Amul was established in 1946 as a cooperative of farmers in Kaira District of Gujarat. It was formed to address the exploitation of farmers by middlemen and provide fair prices for their milk. Starting with just 2 village cooperatives and 250 liters of milk per day, Amul has grown significantly. It now has over 1073 village cooperatives with over 600,000 farmer members collecting over 10 lakh kilograms of milk daily. Amul pioneered several dairy technologies and practices in India like milk powder production from buffalo milk. It has helped establish dairy cooperatives across many Indian states and internationally through the Anand Pattern model.

1. Amul
A
M
WEL COMES
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You

2. THE ORGANISATION
Kaira Union, popularly known as AMUL,
is a co-operative and a democratic institution.
This co-operative is: of the farmers, by the farmers,
for the farmers
and
managed by professionals appointed by the
farmers

3. MILK BUSINESS IN KAIRA
BEFORE AMUL …
Unorganized and exploited farmers
Controlled by middlemen … establishment of Polson Dairy
in 1929
 Establishment of GBMS in March 1945 & award of
Monopoly Right to Polson by Nov 15, 1945
Along with freedom movement of the country, a parallel
movement of farmers led by freedom fighters like Sardar
Vallabhai Patel, Morarji Desai and Tribhuvandas Patel led to
the formation of Amul in 1946

5. THE BEGINNING …
Established 1946
With 2 primary village co-operative society
Less than 100 farmers
250 litres of milk

6. 1948 THE FIRST PROCESSING PLANT OF
KAIRA UNION

7. 1955 FIRST DAIRY PLANT … 3900 LPD
Introduced Milk Powder and Butter into market
with brand name as Amul

8. 1960 EXTENSION OF DAIRY PLANT
Added along with Milk Powder and Butter, Baby Food, Cheese,
Condensed Milk

9. 1965 SECOND DAIRY PLANT 5 LLPD
1973 CAPACITY INCREASED TO 7.5 LLPD

10. 1996 THIRD DAIRY
CAPACITY: 12 LLPD

11. INPUT PROGRAMMES
Artificial Insemination: genetic improvements through
breeding and cross-breeding
Animal Husbandry: health care and prevention of
diseases
Animal Nutrition: supply of balanced cattle feed, urea-
molasses-blocks, mineral mixtures
Fodder Developments: distribution of seeds for
development of green and dry fodder
Training & Education: clean milk production, business
process, better animal husbandry practices etc

12. WELFARE MEASURES
Scholarship for children of farmers
Group Medical Insurance
Group Accident Insurance
Cattle insurance
Development of basic amenities in villages:
village roads
water facilities
schools
health centers etc

13. Amul to-day … 2005
Turn over Rs. 600 Crore
Primary village co-operative societies : 1073
Farmer members : 600,000
Milk collection in peak : 10 Lakh kgs
Milk processing capacity : 1.4 Million Liters
Production units : 5 ( 3 in Gujarat & 2 Outside Gujarat)
Cattle feed production : 600 Metric Tonne Per Day
Chilling centers & Bulk milk coolers : 3 & 155
Artificial Insemination Centers : 936
Veterinary sub-centres : 6

14. ACHIEVEMENTS
First Time in the World
Made Milk Powder, Butter, Cheese & Baby Food
from Buffalo Milk

15. ACHIEVEMENTS
First Time in India
Introduced Mobile Veterinary Service,
Electronic Milko-Testers at Primary Village Co-operative Society Level
Computerised Milk Collection & Milk Accounting System at Primary
Village Co-operative Society Level
Bulk Milk Coolers at Primary Village Co-operative Society Level
By Pass Protein Technology to Produce High Protein Feed
Cheese Whey Powder in Commercial Scale
Q M S ISO 9001:2000 at Primary Village Co-operative Society Level

16. THE TURNING POINT
1964
THE TURNING POINT IN THE HISTORY OF
DAIRY DEVELOPMENT IN INDIA …
Visit of Shri Lal Bhadhur Shastri,
The Prime Minister of India

18. WHITE REVOLUTION
National Dairy Development Board,
Anand
Operation Flood 1970

19. ANAND PATTERN
STATE FEDERATION
Marketing
Money PRODUCTS
DISTRICT UNION
Milk Procurement & Manufauring of Dairy Products
&
Technical Inputs and Co-operative Development
Programmes to Farmers
Money AI AH FEED EDU
MILK
PRIMARY VILLAGE CO-OPERATIVE SOCIETIES
Milk Production and Pooling through farmer producers

20. ORGANISATIONS BORN OUT OF AMUL
☺ National Dairy Development Board
☺Gujarat Co-operative Milk Marketing Federation
Limited
☺National Co-operative Dairy Federation of India
☺Tribhuvandas Foundation
☺Institute of Rural Management
☺176 Milk sheds in India
☺More than a million Village Co-operative Societies

21. Gujarat Co-operative Milk Marketing Federation Ltd.
[12 District Union]
25 Lakh Farmer Members, 11400 Village Co-operative Societies
51 llpd Daily Avg, Rs. 2882 Cr Turnover,

22. Amul
a brand of more than 25 lakh farmers in Gujarat
to market their products

23. BEYOND GUJARAT

24. THE BENEFITS OF ANAND PATTERN
 Farmer owned co-operative … production, processing and
marketing at the hands of farmers
 Elimination of middlemen
 Maximum return to farmers
 Better quality products to customers
 Massive employment generation through dairying as
economic activity in rural areas
 Improved quality of life of farmers
 Facilitates to build an egalitarian society and nation
A social agent … Not class, not caste, not religion.
This, is Amul’s India.

25. Thank You