1. Planning & Formation
Of A Company
By- Jasim Khomi

2. AMUL – The Taste Of India

3. Founder Of The Amul Company
Dr Verghese Kurien, the Chairman
of the GCMMF (Gujarat Co-
operative Milk Marketing
Federation Ltd), an apex
cooperative organisation, based in
the in Anand town of Gujarat, India.

4. Amul – The Taste Of India
• Amul was formed on December 14, 1946. The
brand name Amul, sourced from the Sanskrit
word Amoolya, means priceless.
• It was suggested by a quality control expert in
Anand and it was chosen because it was a
perfect acronym for Anand Milk Union Limited.
• Amul products have been in use in millions of
homes since 1946.

5. Planning
• AMUL was registered on December 14, 1946 as
a response to exploitation of marginal milk
producers by traders or agents of existing
dairies in the small town named Anand (in Kaira
District of Gujarat).
• Milk Producers had to travel long distances to
deliver milk to the only dairy, the Polson Dairy in
Anand. Often milk went sour as producers had
to physically carry the milk in individual
containers, especially in the summer season.

6. Planning Contd.
Milk is a commodity that has to be collected twice a
day from each cow/buffalo. In winter, the producer
was either left with surplus / unsold milk or had to
sell it at very low prices. Moreover, the government
at that time had given monopoly rights to Polson
Dairy (around that time Polson was the most well
known butter brand in the country) to collect milk
from Anand and supply it to Bombay city in turn.
India ranked nowhere amongst milk producing
countries in the world because of its limitations in
1946 British Raj.

7. Planning Contd.
• Angered by the unfair and manipulative trade practices,
the farmers of Kaira District approached
Sardar Vallabhbhai Patel (who later became the first
Deputy Prime Minister and Home Minister of free India)
under the leadership of the local farmer leader
Tribhuvandas Patel.
• Sardar Patel advised the farmers to form a Cooperative
and supply milk directly to the Bombay Milk Scheme
instead of selling it to Polson .
• He sent Morarji Desai (who later became Prime Minister
of India) to organize the farmers.
• In 1946, the farmers of the area went on a milk strike
refusing to be further oppressed. Thus the Kaira District
Cooperative was established to collect and process milk
in the District of Kaira in 1946.

8. Formation

9. Dr. Rao

10. Mishra

11. Sarpanch

12. Bhola

13. The Beginning

14. Dr. Rao enquiring about the general practices
regarding Milk Trade

15. Dr. Rao gathers information from senior people of the
society

16. Dr. Rao collecting samples from the households
providing milk

17. Dr. Rao collecting samples from the households
providing milk

18. Dr. Rao meets Mishra – the owner of G

19. Dr. Rao brings milk samples to his place for testing

20. Team of 3 members arrive from the city

21. Team conducts awareness programme

22. One of the villagers offers Dr. Rao a pot of milk as
gratitude and agrees to join the Co-operative

23. After the word of mouth effect many other villagers
come to sell milk to Dr. Rao

24. Dr. Rao and his team start collecting milk under the
name of “Kheda Milk Co-operative Society”

25. An audio visual screening of the Success of Co-
operatives in other areas

26. Objective of the screening was to show the benefits in
the real situation

27. Members of the society become the members of the
Co-operative

28. Post election scenario
• The election is won by a lower caste
member
• This upsets the Sarpanch
• Dr. Rao decides to Leave

29. Dr. Rao leaves Kheda

30. Bhola takes over and continues to lead the
Co-operative

31. The story thereon
• Such co-operatives were formed in different
villages
• All these societies were merged into one.
• Formation of Anand Milk Co-operative
• Dr. Verghese Kurien appointed with Anand
Milk Co-operative
• Overproduction of milk
• Diversification

32. AMUL was formed