The document discusses strategies for ranking in Google's quick answers or featured snippets. It emphasizes understanding user intent, creating thorough content that directly answers questions in the first 100 words and title, and addressing related questions with headers and structured content like lists. Non-text elements like images and calculators can also help. Strong on-page optimization and technical SEO are important to have a better chance of ranking. Quick answers account for 3-5% of monthly traffic for the author's site.
Shop it like it's hot - Ecommerce content that's worth a damn - BrightonSEO A...Charlie Williams
Here's my talk for BrightonSEO 2017 on creating better ecommerce (product & category) content for SEO.
"You’ve got hundreds, or thousands of products. Without an army of copywriters to craft beautiful, bespoke product descriptions. So how do you create that quality user experience search engines are looking to reward? We’ll look at how to optimise for many parts of the buying cycle. How to create supporting strategies for your core product and marketing content. Plus, how to serve bespoke content even when dealing with thousands of products"
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEOEpiphany
Malcolm’s presentation, Brand: The Only Future Ranking Factor, revisits research he carried out back in 2012 to see if he was right about the importance of brand signals in SEO and the influence brand power has in affecting rankings.
Additionally, Malcolm also discussed what the state of play for SEO looks like in 2017, and the potential opportunities that will drive search success in the near future.
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!Sam Charles
If you struggle to come up with content ideas or find it difficult to begin writing content, then this talk is for you. Loaded with blogging advice, I’m hoping you’ll leave this room having learned how to implement tools and techniques that’ll make managing and growing a blog easier.
Help, what content does my ecommerce site need? - SEMRush webinar January 2016Charlie Williams
The slides from a webinar delivered for SEMrush on 28th January 2016 on the challenges of creating, managing & optimising product page content.
Always one of search marketing’s biggest challenges, content is doubly so for e-commerce websites with a big list of products to create content for. Often we have to create content when we don’t have direct access to the products themselves or the manufacturer’s range of expert knowledge. But we’re constantly told that in the modern search landscape, content is a key ingredient.
We’ll dive into the common content questions: What does Google want? What content mistakes get made? How do we know what our audience needs? And how do we become experts and create content that will stand out in the ever-increasingly crowded market?
BrightonSEO 2018 - How to Tighten up Your SEO on Large WebsitesGreenlane
In this presentation I cover the evolving role of SEOs in a large enterprise environment. I cover a few good ways to sell through to clients and employers. I also provide some actionable SEO tips that big websites should be considering.
Shop it like it's hot - Ecommerce content that's worth a damn - BrightonSEO A...Charlie Williams
Here's my talk for BrightonSEO 2017 on creating better ecommerce (product & category) content for SEO.
"You’ve got hundreds, or thousands of products. Without an army of copywriters to craft beautiful, bespoke product descriptions. So how do you create that quality user experience search engines are looking to reward? We’ll look at how to optimise for many parts of the buying cycle. How to create supporting strategies for your core product and marketing content. Plus, how to serve bespoke content even when dealing with thousands of products"
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEOEpiphany
Malcolm’s presentation, Brand: The Only Future Ranking Factor, revisits research he carried out back in 2012 to see if he was right about the importance of brand signals in SEO and the influence brand power has in affecting rankings.
Additionally, Malcolm also discussed what the state of play for SEO looks like in 2017, and the potential opportunities that will drive search success in the near future.
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!Sam Charles
If you struggle to come up with content ideas or find it difficult to begin writing content, then this talk is for you. Loaded with blogging advice, I’m hoping you’ll leave this room having learned how to implement tools and techniques that’ll make managing and growing a blog easier.
Help, what content does my ecommerce site need? - SEMRush webinar January 2016Charlie Williams
The slides from a webinar delivered for SEMrush on 28th January 2016 on the challenges of creating, managing & optimising product page content.
Always one of search marketing’s biggest challenges, content is doubly so for e-commerce websites with a big list of products to create content for. Often we have to create content when we don’t have direct access to the products themselves or the manufacturer’s range of expert knowledge. But we’re constantly told that in the modern search landscape, content is a key ingredient.
We’ll dive into the common content questions: What does Google want? What content mistakes get made? How do we know what our audience needs? And how do we become experts and create content that will stand out in the ever-increasingly crowded market?
BrightonSEO 2018 - How to Tighten up Your SEO on Large WebsitesGreenlane
In this presentation I cover the evolving role of SEOs in a large enterprise environment. I cover a few good ways to sell through to clients and employers. I also provide some actionable SEO tips that big websites should be considering.
Searchlove London | Oli Gardner, 'The Landing Page Manifesto' Distilled
In the only landing page session you’ll need to attend this year, Oli will deliver the 10 commandments of high-converting landing pages. You’ll see how to use contextual design and the psychology of conversion to build search marketing experiences that elevate your brand as well as your conversion rates. Watch as Oli tears bad experiences into a bloody mess before reconstructing them with a little conversion love.
Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz
Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Leeds Loves...Epiphany
Malcolm has been working in search since 2005, when he joined Epiphany as the first employee. His expertise is problem solving which lends itself very well to his role as Head of Technical SEO. Malcolm likes to think of himself as an “approachable nerd”, able to talk equally well to normal people and technical nerds like him.
Talk Synopsis: You have implemented best practice, created great content and achieved some awesome links. Welcome to Page 2! In this talk we will look at the concept of Brand and how Google is likely to be using it to ensure Page 1 is the best it can be.
Do Real Company Stuff - Mozcon 2012 Version Wil Reynolds
http://www.seerinteractive.com - As SEO's its time we live up to a higher standard, this presentation is not about Link Juice, or Do Follow blogs, its about what we should aspire to be, now lets go DO THAT!
Google Tag Manager Crash Course | MnSummitMike Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
Keywords Aren't Dead. Debunking SEO Myths. Brighton SEO 2016Laura Hogan
Keywords Aren't Dead, That's Bull - Debunking The Myths.
Brighton SEO September 2016 talk from Laura Hogan.
Understand the five common myths surrounding the use of keywords within SEO and just why they're wrong! From anchor text, to keyword research and URL structure; learn why keywords are as vital as ever in today's SEO strategy.
The Batman SEO Toolbelt to Vanquish Google’s SERP | Brighton SEO 2018Grant Simmons
Riddle me this. What is the best tool to discover the answers to the questions Google users ask? One tool? Ha.
While one tool may give you some of the answers you want, a step-by-step approach with a variety of select tools will give you the answers you need!
Take a walk through Gotham City’s underworld as we uncover both the process and tools you’ll need to win worthy search visibility and traffic.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
Google penalized the website with duplicate content is just a myth. Google do not penalize website with duplicate content. It only penalized website with Spam content
PWA SEO: Optimizing for the Future of the WebAleyda Solís
What are PWAs and how you can optimize for them? In this presentation Aleyda goes through Progressive Web Apps fundamentals as well as best practices to make them SEO friendly.
PubCon Last Vegas 2015 - Editing AdWords ScriptsChristi Olson
A non-coders guide and introduction to AdWords Scripts. Presented at PubCon Vegas 2015 a step by step guide to implement AdWords scripts along with an example of how to edit and tweak a pre-written script to do what you want it to do.
The Future of Link Building - SEMrush Webinar February 2015Paddy Moogan
My webinar for SEMrush in February 2015 on The Future of Link Building. I talk about how link building signals may change over time, what that means for businesses and individuals and what to focus on in the future.
Rethinking SEO - Facts, Figures & DataChad Pollitt
This presentation is an exploration of SEO's past, present and potential future. It also shows that to win at search today requires winning on the other channels first.
Exclusive Webinar: NEW LinkedIn Sales Platform and Social SellingSuccessFlow Ltd
Check out our exclusive UK Webinar previewing a new platform within LinkedIn specifically for better sales engagement - due for public release early August.
If you use LinkedIn to generate and engage leads/prospects/customers, then this is an essential Webinar for you.
LinkedIn Sales Solutions and SuccessFlow will cover the key steps:
· LinkedIn Sales Platform Exclusive preview (Demo)
· LinkedIn Social Selling
· Salesforce Integration
· Set-up & Training
· Management & Measurement
Searchlove London | Oli Gardner, 'The Landing Page Manifesto' Distilled
In the only landing page session you’ll need to attend this year, Oli will deliver the 10 commandments of high-converting landing pages. You’ll see how to use contextual design and the psychology of conversion to build search marketing experiences that elevate your brand as well as your conversion rates. Watch as Oli tears bad experiences into a bloody mess before reconstructing them with a little conversion love.
Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz
Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Leeds Loves...Epiphany
Malcolm has been working in search since 2005, when he joined Epiphany as the first employee. His expertise is problem solving which lends itself very well to his role as Head of Technical SEO. Malcolm likes to think of himself as an “approachable nerd”, able to talk equally well to normal people and technical nerds like him.
Talk Synopsis: You have implemented best practice, created great content and achieved some awesome links. Welcome to Page 2! In this talk we will look at the concept of Brand and how Google is likely to be using it to ensure Page 1 is the best it can be.
Do Real Company Stuff - Mozcon 2012 Version Wil Reynolds
http://www.seerinteractive.com - As SEO's its time we live up to a higher standard, this presentation is not about Link Juice, or Do Follow blogs, its about what we should aspire to be, now lets go DO THAT!
Google Tag Manager Crash Course | MnSummitMike Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
Keywords Aren't Dead. Debunking SEO Myths. Brighton SEO 2016Laura Hogan
Keywords Aren't Dead, That's Bull - Debunking The Myths.
Brighton SEO September 2016 talk from Laura Hogan.
Understand the five common myths surrounding the use of keywords within SEO and just why they're wrong! From anchor text, to keyword research and URL structure; learn why keywords are as vital as ever in today's SEO strategy.
The Batman SEO Toolbelt to Vanquish Google’s SERP | Brighton SEO 2018Grant Simmons
Riddle me this. What is the best tool to discover the answers to the questions Google users ask? One tool? Ha.
While one tool may give you some of the answers you want, a step-by-step approach with a variety of select tools will give you the answers you need!
Take a walk through Gotham City’s underworld as we uncover both the process and tools you’ll need to win worthy search visibility and traffic.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
Google penalized the website with duplicate content is just a myth. Google do not penalize website with duplicate content. It only penalized website with Spam content
PWA SEO: Optimizing for the Future of the WebAleyda Solís
What are PWAs and how you can optimize for them? In this presentation Aleyda goes through Progressive Web Apps fundamentals as well as best practices to make them SEO friendly.
PubCon Last Vegas 2015 - Editing AdWords ScriptsChristi Olson
A non-coders guide and introduction to AdWords Scripts. Presented at PubCon Vegas 2015 a step by step guide to implement AdWords scripts along with an example of how to edit and tweak a pre-written script to do what you want it to do.
The Future of Link Building - SEMrush Webinar February 2015Paddy Moogan
My webinar for SEMrush in February 2015 on The Future of Link Building. I talk about how link building signals may change over time, what that means for businesses and individuals and what to focus on in the future.
Rethinking SEO - Facts, Figures & DataChad Pollitt
This presentation is an exploration of SEO's past, present and potential future. It also shows that to win at search today requires winning on the other channels first.
Exclusive Webinar: NEW LinkedIn Sales Platform and Social SellingSuccessFlow Ltd
Check out our exclusive UK Webinar previewing a new platform within LinkedIn specifically for better sales engagement - due for public release early August.
If you use LinkedIn to generate and engage leads/prospects/customers, then this is an essential Webinar for you.
LinkedIn Sales Solutions and SuccessFlow will cover the key steps:
· LinkedIn Sales Platform Exclusive preview (Demo)
· LinkedIn Social Selling
· Salesforce Integration
· Set-up & Training
· Management & Measurement
Profesyonel SEO İçerik - Aleyda Solis - SEOzone 2014 Sunumu Dogan Akdag
Uluslararası SEO danışmanlığı yapan, SEO ile ilgili bir çok kaynakta yazıları yayınlanan Aleyda Solis, SEOzone 2014’te en beğendiğim sunumu gerçekleştirdi diyebilirim. Hem yüksek enerjisini yansıtarak, hem de SEO makale konusunda “İçerik kraldır” lafının çok ötesinde bilgiler vererek, detaya inerek faydalı ve ders verici bir konuşma gerçekleştirdi.
An Advanced SEO presentation that was done for the 2015 BlogPaws conference. Touching on semantic SEO including Latent Semantic Indexing, Schema/Microdata, technical seo and more, all presented in a way that was geared towards bloggers.
LinkedIn and Social Media Strategy for Customer and Talent AttractionFisher Vista, LLC
There are more than 200 million professionals and companies on LinkedIn, but the fact is, most aren’t coming anywhere close to getting the most out of this powerful social tool.
One of my specialties is helping companies find and attract clients and talent with LinkedIn. Let me show you how you can do more with and get more from LinkedIn.
You will learn:
- How to ensure that your company and your profile are credible, searchable and findable
- How to leverage connections effectively
- How to optimize your professional profile to be credible, search-friendly and brand-aligned
- Basic and advanced LinkedIn usage
- Connection strategies for balancing reach and trust
- Group etiquette and content sharing
"Innovate or Die.” In a hyper-competitive, fast-paced world, companies must increase their pace of learning and production to stay competitive. But being agile is no longer enough. Though much has been written about the benefits of adopting Lean UX and experimentation practices, even the best-intentioned leaders struggle with shifting ingrained work habits. Real culture change requires a new type of embedded leader: the Experiment Coach.
Learn 3 techniques that great Experiment Coaches use to create a culture of user-centric design and innovation:
Facilitating experiment planning using the Experiment Grid.
Building momentum by chaining experiments together.
Catalyzing culture change by focusing on user needs and behaviors.
You'll learn tools and processes to be a great coach, and hear stories of failures and successes from top companies. By the end of this interactive session, you will have run your first experiment and be on your way to becoming a great Experiment Coach.
Search Engine Optimisation Tips for Eat, Drink and Travel Bloggers - in particular the good looking bunch at the Eat Drink Blog 2015 conference in Canberra. Presented by Todd Wright at the Nishi Gallery at New Acton in October 2015.
Although it's near impossible to control what is said about your brand via the internet, there is always a chance to influence the opinions that consumers form.
Fernando Angulo, head of international partnerships at SEMrush, will share his top tips on reputation management, giving examples from his own experience in digital marketing.
International SEO professional Sergio Simarro will also be on hand to impart wisdom, reviewing branded strategies for maintaining a stellar reputation online.
The talk will review reputation-tracking techniques such as setting and analysing alerts, evaluating influence and the win-win strategies that are key to maintaining brand prestige.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
13. CONTENT THAT
ANSWER QUESTIONS
WHO – WHAT – WHEN – WHERE - HOW
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
23. WHO TELLS US
THESE THINGS
MATTER?
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
24. DO BACKLINKS MATTER
IN ORDER TO RANK FOR A
QUICK ANSWER?
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
28. GOOGLE HAS ONLY TOLD
US THAT SPEED AND
CONTENT MATTER
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
29. WE HAVE TO ASSUME
200+ OTHER FACTORS
OURSELVES
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
31. SUCCESS DEPENDS ON
LOTS OF FACTORS
RELATED TO YOUR SITE
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
44. THREE IMPORTANT CAVEATS
1) IDEALLY BE RANKING ON P1
2) NO PPC
3) ORGANIC ABOVE THE FOLD
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
45. WHAT DO WE ACTUALLY
DO TO RANK FOR
QUICK ANSWERS?
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
46. 1) WE AIM TO ANSWER THE
TARGET QUESTION IN THE
FIRST 100 WORDS
&
ASK THE QUESTION
IN THE TITLE
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
50. 3) MULTIPLE H2 HEADINGS
WITH SHORT CONTENT
DIRECTLY ADDRESSING THE
HEADING
+
HOW TO LISTS
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
52. 4) UNIQUE CONTENT
ADDRESSING THE WHOLE
TOPIC
MIN 1,200 + WORDS
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
53. 5) CALCULATORS, IMAGES,
VIDEO, CHARTS, ASSETS
THEY ALL HELP TO ADD
TOPIC AUTHORITY
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
55. 6) IMPLEMENT STRONG SEO
HOUSE KEEPING
&
SOLID SEO PRACTICES TO
RANK HIGHER
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
56. #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
LISTS & PARAGRAPHS
WORK BEST FOR US
57. WHAT GIVES US A
BETTER CHANCE OF
GETTING A QUICK
ANSWER?
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
61. QUICK ANSWERS
ACCOUNT FOR 3% - 5%
OF OUR MONTHLY
PUBLISHING TRAFFIC
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
62. TAKEAWAYS
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
1) BE RANKED ON PAGE 1
2) ACTUALLY ANSWER THE QUESTION – 100 WORDS
3) ADDRESS THE QUESTION IN THE PAGE TITLE
4) ANSWER MULTIPLE QUESTIONS
5) CREATE UNIQUE QUALITY CONTENT – 1,200+
63. TAKEAWAYS
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
6) USE HEADINGS CORRECTLY (H2)
7) KNOW YOUR ENVIRONMENT & COMPETITORS
8) USE ASSETS, VIDEO, CALCULATORS, ETC.
9) GOOD ON-PAGE & TECHNICAL HOUSEKEEPING
10) UNDERSTAND YOUR USER & THEIR INTENT
65. #brightonSEO 3four.co.uk | www.slideshare.net/username | www.linkedin.com/in/adrianphipps
THANKS
FOR LISTENING
Editor's Notes
Pic of man in tent
Buying a tent
Camp site – lots of tents to choose from
Marketing function
Needs wants desires
User intent is at the heart of Quick answers
Now we know the most important thing in seo – lets look at quick answers
Rich snippet
Featured snippet
Answer boxes
Quick answers
All the same
Exxample of where lists would work best
Exxample of where lists would work best
Exxample of where lists would work best
Intent is to see a tabular answer for a comparison
Cooking , recipe content requires a list approach as the intent is to follow a recipe
Add info relating to what google looks for in quick answers
By now you will have started to understand how we at Saga think and approach securing quick answers a little.
It all starts with User Intent.
How to sell this into my company
More traffic
Low hanging fruit
More engagement
How to sell this into my company
More traffic
Low hanging fruit
More engagement
How to sell this into my company
More traffic
Low hanging fruit
More engagement
This is what we should do
Data Insights
Moz
Brightedge
Competitors
Trial and testing
This is what we should do
Data Insights
Moz
Brightedge
Competitors
Trial and testing
How to sell this into my company
More traffic
Low hanging fruit
More engagement
Pic of man in tent
How to sell this into my company
More traffic
Low hanging fruit
More engagement
How to sell this into my company
More traffic
Low hanging fruit
More engagement
How to sell this into my company
More traffic
Low hanging fruit
More engagement
How to sell this into my company
More traffic
Low hanging fruit
More engagement
Practical steps to understand intent
How to understand your niche – what to look for
How to start testing quick answers and types
Look at competitors
Use a tool such as brightedge or moz to find keywords that have quik answers
Need to express how someone can go to their desk and start doing quick answers
How do we define what success looks like
How to sell to stakeholders the value?
Practical steps to understand intent
How to understand your niche – what to look for
How to start testing quick answers and types
Look at competitors
Use a tool such as brightedge or moz to find keywords that have quik answers
Need to express how someone can go to their desk and start doing quick answers
How do we define what success looks like
How to sell to stakeholders the value?
Practical steps to understand intent
How to understand your niche – what to look for
How to start testing quick answers and types
Look at competitors
Use a tool such as brightedge or moz to find keywords that have quik answers
Need to express how someone can go to their desk and start doing quick answers
How do we define what success looks like
How to sell to stakeholders the value?
