Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
- The Kaira District Co-operative Milk Producers’ Union was formed in 1946 in response to exploitation of milk producers by traders in Anand, India. It aimed to collect and process milk directly from farmers.
- It was developed under leaders like Sardar Patel and Dr. Verghese Kurien. It established the first modern dairy in Anand and was successful in producing skimmed milk powder from buffalo milk.
- The cooperative movement spread across Gujarat and the Gujarat Co-operative Milk Marketing Federation was formed in 1973 to market products under the Amul brand across the state.
1) In 1946, marginal milk producers in Anand, India organized to form the Kaira District Cooperative after facing exploitation by existing private dairies. 2) Dr. Rao gathered information from local farmers and tested milk samples to understand issues, then educated villagers on the benefits of cooperatives. 3) The Kheda Milk Cooperative Society was formed, collecting milk under that name, and later merged with other village cooperatives to form the Anand Milk Cooperative.
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
The document provides an overview of Amul's supply chain management. It discusses how Amul collects milk from 3.18 million producers across 16,117 villages in India. The milk is transported to chilling facilities and processing plants twice daily. Amul then distributes processed dairy products throughout India using a cold storage network and fleet of trucks. Amul's supply chain is coordinated through its apex cooperative organization, GCMMF, and relies on advanced IT systems to efficiently process payments and transport goods.
Amul is a dairy cooperative based in Anand, Gujarat that is jointly owned by millions of milk producers. It was established in 1946 to provide fair prices to farmers and counteract exploitation by middlemen. Amul produces a wide range of dairy products under the Amul brand including milk, butter, ghee, cheese, and ice cream. It has established itself as a successful cooperative model that has transformed India's dairy industry and provided economic opportunities for farmers.
To Download this presentation :- https://drive.google.com/open?id=1frXqauSVRYVDYSaC6RfVYGrkeobuQwaO
for more information contact me on instagram at :- @jigar__bheda
Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
- The Kaira District Co-operative Milk Producers’ Union was formed in 1946 in response to exploitation of milk producers by traders in Anand, India. It aimed to collect and process milk directly from farmers.
- It was developed under leaders like Sardar Patel and Dr. Verghese Kurien. It established the first modern dairy in Anand and was successful in producing skimmed milk powder from buffalo milk.
- The cooperative movement spread across Gujarat and the Gujarat Co-operative Milk Marketing Federation was formed in 1973 to market products under the Amul brand across the state.
1) In 1946, marginal milk producers in Anand, India organized to form the Kaira District Cooperative after facing exploitation by existing private dairies. 2) Dr. Rao gathered information from local farmers and tested milk samples to understand issues, then educated villagers on the benefits of cooperatives. 3) The Kheda Milk Cooperative Society was formed, collecting milk under that name, and later merged with other village cooperatives to form the Anand Milk Cooperative.
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
The document provides an overview of Amul's supply chain management. It discusses how Amul collects milk from 3.18 million producers across 16,117 villages in India. The milk is transported to chilling facilities and processing plants twice daily. Amul then distributes processed dairy products throughout India using a cold storage network and fleet of trucks. Amul's supply chain is coordinated through its apex cooperative organization, GCMMF, and relies on advanced IT systems to efficiently process payments and transport goods.
Amul is a dairy cooperative based in Anand, Gujarat that is jointly owned by millions of milk producers. It was established in 1946 to provide fair prices to farmers and counteract exploitation by middlemen. Amul produces a wide range of dairy products under the Amul brand including milk, butter, ghee, cheese, and ice cream. It has established itself as a successful cooperative model that has transformed India's dairy industry and provided economic opportunities for farmers.
To Download this presentation :- https://drive.google.com/open?id=1frXqauSVRYVDYSaC6RfVYGrkeobuQwaO
for more information contact me on instagram at :- @jigar__bheda
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
A PRESENTATION MADE BY MY FRIENDS AND ME ON AMUL DISTRICT CO-OPERATIVE ON AN ACCOUNT OF A PAPER PRESENTATION COMPETITION HELD BY THE DEPARTMENT OF ECONOMICS IN OUR HIGH SCHOOL.
Amul is an Indian dairy cooperative based in Gujarat that was formed in 1946 and is jointly owned by 3.6 million milk producers. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. Amul products are now available in over 60 countries worldwide. The cooperative was very successful under the leadership of Dr. Verghese Kurien for more than 30 years.
Banas Dairy is a cooperative dairy located in Palanpur, Gujarat that was founded in 1969. It collects raw milk from local villages which it uses to produce a variety of dairy products. The dairy has expanded significantly over time and now has multiple production plants with large processing capacities. It focuses on providing benefits to its milk producing members and achieving its vision of maximum procurement and processing volumes. Banas Dairy uses modern automated systems and state-of-the-art technology in its production processes to manufacture high quality products for both domestic and international markets.
Kunwar Thakur presented on their summer internship at HP Milkfed Milk Plant in Chakkar. Some key points:
- HP Milkfed was established in 1980 and operates a dairy plant in Chakkar with a capacity of 20,000 liters per day.
- The plant processes milk into products like ghee, butter, paneer, curd, and khoa. It also produces sweets like panjiri.
- The intern learned about milk processing methods and did lab work to gain knowledge on processing milk into various products.
Amul is a dairy cooperative brand in India jointly owned by 2.6 million milk producers in Gujarat. It was formed in 1946 and is managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the white revolution in India and today has a wide portfolio of dairy products including milk, butter, cheese, ice cream and chocolates. It has the leading market share in key categories and is recognized for its high quality at reasonable prices.
The document provides an overview of Banas Dairy, including its establishment in 1969, products offered, management structure, milk and cattle feed operations, training center, and awards received. It discusses the dairy's journey over time through 37 key events, expanding operations and adding new products. The summary highlights the dairy's establishment, products, management under Gujarat Cooperative Milk Marketing Federation, and recognition receiving national productivity awards nine times since 1992.
This document provides an overview of Amul, an Indian dairy cooperative. It includes an introduction to Amul's founding in 1946, company profiles, financial statements from 2016-2015, and ratio analysis. Amul was formed to empower milk producers and help India achieve self-sufficiency in milk production. It is jointly owned by 3.6 million milk producers and helped make India the world's largest producer of milk and milk products. The cooperative model has been hugely successful in providing livelihoods to farmers.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses:
- Amul's history beginning in 1946 as a response to exploitation of milk producers in Anand, India. It outlines Amul's success in empowering farmers and becoming India's largest food brand.
- Amul's current operations as India's largest food products marketing organization, with an annual turnover of $1.5 billion, product lines including milk, butter, cheese, and more.
- Key figures like annual turnover of $1.5 billion, 50 sales offices nationwide, and products exported to over 40 countries.
Amul is an Indian dairy cooperative owned by 3.6 million milk producers. It was formed in 1956 in Anand, Gujarat when farmers organized themselves into cooperative societies in response to exploitation by local traders. Amul has grown to become one of the largest food and beverage conglomerates in India, with a turnover of over 29 billion rupees and market leadership in dairy products. It continues to empower milk producers through fair pricing and business opportunities.
research on marketing strategies and consumer satisfaction of Amul milkNajuka Mohite
This document discusses research methodology used for a study on Amul milk. It includes the following:
1) The objectives of the study were to understand customer awareness, preferences and factors affecting purchase behavior of Amul milk versus competitors.
2) Primary data was collected through questionnaires with 50 customers in New Panvel. Secondary data came from company reports, articles and websites.
3) The data was analyzed using charts and found that most customers purchase Amul for its taste, quality and availability. Television advertising was seen as most effective.
The Ludhiana District Co-operative Milk Producers' Union Ltd. was established in 1970 in Ludhiana, Punjab, with an initial milk handling capacity of 100,000 liters per day which has since increased to 6,00,000 liters. It manufactures dairy products under the brand name Verka. The union procures milk from over 800 member societies and chilling centers, and pays higher prices to milk producers than other plants in the state. It produces milk, butter, ghee, paneer, lassi, kheer and other products. The plant follows quality standards and certifications to ensure product safety.
Amul is an Indian dairy cooperative formed in 1948 that is jointly owned by 3.6 million milk producers in Gujarat. It procures milk from 18,554 village cooperative societies across 33 districts, totaling around 18 million liters per day. Amul produces and exports a wide range of dairy products, including milk, butter, cheese, and ice cream. It has the largest market share in India's ice cream segment and is the country's largest exporter of dairy products.
The document provides information about Amul, an Indian dairy cooperative. It discusses that Amul spurred India's white revolution and made India the largest producer of milk and milk products in the world. It is headquartered in Anand, Gujarat and jointly owned by 3 million milk producers. It then lists the various product lines that Amul offers, including milk, butter, cheese, ice cream, yogurt, ghee and other dairy products. It provides details on the packaging sizes available for different products.
The document discusses Amul's product portfolio and market segmentation strategies. It outlines Amul's various milk products including spreads, drinks, powder milk, fresh milk, cheese, and desserts. It then discusses how Amul has targeted different market segments like kids, young people, and urban families with specific products. Products like chocolate milk and energy drinks are targeted towards school-going kids, while milkshakes and coffee drinks are aimed at college students. Seasonal products target certain times of year. The document also covers Amul's positioning in the beverages market as a healthy alternative to soft drinks.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
Amul was established in 1946 as a cooperative of farmers in Kaira District of Gujarat. It was formed to address the exploitation of farmers by middlemen and provide fair prices for their milk. Starting with just 2 village cooperatives and 250 liters of milk per day, Amul has grown significantly. It now has over 1073 village cooperatives with over 600,000 farmer members collecting over 10 lakh kilograms of milk daily. Amul pioneered several dairy technologies and practices in India like milk powder production from buffalo milk. It has helped establish dairy cooperatives across many Indian states and internationally through the Anand Pattern model.
The document discusses the distribution effectiveness of Karnataka Milk Federation (KMF) in Hubli-Dharwad, Karnataka, India. It provides background on the dairy industry and KMF in India. KMF was set up in 1974 based on the cooperative model of Amul dairy cooperative. The project aims to understand KMF's distribution channel in Hubli-Dharwad and how it can be improved, given increased competition. It also discusses the history of milk consumption and dairy development in India and KMF's role in India's "White Revolution".
This survey is being conducted by students from MET Institute of Management to determine factors influencing the purchase and consumption of cakes. It asks respondents about their demographic information, cake preferences, purchasing behaviors and priorities. Questions include where respondents buy cakes from, what brands and flavors they prefer, how much they are willing to pay and how important attributes like taste, appearance and ingredients are when purchasing desserts.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
A PRESENTATION MADE BY MY FRIENDS AND ME ON AMUL DISTRICT CO-OPERATIVE ON AN ACCOUNT OF A PAPER PRESENTATION COMPETITION HELD BY THE DEPARTMENT OF ECONOMICS IN OUR HIGH SCHOOL.
Amul is an Indian dairy cooperative based in Gujarat that was formed in 1946 and is jointly owned by 3.6 million milk producers. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. Amul products are now available in over 60 countries worldwide. The cooperative was very successful under the leadership of Dr. Verghese Kurien for more than 30 years.
Banas Dairy is a cooperative dairy located in Palanpur, Gujarat that was founded in 1969. It collects raw milk from local villages which it uses to produce a variety of dairy products. The dairy has expanded significantly over time and now has multiple production plants with large processing capacities. It focuses on providing benefits to its milk producing members and achieving its vision of maximum procurement and processing volumes. Banas Dairy uses modern automated systems and state-of-the-art technology in its production processes to manufacture high quality products for both domestic and international markets.
Kunwar Thakur presented on their summer internship at HP Milkfed Milk Plant in Chakkar. Some key points:
- HP Milkfed was established in 1980 and operates a dairy plant in Chakkar with a capacity of 20,000 liters per day.
- The plant processes milk into products like ghee, butter, paneer, curd, and khoa. It also produces sweets like panjiri.
- The intern learned about milk processing methods and did lab work to gain knowledge on processing milk into various products.
Amul is a dairy cooperative brand in India jointly owned by 2.6 million milk producers in Gujarat. It was formed in 1946 and is managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the white revolution in India and today has a wide portfolio of dairy products including milk, butter, cheese, ice cream and chocolates. It has the leading market share in key categories and is recognized for its high quality at reasonable prices.
The document provides an overview of Banas Dairy, including its establishment in 1969, products offered, management structure, milk and cattle feed operations, training center, and awards received. It discusses the dairy's journey over time through 37 key events, expanding operations and adding new products. The summary highlights the dairy's establishment, products, management under Gujarat Cooperative Milk Marketing Federation, and recognition receiving national productivity awards nine times since 1992.
This document provides an overview of Amul, an Indian dairy cooperative. It includes an introduction to Amul's founding in 1946, company profiles, financial statements from 2016-2015, and ratio analysis. Amul was formed to empower milk producers and help India achieve self-sufficiency in milk production. It is jointly owned by 3.6 million milk producers and helped make India the world's largest producer of milk and milk products. The cooperative model has been hugely successful in providing livelihoods to farmers.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses:
- Amul's history beginning in 1946 as a response to exploitation of milk producers in Anand, India. It outlines Amul's success in empowering farmers and becoming India's largest food brand.
- Amul's current operations as India's largest food products marketing organization, with an annual turnover of $1.5 billion, product lines including milk, butter, cheese, and more.
- Key figures like annual turnover of $1.5 billion, 50 sales offices nationwide, and products exported to over 40 countries.
Amul is an Indian dairy cooperative owned by 3.6 million milk producers. It was formed in 1956 in Anand, Gujarat when farmers organized themselves into cooperative societies in response to exploitation by local traders. Amul has grown to become one of the largest food and beverage conglomerates in India, with a turnover of over 29 billion rupees and market leadership in dairy products. It continues to empower milk producers through fair pricing and business opportunities.
research on marketing strategies and consumer satisfaction of Amul milkNajuka Mohite
This document discusses research methodology used for a study on Amul milk. It includes the following:
1) The objectives of the study were to understand customer awareness, preferences and factors affecting purchase behavior of Amul milk versus competitors.
2) Primary data was collected through questionnaires with 50 customers in New Panvel. Secondary data came from company reports, articles and websites.
3) The data was analyzed using charts and found that most customers purchase Amul for its taste, quality and availability. Television advertising was seen as most effective.
The Ludhiana District Co-operative Milk Producers' Union Ltd. was established in 1970 in Ludhiana, Punjab, with an initial milk handling capacity of 100,000 liters per day which has since increased to 6,00,000 liters. It manufactures dairy products under the brand name Verka. The union procures milk from over 800 member societies and chilling centers, and pays higher prices to milk producers than other plants in the state. It produces milk, butter, ghee, paneer, lassi, kheer and other products. The plant follows quality standards and certifications to ensure product safety.
Amul is an Indian dairy cooperative formed in 1948 that is jointly owned by 3.6 million milk producers in Gujarat. It procures milk from 18,554 village cooperative societies across 33 districts, totaling around 18 million liters per day. Amul produces and exports a wide range of dairy products, including milk, butter, cheese, and ice cream. It has the largest market share in India's ice cream segment and is the country's largest exporter of dairy products.
The document provides information about Amul, an Indian dairy cooperative. It discusses that Amul spurred India's white revolution and made India the largest producer of milk and milk products in the world. It is headquartered in Anand, Gujarat and jointly owned by 3 million milk producers. It then lists the various product lines that Amul offers, including milk, butter, cheese, ice cream, yogurt, ghee and other dairy products. It provides details on the packaging sizes available for different products.
The document discusses Amul's product portfolio and market segmentation strategies. It outlines Amul's various milk products including spreads, drinks, powder milk, fresh milk, cheese, and desserts. It then discusses how Amul has targeted different market segments like kids, young people, and urban families with specific products. Products like chocolate milk and energy drinks are targeted towards school-going kids, while milkshakes and coffee drinks are aimed at college students. Seasonal products target certain times of year. The document also covers Amul's positioning in the beverages market as a healthy alternative to soft drinks.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
Amul was established in 1946 as a cooperative of farmers in Kaira District of Gujarat. It was formed to address the exploitation of farmers by middlemen and provide fair prices for their milk. Starting with just 2 village cooperatives and 250 liters of milk per day, Amul has grown significantly. It now has over 1073 village cooperatives with over 600,000 farmer members collecting over 10 lakh kilograms of milk daily. Amul pioneered several dairy technologies and practices in India like milk powder production from buffalo milk. It has helped establish dairy cooperatives across many Indian states and internationally through the Anand Pattern model.
The document discusses the distribution effectiveness of Karnataka Milk Federation (KMF) in Hubli-Dharwad, Karnataka, India. It provides background on the dairy industry and KMF in India. KMF was set up in 1974 based on the cooperative model of Amul dairy cooperative. The project aims to understand KMF's distribution channel in Hubli-Dharwad and how it can be improved, given increased competition. It also discusses the history of milk consumption and dairy development in India and KMF's role in India's "White Revolution".
This survey is being conducted by students from MET Institute of Management to determine factors influencing the purchase and consumption of cakes. It asks respondents about their demographic information, cake preferences, purchasing behaviors and priorities. Questions include where respondents buy cakes from, what brands and flavors they prefer, how much they are willing to pay and how important attributes like taste, appearance and ingredients are when purchasing desserts.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
The document provides an overview of Amul, an Indian dairy cooperative. Some key points:
- Amul was formed in 1946 and is jointly owned by 2.6 million milk producers in Gujarat. It spurred India's white revolution and made India the largest milk producer.
- Amul has a diverse product mix including milk, butter, ghee, ice cream, and exports to countries like the U.S. and Australia.
- It has a robust supply chain network involving milk producers, chilling units, processing plants, and a large distribution network of depots and dealers.
- Amul follows a low-cost strategy and focuses on quality, helping it become a strong brand despite
Sales management involves managing a company's sales operations and applying sales techniques to maximize revenue and profit. It coordinates marketing and sales functions to jointly create customer and company value. The sales process involves prospecting, pre-approach research, approaching prospects, presenting/demonstrating products, handling objections, closing the sale, and following up. Sales management also designs sales force structures, recruits and trains salespeople, establishes compensation plans, supervises and motivates the sales team, and evaluates salesforce performance. Coordinating marketing and sales effectively is important for business success.
Sales Management is the process of current exchanges of goods - and thus sales management forms an integral part of Marketing Management. A significantly broader meaning is assigned to sales management as it also encompasses managing the sales functions and the sales force.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
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This document provides an overview of sales territories including what they are, reasons for establishing them, and the procedures for setting them up. A sales territory groups customers and prospects and assigns them to an individual salesperson based on geographical area or customer type. Establishing territories helps provide market coverage, control sales expenses, evaluate sales personnel, improve morale, and coordinate selling and advertising efforts. The process of setting up territories involves selecting a geographical control unit, determining sales potential, adjusting for coverage difficulties, and combining control units into tentative territories.
0601051 post launch study of amul probiotic sugarfree ice creamSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
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This document discusses key concepts in sales management, including the role and responsibilities of sales managers and executives, different types of sales organizations and structures, and the personal selling process. It outlines factors affecting sales management like shorter product lifecycles and increased customer expectations. Personal selling topics covered are theories of selling, approaches, the selling process, and ensuring customer satisfaction.
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
This document discusses the evolution of sales management over time and key concepts in sales management. It covers:
1) Five eras of sales management: the simple trade era, production era, sales era, marketing department era, and marketing organization era.
2) The definition of sales management as planning, directing, and controlling personnel selling activities as well as broader marketing activities.
3) The objectives of sales management as achieving sales volume targets, contributing to profits, and continuous growth.
4) Emerging trends in sales management like the need for a global presence, innovative technologies, better customer relationship management, diversity, team-based selling, multi-channel operations, addressing ethical/social issues, and professional
Amul is a dairy cooperative in India owned by millions of milk producers. It has grown to become the largest food brand in India through a unique business model that collects milk directly from farmers and converts it into branded products. Amul uses a low-cost marketing strategy, emphasizing low prices and advertising campaigns like the iconic Amul girl. It faces competition from other major brands but has expanded its product range and international markets to maintain its leading position in India's dairy industry.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
The Amul dairy cooperative was founded in 1946 in Anand, India in response to exploitation of farmers by milk traders. Inspired by Mahatma Gandhi's cooperative movement, farmers formed a cooperative society under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai. Starting with 247 liters of milk from two villages, Amul grew to become the largest dairy in India, establishing the successful Amul model of three-tiered farmer-owned and managed dairy cooperatives. The Amul model was then replicated nationwide by the National Dairy Development Board to empower millions of Indian milk producers.
Amul (effectiveness of chocolate advertisement towards its sales)jitendrasangle
This document provides an overview of Amul, an Indian dairy cooperative. It discusses:
1) Amul was established in 1946 in Anand, Gujarat as a cooperative to provide farmers an alternative to private milk traders. It has since grown to collect over 11 lakh liters of milk daily.
2) Amul's brand name means "priceless" in Sanskrit. It produces a wide range of dairy products that are high quality and affordable. Amul has become a leading food brand in India.
3) Key to Amul's success is its cooperative model where profits benefit member farmers. It provides services like artificial insemination and veterinary care to increase milk yields.
Amul was established in 1946 as a milk cooperative in Anand, Gujarat. It was founded to provide farmers an alternative to private milk traders and prevent exploitation. Amul now collects over 23 million liters of milk daily from 3.6 million milk producers. Led by Verghese Kurien, Amul pioneered the cooperative model of dairy development in India, known as the Anand Pattern. It produces dairy products under the Amul brand, which are popular across India. Amul has become a symbol of high quality and affordable products through farmers' cooperation.
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
The document provides an overview of Amul dairy cooperative in India. Key points include:
- Amul was formed in 1946 in Anand, Gujarat and has over 2.8 million milk producer members. It pioneered the dairy cooperative movement in India.
- Amul processes over 10 million liters of milk per day into various dairy products. It has an annual turnover of over $1 billion.
- The Amul model uses a three-tier structure of village dairy cooperative societies that are affiliated to district-level milk unions, which are further federated to a state-level milk federation. This structure allows for delegation across different levels.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul is a dairy cooperative in India owned by 2.6 million milk producers. It began in 1946 in Anand, Gujarat and has grown to be the largest food brand in India. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It produces a wide range of dairy products including milk, butter, ice cream, cheese and has received several national and international awards for its business model and products.
Formed in 1946, Amul is India's largest dairy cooperative and the world's largest vegetarian cheese brand. It began as a cooperative of milk producers in Kaira District, Gujarat who were receiving unfairly low prices from private dairies. Led by Dr. Verghese Kurien, the cooperative expanded into the Gujarat Cooperative Milk Marketing Federation (GCMMF) which today connects over 3 million milk producers across Gujarat. Amul controls 30 dairy plants, has annual revenues of over $2 billion, and markets its products domestically and internationally. The cooperative structure has empowered small farmers, increased milk production, and contributed significantly to India's "White Revolution".
This document provides information about Amul, the largest dairy cooperative in India. It discusses Amul's history beginning in 1946 with two village cooperatives collecting 250 liters of milk per day. Currently, Amul collects over 5 million liters per day. The document outlines Amul's products such as butter, milk powder, cheese, and ice cream. It also discusses Amul's financial performance, marketing strategies, objectives of exporting products like skimmed milk powder and butter-oil, and dairy equipment used in Amul's operations.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
The Kaira District Co-operative Milk Producers' Union was established in 1946 in response to exploitation of milk producers in the Anand region of Gujarat, India. Marginal farmers struggled to transport milk long distances to sell individually to traders who set arbitrary low prices. With the help of Sardar Vallabhbhai Patel and Morarji Desai, farmers formed a cooperative to collectively process and market their milk. This cooperative became the Amul brand and established the successful "Amul Model" of dairy cooperatives, creating economic and social benefits for farmers.
1) Amul was established in 1946 in Anand, Gujarat as a cooperative effort between local milk producers and the government to end exploitation by middlemen.
2) Under the leadership of Sardar Vallabhbhai Patel and Dr. Verghese Kurien, Amul grew to become the largest food brand in India, leading the "White Revolution" and benefiting millions of farmers.
3) Today, Amul procures over 26 million liters of milk daily and has a turnover of over $5 billion. It produces and markets milk, milk powders, cheese, butter, and other dairy products across India and internationally through a cooperative model.
Amul was founded in 1946 in Anand, Gujarat as a cooperative effort to end exploitation of farmers by middlemen. It procures over 14.85 million liters of milk per day and has over 3.37 million milk producer members across Gujarat. Led initially by Sardar Vallabhbhai Patel and later Dr. Verghese Kurien, Amul provides remunerative prices to farmers and high quality, good value products to consumers. It is India's largest food brand and aims to grow its annual turnover to over 50,000 crores by 2020.
Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946. It is jointly owned by 3.6 million milk producers and helped spur India's White Revolution, making the country the largest producer of milk and milk products. Amul processes and markets milk and dairy products and has become the largest food brand in India. It offers a wide range of products including milk, butter, cheese, ice cream, and chocolate. The cooperative decentralized its milk collection by forming village-level cooperatives to collect small amounts of milk daily from marginal farmers. Rahul Kumar Srivastava currently heads Amul Dairy and Verghese Kurien is known as the Father of the White Revolution for
This document provides an overview of Amul butter's marketing mix strategies as presented by Abdullah Shahid, Md. Khalid Khan, Md. Tauqir Khan, and Abhijeet Saha. It discusses Amul butter's product offerings, pricing approach, distribution network, and promotional strategies. For product, it outlines Amul butter, AmulLite, and Delicious Table Margarine. For pricing, it notes Amul's strategy of affordable prices to appeal to common masses. For place, it describes Amul's global distribution and domestic network. For promotion, it highlights Amul's initial use of the iconic "Amul Moppet" character in advertisements along with its use of funny slogans.
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It is India's largest food product marketing organisation
It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL‘
Its success has not only been emulated in India but serves as a model for rest of the World.
It operates through 56 Sales Offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in India.
Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc
GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House“ status
Many of AMUL products are available in the USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia
GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 16 years
The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.
Establishment of a direct linkage between milk producers and consumers by eliminating middlemen
Milk Producers (farmers) control procurement, processing and marketing
Professional management
This document provides a summary of GAIL (India) Limited, including its vision, mission, objectives, and key business areas. It discusses GAIL's natural gas marketing and transmission activities through its extensive pipeline network. It also summarizes GAIL's involvement in other businesses like petrochemicals, liquefied natural gas, city gas distribution, power generation, and exploration and production. The document reviews GAIL's approach and methodology for analyzing its existing marketing practices and strategies. It provides an overview of GAIL's customers, contracts, and competition in the Indian natural gas market.
JDR, a 22-year-old male college student, was referred for psychological evaluation due to obsessive behaviors around cleanliness and orderliness. Testing confirmed he has above average intelligence and obsessive compulsive disorder. Specifically, he experiences severe distress when things are not clean, organized or properly aligned. His rituals interfere with daily activities and social relationships. It is believed his OCD developed from trauma experienced from his strict father. Treatment involving exposure response prevention therapy is recommended to help reduce his compulsions and anxiety.
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it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
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1. 1
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CHAPTER-1
INTRODUCTION
2. 2
COMPANY PROFILE OF AMUL
The Amul – Meaning
AMUL means “ priceless “ in Sanskrit . A quality control expert in Anand
suggested the brand name “AMUL” from the Sanskrit word “Amoolya”
variants, all meaning “priceless” are found in several Indian languages.
Amul products have been used in millions of home since 1946 .
Amul butter
Amul milk powder
Amul ghee
Amulspray
Amul cheese
Amul chocolates
Amul Ice- cream
Today Amul is a symbol of many things . of high – quality products sold at
reasonable prices . F triumph of indigenous technology . Of the marketing
savvy of a farmers organization . And proven model for dairy development .
3. 3
MOTTO, VISION, AND QUALITY POLICY
MOTTO
The main motto of AMUL is to help farmers. Farmers were the foundation stone of AMUL. The
system works only for farmers and for consumers, not for profit. The main of AMUL is to
provide quality products to the consumers at minimum cost. The goal of AMUL is to provide
maximum profit in terms of money to the farmers.
4. 4
VISION
Vision of AMUL is to provide and vanish the problems of farmers (milk producers). The AMUL
apparition was to run the organization with co-operative of four main parties, the farmers, the
representatives, the marketers, and the consumers.
QUALITY POLICY
We the motivated and devoted work force of AMUL are committed to produce whole some and
safe foods of excellent quality to remain market leaders through deployment of quality
management system, state of art technology innovation and eco- friendly delightment of
customer and betterment of milk producer
HISTORY
In early 1940’s a farmer in Kaira district, as elsewhere in India, derived his income almost
entirely from seasonal crops. The income from milk was paltry and could not be depended upon.
The main buyers were milk traders of Polson Ltd.-a privately owned company that enjoyed
5. 5
monopoly for supply of milk from Kaira to the Government Milk Scheme Bombay. The system
leads to exploitation of poor and illiterate farmers by the private traders.
However, when the exploitation became intolerable, the farmers were frustrated. They
collectively appealed to Sardar Vallabhbhai Patel, who was a leading activist in the freedom
movement. Sardar Patel advised the farmers to sell the milk on their own by establishing a
cooperative union, instated of supplying milk to private traders. Sardar Patel sent the farmer to
Shri Morarji Dasai in order to gain his Co-operation and help. Shri Dasai held a meeting at
‘Samrkha’ village near Anand, on January 4, 1946. He advised the farmers to from a society for
collection of the milk.These village societies would collect the milk themselves and also decided
prices for that which would be profitable for them. The district union was also from to collect the
milk from such village cooperative societies and to sell them. It was also resolved that the
government should asked to buy milk from the union.
However, the government did not seem to help farmer by any means. It gave the negative
response by turning down the demand for the milk. To respond to this action of government,
farmer of Kaira district went on a milk strike. For 15 days not a single drop of milk was sold to
the traders. As a result the Bombay milk scheme was severely affected. The milk commissioner
of Bombay then visited Anand to assess the situation. Finely he decided to fulfill the farmers
demand.
6. 6
Thus their cooperative unions were forced at village and district level to collect and sell milk on
a cooperative basis, without the intervention of government. Mr. Verghese Kurien had main
interest in establishing union who was supported by Shri Tribhuvandas Patel who convinced
farmers in forming the cooperative unions at thevillage level. ‘The Kaira District Co-operative
Milk Producers’ Union’ was thus established in Anand and was registered formally under section
10 of Bombay Act VII of 1925 on December 14, 1946. Since then farmers are selling all the milk
in Anand through cooperative union. In 1955 it was commonly decided the sell milk under the
brand name ‘Amul’
A plant to manufacture balanced cattle feed was formally commissioned on October 31,
1964 by Shri Lalbahadur Shastri, the Prime Minister of India. At the request of the government
of India, a new dairy with a capacity to manufacture 40 tons of milk powder and 20 tons of butter
a day was completed in 1963. This was meant to meet the requirement of India’s defense forces.
The dairy was declared open by ShriMorarji Desai in April, 1965. in 1974, the Kaira Union setup
a plant to manufacture high-protein weaning food, chocolate and malted food at Mogar, about 8
km south of Anand.
In September, 1981, the second cattle feed plant at ‘Kanjari’ were started. The succesion
of the co-generation project on September 11, 1985, marked a milestone on the energy front
when two gas turbine generators of 1.5 MW each based on natural gas, were commissioned. On
October 31, 1992, Dr. V. Kurien chairman, National Dairy Development Board, laid the
foundation of Kaira Union’s third dairy with a processing capacity of 6.5 lakh liters of milk a
day. Work on the third dairy and cheese plant at ‘Khatraj’ with capacity for 20 Metric Ton of
cheese per day, began in February, 1994. Also in 1994, Kaira Union put up bread spread plant at
‘Mogar’ with the assistance from National Dairy Development Board.
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products
marketing organization. It is a state level apex body of milk cooperatives in Gujarat which aims
to provide remunerative returns to the farmers and also serve the interest of consumers by
providing quality products which are good value for money.
7. 7
Members: 13 district cooperative milk producers' Union
No. of Producer Members: 2.6 million
No. of Village Societies: 12,792
Total Milk handling capacity: 10.16 million litres per day
Milk collection 2.38 billion litres
Milk collection 6.5 million litres
Milk Drying Capacity: 594 Mts. per day
Cattle feed manufacturing Capacity: 2640 Mts per day
About Machinery
In AMUL – 3 production of powder, Butter and Milk are being done continuously.
These productions are done by latest machineries equipped with computer system and it
is handled by one technicians.
- The Milk pasteurizer machines belong to Alfa level company of Pune
- Powder plant machineries belong to L & T Larson and Turbo company of India
- Butter production machineries belong to S.G.company of switrzland and other
- Butter manufacturing production machineries belong to Simon Feres com.of
France
12. 12
SUPPLY CHAIN EXPLANATION WITH DIAGRAME
DEFINITION OF VALUE CHAIN
As per the above diagram there are the first components is raw material:
In our company the raw materials are milk, powder for ice creams manufacturing, different types
of flavors for ice creams, packaging material, sugar etc. required by the company for
manufacturing. In this step GCMMF play a very important role it procures milk from villages
and for this it develops three types of system and that is societies at villge level, district level and
state level.
13. 13
Check out this vast and ever-growing range of 'tasteful' Amul delectable!
Bread Spreads
Amul Butter
Utterly Butterly
Delicious
Amul Lite
Low fat, low
Cholesterol Bread
Spread
Delicious Table
Margarine
The Delicious way to
eat healthy
Milk Drinks
14. 14
Amul Kool Amul Kool Cafe
Kool Koko
A delight to Chocolate
Lovers. Delicious
Chocolate taste
Nutramul Energy
Drink
A drink for Kids -
provides energy to suit
the needs of growing
Kids
Amul Kool Chocolate
Milk
Amul Kool Flavoured
Bottled Milk
Amul Kool Flavoured
Tetra Pack
Amul Masti Spiced
Buttermilk
Amul introduces the
Best Thirst Quenching
Drink
Amul Kool Thandai
15. 15
Powder Milk
Amul Spray Infant
Milk Food
Still, Mother's Milk is
Best for your baby
Amul Instant Full
Cream Milk
Powder
A dairy in your
home
Sagar Skimmed
Milk Powder
Which is especially
useful for diet
preparations or for
use by people on
low calorie and high
protein diet.
Sagar Tea Coffee
Whitener
Amulya Dairy
Whitener
The Richest, Purest
Dairy Whitener
Fresh Milk
16. 16
Amul Fresh Milk
This is the most
hygienic milk available
in the
market. Pasteurised .
Amul Gold Milk
Amul Taaza Double
Toned Milk
Amul Lite Slim and
Trim Milk
Amul Fresh Cream Amul Shakti Toned
Milk
Amul Calci+
Cheese
17. 17
Amul Pasteurised
Processed Cheese
100% Vegetarian
Cheese made from
microbial rennet
Amul Cheese Spreads
Tasty Cheese Spreads
in 3 great flavours.
Amul Emmental
Cheese
The Great Swiss
Cheese from Amul, has
a sweet-dry flavour and
hazelnut aroma
Amul Pizza
Mozzarella Cheese
Pizza cheese...makes
great tasting pizzas!
Gouda Cheese
For Cooking
Amul / Sagar Pure
Ghee
Made from fresh cream.
Has typical rich aroma
and granular texture.
An ethnic made by
dairies with decades of
experience.
Cooking Butter
18. 18
Amul Malai Paneer
Ready to cook paneer
to make your favourite
recipes!
Utterly Delicious
Pizza
Mithai Mate
Sweetened Condensed
Milk –
Free flowing and
smooth texture. White
to creamy color with a
pleasant taste.
Masti Dahi
Desserts
Amul Ice Creams
Premium Ice Cream
made in various
varieties and flavours
with dry fruits and
nuts.
Amul Shrikhand----
A delicious treats,
anytime.
Amul Mithaee Gulab
Jamuns
Pure Khoya Gulab
Jamums...best served
piping hot.
Amul Chocolates
The perfect gift for
someone you love.
20. 20
Company Profile Of Mother Dairy
Mother Dairy – Delhi was set up in 1974 under the Operation Flood Programme, a wholly
owned subsidy of the National Dairy Development Board (NDDB), whose current chairman is
Dr. Amrita Patel. Currently, it is one of the largest milk (liquid/unprocessed) plants in Asia
selling more than 25 lakh litres of milk per day, thereby enjoying a market share of 66% of the
branded milk sales in Delhi. Other important markets include Mumbai, Saurashtra and
Hyderabad. Mother dairy ice-cream was launched in the year 1995 and has shown continuous
growth over the years, and today it boasts approximately 62% market share in Delhi and NCR.
It is Mother Dairy’s constant endeavour to:
(1) Ensure that milk producers and farmers regularly and continually receive market
prices by offering quality milk, milk products and other food products to
consumers at competitive prices. To ensure this Mother Dairy operates such that
the farmer gets 85% of the total cost of sales.
(2) Uphold institutional structures that empower milk producers and farmers through processes
that are equitable.
Mother Dairy is an IS/ISO 9002, IS 15000 HACCP and IS 14001 EMS certified organization.
Moreover, its Quality Assurance Laboratory is certified by National Accreditation Board for
Testing and Calibration Laboratory (NABL)-Department of Science and Technology,
Government of India.
21. 21
Product Profile
S.No. Product Name Brand Name Items
1. Milk and its Products Mother Dairy Packaged Milk (Full Cream,
Standardised, Toned, Double Toned
Skimmed and Pro-biotic), Butter, Dahi,
Ghee, Cheese, Ice-Creams, UHT Milk,
Lassi & Flavoured Milk.
2. Edible Oils Dhara Refined Vegetable Oil, Refined
Soybean Oil, Refined Sunflower Oil,
Refined Rice Bran Oil, Kachi Ghani
Mustard Oil and Filtered Groundnut
Oil.
3. Fresh and frozen fruit and
vegetable products
Safal Fruits, Vegetables, Rice, Processed
items (jams, juices, ketchup, pulp, etc.)
Mother Dairy’s has a varied range of products. The different products categories are explained
below:
MILK:
Packaged Milk is available in 5 different variants:
1. Full Cream milk - milk fat 6%, SNF 9%
2. Standardised milk - milk fat 4.5%, SNF 8.5%
3. Toned milk - milk fat 3%, SNF 8.5%
4. Double toned milk - milk fat 1.5%, SNF 9%
5. Skimmed milk - milk fat 0.5%, SNF 8.7%
Other than packaged milk, Bulk Vended Token Milk is also available which is distributed
through vending machines installed in different regions of the city.
The high quality variant of milk is also available under the brand name ok ‘MILK’. It is thick &
completely natural, containing no preservations. It is referred with name of UHT (Ultra Heat
Treatment) Milk.
22. 22
Mother Dairy also manufactures flavoured milk under the brand name of ‘CHILLZ’. It is
available in three flavours namely Kesar Elaichi, Vanilla and Chocolate flavour.
Milk Products:
Various milk products of Mother Dairy are:
1. Mother Dairy Ghee
2. Mother Dairy Butter
3. Mother Dairy Cheese
4. Mother Dairy Dahi (Curd)
5. Mother Dairy Lassi
Except all these milk products Mother dairy also manufactures Ice Cream under two
categories namely CHILLZ and Mother Dairy Ice Cream.
PROBIOTIC:
It is the latest product range launched by Mother Dairy. It mainly contains BB-12 friendly
Bacteria which results in better digestion and absorption of nutrients. It also contains
probiotic fibre which also results in better digestion. The various products in this category
are:
1. b-Activ Probiotic Dahi
2. b-Activ Probiotic Lassi
3. b-Activ Curd
4. Nutrifit (Strawberry & Mango)
SAFAL: Range of fresh foods & vegetables, frozen vegetables, fruit pulps and fruit juices etc.
23. 23
DHARA: It has a popular range of edible oils in different types as refined soya bean oil, refined
sunflower oil and filtered ground nut oil etc.
a smile on your face.
Processing
At mother dairy, the processing of milk is done by process automation whereby state of the art
microprocessor technology is adopted to integrate and completely automate all functions of the
milk processing areas to ensure high product quality/reliability and safety. There are four ways
of milk processing –
Firstly, Clarification, in which milk is spun at very high speed, removing all dust
particles that are invisible to the naked eye.
Secondly, Standardisation which help to milk maintain uniformity by raising or lowering
its fat and SNF (solid not fat) percentage to a desired levels, so as to deliver milk to
consumers as per prescribed PFA norms.
Thirdly, it is Homogenization which improves palatability of milk and
Finally, Pasteurization, which kills all pathogenic bacteria present in the milk and thus
making it safe for consumption.
In case of packaged milk, the processing goes through only three processes (excludes
homogenization).
24. 24
Quality Control
Stringent quality control methodologies are employed in Mother Dairy.
a) The milk is tested for adulterations and quality at the time of collection from the farmers.
b) The Milk that comes from the collection points to the Mother Dairy plant is ensured to
have a temperature of not more than 7°C and is subjected to 15 product and quality
checks.
c) The Milk quality is checked repeatedly after each processing phase and the temperature is
judiciously maintained less than 5°C always.
d) Before the milk leaves the plant for the delivery/distribution outlets the milk is tested
again.
e) The temperature of milk in the delivery trucks is always maintained less than 7°C.
f) All the trucks that deliver milk have specified guidelines to bring back 100 litres of milk
after distribution. This is done in order to test the delivered milk and to ensure that the
tankers are not adulterated during distribution.
g) Since all the employed processing procedures are automated, no contamination by human
hands takes place.
h) To ensure milk freshness the collection and distribution points are always chosen such
that the travel time between them is always less than 36 hours.
Market
i. Mother Dairy markets approximately 2.8 million litres of milk daily in the markets
of Delhi, Mumbai, Saurashtra and Hyderabad.
ii. It sells 2.3 million litres of milk daily and undertakes its marketing operations
through around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy.
iii. The company’s derives significant competitive advantage from its unique
distribution network of bulk vending booths, retail outlets and mobile units.
iv. The company markets an array of fresh and frozen fruit and vegetable products
under the brand name SAFAL through a chain of 400+ own Fruit and Vegetable
shops and more than 20,000 retail outlets in various parts of the country.
25. 25
v. Fresh produce from the producers is handled at the Company’s modern
distribution facility in Delhi with an annual capacity of 200,000 MT.
vi. An IQF facility with capacity of around 75 MT per day is also operational in Delhi.
vii. A state-of-the-art fruit processing plant of fruit handling capacity of 120 MT per
day, a 100 percent EOU, setup in 1996 at Mumbai supplies quality products in
the international market.
viii. With increasing demand another state-of-the-art fruit processing plant has been
set up at Bangalore with fruit handling capacity of around 250 MT per day.
26. 26
Consumer Perception towards Amul & Mother Dairy Products
Export Potential
India has the potential to become one of the leading players in milk and milk product exports.
Location advantage: India is located amidst major milk deficit countries in Asia and Africa.
Major importers of milk and milk products are Bangladesh, China, Hong Kong, Singapore,
Thailand, Malaysia, Philippines, Japan, UAE, Oman and other gulf countries, all located close to
India.
Low Cost of Production: Milk production is scale insensitive and labour intensive. Due to low
labour cost, cost of production of milk is significantly lower in India.
Concerns in export competitiveness are Quality: Significant investment has to be made in milk
procurement, equipments, chilling and refrigeration facilities. Also, training has to be imparted to
improve the quality to bring it up to international standards.
Productivity: To have an exportable surplus in the long-term and also to maintain cost
competitiveness, it is imperative to improve productivity of Indian cattle.
There is a vast market for the export of traditional milk products such as ghee, paneer, shrikhand,
rasgolas and other ethnic sweets to the large number of Indians scattered all over the world
28. 28
METHODOLOGY
OBJECTIVE OF THE STUDY
Amul & Mother Dairy is the market leader of dairy based food products in Delhi. Amul
is the major competitors in the market against Mother Dairy. It is important to get an idea
regarding Amul’s & Mother Dairy position in Delhi. It would not help Amul to capitalize on
existing potential but also to formulate strategies and to fill the look holes and gaps to fight the
competitive situation
The Objective also contains:
To determine the market share of Amul & Mother dairy based product.
To determine the consumer preferences of Amul & Mother dairy product with the help of
some parameters -quality, taste, price, packing style.
To compare the dairy product of Amul and Mother dairy on the basis of above
parameters
29. 29
SIGNIFICANCE OF THE TOPIC
Create the awareness in the market.
Building confidence in retailers as well as in the customer.
To Understand the terminologies used in market by retailers.
Develop the usefulness in enhancing the usability of the product.
To know different selling skills at various situation of market.
To learn different strategies which are used by retailers in market to convince the
customers.
30. 30
RESEARCH METHODOLOGY
Methodology for a study like this is the most important part .The method of study operate by
me is totally is to increase $ to gather the more information regarding this project.
The major emphasis in such studies is on the discovery of the ideas fruitful relevant
information. As such the research design appropriate for such studies must be flexible
enough to provide opportunity for considering different aspect of a problem under study.
I collected the information regarding this project through –
I. PRIMARY DATA
II. SECONDARY DATA
Primary data is collected by the customers and Mother retailers.
Secondary data is collected by retailer & personal interview.
Since our research is descriptive type, so research design is also descriptive.
31. 31
Sample design:
Sampling is a process of obtaining information about an entire population by examining
only a part of it.
As depicted below, I have taken and 40 customers as my sample size
Sample size:
CUSTOMER: 40
Analytical tools: This study is based on collecting data by using well-connected
questionnaire for consumer from various demographic segments and also data is collected using
secondary sources. After collecting data it is arranged in the form of tables from analysis and
interpretation. Graphs and percentage analysis are the main tools used for the purpose of
interpretation.
33. 33
ANALYSIS AND INTERPRETATION OF DATA
I. Which company's dairy product you use?
Interpretation:
55 percent consumers use Amul & 30 per cent used others and last 15
percent consumer used Mother dairy products.
Mother Dairy, 15%
Amul, 55%
Other, 30%
34. 34
II. Which of the product mostly you go for?
Interpretation:
Amul Ghee used consumer 32%, Mother Dairy Ghee used 20% and
others 48%. Milk used by consumer 28% Amul, 25% Mother dairy and
others 47%. Butter used by consumer 38% Amul, 12% Mother dairy and
40% others.
32%
20%
48%
28%
25%
47%
38%
12%
50%
36%
22%
40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Ghee Milk Butter Cheese
Amul
Mother dairy
Others
35. 35
III. Are you satisfied with your product?
Interpretation:
80% Consumer satisfied with their products and 20 % consumer not
satisfied their products.
Yes, 80%
No, 20%
36. 36
IV. Why are you inclined to your product?
Interpretation:
Amul Quality inclined to products by consumer 60%, Mother Dairy
satisfied 40%. Brand preferred by consumer e.g. 68% Amul and 32%
Mother Dairy. Price satisfaction with consumer 70% Amul and 30% Mother
Dairy.
60%
40%
68%
32%
70%
30%
80%
20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Quality Brand Price Taste
Amul
Mother Dairy
37. 37
V. Do you like any change in product?
Interpretation:
All consumers satisfied with their product and some consumer change product Taste by
consumer Amul 80% and no20% and Mother with satisfied 45% and not satisfied 45%. Price by
consumer Amul 30% and no70% and Mother with satisfied 40% and not satisfied 60%. Packing
by consumer Amul 25% and no75% and Mother with satisfied 75% and not satisfied 25%.
Quality wise Amul 15% and no 85% and Mother with satisfied 60% and not satisfied 40%.
20%
80%
55%
45%
30%
70%
40%
60%
25%
75%75%
25%
15%
85%
60%
40%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Taste Price Packing Style Quality
Amul Yes
Amul No
M.D Yes
M.D No
39. 39
Finding Of The Study
1. "The company caters to the Indian palate, which is its primary driver of success". In light
of this statement, critically examine the marketing strategies adopted by Amul & Mother
Dairy to capture a sizeable market share of the organized Dairy based food Product in
India.
2. In the modern competitive scenario, promotion is a key element in the marketing mix of a
company. Critically analyze the promotion strategies adopted by Amul India Pvt. Ltd.
What other efforts must the company take to effectively promote its products?
3. Dairy based Products contribute a major share of the revenues of Amul. Given the
competitive scenario in the Dairy Products in India, where competitors such as Mother
Dairy are introducing several innovative products, what measures must Amul take to
remain competitive? Explain in detail.
40. 40
COMPARATIVE STUDY OF AMUL AND MOTHER DAIRY PRODUCTS
Consumer
Preferences
Mother Dairy Amul
Ghee Milk Butter Cheese Ghee Milk Butter Che
ese
1. Price High High High High Low Low Low Low
2. Quality High High High High Good Good Good Good
3. Taste Better Better Better Better Good Good Good Good
4. Packing Style Better Better Better Better Best Best Best Best
42. 42
Recommendation
1. Company should have feed back from market and consumer about the Dairy based
Products.
2. The more Flavors of Amul & Mother Dairy Products should become in the Market.
3. The company provided some small schemes for retailer also.
4. The company gives some gifts for customer also.
5. The company should associate itself with some games or tournaments like football,
cricket and so on.
6. Company should provide sponsored seminar market intelligence- Company should
maintain the healthy relationship with market distribution channel i.e. whole seller,
distributor, retailers which will boost the brand image.
7. Company should check the market real position help the trainees and other survey
organizations.
8. Company should launch its website and use new advertising channels; i.e.
♦ Trailer in cinema halls
♦ Hoardings
♦ Spencer any education scholarship or games.
44. 44
Conclusion Of The Study
I have studied and analyzed the Dairy based food Product Market of Amul & Mother
Dairy Products at Delhi on different aspects of the markets, outlets, distribution & consumers.
The survey was conducted in various areas of Delhi with great enthusiasm. This project report
Concludes that Amul & Mother Dairy are easily available in various parts of Delhi. The
distribution channel of the Amul is much strong the most important thing, which I feel to
improve is “the availability to retailers & consumers”.
The retailers & consumers both promotes either Amul or Mother Dairy of it’s brands for
could be with regard to order processing, warehousing, inventory management &
transportation; besides that shop covering, exit from the market by the salesmen glow shine
board, schemes, incentives, prizes, gifts, discount, returning of defective goods, proper supply
should be improved.
My job was to make marketing managers aware of all the problems so that a proper
course of action is required to be undertaken.
46. 46
Limitation Of The Study
This survey although carried out with fullest possible efforts and devotion, the limitation of the
time, resources available and limited area chose may lead to limited representation of the
universe. The major limitations from which the study suffers are as follows.
Time Constraint:-
Time factor has been a very big limitation in the research/survey like this. The retailers
have limited time so they sometimes refuse to answer the questionnaire, also me as a surveyor
has less time to conduct the survey. So the size of the sample was restricted to Agra.
Biasness in Information:-
It was felt that retailers did not come up with true responses, in several cases the retailers
answered the questions with the help of other members and it was mostly in case of less educated
persons.
Financial Constraint:-
The financial aspect, which includes the traveling cost, cost of administrating
questionnaire and collection of data through other resources was also costly.
Constraint regarding the use of technique:-
The deeper statistical techniques such as analysis using variance, multiple regressions
etc., could not be adopted due to the constraint of time and efforts. So, simple statistical
techniques were used to analyze the data.
50. 50
QUESTIONNAIRE
CUSTOMER: ADDRESS:
NAME: INCOME:
I. Which company's dairy product you use
a) Mother b) Amul
c) Others
II. Which of the product mostly you go for?
a) Ghee b) milk
c) Butter d) cheese
III. Are you satisfied with your product?
a) Yes b) No
REASON…
IV. Why are you inclined to your product?
a) Quality b) brand
c) Price d) taste
V. Do you like any change in product
a) Yes b) no
VI. IN WHICH PARAMETER: ……………………………
a) Taste b) price
c) Packing style d) quality
RETAILER: ADDRESS:
51. 51
NAME: INCOME:
VII. In dairy products, which company product demand is higher?
a) Amul b) Mother dairy c) others
VIII. Reason……………………………………………
a) Price b) taste
c) Brand d) packing style
IX. Which product of Amul is preferred by customers?
a) Ghee b) milk
c) Cheese d) butter
e) Any other
REASON…
a) Price b) taste
c) Quality d) packing style
X. Which product of Mother dairy is preferred least by customers?
a) Ghee b) milk
c) Cheese d) butter
e) Any other
XI. Which product of amul is preferred least by customers?
a) Ghee b) milk
c) Cheese d) butter
e) Any other
XII. Which of Mother dairy is preferred least by customer?
a) Ghee b) milk
c) Cheese d) butter
52. 52
XIII. Rank the preferences of consumers for Amul $ Mother dairy.
Amul Mother dairy Others
Ghee
Cheese
Dahi
Butter
Milk
Others