Case Study: How 1 Company Killed it in Local SEO
http://bit.ly/local-seo-guide

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MYTH #13
MICROSITES AND
OTHER DOMAINS I
OWN THAT LINK BACK
TO MY SITE HELPS
MY SEO
Slim to none.

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THIS IS LIKE VOTING FOR YOURSELF MULTIPLE TIMES.
IT STILL JUST COUNTS AS 1 VOTE.

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WELL THEN I’LL JUST CHANGE MY REGISTRATION INFO!
DON’T BE THAT GUY

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WELL THEN I’LL JUST CHANGE MY REGISTRATION INFO!YOU BECOME THIS GUY… ONLINE. SPAMMER EXTRAORDINAIRE
GOOGLE’S ON TO YOU

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MYTH #14
GOOGLE CAN’T REALLY
TELL IF I HAVE BAD
SITES LINKING
TO ME
POST:
Panda Update
Penguin Update
Hummingbird Update

39. YOU KNOW I CAN SEE YOU, RIGHT?
CUT IT OUT, GREG.
is like Santa.

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WANT TO KNOW IF YOU
HAVE BAD LINKS?
http://bit.ly/LR-bad-links

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MYTH #15
THE USER EXPERIENCE
HAS NOTHING TO DO
WITH YOUR SEO
Google knows if your site is
providing a bad user
experience.
Not mobile friendly
Broken links
Unorganized site structure
Slow loading time
Irrelevant content

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WANT TO SEE HOW YOUR
SITE TESTS ON THIS?
www.loudrumor.com/free-seo-audit/

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MYTH #16
SOCIAL MEDIA
HAS NOTHING TO DO
WITH SEO
If you post good content, like
blogs, you’ll get shares. This
means more…
Traffic
Click Throughs
Shares
Opt-ins
Leads

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WHY DO YOU DO SEO?
GET TRAFFIC?
GET LEADS?
GET SALES?

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MYTH #17
IT’S VIRTUALLY
IMPOSSIBLE TO RANK
ABOVE A BIGGER
COMPETITOR THAT’S
BEEN AROUND LONGER
AND WITH A
BIGGER BUDGET.
false.

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MYTH #18
MORE PEOPLE ARE
USING MOBILE
THAN DESKTOP.
false.
More people are using mobile
every year, but more people
are using desktops, too.
Desktop is still winning
by over 18%

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Build your site for
all 3 platforms.
555-5555
Mike_J_ArceMike_J_ArceMike_J_Arce

50. Mike_J_Arce
MYTH #19
SEO IS DEAD.
false.
We love PPC and Social, but
nothing performs as well
as SEO when it’s done right.
24/7 listings
more variations
better ROI
further reach

51. Mike_J_Arce
Mike Arce
Founder & CEO of Loud Rumor
We help local businesses grow
and get more customers.
mike@loudrumor.com
480-331-2723
Mike_J_Arce
Loud Rumor