The document discusses the top misconceptions about SEO (search engine optimization). It outlines 5 major misconceptions: 1) that SEO is effortless and can be achieved in a few months, when it actually requires years of ongoing effort; 2) that SEO is "pay to play" when there are hundreds of free techniques; 3) that SEO is too complex to understand without hiring an expert, though with time it can be learned; 4) that SEO is too expensive when many elements can be done in-house; and 5) that SEO and SEM no longer work, when they remain effective strategies if done correctly. The document advises understanding and avoiding these common misconceptions about SEO

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TOP SEO MISCONCEPTIONS

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Top Misconceptions about SEO
Major Misconceptions about SEO (Search Engine
Optimization). As held by Small Businesses and
startups.

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Overview
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Misconceptions Review
The Developing SEO
What Should You Do?

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Top Misconceptions of SEO
#5 SEO is Effortless It takes Months and Years
of Effort.
I’ll appoint an SEO company and SEO is really Search Engine Marketing
in few months ill be on top of Just the marketing you are never done.
search engines.

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#4 SEO is an Snack Oil
“All SEO has become pay to play”
While Search Engine is becoming more
pay to play, this is far from truth.
There are hundreds of
verifiable techniques.
There is heap of data and articles to
draw on. Google Patents, Google
statement, correlations.

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#3 SEO is complex to understand
I need to hire a SEO expert to take care of
the whole thing.
Time is the challenger
It’s not a very complicated, time is the
challenger. Coping up with new
changes is a constant battle.

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#2 SEO is too expensive
“If I need to hire an Expert to do it, I can’t
Afford it.
Many elements can be
done in house.
Preparing strategy according to the
objective can be done at home with tips
from blogs.

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Search Engine Optimization
and Search Engine
Marketing doesn’t work
this way anymore.

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Search Engines Result Pages
(SERPs)

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Your
Optimized
Press Release

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