The document provides information about Amul, an Indian dairy cooperative. It discusses that Amul spurred India's white revolution and made India the largest producer of milk and milk products in the world. It is headquartered in Anand, Gujarat and jointly owned by 3 million milk producers. It then lists the various product lines that Amul offers, including milk, butter, cheese, ice cream, yogurt, ghee and other dairy products. It provides details on the packaging sizes available for different products.

1. The Taste of India
Product
Line, Depth & Width
utterly butterly delicious
Amritpal Singh Bedi
PGCM4/1404

2. COMPANY
PROFILE
Spurred India's White Revolution & made
India world's largest producer of milk and milk
products.
Headquartered at: Anand, Gujarat, INDIA
Operates in INDIA since 1946
Brand managed by Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF)
Jointly owned by 3 million milk producers in Gujarat
Main production units in:
- Gujarat
- Maharashtra
- Sikkim
- West Bengal

3. Product Mix

4. PRODUCT LENGTH
Gold Amul Gold Slim Trim Milk Chai Maza Shakti Diamond
Butter Lite Table Margarine Cooking Butter Garlic Butter

5. PRODUCT LENGTH
Gouda Cheese Cheese Spread Pizza Mozzarella Processed Cheese Emmental Cheese
Gold Milk Amul Taaza Amul Calci Slim ‘n’ Trim Moti Milk

6. PRODUCT LENGTH
Flavored Milk Kool Cafe Kool Koko Spice Buttermilk Lassi Milk Shakes Stamina Energy Drink
Amul Pro
Prolife Lassee Buttermilk

7. PRODUCT LENGTH
Ice Creams Frozen Yoghurt Creame Rich
Malai Paneer Fresh Paneer

8. PRODUCT LENGTH
Masti Dahi Probiotic Dahi Flaavyo
Amul Ghee Sagar Yellow (cow) Ghee Brown

9. PRODUCT LENGTH
Spray Amulya Skimmed Milk Powder Tea/Coffee Whitener
Nutramul

10. PRODUCT LENGTH
Srikhand Gulab jamoon Basundi Avsar Ladoo
Mithai Mate

11. PRODUCT LENGTH
Chocolate Chocozoo Chocolate Syrup Wafer Chocolate Assorted Chocolate Cooking Chocolate
Fresh Cream Whipping

12. PRODUCT LENGTH
Pouch Butter MilkCattle Feed
 GHEE RECIPES
 CHEESE RECIPES
 PANEER RECIPES
 MITHAI MATE RECIPES
 USEFUL INGREDIENTS
 GLOSSARY OF INGREDIENTS
 GARLICBUTTER-RECIPES

13. PRODUCT LENGTH PRODUCT DEPTH
Gold
Taaza
Slim Trim Milk
Chai Maza
Shakti
Diamond
Amul Gold- 500ml, 1000ml, 5 Ltr
6 L, 5 L, 1 L, 500ml, 350ml, 300ml,200ml
1 L, 500 ml
500 ml and 250 ml
500 ml and 250 ml
Amul Taaza-500ml, 1000ml, 200ml, 5 Ltr
Butter
Lite
Table Margarine
Cooking Butter
Garlic Butter
100g, 500g, 200g tub & Single serve pack
100g, 500g, 50g, 20g, 8.1g
100g, 500g, 200g
100g Sleeve Carton
100g, 500g, 50g, 20g, 10g Blister

14. PRODUCT LENGTH PRODUCT DEPTH
Gouda Cheese
Cheese Spread
Pizza Mozzarella
Processed
Cheese
Emmental
Cheese
250 g and 1 Kg
1 kg Pack & 200g pack
Cheese Block, Tins, Slices,
Chiplets (100g, 200g, 400g, 500g,
750g and 1 kg)
400 gm and 5.5 Kg
9 flavors in Tub of 200g each
Gold Milk
Amul Taaza
Amul Calci
Slim ‘n’ Trim
Moti Milk
1000 ml & 200 ml
1000 ml
1 Litre, 500 ml, 200 ml
500 ml, 200 ml, 100 ml
1000 ml

15. Thank You