This survey is being conducted by students from MET Institute of Management to determine factors influencing the purchase and consumption of cakes. It asks respondents about their demographic information, cake preferences, purchasing behaviors and priorities. Questions include where respondents buy cakes from, what brands and flavors they prefer, how much they are willing to pay and how important attributes like taste, appearance and ingredients are when purchasing desserts.

1. 1
Thank you for participating in this survey. We’re conducting this survey for our College project.
Please be assured that no sensitive details would be asked in the survey and none of your
personal details would be used or shared with anyone. This survey is being conducted by the
students of MMM from MET Institute of Management, an independent research organization.
We would be grateful if you could spare few minutes to answer the questions. Thanking you in
advance.
Name of the Respondent (applicable)
______________________________________________________________________________
Address (applicable)
______________________________________________________________________________
______________________________________________________________________________
Tel no _____________________________ E-mail _____________________________________
Date of birth: Sex: � Female � Male
1. Which part of the city do you reside in? (Kindly tick only one)
1 Navi Mumbai
2 Western Suburbs
3 Central Suburbs
4 Thane
5 Others
This study is to determine the factors influencing purchase intention & consumption of
cakes. Please tick your response.

2. 2
2. Kindly choose your occupation: (Kindly tick only one)
1 Student
2 Self Employed
3 Employed
4 Government Servant
5 Housewife
6 Others
3. What is your annual income? (Kindly tick only one)
1 Less than 200,000
2 200,001- 500,000
3 500,001 - 800,000
4 800,001- 1,000,000
5 10,00,001 & above
4a. Do you consume cakes/pastries? 1. Yes � 2. No � (If yes answer 4b)
4b. Do you buy cakes/pastries? 1. Yes � 2. No �
(If No, Please specify who buys the cake_____________)
5. How often do you consume cakes? (Kindly tick only one)
1 Once in a week
2 Several times a month
3 Once in three months
4 Several times in a year
6. What cake do you prefer? (Kindly tick)
1. Eggless �
2. Egg �

3. 3
7. Where do you typically buy cakes from? (Kindly tick the applicable)
Restaurants �
Cake shops �
Homemade � (Personalized)
Bakeries �
Hotels �
Coffee Shops �
8. Which brand do you prefer to buy when it comes to cakes & pastries? (Kindly tick)
1 BIRDY’S
2 RIBBONS & BALLOONS
3 MONGINIS
4 CELEJOR
5 HANGOUTS
6 OVEN FRESH
7 MERWAN’S
8 BROWNIE POINT
9 CROISSANTS
If others please specify _____________________________
9. What cake do you normally buy? (Kindly tick)
1. Cheese cake �
2. Mousse �
3. Mawa cake �
4. Fruit cake �
5. Cream cake �
6. Sponge cake �

4. 4
10. What Flavors’ do you prefer? (Kindly tick)
1. Black Forest �
2. Chocolate. �
3. Vanilla �
4. Pineapple �
5. Fruit & Nut �
6. Red Velvet �
7. Others please specify ________________
11. Rank your priorities while purchasing a cake?
1 Taste
2 Price
3 Service
4 Freshness
5 Giveaways / Gifts
6 Packaging
12. When purchasing a dessert, how important are the following attributes? (Kindly tick)
Attributes Extremely
Important
Very
Important
Important Rarely
Important
Not
Important
Long shelf life
Taste
Freshness
Low in calories
Brand
Appearance
Natural
ingredients

5. 5
13. What price range do you consider for ½ kg cake?
1 200-300
2 301-500
3 501-750
4 751-1000
5 MORE THAN 1001
14. When do you buy cakes? (once, twice, thrice etc..) (Kindly tick)
1. Festive occasion �
2. Birthdays �
3. Parties �
4. Anniversaries �
5. Weekends/ holidays �
15 (a) Do you place your order for cake in advance? (If No, 15b applicable)
1. Yes � 2. No �
15 (b) Do you change the brand if availability of preferred cake is a problem?
1. Yes � 2. No �
16). Does parking availability a crucial factor in your decision to buy a cake?
1. Yes � 2. No � 3. Not applicable �