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SEO in 2013
This document discusses Adam Melson's strategies for SEO success in 2013. It provides tips for improving links, content, and outreach. Some key recommendations include focusing on quality over quantity for links, testing content changes, cleaning up webpages, and building relationships with other websites through clear and concise outreach. Metrics like site traffic increasing 20% and rankings improving 30% suggest the strategies led to SEO gains.
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SEO in 2013
- 1. SEO Success in 2013 AdamMelson (@adammelson)
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- 22. @adammelson 3 Quick (read quality)Wins For Links
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- 32. @adammelson Fee Free Shipping 10/10 Reseller Ratings NoHassle Exchanges Price Match
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- 42. @adammelson 3 Quick (read quality)Wins For Links
- 43. @adammelson Check Other Version ofYour Site
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- 47. @adammelson Buy the .co 301Redirect
- 49. @adammelson 1. Give newproduct to review 2. Ask what they’re looking for 3. Offer an expert interview 4. Provide customer value add 5. Provide exclusivity
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- 70. @adammelson “…if you canuse this anchor text instead of…”
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- 72. @adammelson “…noticed you used anofollow…”
- 73. @adammelson “…in exchange for….it wouldbe mutually beneficial…”
- 74. @adammelson People feel more comfortablewith brands they know
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- 77. @adammelson How do youmeasure outreach?
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Editor's Notes
- #4 Will tweet all links from here.
- #9 April 24
- #11 The old mantra
- #12 SEOs would look at ways to cheat at Google to get a link as quickly as possible.
- #14 Lets talk about how Google continues to discount this type of activity.
- #15 Lets talk about the math behind Google’s decline in valuing spam sites.
- #16 So these article sites.
- #17 Total article directories
- #18 Lost 50%+ pages indexed.
- #19 Deindexed
- #20 Stayed deindexed. Not invited back to the Google party.
- #21 The goal was to create lasting relationships.
- #22 You might say.
- #30 Look bad when you leave it to Google to fill in.
- #31 Only one line – that allows another site to be one line closer to the top of results.
- #32 We lost our call to action through the short meta descriptions.
- #34 We lost our call to action through the short meta descriptions.
- #35 We lost our call to action through the short meta descriptions.
- #36 Lets take a product that a lot of people grab the manufacturer description.
- #37 BB&B
- #38 Yahoo Shopping
- #39 If you’re still just wanting to pay for a link, get one from a shelter. Tax deductable. Boom.
- #40 If you think that, it’s just about as sad as a puppy face planting into the sand.
- #42 It took 30 minutes to implement. They got $5k in the last three months for writing new descriptions for ONE product.
- #45 I like OSE. It’s useful. This is the reason to use multiple tools.
- #46 Lets use ahrefs.
- #47 House to Home – DA75. Links to www.ikea.co vs the .com version.
- #48 Lazy SEO
- #49 Sure….that’ll work…but how about
- #50 Be a real human & form a relationship.
- #51 Be a real human & form a relationship.
- #52 Second way to get quick linking wins.
- #53 Second way to get quick linking wins.
- #54 Second way to get quick linking wins.
- #55 Second way to get quick linking wins.
- #56 Second way to get quick linking wins.
- #57 Second way to get quick linking wins.
- #58 Use imageraider.com – FREEEEE Provides all URLs where your image shows up. Best part – aside from FREE – you can export.
- #59 Best part, image raider exports. Take that export & run it through Screaming Frog. Exclude any pages that contain your site name & BOOM.
- #61 These places, among dozens, write about their alumni. They also link out.
- #62 Third Way
- #66 Here’s what you’ll find for opportunities among other things.
- #67 Here are some things to not put in that outreach.
- #68 Go visit your client at work. Go visit people you partner with at work.
- #69 Over the past year, a lot of people have been trying to find out if they’re in the friend zone. In the same way, I want to find out from my clients who their friends are. For example.
- #70 Here are some things to not put in that outreach.
- #77 Lets go back to math when we’re talking about outreach.
- #79 If people are bad, you’ll never know if you don’t measure it.
- #80 The goal was to create lasting relationships.