amul in rural india
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Amul Dairy is a $500 million institution owned by over 2.4 million milk producers in Gujarat, India. It is the largest food brand in India with annual turnover of $1.068 billion. Amul collects an average of 6.04 million liters of milk per day from 3.11 million producer members. Amul introduced an electronic system to automatically weigh and test milk fat content at collection centers, improving payment efficiency to farmers. Amul's product range includes milk, butter, cheese and other dairy products which it markets widely in rural India through various advertising methods.
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Amul rural marketing
Amul is a $1068 million dairy cooperative owned by 3.11 million milk producers in Gujarat, India. It collects an average of 6.3 million litres of milk per day and is the largest producer of milk and milk products in the world. Amul uses advanced technologies like an electronic automatic milk collection system to efficiently collect, process, and distribute milk from village cooperatives to consumers.
Amul final pdf
The document provides information about the MMS program and industrial training. It discusses how the MMS program provides both theoretical and practical knowledge in business management. Industrial training helps students gain real-world experience and knowledge about business practices. It allows students to learn about various departmental operations in an industry. Training is an integral part of the MMS program, with each student required to undergo 2 months of training in a company and then prepare a project report. The training provides valuable experience about how management practices differ in real life compared to theory. It also discusses the importance of having both theoretical and practical knowledge for one's career.
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This document provides an overview of consumer behavior and satisfaction related to Amul milk and products. It discusses the importance of understanding consumer behavior for marketing management. Consumer behavior is influenced by psychological, social, and physical factors and involves awareness, evaluation, purchase, consumption, and sharing of experiences. It notes that consumer behavior is a social process and marketing must take into account individual differences and influences. The concept of consumer behavior is introduced as the study of how individuals make decisions on spending resources. Key questions around who, how, where, when, why and how often products are bought and used are important to understand the decision making process.
Amul full presentation
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Amul ppt from vivek
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
A Study of the Sales and Distribution System at AMUL
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Amul
Amul is India's largest food brand and the world's largest pouched milk brand. It was formed in 1946 as a dairy cooperative based in Anand, Gujarat. Amul leads the market in products like butter, milk powder and ghee, with a wide portfolio that also includes cheese, desserts, beverages and more. The brand is known for high quality at affordable prices. It uses the recognizable "Amul girl" mascot and tagline "Utterly Butterly Delicious" in its advertising campaigns. Amul has a large network of farmers, distributors and retailers that helps ensure widespread availability.
Amul's communication strategy - A report.
This document provides background information on Amul, including:
1) Amul was founded in 1946 as a dairy cooperative in Anand, Gujarat in response to farmers being exploited by middlemen. It has since expanded significantly across India.
2) Amul uses a three-tier structure with village cooperatives collecting milk, district unions processing it, and a state federation marketing products. This structure eliminates middlemen and allows farmers to control the process.
3) Amul has a large distribution network including over 10,000 village collection centers, 14 district plants, and distribution to over 450,000 retailers across India each day.
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Amul rural marketing
Amul is a $1068 million dairy cooperative owned by 3.11 million milk producers in Gujarat, India. It collects an average of 6.3 million litres of milk per day and is the largest producer of milk and milk products in the world. Amul uses advanced technologies like an electronic automatic milk collection system to efficiently collect, process, and distribute milk from village cooperatives to consumers.
Amul final pdf
The document provides information about the MMS program and industrial training. It discusses how the MMS program provides both theoretical and practical knowledge in business management. Industrial training helps students gain real-world experience and knowledge about business practices. It allows students to learn about various departmental operations in an industry. Training is an integral part of the MMS program, with each student required to undergo 2 months of training in a company and then prepare a project report. The training provides valuable experience about how management practices differ in real life compared to theory. It also discusses the importance of having both theoretical and practical knowledge for one's career.
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This document provides an overview of consumer behavior and satisfaction related to Amul milk and products. It discusses the importance of understanding consumer behavior for marketing management. Consumer behavior is influenced by psychological, social, and physical factors and involves awareness, evaluation, purchase, consumption, and sharing of experiences. It notes that consumer behavior is a social process and marketing must take into account individual differences and influences. The concept of consumer behavior is introduced as the study of how individuals make decisions on spending resources. Key questions around who, how, where, when, why and how often products are bought and used are important to understand the decision making process.
Amul full presentation
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Amul ppt from vivek
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
A Study of the Sales and Distribution System at AMUL
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Amul
Amul is India's largest food brand and the world's largest pouched milk brand. It was formed in 1946 as a dairy cooperative based in Anand, Gujarat. Amul leads the market in products like butter, milk powder and ghee, with a wide portfolio that also includes cheese, desserts, beverages and more. The brand is known for high quality at affordable prices. It uses the recognizable "Amul girl" mascot and tagline "Utterly Butterly Delicious" in its advertising campaigns. Amul has a large network of farmers, distributors and retailers that helps ensure widespread availability.
Amul's communication strategy - A report.
This document provides background information on Amul, including:
1) Amul was founded in 1946 as a dairy cooperative in Anand, Gujarat in response to farmers being exploited by middlemen. It has since expanded significantly across India.
2) Amul uses a three-tier structure with village cooperatives collecting milk, district unions processing it, and a state federation marketing products. This structure eliminates middlemen and allows farmers to control the process.
3) Amul has a large distribution network including over 10,000 village collection centers, 14 district plants, and distribution to over 450,000 retailers across India each day.
Amul ppt
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
Amul- Sales Promotion
- Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946 and is jointly owned by 3.6 million milk producers.
- It led India's "white revolution" making the country the world's largest milk producer.
- Amul is now the largest food brand in India with products like milk, butter, cheese, and ice cream and has expanded overseas.
Amul
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
report Amul
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Project "Amul- The Taste Of India"
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Contains the Wholesome Info. Of Amul Brand 7 its Marketing Strategies & Products...
PROJECT AMUL
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat owned by 2.6 million milk producers. It pioneered the White Revolution in India that made India the largest milk producer in the world. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It became successful due to the leadership of Dr. Verghese Kurien who established the cooperative model that empowered milk producers and increased India's milk production dramatically. Amul's brand was built on providing high quality products at affordable prices nationwide.
Amul in rural markets
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat and has since become the largest dairy cooperative in the world. It operates on a three-tier structure with village cooperatives feeding into district unions which are then part of the state-level Gujarat Cooperative Milk Marketing Federation. This unique cooperative model has empowered millions of small farmers, increased India's milk production dramatically, and made Amul a $5 billion brand while ensuring affordable, high quality products.
Mother dairy ( strategies to promote sales in South and West)
Mother Dairy was set up in 1974 in Delhi and markets dairy products including milk, ice cream, oils and produce. It has a 66% market share in Delhi and operates outlets across several states. Mother Dairy aims to expand its footprint in South India by introducing coconut milk and basmati rice, and in West India by offering regional sweets and frozen yogurt. It seeks to grow by opening more outlets and penetrating rural markets through advertising.
BRANDING STRATEGY OF AMUL
Dheeraj Agrawal's document discusses Amul, an Indian dairy cooperative. It provides details on Amul's history, founding in 1946. Amul has established itself as a model for rural development in India. It is one of the largest manufacturers of milk and dairy products in the country. The document also discusses Amul's vision, mission, objectives, brands, products, competitive advantages, and the success of its mascot, marketing strategies, and robust supply chain management.
Amul ppt Presentation - largest food brand in India & Asia
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
AMUL C & F AND TRANSPORTATION
The document provides background information on Amul, an Indian dairy cooperative. Some key details:
- Amul was formed in 1946 and is managed by the Gujarat Cooperative Milk Marketing Federation.
- It works with 3.1 million farmers and supplies products to over 2.1 billion consumers across India.
- It has the largest cold chain network in India, critical for transporting perishable dairy products.
- The cooperative uses a hierarchical network of village, district and state cooperatives to procure milk from farmers and distribute products nationwide through a network of depots and distributors.
Amul
Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
Amul supply chain management
This document provides a project report on studying supply chain management at Amul Satellite Dairy in Pune. It begins with an introduction that outlines the background, objectives, need and scope of the study. It then provides an overview of Amul, including its establishment in 1946, brand name, products, and cooperative structure. It describes the Pune plant, including its year of establishment, location, area, and number of milk collection centers. It outlines the dairy's key products and includes an organizational chart and description of the milk processing stages. In closing, it discusses Amul's operations and supply chain management strategy of coordinating its network and using appropriate technologies.
Amul Logistics
1) Amul is a dairy cooperative founded in 1946 that is owned by 3 million milk producers in Gujarat, India. It manages the entire dairy value chain from procurement to processing to distribution.
2) Amul uses a 3-tier cooperative structure comprising village dairy cooperative societies, district milk unions, and a state milk federation to efficiently manage its large network for collecting and processing milk.
3) Amul has leveraged technology and implemented an ERP system to automate its operations, improve transparency, and reduce processing times. This has enabled it to efficiently handle the collection of 6 million liters of milk per day from thousands of villages across Gujarat.
Amul- Rural Marketing
AMUL is a dairy cooperative in India owned by 3 million milk producers. Formed in 1946, it is managed by the Gujarat Cooperative Milk Marketing Federation and has become the largest food brand in India. AMUL spurred India's white revolution by making the country the largest producer of milk and milk products in the world. It derives 70% of its sales from rural areas through a three-tier model that eliminates middlemen and allows farmers to control procurement, processing and marketing with professional management.
Amul Report
This document is a summer internship project report submitted by Ankita Singh to SIES College of Management Studies. The report studies the market potential of Amul Slim Trim in Thane. Amul is India's largest food product marketing organization owned by the Gujarat Cooperative Milk Marketing Federation. The objectives of the research were to bridge gaps between distributors and retailers, increase awareness of new product launches, and tap into untapped markets. The research involved collecting data from distributors and visiting 25 retail outlets in different areas of Thane over 3 months. The data analyzed availability, awareness, visibility and placement of products. Strategic models like SWOT analysis, product life cycle, segmentation, targeting and positioning were used
Amul final
This document provides information about Amul butter, including its marketing mix strategies. Some key points:
- Amul butter has been the market leader in India for over 4 decades, with a current 88% market share.
- Amul follows a customer-based brand identity model to build emotional connections. Its mascot of the Amul girl aims to make the brand appealing through humor and Indian culture.
- Its marketing mix includes establishing the product as a staple spread through innovative advertising campaigns. Distribution reaches both urban and rural areas nationwide.
- Historical sales data shows Amul's turnover growing steadily over the past 20 years, indicating its brand strength and market dominance in the butter category.
Market penetration of amul beverage range products by dhruvil shah
"Market Penetration of Amul Beverage Range Products" is a Summer Internship Project Under Taken my me during May-June 2017.
In Summer, the demand of cold beverages increases. Hence, I was supposed the push the sales of Amul Beverage Range Products which include Amul kool Flavored milk, Amul Masti Buttermilk, Amul Lassi, Amul Koko & Café Can and Amul Pro Drink by increasing the retail penetration.
I was supposed to work with two distributors of Amul dairy product in North Ahmedabad and Gandhinagar. The first one is ‘Shree Pashwanath Traders’ which is located in Sabarmati, Ahmedabad and another one is ‘Ashok Marketing’ which is located in Sargasan,Gandhinagar.
The main objective of the project is to increase retail penetration of Amul beverage range products.
To find the problems in selling of Amul beverage range product and find out improvement areas.
Other objective of the project is to competitive analysis and to know how company beverage products perform in competitive market.
Amul distribution network
The document presents on the distribution network management of Amul. It discusses Amul's procurement process which involves collecting milk from village cooperative societies twice a day and transporting it for processing. It then discusses Amul's distribution channel which involves transporting processed milk and dairy products from manufacturing units to depots and warehouses, and then to retailers using insulated vehicles. It also discusses Amul's plans to expand direct retailing through franchise-owned stores.
Amul ppt
Amul is a dairy cooperative in India owned by millions of milk producers. It has grown to become the largest food brand in India through a unique business model that collects milk directly from farmers and converts it into branded products. Amul uses a low-cost marketing strategy, emphasizing low prices and advertising campaigns like the iconic Amul girl. It faces competition from other major brands but has expanded its product range and international markets to maintain its leading position in India's dairy industry.
Success Story of Amul
Amul is India's largest dairy cooperative founded in 1946 with over 2.5 million milk producers. It handles 9.91 million liters of milk per day from nearly 12,000 village societies across 12 districts. Amul produces over 60 dairy products across India and exports to over 20 countries. Amul has been successful due to producing quality products at affordable prices while empowering milk producers and investing profits back into local communities.
ghgh
The document summarizes Amul, an Indian dairy cooperative. Some key points:
1) Amul was formed in 1946 in Gujarat and has led India's white revolution, making India the world's largest milk producer. It is also the world's largest vegetarian cheese brand.
2) Amul has expanded overseas and supplies over 9 million liters of milk per day collected from 3 million farmers across India.
3) Amul operates on a three-tier cooperative structure with village societies feeding into district level unions and state level federations. This robust supply chain and distribution network has made Amul very successful.
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Amul ppt
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
Amul- Sales Promotion
- Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946 and is jointly owned by 3.6 million milk producers.
- It led India's "white revolution" making the country the world's largest milk producer.
- Amul is now the largest food brand in India with products like milk, butter, cheese, and ice cream and has expanded overseas.
Amul
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
report Amul
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Project "Amul- The Taste Of India"
Amul The Taste Of India.
Contains the Wholesome Info. Of Amul Brand 7 its Marketing Strategies & Products...
PROJECT AMUL
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat owned by 2.6 million milk producers. It pioneered the White Revolution in India that made India the largest milk producer in the world. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It became successful due to the leadership of Dr. Verghese Kurien who established the cooperative model that empowered milk producers and increased India's milk production dramatically. Amul's brand was built on providing high quality products at affordable prices nationwide.
Amul in rural markets
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat and has since become the largest dairy cooperative in the world. It operates on a three-tier structure with village cooperatives feeding into district unions which are then part of the state-level Gujarat Cooperative Milk Marketing Federation. This unique cooperative model has empowered millions of small farmers, increased India's milk production dramatically, and made Amul a $5 billion brand while ensuring affordable, high quality products.
Mother dairy ( strategies to promote sales in South and West)
Mother Dairy was set up in 1974 in Delhi and markets dairy products including milk, ice cream, oils and produce. It has a 66% market share in Delhi and operates outlets across several states. Mother Dairy aims to expand its footprint in South India by introducing coconut milk and basmati rice, and in West India by offering regional sweets and frozen yogurt. It seeks to grow by opening more outlets and penetrating rural markets through advertising.
BRANDING STRATEGY OF AMUL
Dheeraj Agrawal's document discusses Amul, an Indian dairy cooperative. It provides details on Amul's history, founding in 1946. Amul has established itself as a model for rural development in India. It is one of the largest manufacturers of milk and dairy products in the country. The document also discusses Amul's vision, mission, objectives, brands, products, competitive advantages, and the success of its mascot, marketing strategies, and robust supply chain management.
Amul ppt Presentation - largest food brand in India & Asia
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
AMUL C & F AND TRANSPORTATION
The document provides background information on Amul, an Indian dairy cooperative. Some key details:
- Amul was formed in 1946 and is managed by the Gujarat Cooperative Milk Marketing Federation.
- It works with 3.1 million farmers and supplies products to over 2.1 billion consumers across India.
- It has the largest cold chain network in India, critical for transporting perishable dairy products.
- The cooperative uses a hierarchical network of village, district and state cooperatives to procure milk from farmers and distribute products nationwide through a network of depots and distributors.
Amul
Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
Amul supply chain management
This document provides a project report on studying supply chain management at Amul Satellite Dairy in Pune. It begins with an introduction that outlines the background, objectives, need and scope of the study. It then provides an overview of Amul, including its establishment in 1946, brand name, products, and cooperative structure. It describes the Pune plant, including its year of establishment, location, area, and number of milk collection centers. It outlines the dairy's key products and includes an organizational chart and description of the milk processing stages. In closing, it discusses Amul's operations and supply chain management strategy of coordinating its network and using appropriate technologies.
Amul Logistics
1) Amul is a dairy cooperative founded in 1946 that is owned by 3 million milk producers in Gujarat, India. It manages the entire dairy value chain from procurement to processing to distribution.
2) Amul uses a 3-tier cooperative structure comprising village dairy cooperative societies, district milk unions, and a state milk federation to efficiently manage its large network for collecting and processing milk.
3) Amul has leveraged technology and implemented an ERP system to automate its operations, improve transparency, and reduce processing times. This has enabled it to efficiently handle the collection of 6 million liters of milk per day from thousands of villages across Gujarat.
Amul- Rural Marketing
AMUL is a dairy cooperative in India owned by 3 million milk producers. Formed in 1946, it is managed by the Gujarat Cooperative Milk Marketing Federation and has become the largest food brand in India. AMUL spurred India's white revolution by making the country the largest producer of milk and milk products in the world. It derives 70% of its sales from rural areas through a three-tier model that eliminates middlemen and allows farmers to control procurement, processing and marketing with professional management.
Amul Report
This document is a summer internship project report submitted by Ankita Singh to SIES College of Management Studies. The report studies the market potential of Amul Slim Trim in Thane. Amul is India's largest food product marketing organization owned by the Gujarat Cooperative Milk Marketing Federation. The objectives of the research were to bridge gaps between distributors and retailers, increase awareness of new product launches, and tap into untapped markets. The research involved collecting data from distributors and visiting 25 retail outlets in different areas of Thane over 3 months. The data analyzed availability, awareness, visibility and placement of products. Strategic models like SWOT analysis, product life cycle, segmentation, targeting and positioning were used
Amul final
This document provides information about Amul butter, including its marketing mix strategies. Some key points:
- Amul butter has been the market leader in India for over 4 decades, with a current 88% market share.
- Amul follows a customer-based brand identity model to build emotional connections. Its mascot of the Amul girl aims to make the brand appealing through humor and Indian culture.
- Its marketing mix includes establishing the product as a staple spread through innovative advertising campaigns. Distribution reaches both urban and rural areas nationwide.
- Historical sales data shows Amul's turnover growing steadily over the past 20 years, indicating its brand strength and market dominance in the butter category.
Market penetration of amul beverage range products by dhruvil shah
"Market Penetration of Amul Beverage Range Products" is a Summer Internship Project Under Taken my me during May-June 2017.
In Summer, the demand of cold beverages increases. Hence, I was supposed the push the sales of Amul Beverage Range Products which include Amul kool Flavored milk, Amul Masti Buttermilk, Amul Lassi, Amul Koko & Café Can and Amul Pro Drink by increasing the retail penetration.
I was supposed to work with two distributors of Amul dairy product in North Ahmedabad and Gandhinagar. The first one is ‘Shree Pashwanath Traders’ which is located in Sabarmati, Ahmedabad and another one is ‘Ashok Marketing’ which is located in Sargasan,Gandhinagar.
The main objective of the project is to increase retail penetration of Amul beverage range products.
To find the problems in selling of Amul beverage range product and find out improvement areas.
Other objective of the project is to competitive analysis and to know how company beverage products perform in competitive market.
Amul distribution network
The document presents on the distribution network management of Amul. It discusses Amul's procurement process which involves collecting milk from village cooperative societies twice a day and transporting it for processing. It then discusses Amul's distribution channel which involves transporting processed milk and dairy products from manufacturing units to depots and warehouses, and then to retailers using insulated vehicles. It also discusses Amul's plans to expand direct retailing through franchise-owned stores.
Amul ppt
Amul is a dairy cooperative in India owned by millions of milk producers. It has grown to become the largest food brand in India through a unique business model that collects milk directly from farmers and converts it into branded products. Amul uses a low-cost marketing strategy, emphasizing low prices and advertising campaigns like the iconic Amul girl. It faces competition from other major brands but has expanded its product range and international markets to maintain its leading position in India's dairy industry.
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Mother dairy ( strategies to promote sales in South and West)
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Amul ppt Presentation - largest food brand in India & Asia
Amul ppt Presentation - largest food brand in India & Asia
Market penetration of amul beverage range products by dhruvil shah
Market penetration of amul beverage range products by dhruvil shah
Similar to amul in rural india
Success Story of Amul
Amul is India's largest dairy cooperative founded in 1946 with over 2.5 million milk producers. It handles 9.91 million liters of milk per day from nearly 12,000 village societies across 12 districts. Amul produces over 60 dairy products across India and exports to over 20 countries. Amul has been successful due to producing quality products at affordable prices while empowering milk producers and investing profits back into local communities.
ghgh
The document summarizes Amul, an Indian dairy cooperative. Some key points:
1) Amul was formed in 1946 in Gujarat and has led India's white revolution, making India the world's largest milk producer. It is also the world's largest vegetarian cheese brand.
2) Amul has expanded overseas and supplies over 9 million liters of milk per day collected from 3 million farmers across India.
3) Amul operates on a three-tier cooperative structure with village societies feeding into district level unions and state level federations. This robust supply chain and distribution network has made Amul very successful.
Amul case study
Amul was formed in 1946 in Anand, Gujarat and has since become the largest milk cooperative in India, currently handling nearly 14 million liters of milk per day from over 3 million farmers. It operates on a 3-tier structure with village cooperatives feeding into district level unions which are then part of the state level cooperative federation. Amul utilizes a robust supply chain and diverse product portfolio coupled with low costs and strong distribution to achieve significant annual sales turnover.
Amul scm
The document provides an overview of Amul, a dairy cooperative in India. It discusses that Amul was founded in 1946 and is owned by 3 million milk producers. It has a complex supply chain management system involving village cooperatives, district unions, and a state federation to collect, process and distribute milk and dairy products. Amul has become the largest food brand in India and pioneered the white revolution through its cooperative model.
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Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and collects and processes over 3 million liters of milk per day from millions of farmer members. Amul operates multiple dairy plants across Gujarat to process milk into products like butter, milk powder, ghee, cheese and ice cream. It has pioneered the White Revolution in India through its cooperative model that empowers milk producers.
Amul ppt
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Presentation1
This document provides an overview of Amul, an Indian dairy cooperative. Some key points:
- Amul was established in 1955 in Gujarat, India and is owned by milk producers.
- It has over 2.79 million producer members and handles over 11 million liters of milk per day.
- Amul's core competencies include distribution, supply chain management, and marketing. It markets its products through various advertising strategies.
- Amul produces and distributes a wide range of dairy products including milk, butter, cheese, ice cream and chocolate that it sells to retailers and consumers.
AMUL PROJECT - BUSSINESS STUDIES
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
Amul
Amul is a cooperative dairy brand in India with over $1 billion in annual turnover. It is owned by 2.4 million milk producers across Gujarat and manages the largest milk supply chain in the world. Amul collects milk daily from villages through a network of over 10,000 village cooperative societies. The milk is then processed, packaged and distributed nationwide through regional and local centers before reaching consumers. Amul has leveraged information technology extensively across its supply chain to improve coordination, forecasting, and decision making.
Project on amul (1)
The document provides an overview of Amul dairy cooperative in India. Key points include:
- Amul was formed in 1946 in Anand, Gujarat and has over 2.8 million milk producer members. It pioneered the dairy cooperative movement in India.
- Amul processes over 10 million liters of milk per day into various dairy products. It has an annual turnover of over $1 billion.
- The Amul model uses a three-tier structure of village dairy cooperative societies that are affiliated to district-level milk unions, which are further federated to a state-level milk federation. This structure allows for delegation across different levels.
Amul (2)
Amul began in 1946 with two village cooperatives collecting 250 liters of milk per day. It was founded to stop exploitation of milk producers by middlemen. Today, Amul collects over a million liters of milk daily from over 1000 village cooperatives owned by 500,000 farmers. Amul inspired India's white revolution and made the country the world's largest milk producer. It uses a three-tiered cooperative model with village, district, and state levels to efficiently procure, process and market milk and dairy products while empowering milk producers.
Presentation1
AMUL is a dairy cooperative founded in 1946 in Gujarat, India. It is made up of 13 district cooperative milk producers unions representing 2.79 million milk producing farmers. AMUL handles over 11 million liters of milk per day. It has a three-tier organizational structure with members, village societies, and district unions making decisions around milk pricing and production. AMUL's twin objectives are to provide remunerative prices to milk producers and supply quality products to consumers.
Amul
Presentation on Amul Factory, process, Anand Pattern, Product mix, milk collection, butter manufacturing, chocolate manufacturing process, the supply chain of Amul, NDDB
Amul Value chain .pptx
This document provides an overview of the value chain of Amul, an Indian dairy cooperative. It discusses Amul's supportive systems including infrastructure, technology, and human resources. It then describes the primary activities in Amul's value chain: inbound logistics involving milk collection from cooperatives, operations including milk processing, outbound logistics for distribution, sales and marketing using memorable ad campaigns, and after-sales service. The cooperative model empowers farmers through fair pricing and ensures a consistent supply of raw milk.
Amul project
The Amul dairy cooperative was founded in 1946 in Anand, India in response to exploitation of farmers by milk traders. Inspired by Mahatma Gandhi's cooperative movement, farmers formed a cooperative society under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai. Starting with 247 liters of milk from two villages, Amul grew to become the largest dairy in India, establishing the successful Amul model of three-tiered farmer-owned and managed dairy cooperatives. The Amul model was then replicated nationwide by the National Dairy Development Board to empower millions of Indian milk producers.
Amul dairy operations
a) The Amul model is a three-tiered cooperative structure that connects milk producers directly to consumers while removing middlemen. This allows Amul to offer affordable prices while also providing remunerative returns to farmers.
b) Amul procures milk daily from 3.6 million farmers across 18,500 village societies. The milk is tested, processed, and marketed through unions and federations before being distributed via Amul's large cold chain network.
c) Amul's digital transformation with IBM helped it gain visibility and control over its complex supply chain. This allowed Amul to efficiently divert resources during the COVID-19 lockdown, ensuring steady supply while other dairy firms struggled.
Amul Corporation- Business Environment
This ppt contains a complete analysis of Amul corporation India from its history, recent performance, pest and swot analysis and even CSR activity performed by Amul.
Dairy
This presentation provides an overview of the dairy industry in India and the role of dairy cooperatives. It discusses that dairy cooperatives form the backbone of the Indian dairy industry. It then highlights some key dairy cooperatives in India like Amul, Vijaya, Verka, and Gokul. It also summarizes the role of the National Dairy Development Board and highlights achievements and potential areas for investment in the dairy industry.
Injmam ul haque K10710
The document discusses business process re-engineering efforts at Amul, an Indian dairy cooperative. It describes how Amul implemented various technologies like automatic milk collection systems, ERP systems, and GIS to improve logistics and transparency in its supply chain. This enabled Amul to more efficiently collect and process millions of liters of milk daily from thousands of villages and pay farmers quickly. The re-engineering efforts also helped optimize transportation of milk and justify-in-time delivery to processing plants and customers. Overall, the changes led to reduced costs, improved quality, and greater transparency in Amul's dairy operations.
Amul 090827130256-phpapp02
Amul was established in 1946 as a cooperative in Anand, Gujarat in response to farmers' economic struggles. Led by Dr. Verghese Kurien, Amul pioneered the cooperative model for milk production and processing in India. It is now owned by 3.6 million milk producers and is the largest food brand in India. Amul collects over 10 million liters of milk per day and has a three-tier structure that protects farmers' interests while allowing for economic independence at each level.
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amul in rural india
- 3. Amul’s products range includes milk powders , milk, butter , ghee, cheese , curd , chocolate , ice cream , cream , shrikhand, paneer , gulab jamuns , basundi, Nutramul brand and others.
- 7. The CYCLE MILKMAN COW DAIRY DCS
- 8. Farmers Village Cooperative Societies (with Chilling Units) Village Cooperative Societies (without Chilling Units) Local Restaurants/Other Milk related businesses Milk Sold to Village & Local Residents Milk Processing Union & Warehouses Warehouses Wholesalers/C&S Retailers Home Delivery Contractors CONSUMERS Network Services * Veterinary Services * Animal Husbandry * Animal Feed Factory * Milk Can Producers * Agriculture University * Rural Mgmt Institute * Trucking Facilities Chilling Plants CONSUMERS AMUL SUPPLY CHAIN
- 9. . Members: 2 district milk producing units Number of Producer Members: 2.5 million Number of Village Societies: 11,962 Total Milk Handling Capacity: 9.91 million litres per day Total Milk Collection: 2.28 billion litres Daily Average Milk Collection 6.3 million litres Milk Drying Capacity: 511 metric tons per day Cattle feed Manufacturing Capacity 2340 metric tons per day Sales Turnover: US $868 million AMUL INFRASTRUCTURE IN RURAL INDIA
- 13. WHY AMUL IS ? Physique : Taste, Quality Personality : Simple, Indian Self-Image : Proud Indian, Fun loving Reflection : Value Oriented Culture : Co-operative , Sharing Relationship : Sociable