We all know that search engines continuously evolve to serve their users. The current frenzy around Google’s Page Experience update is evidence enough of this. Though we might busy ourselves with striving for the elusive ‘page speed green’, there lies a deeper chasm that’s holding many of us back from achieving the golden standard of ‘user first’: nailing the balance between delivering an incredible user experience on our websites, and making them work for SEO.
In this talk, Luci provides actionable tips to use UX to your advantage to drive the implementation of SEO strategies.
Essentially, adding the UX string to your SEO bow to help you do your job a little bit better!
How to do keyword research in a language you don’t speak, by Lidia InfanteLidia Infante
In this talk, Lidia explains how the human factors of international SEO can make or break your strategy and will share her tried and tested methodology for multilingual keyword research.
Resources:
How to do keyword research in a language you don’t speak: https://www.lidia-infante.com/post/international-keyword-research-brightonseo
Keyword Relevance Score template: https://docs.google.com/spreadsheets/d/1sEpgd8b-pr-LZwBpxXYMMNHXQEHi3GUa3uwA3d1GWpk/edit#gid=978627541
5 key factors to a successful international SEO strategy:
https://www.lidia-infante.com/post/international-seo-factors-beyond-hreflang
A beginner’s guide to keyword mapping (with template): https://riseatseven.com/blog/keyword-mapping-guide/
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
This document discusses Instagram SEO tactics to increase visibility on Instagram. It covers the use of hashtags, badges, alt text for images, and optimizing content pillars and reach to improve conversion rates. The key aspects that determine ranking on Instagram Explore include username, bio, website URL listed on the profile, hashtags used, and alt text descriptions.
Seo automation using gpt 3 and transformer-based language modelsAndrea Volpini
You can use GPT-J, GPT-3 or Jurassic-1 to create human-like texts and automate SEO.
But not all that glitters is gold...what are the limitations of these language models, and how can you get the best of it?
In his speech, SEO Automation using GPT3 and Transformer based language models, he shows you some examples of how to "hack" text-to-text transformer-based models to combine human intuition with artificial intelligence and what returns you can get in terms of traffic for your website.
In this presentation I will:
- explain the transformer architecture to SEO specialists and marketers;
- show the limits of deep autoregressive language models created with this architecture;
- provide some tips on how you can use them and manage the conditions.
How to Automatically Subcategorise Your Website Automatically With Pythonsearchsolved
The document describes a Python script that can automatically generate new subcategories for an ecommerce website based on clustering product names. It discusses:
- Using NLTK to generate n-grams from product names to cluster related products
- Filtering the n-grams to keep only those with commercial value by checking for search volume and CPC data
- Running the script on a large home improvement site to identify over 1,650 new subcategory opportunities with a total search volume of over 13 million
- Sharing the script so others can automate subcategory identification for their own sites to scale up an important SEO tactic.
Why the f*ck Doesn't This HREFLANG Work - BrightonSEO Autumn 2021Sophie Gibson
The document discusses why HREFLANG tags are not working as intended on a website. It describes a scenario where an e-commerce site targeting the UK and two other countries was having non-UK pages rank for UK search terms. After troubleshooting, the issue was found to be third-party tracking scripts invalidating the HREFLANG tags by placing content in the <head> that only <link>, <style>, and <meta> tags can contain. Moving the <noscript> tag containing tracking pixel code to the <body> resolved the problem.
How to do keyword research in a language you don’t speak, by Lidia InfanteLidia Infante
In this talk, Lidia explains how the human factors of international SEO can make or break your strategy and will share her tried and tested methodology for multilingual keyword research.
Resources:
How to do keyword research in a language you don’t speak: https://www.lidia-infante.com/post/international-keyword-research-brightonseo
Keyword Relevance Score template: https://docs.google.com/spreadsheets/d/1sEpgd8b-pr-LZwBpxXYMMNHXQEHi3GUa3uwA3d1GWpk/edit#gid=978627541
5 key factors to a successful international SEO strategy:
https://www.lidia-infante.com/post/international-seo-factors-beyond-hreflang
A beginner’s guide to keyword mapping (with template): https://riseatseven.com/blog/keyword-mapping-guide/
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
This document discusses Instagram SEO tactics to increase visibility on Instagram. It covers the use of hashtags, badges, alt text for images, and optimizing content pillars and reach to improve conversion rates. The key aspects that determine ranking on Instagram Explore include username, bio, website URL listed on the profile, hashtags used, and alt text descriptions.
Seo automation using gpt 3 and transformer-based language modelsAndrea Volpini
You can use GPT-J, GPT-3 or Jurassic-1 to create human-like texts and automate SEO.
But not all that glitters is gold...what are the limitations of these language models, and how can you get the best of it?
In his speech, SEO Automation using GPT3 and Transformer based language models, he shows you some examples of how to "hack" text-to-text transformer-based models to combine human intuition with artificial intelligence and what returns you can get in terms of traffic for your website.
In this presentation I will:
- explain the transformer architecture to SEO specialists and marketers;
- show the limits of deep autoregressive language models created with this architecture;
- provide some tips on how you can use them and manage the conditions.
How to Automatically Subcategorise Your Website Automatically With Pythonsearchsolved
The document describes a Python script that can automatically generate new subcategories for an ecommerce website based on clustering product names. It discusses:
- Using NLTK to generate n-grams from product names to cluster related products
- Filtering the n-grams to keep only those with commercial value by checking for search volume and CPC data
- Running the script on a large home improvement site to identify over 1,650 new subcategory opportunities with a total search volume of over 13 million
- Sharing the script so others can automate subcategory identification for their own sites to scale up an important SEO tactic.
Why the f*ck Doesn't This HREFLANG Work - BrightonSEO Autumn 2021Sophie Gibson
The document discusses why HREFLANG tags are not working as intended on a website. It describes a scenario where an e-commerce site targeting the UK and two other countries was having non-UK pages rank for UK search terms. After troubleshooting, the issue was found to be third-party tracking scripts invalidating the HREFLANG tags by placing content in the <head> that only <link>, <style>, and <meta> tags can contain. Moving the <noscript> tag containing tracking pixel code to the <body> resolved the problem.
The Content & Buyer Show: Let's Map #WTSFestRejoice Ojiaku
Do you sometimes find it difficult to create targeted content for a specific point in your buyer's journey? Well, maybe you are not using the right content. In this talk, we go through the different content formats there are and how those can be mapped to a specific buyer's journey.
Lead Generation on LinkedIn - Brighton SEO kineta kelsall Kineta Kelsall
LinkedIn is one of the strongest social media tools available when it comes to generating business leads. And as we enter a cookieless world, evolving and nurturing audience data has become more important than ever.
With consumers having more control over consent, businesses need to work harder on creating relevant, value-based experiences for users.
Kineta will deep dive into strategic best practices to help you attract audience attention, drive better quality leads over quantity, whilst setting your business up for long-term success.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
If COVID-19 has taught us one thing, it's that we can’t rely on the way we used to do things in order to build links now. Jane will be discussing if there is still a place for hero campaigns in digital PR, or whether brands and agencies should be taking a more fluid, organic approach to building links in the future. Jane will share what her team has learnt during the crisis, the importance of working with all stakeholders and having a more agile and blended approach to digital PR.
The game of search across Amazon, Google and YouTubeSimilarweb
This presentation discusses search engine optimization across Amazon, Google, and YouTube. It analyzes keyword data and traffic trends to understand differences in search behaviors. Key findings include that mobile search is growing rapidly, especially on Amazon and Google, and that a market-specific strategy is needed since behaviors vary between countries. The presentation recommends aligning SEO strategies with user intent for each search engine and focusing on market-led, engine-led, and user-led approaches going forward.
#BrightonSEO Autumn Deck about everything you need to know about #ASO. How #SEO fits in and the guidelines that is important to optimise. Discover how best #ASA is in doing App Store Optimisation
Enterprise SEO insights and case studies - brightonSEO - September 2021Market Appeal
Four SEO case studies from global enterprises covering: server-side rendering (SSR), page speed optimisation, migrating a large forum, SEO-PPC efficiency optimisation.
Dimitris will go through a very interesting topic on how publishing velocity can contribute to SEO.
How you can build a blog and a solid content plan from scratch and using extensive KW research and KW clustering, quick solutions (external & internal writers, stock images website & Canva for editing them) and drive 1,000,000+ organic visits per month in 11 months purely non-branded.
Using publishing velocity (delivering more than 80 articles per month) can close the big gap between your website and your main search competitors that have been doing this for years while at the same time you increase your search potential dramatically.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
Leveraging AI & ML to Automoate Repetitive TasksSabrinaBandel1
The session will identify what applications and opportunities AI and ML present and how anyone can get started, there is a whole host of free resources to start learning and experimenting. One of the repetitive tasks which can be automated is the categorisation of keywords which can be sped up using supervised models. Not only is it fascinating to understand what is capable, but the applications mean that you can free your time up to spend more time on tasks which adds more value for your clients/business.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SEO Monitoring - What, Why, and How - DeepCrawl WebinarJohn Doherty
This presentation covers the what, why, and how of monitoring your SEO activities and data to help you make better decisions.
Tools mentioned:
Moz
SEMrush
Ahrefs
Screaming Frog
Deep Crawl
Google Analytics
Google Search Console
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021Clarissa Filius | Booming
The document discusses optimizing landing pages for search intent by mapping keywords to different intent categories (informational, navigational, etc.), analyzing data to find opportunities for improvement, creating page templates tailored to intent, and implementing the templates technically. The key takeaways are that every page should drive conversion, informational searchers may not be ready to buy, and templates allow scalable optimization for search intent.
How to 'SEO' forums, Communities & User-Generated ContentSteph Whatley
This document contains the tweets from a presentation about optimizing forums for SEO. Some of the key points discussed include:
- Using logical and consistent URL paths to improve crawling and trust.
- Improving user experience through good internal linking, navigation and search.
- Maintaining high quality content through moderation, relevance and preventing spam/duplicate content.
- Building authority through links to expert user profiles and published work.
Brighton SEO Autumn 2021: Core Web Vitals: Loopholes, Flaws, and Endless DelaysTom Capper
The document discusses Core Web Vitals (CWV) and page experience updates by Google. It notes there have been many delays and clarifications around CWV rollout. While CWV can be optimized, the document advises prioritizing high traffic pages and not compromising speed for metrics. Gameable techniques are described but warned against if hurting performance. Overall CWV progress has faced issues, but page speed remains important for users and search engines.
How to cultivate a great relationship with your developerBillieHyde
This document provides tips for cultivating a good relationship with developers by effectively communicating technical SEO issues and suggestions. It advises presenting suggestions using the PEE method (Point, Evidence, Explain), providing specific examples to demonstrate issues, considering the developer's perspective, and following up respectfully if a suggestion is declined. Key recommendations include doing thorough research, being clear and direct, highlighting business impacts, and offering resolution options to gain developer cooperation on SEO improvements.
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
SEO is Evolving Faster Than Ever - survive and take advantage of all the rece...Paul Thompson
It sure feels like keeping up with SEO for your WordPress site has been a wild ride this year. Struggling to decide which things to pay attention to and tackle next?
Let’s get clear on the implications of the important changes in SEO over the past year… And build some plans for how to benefit from them!
WordCamp Ottawa presentation
The Content & Buyer Show: Let's Map #WTSFestRejoice Ojiaku
Do you sometimes find it difficult to create targeted content for a specific point in your buyer's journey? Well, maybe you are not using the right content. In this talk, we go through the different content formats there are and how those can be mapped to a specific buyer's journey.
Lead Generation on LinkedIn - Brighton SEO kineta kelsall Kineta Kelsall
LinkedIn is one of the strongest social media tools available when it comes to generating business leads. And as we enter a cookieless world, evolving and nurturing audience data has become more important than ever.
With consumers having more control over consent, businesses need to work harder on creating relevant, value-based experiences for users.
Kineta will deep dive into strategic best practices to help you attract audience attention, drive better quality leads over quantity, whilst setting your business up for long-term success.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
If COVID-19 has taught us one thing, it's that we can’t rely on the way we used to do things in order to build links now. Jane will be discussing if there is still a place for hero campaigns in digital PR, or whether brands and agencies should be taking a more fluid, organic approach to building links in the future. Jane will share what her team has learnt during the crisis, the importance of working with all stakeholders and having a more agile and blended approach to digital PR.
The game of search across Amazon, Google and YouTubeSimilarweb
This presentation discusses search engine optimization across Amazon, Google, and YouTube. It analyzes keyword data and traffic trends to understand differences in search behaviors. Key findings include that mobile search is growing rapidly, especially on Amazon and Google, and that a market-specific strategy is needed since behaviors vary between countries. The presentation recommends aligning SEO strategies with user intent for each search engine and focusing on market-led, engine-led, and user-led approaches going forward.
#BrightonSEO Autumn Deck about everything you need to know about #ASO. How #SEO fits in and the guidelines that is important to optimise. Discover how best #ASA is in doing App Store Optimisation
Enterprise SEO insights and case studies - brightonSEO - September 2021Market Appeal
Four SEO case studies from global enterprises covering: server-side rendering (SSR), page speed optimisation, migrating a large forum, SEO-PPC efficiency optimisation.
Dimitris will go through a very interesting topic on how publishing velocity can contribute to SEO.
How you can build a blog and a solid content plan from scratch and using extensive KW research and KW clustering, quick solutions (external & internal writers, stock images website & Canva for editing them) and drive 1,000,000+ organic visits per month in 11 months purely non-branded.
Using publishing velocity (delivering more than 80 articles per month) can close the big gap between your website and your main search competitors that have been doing this for years while at the same time you increase your search potential dramatically.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
Leveraging AI & ML to Automoate Repetitive TasksSabrinaBandel1
The session will identify what applications and opportunities AI and ML present and how anyone can get started, there is a whole host of free resources to start learning and experimenting. One of the repetitive tasks which can be automated is the categorisation of keywords which can be sped up using supervised models. Not only is it fascinating to understand what is capable, but the applications mean that you can free your time up to spend more time on tasks which adds more value for your clients/business.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SEO Monitoring - What, Why, and How - DeepCrawl WebinarJohn Doherty
This presentation covers the what, why, and how of monitoring your SEO activities and data to help you make better decisions.
Tools mentioned:
Moz
SEMrush
Ahrefs
Screaming Frog
Deep Crawl
Google Analytics
Google Search Console
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021Clarissa Filius | Booming
The document discusses optimizing landing pages for search intent by mapping keywords to different intent categories (informational, navigational, etc.), analyzing data to find opportunities for improvement, creating page templates tailored to intent, and implementing the templates technically. The key takeaways are that every page should drive conversion, informational searchers may not be ready to buy, and templates allow scalable optimization for search intent.
How to 'SEO' forums, Communities & User-Generated ContentSteph Whatley
This document contains the tweets from a presentation about optimizing forums for SEO. Some of the key points discussed include:
- Using logical and consistent URL paths to improve crawling and trust.
- Improving user experience through good internal linking, navigation and search.
- Maintaining high quality content through moderation, relevance and preventing spam/duplicate content.
- Building authority through links to expert user profiles and published work.
Brighton SEO Autumn 2021: Core Web Vitals: Loopholes, Flaws, and Endless DelaysTom Capper
The document discusses Core Web Vitals (CWV) and page experience updates by Google. It notes there have been many delays and clarifications around CWV rollout. While CWV can be optimized, the document advises prioritizing high traffic pages and not compromising speed for metrics. Gameable techniques are described but warned against if hurting performance. Overall CWV progress has faced issues, but page speed remains important for users and search engines.
How to cultivate a great relationship with your developerBillieHyde
This document provides tips for cultivating a good relationship with developers by effectively communicating technical SEO issues and suggestions. It advises presenting suggestions using the PEE method (Point, Evidence, Explain), providing specific examples to demonstrate issues, considering the developer's perspective, and following up respectfully if a suggestion is declined. Key recommendations include doing thorough research, being clear and direct, highlighting business impacts, and offering resolution options to gain developer cooperation on SEO improvements.
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
SEO is Evolving Faster Than Ever - survive and take advantage of all the rece...Paul Thompson
It sure feels like keeping up with SEO for your WordPress site has been a wild ride this year. Struggling to decide which things to pay attention to and tackle next?
Let’s get clear on the implications of the important changes in SEO over the past year… And build some plans for how to benefit from them!
WordCamp Ottawa presentation
Survive and Take Advantage of SEO Changes in 2019 - WordCamp HamiltonPaul Thompson
Does it feel like keeping up with SEO for your WordPress site has been a wild ride this year? Struggling to decide which things to pay attention to and tackle next?
Let’s get clear on the implications of the important changes in SEO over the past year… And build some plans for
how to benefit from them!
A design sprint is when a group of people spend a short time focused on finding a solution. There are two main types: a high-level design sprint which produces conceptual sketches, and a product design sprint which produces high-fidelity mocks and prototypes. A product design sprint follows an agenda that first sets context through understanding the challenge, then moves to sketching, ideation, and design. It concludes with a review of the designs created. The process utilizes gamestorming techniques like storyboarding and the "6-8-5" method to generate many ideas which are then voted on and developed into prototypes to solve the challenge.
Creating a Visual Content Strategy that Scales | #IntelContentBuddy Scalera
Annotated presentation slides from Intelligent Content Conference 2017, a Content Marketing Institute event in Las Vegas. Even if you’re not a designer, you’ll eventually need to work with visual content. Learn how to plan & govern a comprehensive visual content strategy that scales for your entire organization. Coordinate the design tactics and the content strategy so that governance is embraced as an efficiency at an enterprise level. Includes links to data and statistics and examples included in the content marketing presentation by Buddy Scalera.
Originally presented at the Future of Web Design in San Francisco, Patrick Neeman talks about the different stages of the User Experience career path and where the opportunities lie for designers to grow and succeed.
Workshop UX Patterns for Developers - MicrosoftCommiunitySandaru Paranahewa
What do UX specialists and developers have in common?
Probably more than you are aware. :)
Did you ever think about UX when you are writing programs? UX from Developer’s perspective. I will be doing a session covering what UX is, how it's differs from UI and how UX is a close cousin to development with loads of "how to get started" info. I’m excited to share some interesting stories too. light deep-thinking discussion on self-controls, disciplines and how to get start doing UX in your programming life.
Small Business Websites - Little Tips that Will Make a BIG Difference!Wellspring Digital
In this presentation, I cover the website essentials needed like an effective scope of work, focused user experience, attention to Google Page Experience and Core Web Vitals, content planning, and how to map and achieve goals.
UI/UX Designer in the year 2020 | Developers Day Nov.19Lena Lekkou
What it's like to be a designer in the current year, what difficulties we all face and what soft skills everyone should invest in the following years so that they become future-proof in their discipline.
Sneaking in Good UX Without a UX Budget - WordCamp Chicago 2017 - anthonydpaulAnthony D. Paul
We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?
In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.
Gilt Senior Director, Program Management Office Heather Fleming and Director of Program Management Justin Riservato discuss Agile, Gilt's PMO challenges and more in this informative presentation.
This document provides an overview of user experience (UX) design for software engineers. It discusses UX psychology and how people see, remember, and think. It also covers identifying users through personas, understanding user goals and business goals. The document explains user stories and examples. It then discusses wireframing as the blueprint for design, prototyping, visual design mockups, and principles for better software. It emphasizes that UX design focuses on the human-centered approach.
Sneaking in Good UX Without a UX Budget - WordCamp Lancaster 2017 - anthonydpaulAnthony D. Paul
The document discusses ways to sneak good user experience (UX) into a project without a dedicated UX budget. It suggests involving users early in the design process through low-fidelity prototyping and usability testing to prioritize tasks and ensure designs meet real user needs. By testing assumptions and exploring alternatives quickly with users, better UX can be achieved within existing budgets and timelines.
Balancing Product and UX Design by Babylist Sr Product DesignerProduct School
Main takeaways:
- Learn the basic tenets and functional areas of User Experience Design
- Explore the push-and-pull balance of Product Management and UX Design
- Discover some tips for incorporating UX into your day-to-day work, as well as interfacing with UX Designers
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Boost Your Instagram Views Instantly Proven Free Strategies.
Adding The UX String To Your SEO Bow | Luci Wood | Brighton Autumn 2021
1. Adding a UX string to
your SEO bow
Luci Wood | Blue Array
slideshare.net/LucindaWoodDipDigMMI
@incorgnito_mode
2. ‘Adding a UX string to your bow’
Having an alternative
means of reaching
your desired target.
@incorgnito_mode
#brightonseo
3. What we’ll be covering
● The closing gap between SEO
and UX
● The UX honeycomb
● What makes a good page?
● Accessibility considerations
● SEO friendly A/B Testing
@incorgnito_mode
#brightonseo
4. When was the last time
you felt really excited
about something?
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#brightonseo
5. When was the last time
you felt really excited
about something?
Why were you
excited about it?
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#brightonseo
6. In most cases, you’re
excited for the
experience of doing
these things.
@incorgnito_mode
#brightonseo
13. The days of SEO
vs. UX are gone.
We’re more
intertwined than
ever.
@incorgnito_mode
#brightonseo
14. “You should build a
website to benefit your
users, and gear any
optimization toward
making the user
experience better...”
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#brightonseo
15. “...One of those users is a
search engine, which helps
other users discover your
content.”
@incorgnito_mode
#brightonseo
16. How can we apply
UX thinking to
our SEO
approach?
@incorgnito_mode
#brightonseo
33. The good old fashioned way
Pen & paper/spreadsheet
Free? Of course
Useful for: Kinesthetic thinkers
Luddites
Cool features? Much more flexibility
@incorgnito_mode
#brightonseo
35. Where does your audience hang out
online and why?
@incorgnito_mode
#brightonseo
Entertainment
News
Forums
Social media
UGC sites
Gaming
Shopping
@incorgnito_mode
#brightonseo
67. Pros of A/B testing
Easy to set up
Can help prove business case for bigger changes
Sometimes you can jump the dev queue
@incorgnito_mode
#brightonseo
69. Google’s web crawler (Googlebot) now
runs on the latest version of
Chromium
@incorgnito_mode
#brightonseo
��
70. “The same client-side coding mechanisms that
make user-focused A/B testing so easy to
implement can now be made available to SEO
A/B testers!” - Brandon Howell
@incorgnito_mode
#brightonseo
��
71. SplitSignal from SEMRush: A/B
split testing designed by SEOs.
These great articles from Brandon
Howell, Craig Bradford and
Rachel Costello
Things to go check out today if A/B testing is on
your radar:
��
@incorgnito_mode
#brightonseo
��
74. “Users show they prefer sites with a great
page experience.
@incorgnito_mode
#brightonseo
75. “Users show they prefer sites with a great
page experience. In recent years, search has
added a variety of user experience criteria,
@incorgnito_mode
#brightonseo
76. “Users show they prefer sites with a great
page experience. In recent years, search has
added a variety of user experience criteria,
such as how quickly pages load and
mobile-friendliness,
@incorgnito_mode
#brightonseo
77. “Users show they prefer sites with a great
page experience. In recent years, search has
added a variety of user experience criteria,
such as how quickly pages load and
mobile-friendliness, as factors for ranking
results.”
@incorgnito_mode
#brightonseo
78. A rose by any
other name...
@incorgnito_mode
#brightonseo
79. Page Experience is
more than the
technical aspects of
Core Web Vitals
@incorgnito_mode
#brightonseo
@incorgnito_mode
#brightonseo
80. What else makes up a good page?
Accessibility
@incorgnito_mode
#brightonseo
81. What else makes up a good page?
Accessibility
Content & E-A-T
@incorgnito_mode
#brightonseo
82. What else makes up a good page?
Accessibility
Content & E-A-T
Performance
@incorgnito_mode
#brightonseo
83. What else makes up a good page?
Accessibility
Content & E-A-T
Performance
Privacy & Security
@incorgnito_mode
#brightonseo
84. What else makes up a good page?
Accessibility
Content & E-A-T
Performance
Privacy & Security
Relevance
@incorgnito_mode
#brightonseo
85. What else makes up a good page?
Accessibility
Content & E-A-T
Performance
Privacy & Security
Relevance
Testing & iteration
@incorgnito_mode
#brightonseo
86. What else makes up a good page?
Accessibility
Content & E-A-T
Performance
Privacy & Security
Relevance
Testing & iteration
Usability
@incorgnito_mode
#brightonseo
87. What else makes up a good page?
Accessibility
Content & E-A-T
Performance
Privacy & Security
Relevance
Testing & iteration
Usability
User interface design
@incorgnito_mode
#brightonseo
88. “The best user experience is being
seen and acknowledged.
- Kim Krause Berg
@incorgnito_mode
#brightonseo
89. “The best user experience is being
seen and acknowledged.
We don’t often consider treating
website visitors as our guests.
A well-designed, functioning,
user-friendly, inclusive web page is a
sign of respect.”
- Kim Krause Berg
@incorgnito_mode
#brightonseo
90. Both bots and users are
our guests, let’s make
them feel welcome and
included, help them find
what they need, and give
them great experiences!
@incorgnito_mode
#brightonseo
@incorgnito_mode
#brightonseo
91. That’s it from me!
💙Come say hi get some swag at
the stand! 👋
🐦Tweet me:
@incorgnito_mode
🤓📈 Search ‘Blue Array jobs’
@incorgnito_mode
#brightonseo
92. Adding a UX string to
your SEO bow
Luci Wood | Blue Array
slideshare.net/LucindaWoodDipDigMMI
@incorgnito_mode