Amul is an Indian dairy cooperative owned by 3.6 million milk producers. It was formed in 1956 in Anand, Gujarat when farmers organized themselves into cooperative societies in response to exploitation by local traders. Amul has grown to become one of the largest food and beverage conglomerates in India, with a turnover of over 29 billion rupees and market leadership in dairy products. It continues to empower milk producers through fair pricing and business opportunities.

1. AGRIBUSINESS MANAGEMENT
AMUL (ANAND MILK UNION LIMITED)
NAME : NITISH KUMAR – 179
Nandani kumari – 197
Manvi raj - 178
DATE : 17-10-2019

3. ABOUT :-
 Amul is an Indian cooperative dairy company, based at Anand in the state
of Gujarat. Formed in 1956, it is a cooperative brand managed by a
cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd.,
which today is jointly owned by 3.6 million milk producers in Gujarat.

4. HISTORY :-
 It all started 65 years ago when poor farmers who worked hard, day in and
day out were exploited by the local traders and given small incentives.
Angered by unfair and manipulative practices followed by local traders, the
farmers under the leadership of Tribhuvandas Patel approached Sardar
Vallabhbhai Patel to resolve their grievances.
 Empathising with the farmers, Patel Ji advised them to be self-sustaining
entrepreneurs and work for themselves. The farmers took the advice
seriously and formed their own cooperative societies. What started with
only a few farmers producing 247 litres of milk grew into a fully fledged
organisation with more than 3.6 million milk producers producing around
14.85 million litres per day (Data till 2015).

5. MODEL :-

6. ADVERTISEMENTS :-

7. TURNOVER :-
• Amul brand of milk and dairy
products has registered a
provisional turnover of Rs.
29,220 Crores ($4.1 billion) for
the financial year 2017-18 which
ended on 31stMarch 2018.
• It is important to note that its
Branded consumer products
have registered a growth of 14%
over previous year with products
such as Cheese, Butter, Milk
Beverages,Cream Paneer,
Buttermilk and Dahi having
grown at 20-40%.

8. ACHIEVEMENTS :-
 NATIONAL PRODUCTIVITY COUNCIL PRODUCTIVITY AWARDS 1992-93.
 Dairy Excellence Award 2015-16 National Leve
 APEDA EXPORT AWARD 2011-12
 NATIONAL PRODUCTIVITY COUNCIL PRODUCTIVITY AWARDS 1985-86
 NATIONAL PRODUCTIVITY COUNCIL PRODUCTIVITY AWARDS 1986-87.
 NATIONAL PRODUCTIVITY COUNCIL PRODUCTIVITY AWARDS 1993-94.
 NATIONAL PRODUCTIVITY COUNCIL PRODUCTIVITY AWARDS 1991-92.
 NATIONAL PRODUCTIVITY COUNCIL PRODUCTIVITY AWARDS 1994-95.
 NATIONAL PRODUCTIVITY COUNCIL PRODUCTIVITY AWARDS 1995-96.
 NATIONAL PRODUCTIVITY COUNCIL PRODUCTIVITY AWARDS 1996-97.
 NATIONAL PRODUCTIVITY COUNCIL PRODUCTIVITY AWARDS 1997-98.
 NATIONAL PRODUCTIVITY COUNCIL PRODUCTIVITY AWARDS 1998-99.
 GOLDEN PEACOCK ECO-INNOVATION AWARD 2016.

9. PLANTS :-
• GANDHINAGAR
• RAJKOT
• BHUJ
• BHARUCH
• AHMEDABAD
• SURENDRANAGA
• PORBANDAR
• AMRELI
• HIMMATNAGAR
• GODHRA
• PALANPUR
• JUNAGARH
• DELHI
• KANPUR
• LUCKNOW
• MUMBAI
• PUNE
• NAGPUR
• GOA
• RAIPUR
• INDORE
• JAIPUR
• JODHPUR
• UDAIPUR
• GUWAHATI
• JAMMU
• JAMSHEDPUR

10. PRODUCTS :-
Amul Bread Spreads Range
Amul Beverage Range/Milk
Amul Powder Milk Range
Amul Cheese Range
Amul Dhai Range
Amul Mithai / Desserts Range
Amul Health Drink
Amul Chocolates
Amul Icecreams

11. MARKET SHARE :-