This document provides tips for creating an effective marketing newsletter. It discusses seeking a reputable email service provider, deciding on an opt-in or opt-out subscription model, making subscription options visible on the website, building an engaged subscriber list, using an editorial calendar to plan content, understanding the goals and intended audience of the newsletter, deciding on a regular template or flexible format, designing the email visually, using an eye-catching yet not overwhelming heading, employing the "F-layout" for readability, and enhancing content without overcrowding the email. The tips are meant to help current and prospective customers want to read the business newsletter.
Having multiple opt-ins on your site increases your email list. But which should you choose? Browse through these 21 different options and pick the one that makes the most sense for your business.
1) The document summarizes key points from chapters 11-13 of the book "Content Rules" about using blogs, webinars, and e-books for social media content.
2) When deciding whether to blog for a company, the purpose must be clearly defined. A blog is different from a website in that it focuses on a single topic like a diary.
3) Effective blogs have a reliable schedule, mix up content types, use visual elements like graphics, and create calls to action to build momentum.
4) Webinars should build interest before and after the event through related content, have compelling speakers and slides, and encourage interaction. They should be optimized for sharing.
5
The Top 4 Content Marketing MisconceptionsDocalytics
Are you operating on the assumption that content marketing isn't for you? Are you attempting to market with content but not getting the return you expected? You may be falling prey to some serious misconceptions that will affect your team's success with your content marketing strategy. This deck is a takeaway (including our speaking notes) based on a presentation we have given at several marketing workshops and conference.
How to Write Articles that Grab and Keep Your Readers AttentionPremlal Dewli
The document provides tips for writing articles that engage readers from beginning to end. It recommends starting with a short survey to understand reader interests and problems. The tips include getting the reader's attention at the start, having a conversational tone, and ending on an upbeat note that leaves readers anticipating more. Following these steps of understanding readers, grabbing their attention, engaging them through conversation, and satisfying them at the end will result in articles that readers want to finish and seek out more of.
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
Repurpose with Purpose. Get the most out of your content marketingJoanne McGowan
All of have content but are we making the most of it from a marketing perspective? This slideshare has lots of ideas to make your business content go further and get you more visible.
The document provides guidance on creating an email marketing campaign. It discusses determining the purpose and audience for the campaign, content, sending frequency, and goals. It also covers selecting an email provider, designing templates, organizing email lists, setting up tracking, and testing the campaign. Key steps include keeping designs simple, using tables for layout, avoiding certain image formats, and testing across different email clients and services. Performance should be measured through clicks, unsubscribe/bounce rates, website traffic, and signups since the last campaign.
Having multiple opt-ins on your site increases your email list. But which should you choose? Browse through these 21 different options and pick the one that makes the most sense for your business.
1) The document summarizes key points from chapters 11-13 of the book "Content Rules" about using blogs, webinars, and e-books for social media content.
2) When deciding whether to blog for a company, the purpose must be clearly defined. A blog is different from a website in that it focuses on a single topic like a diary.
3) Effective blogs have a reliable schedule, mix up content types, use visual elements like graphics, and create calls to action to build momentum.
4) Webinars should build interest before and after the event through related content, have compelling speakers and slides, and encourage interaction. They should be optimized for sharing.
5
The Top 4 Content Marketing MisconceptionsDocalytics
Are you operating on the assumption that content marketing isn't for you? Are you attempting to market with content but not getting the return you expected? You may be falling prey to some serious misconceptions that will affect your team's success with your content marketing strategy. This deck is a takeaway (including our speaking notes) based on a presentation we have given at several marketing workshops and conference.
How to Write Articles that Grab and Keep Your Readers AttentionPremlal Dewli
The document provides tips for writing articles that engage readers from beginning to end. It recommends starting with a short survey to understand reader interests and problems. The tips include getting the reader's attention at the start, having a conversational tone, and ending on an upbeat note that leaves readers anticipating more. Following these steps of understanding readers, grabbing their attention, engaging them through conversation, and satisfying them at the end will result in articles that readers want to finish and seek out more of.
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
Repurpose with Purpose. Get the most out of your content marketingJoanne McGowan
All of have content but are we making the most of it from a marketing perspective? This slideshare has lots of ideas to make your business content go further and get you more visible.
The document provides guidance on creating an email marketing campaign. It discusses determining the purpose and audience for the campaign, content, sending frequency, and goals. It also covers selecting an email provider, designing templates, organizing email lists, setting up tracking, and testing the campaign. Key steps include keeping designs simple, using tables for layout, avoiding certain image formats, and testing across different email clients and services. Performance should be measured through clicks, unsubscribe/bounce rates, website traffic, and signups since the last campaign.
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
Check out Joanna Wiebe's 32-slide presentation for Microconf 2013, called Copywriting That Converts: How to Sell Without Selling Your Soul. Targeted at startups who want to sell more and see the value of conversion rate optimization.
What did the participants think? Follow their thoughts in these tweets: https://twitter.com/search?q=%23microconf&src=hash
This slide show takes the user on a quest to create better presentations. It is inspired by the era of classic rpgs and 8-bit gaming. All art work was designed (yes, even the pixel art) and arranged in Keynote 09.
Creating a Weekly Social Media Report: How to Make an Impression With Your BossMohamed Mahdy
This document provides tips for creating a meaningful weekly social media report for managers or bosses. It recommends including:
1) A snapshot of key metrics and trends across social channels to provide an overview.
2) A focus on goals and key performance indicators to show progress on important objectives.
3) Details on key initiatives to update others on important projects.
4) Identification of opportunities to improve future performance based on lessons learned.
5) Honest assessments of both successes and failures to have constructive discussions.
The tips emphasize keeping reports concise while still providing the most essential information.
This document provides 12 strategies for using PLR (private label rights) content to generate profits. The strategies include using PLR content for giveaway events, combining multiple PLR e-books into larger "mega-products", creating affiliate e-book giveaways, monetizing PLR content through podcasts, generating offline leads, creating squeeze pages and special reports, developing viral videos, using PLR as bonuses, monetizing blogs through Adsense, building a personal brand with PLR, and creating autopilot email training courses. The strategies are aimed at helping marketers leverage PLR content to build their business, make money, and position themselves as experts in their field.
The document discusses defining and creating digital content. It defines content as everything customers interact with, including their entire experience. Content is focused on writing, and words are powerful tools to convey meaning. The document emphasizes consistency in voice, style, and scheduling when producing and marketing content to a clearly defined audience. The goal is to educate and empower customers through valuable content.
Towards A Content Strategy That Sells Persuasion Labsjoanna_wiebe
Content is king... but content strategies tend to do a little work - and stop just before they get to the good stuff: increasing conversion. This PPT asks us to move to the next level in content strategy - a level that solves for shareholders.
11 Essential Ingredients Every Cornerstone Content Page NeedsCopyblogger.com
Cornerstone content forms the foundation of your website. It builds your authority, helps you rank in search engines, and is a content marketing powerhouse! Discover how to use the right keywords, best practices for headlines, and how to craft your content so it appeals and informs.
101 Ways To Seriously Grow Your Email ListExpressPigeon
This document provides tips for growing an email list through opt-in forms and incentives. It recommends adding opt-in forms in various places on a website like sidebars, footers, and popups. It also suggests using incentives like eBooks, email courses, and webinars to encourage people to opt-in. Creating high-quality, valuable content related to the audience's interests is key to attracting and engaging subscribers. Testing different opt-in form designs and incentives can help optimize conversion rates and build a strong list of engaged email subscribers over time.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
E-Mail Marketing & What You Need to KnowPaul Prewitt
Are you interested in starting an Email Marketing program for your school or group? If so then let me take you through the "things you need to know" and then we can work on creating you an email marketing program that will surpass all your wildest expectations.
The Net has indeed supplied individuals with infinite chances to be amused, be informed, and first and foremost, to earn fast cash. Due to the streaming lucrative opportunities, one may find online, a call for the quickest ways to do so has swamped the minds of a lot of individuals.
This book provides you with the particular steps to bringing in fast bucks via the Net. I'll teach you how you are able to become the boss of your own destiny as you work on your very own time and simply sit in front of your computer as you expect profits to roll in.
Workshop Content and Social Media StrategyHarm Teunisse
This is a content & social media strategy workshop I've been executing at various companies worldwide. It covers creating a strategy and executing that strategy, next to offering simple tools for both beginner and experienced editors to get started making great content. Had great feedback on this presentation as it covers a lot of subjects without becoming to detailed to remember.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
5 steps to an email campaign that convertsUnbounce
In this Unwebinar, learn how to use email marketing as a powerful lead gen and conversion tool. Discover the advanced-level tactics required to help push leads off the fence and automate your email marketing machine.
Chris Hexton, Co-Founder of the Vero behavioural email platform will walk you through a no-fluff approach to email marketing.
Learn how to:
- Grow an engaged list
- Use targeted landing pages to maximize conversions
- Create targeted segments
- Focus on sharing knowledge in your campaigns
- Automate series campaigns to create customers
Become a Super Affiliate Marketing in 30 Days From The ScratchAndrewBrunson4
If you're feeding your family, would love to work with affiliate marketing but don't know how to start, please read this helpful ebook. It's the affiliate marketing challenge in 30 days and it will tell you the right mindset, right tools from Spencer Mecham, one of the best internet millionaire in the world.
What is content marketing really about? Where does social media marketing come in? Learn about the distinction between the ‘mass’ and the ‘many’ in this post.
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
Check out Joanna Wiebe's 32-slide presentation for Microconf 2013, called Copywriting That Converts: How to Sell Without Selling Your Soul. Targeted at startups who want to sell more and see the value of conversion rate optimization.
What did the participants think? Follow their thoughts in these tweets: https://twitter.com/search?q=%23microconf&src=hash
This slide show takes the user on a quest to create better presentations. It is inspired by the era of classic rpgs and 8-bit gaming. All art work was designed (yes, even the pixel art) and arranged in Keynote 09.
Creating a Weekly Social Media Report: How to Make an Impression With Your BossMohamed Mahdy
This document provides tips for creating a meaningful weekly social media report for managers or bosses. It recommends including:
1) A snapshot of key metrics and trends across social channels to provide an overview.
2) A focus on goals and key performance indicators to show progress on important objectives.
3) Details on key initiatives to update others on important projects.
4) Identification of opportunities to improve future performance based on lessons learned.
5) Honest assessments of both successes and failures to have constructive discussions.
The tips emphasize keeping reports concise while still providing the most essential information.
This document provides 12 strategies for using PLR (private label rights) content to generate profits. The strategies include using PLR content for giveaway events, combining multiple PLR e-books into larger "mega-products", creating affiliate e-book giveaways, monetizing PLR content through podcasts, generating offline leads, creating squeeze pages and special reports, developing viral videos, using PLR as bonuses, monetizing blogs through Adsense, building a personal brand with PLR, and creating autopilot email training courses. The strategies are aimed at helping marketers leverage PLR content to build their business, make money, and position themselves as experts in their field.
The document discusses defining and creating digital content. It defines content as everything customers interact with, including their entire experience. Content is focused on writing, and words are powerful tools to convey meaning. The document emphasizes consistency in voice, style, and scheduling when producing and marketing content to a clearly defined audience. The goal is to educate and empower customers through valuable content.
Towards A Content Strategy That Sells Persuasion Labsjoanna_wiebe
Content is king... but content strategies tend to do a little work - and stop just before they get to the good stuff: increasing conversion. This PPT asks us to move to the next level in content strategy - a level that solves for shareholders.
11 Essential Ingredients Every Cornerstone Content Page NeedsCopyblogger.com
Cornerstone content forms the foundation of your website. It builds your authority, helps you rank in search engines, and is a content marketing powerhouse! Discover how to use the right keywords, best practices for headlines, and how to craft your content so it appeals and informs.
101 Ways To Seriously Grow Your Email ListExpressPigeon
This document provides tips for growing an email list through opt-in forms and incentives. It recommends adding opt-in forms in various places on a website like sidebars, footers, and popups. It also suggests using incentives like eBooks, email courses, and webinars to encourage people to opt-in. Creating high-quality, valuable content related to the audience's interests is key to attracting and engaging subscribers. Testing different opt-in form designs and incentives can help optimize conversion rates and build a strong list of engaged email subscribers over time.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
E-Mail Marketing & What You Need to KnowPaul Prewitt
Are you interested in starting an Email Marketing program for your school or group? If so then let me take you through the "things you need to know" and then we can work on creating you an email marketing program that will surpass all your wildest expectations.
The Net has indeed supplied individuals with infinite chances to be amused, be informed, and first and foremost, to earn fast cash. Due to the streaming lucrative opportunities, one may find online, a call for the quickest ways to do so has swamped the minds of a lot of individuals.
This book provides you with the particular steps to bringing in fast bucks via the Net. I'll teach you how you are able to become the boss of your own destiny as you work on your very own time and simply sit in front of your computer as you expect profits to roll in.
Workshop Content and Social Media StrategyHarm Teunisse
This is a content & social media strategy workshop I've been executing at various companies worldwide. It covers creating a strategy and executing that strategy, next to offering simple tools for both beginner and experienced editors to get started making great content. Had great feedback on this presentation as it covers a lot of subjects without becoming to detailed to remember.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
5 steps to an email campaign that convertsUnbounce
In this Unwebinar, learn how to use email marketing as a powerful lead gen and conversion tool. Discover the advanced-level tactics required to help push leads off the fence and automate your email marketing machine.
Chris Hexton, Co-Founder of the Vero behavioural email platform will walk you through a no-fluff approach to email marketing.
Learn how to:
- Grow an engaged list
- Use targeted landing pages to maximize conversions
- Create targeted segments
- Focus on sharing knowledge in your campaigns
- Automate series campaigns to create customers
Become a Super Affiliate Marketing in 30 Days From The ScratchAndrewBrunson4
If you're feeding your family, would love to work with affiliate marketing but don't know how to start, please read this helpful ebook. It's the affiliate marketing challenge in 30 days and it will tell you the right mindset, right tools from Spencer Mecham, one of the best internet millionaire in the world.
What is content marketing really about? Where does social media marketing come in? Learn about the distinction between the ‘mass’ and the ‘many’ in this post.
Appealing to Kids and Adults: Marketing Lessons from Boy BandsContent Equals Money
Boy bands have successfully harnessed a range of marketing tools, including a strong social media presence and a diversified image that remains true to brand.
Looking for ideas of what you can do to extend the reach of your posts? Check out this exhaustive list with tons of resources on how to repurpose content at the single post level.
Cost-Effective Social Advice for Budget Conscious Local SEO'sContent Equals Money
As a local SEO, it can be tempting to get your social campaign running and then ignore it. Upgrade your basic social tactics using these 3 cost-effective tips!
The document provides guidance on creating effective newsletter articles and elements. It discusses hooking the reader with compelling headlines and openings, keeping articles focused and reader-centered, and using techniques like pull quotes and continued stories to draw readers to other articles. The purpose is to inform the targeted audience and compete for their limited time and attention.
Blogging for nonprofits - Top 10 checklist4Good.org
The document provides a 10-point checklist for non-profit blogging. It recommends having a primary target audience and developing a 3-month editorial calendar covering topics of interest. Posts should be 1 per week, 500-700 words with graphics, and encourage reader engagement. Content can be shared on social media and newsletters to maximize its usefulness. The goal is to build bonds with existing fans and create new ones through consistent, high-quality blogging.
The document provides guidance on creating effective email newsletters. It discusses why businesses may want to send email newsletters, including to build their brand awareness and leverage existing content. It also notes that not every business needs a newsletter and provides tips for determining if a newsletter makes sense based on factors like industry norms, goals, and available resources. The document then covers best practices for newsletter anatomy, such as keeping the content 90% educational and 10% promotional, and setting clear expectations for subscribers on topics and frequency.
The document provides 10 tips for creating an effective newsletter. Tip 1 recommends sending newsletters on a regular schedule, such as weekly or monthly, to build loyalty. Tip 2 stresses the importance of an engaging headline that catches readers' attention. Tip 3 suggests testing different send times to determine when readers are most likely to engage. The remaining tips provide recommendations around maintaining mostly educational content, adding useful links and subscriptions, describing images, using alt text, having a clear design, being concise, and analyzing results to refine future newsletters.
The document summarizes Robin Frank's presentation on email marketing best practices. The presentation covers:
1. Everything needed to run successful email marketing campaigns, including templates and image sources
2. The importance of email marketing and why it generates the highest ROI of any channel
3. Ideas for email content, such as case studies, customer endorsements, special offers, and company news
77% of internet users read blogs. Internet users in the US spend 3X more time on blogs than they do on email. Celebrity bloggers in India earn between $20,000 and $30,000 a month. Do you want yourself to be on the top blogger's list? Then go and check out the above slide.
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
10 Unconventional Tips to Write Blog Posts That Will Make You Stand Out.pdfKhondoker Islam
You may or may not be aware that AI is rapidly transforming the content creation landscape. From writing and editing to design and production, AI-powered tools are helping businesses and individuals create high-quality content at scale.
However, as everyone uses AI to create content, making your content stand out can be challenging. Creating content using AI is easy; everyone is doing that. Because everybody uses the same AI providers, it is logical that the outcome of the content becomes identical, and the creation of the content becomes almost similar.
So, the challenge is standing out from the crowd and grabbing visitors' and SERP's attention. Below, we will discuss ten tips on how your content can stand out.
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_leeKate Lee
This document provides an overview of best practices in business writing and communication. It discusses what employers want in employees, effective communication processes and strategies, and tips for different types of business writing and presentations. The document is divided into 8 sections that cover topics such as oral and written communication, ethical communication, intercultural communication, writing tips, use of digital media, dealing with positive and negative messages, creating multimedia presentations, and writing business reports, plans and proposals.
Week8_portfolio project_best_practices_in_business_writing_and_communication_...Kate Lee
This document provides an overview of best practices in business writing and communication. It discusses what employers want in employees, effective communication processes and strategies, dealing with conflict, and tips for written, oral, intercultural, and electronic business communication. The document also covers developing ethical business communication, professionalism in the workplace, creating multimedia presentations, writing business reports, plans and proposals.
Week portfolio project best practices in business writing and communication_kleeKate Lee
This document provides an overview of best practices in business writing and communication. It discusses what employers want in employees, effective communication processes and strategies, dealing with conflict, and tips for written, oral, intercultural, and electronic business communication. The document also covers developing ethical business communication, professionalism in the workplace, creating multimedia presentations, writing business reports, plans and proposals.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
13 errores que dañan tu estrategia de contenidosPlanimedia
This document discusses common mistakes that can undermine content marketing efforts. It identifies six key mistakes: 1) Giving up on content marketing too soon before seeing results; 2) Focusing on quantity over quality of content; 3) Making content all about getting links rather than creating valuable content; 4) Not promoting quality content once it's created; 5) Writing content in a dull, poorly constructed, or unfocused manner; 6) Allowing content topics and formats to become outdated. For each mistake, the document provides recommendations on how to improve content marketing strategies.
21 Easy Ways To Build An Email List That Will SkyrocketHarsha MV
This document provides 21 tactics for building an email list of active subscribers. Some key tactics include: using powerful calls to action; showing social proof like expert endorsements; creating and giving away free tools and content like templates and eBooks; hosting webinars and maximizing recordings; experimenting with welcome gifts and exit intent popups; and measuring effectiveness using tools like KISSmetrics and Google Analytics. The goal is to continually provide value to readers so they become paying customers.
This document provides information about choosing an affiliate marketing niche and selecting affiliate programs. It recommends deciding on a niche that you are passionate about to stay motivated. It also suggests visiting free affiliate sites to find quality affiliate products that fit your niche and have a high conversion rate. The document emphasizes that choosing the right affiliate products is important for success and provides tips for evaluating affiliate programs such as commission structure, payment processes, and sales pages. It also notes the importance of getting free training from affiliate marketing forums to learn about effective marketing strategies.
10 Content Marketing Mistakes that can be easily avoided Impulse Digital
Content marketing is a part of bigger digital marketing strategy for any brand. However, equal amount of planning and precision is needed to yield the best results. Here are 10 mistakes to avoid while implementing a content marketing strategy.
How to Use Business Copywriting to Make Your Sales More EffectiveFiverr
The document discusses how to use effective business copywriting to improve sales. It recommends hiring a professional copywriter to craft smart, engaging messaging that connects with customers. Amateur writers may find copywriting difficult because it is an art that requires skill developed through practice. The document provides tips for working with a copywriter, including clarifying the goal of messages, understanding brand personality, following basic writing rules, using the right media, and continually improving skills through self-study.
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
The #1 reason people don't give is because they aren't asked. The #1 reason people aren't ready to be asked is because they don't know enough about you, aren't engaged enough with you, and just don't keep you top of mind. A blog can help you change all that. Learn why yesterday's website is today's blog, and steps to take to turn your blog into a powerful constituent engagement tool.
5 Email Marketing Mistakes to Avoid - Understandingecommerce.comM. Patrick Doherty
Where do We Start?
Making a real impact in your email marketing is only possible when you follow through on what works. If you’ve started your marketing and then stopped it in the same attempt, it continues to get harder. There are many mistakes to make when marketing through email. As effective as it is, your work washes down the drain if you keep making the same mistakes.
This is why we wrote this. The promises of email marketing are close and are obtained with a steady practice of good habits. Let’s begin learning what you can do and how your business can change overnight.
By looking at the overall picture before drilling down to specific contents or topics, you will allow each piece to be designed to create an impact from the start.
Learn how you can create powerful contents for your marketing initiatives.
Developing a Content Marketing Strategy for Your BusinessChristian Buckley
Six steps to developing a winning content marketing strategy and jump-starting your overall marketing plans. Presentation given at the 2013 Microsoft Worldwide Partner Conference (#WPC13) in Houston, Texas by Christian Buckley (@buckleyplanet), evangelist for Axceler (www.axceler.com).
Similar to 23 Things to Consider When Creating a Business Newsletter (20)
New data shows that kids and teens love Snapchat but are losing interest in Facebook. Investors are valuing Snapchat at $4 billion despite its lack of revenue.
Using a blog post series to beef your editorial calendar is an excellent way to attract new readers and keep existing ones compelled. Follow these tips.
The document provides 7 tips for making content more visual: 1) Create a concept map to determine keywords and focus; 2) Turn off your inner editor on the first draft to be more creative; 3) Think about how content can be repurposed visually for different formats; 4) Use visual headlines to compel readers; 5) Pay attention to effective visual writing in other media; 6) Keep the focus on people rather than robots/SEO; 7) Use grammatical variations to create vivid, visual posts while avoiding keyword stuffing. The overall goal is for marketers to experience returns through more visual content that engages readers.
This document discusses whether to write the headline for an article first or last. It notes that there are arguments on both sides and that the best approach depends on factors like knowing the topic and goals. Writing the headline first can help define the focus and angle if the topic is still being determined. However, if the topic and content are already clear, writing the content first allows crafting a headline that captures the article. The key is to have a working title and let the content stand on its own.
This article is about how much more money teachers are going to have to spend out of their own pockets this year to provide necessary supplies for their students. Learn how you can help our here!
The document discusses 6 creative ways that companies are using Vine for marketing. It describes brands that have used Vine to engage customers by responding to hashtags, promote new products, give behind-the-scenes looks, make tutorials, hold contests, and provide educational content. Examples include Honda, Taco Bell, NBC News, Oreo, and General Electric. The conclusion promotes a content writing service.
Facebook has finally introduced Graph Search after announcing it a few months ago. This post is about how it works and how you can protect your privacy.
Autocomplete is an algorithm that predicts search queries as a user types into Google's search bar. It generates predictions based on the search history and behaviors of Google users as well as the SEO of pages that show up in searches. Autocomplete results can sometimes be idiosyncratic but also provide implications for brands, as negative keywords may suggest consumer issues while positive keywords indicate interest. Brands can influence their Autocomplete results through good SEO practices like social media profiles, wiki pages, and having multiple users search from different locations.
7 quotes from Steve Jobs about building your brand. Great branding tips from the mastermind behind Apple, one of the most innovative companies of all time.
When Translation Goes Wrong: How to Avoid Offending Your ClientelleContent Equals Money
The document discusses the importance of proper translation for marketing to Spanish-speaking audiences. As the Latin American population and their spending power grows in the US, good English to Spanish translations are needed. However, many companies have failed at translation, resulting in hilarious but also potentially offensive mistakes. These mistakes can harm a company's strategy by turning people off or making them laugh instead of taking the company seriously. The document provides examples of common translation errors like false cognates, failed figures of speech, and improper cultural translations. It recommends hiring professional translation help instead of relying on machine or online translators to avoid these errors.
Google recently began the process of upgrading the Google Places for Business dashboard. The update is intended to simplify the process of managing your local business’s presence on Google.
Check out the 7 questions you should ask yourself when writing to increase conversion rates. Content writing shouldn’t be a mystery. Here’s how the experts do it.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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23 Things to Consider When Creating a Business Newsletter
1.
2. When done
correctly, a
newsle1er
can
be
a
huge
asset
to
your
marke=ng
efforts.
There
are
any
number
of
reasons
why
a
newsle1er
is
a
good
idea,
opportunity
but
chief
among
them
is
the
for added engagement they
provide.
Read on to
learn
27
=ps
to
make
current
clients
and
prospects
alike
want
to
read
your
business
newsle1er.
3.
4. Seek out a reputable email
service provider.
Can
you
do
it
on
your
own?
Sure.
However,
too
much
can
go
wrong
and
if
you
violate
certain
laws
of
the
CAN-‐SPAM
act,
you’re
up
a
creek
without
a
paddle
(and
your
wallet
will
likely
be
feeling
very
light).
5. Decide whether your
newsletter will be opt-in or
opt-out.
For
example,
if
your
site
requires
an
account
to
use
it,
will
you
automa=cally
enroll
your
users
in
your
newsle1er
subscrip=on?
Or
will
you
tell
them
about
it
and
let
them
make
the
decision
from
the
start?
6. Make sure subscription
options are easily seen on
your website.
If
people
don’t
even
know
that
you
offer
a
newsle1er,
then
you’ll
find
yourself
having
a
hard
=me
geRng
subscribers.
7. Build your subscriber list.
Make
sure
these
are
people
who
want
to
hear
from
you.
If
you’ve
built
your
list
in-‐house,
fabulous!
If
you
pay
for
email
lists,
make
sure
you’re
up
to
speed
on
who
you
can
and
can’t
contact.
8. Have an editorial calendar.
A
newsle1er
is
just
a
piece
of
your
overall
content
strategy.
Just
as
you
likely
have
an
editorial
calendar
for
your
blog
content,
you
should
also
have
a
plan
in
place
for
your
newsle1er.
9. Know what you want to
accomplish with your
newsletter.
As
with
anything,
goals
are
important.
Maybe
your
end-‐goal
is
to
get
25
people
to
sign
up
for
your
webinar
or
100
people
to
register
for
a
conference
you’re
co-‐sponsoring.
Maybe
your
goal
is
just
to
get
more
subscribers.
When
your
goals
are
less
specific,
know
how
you
will
define
success.
Whatever
those
goals
are,
iden=fy
them
at
the
beginning
so
that
you
can
align
your
content
strategy
to
suit.
10. Decide how frequently you
will send the newsletter.
When
doing
this,
have
your
goals
in
mind.
If
you’re
a1emp=ng
to
use
your
newsle1er
to
get
your
audience
to
register
for
your
conference
or
a
monthly
webinar
you
hold,
you
need
to
keep
those
registra=on
deadlines
in
mind.
If
you’re
not
using
the
newsle1er
to
promote
something
=mely,
consider
any
other
correspondence
that
your
community
might
be
receiving
from
you.
If
they
start
to
hear
from
you
too
oZen,
you
become
noise
and
they
start
to
ignore
you.
That’s
definitely
not
what
you
want.
11. Know your audience.
As
with
anything,
goals
are
important.
Maybe
your
end-‐goal
is
to
get
25
people
to
sign
up
for
your
webinar
or
100
people
to
register
for
a
conference
you’re
co-‐sponsoring.
Maybe
your
goal
is
just
to
get
more
subscribers.
When
your
goals
are
less
specific,
know
how
you
will
define
success.
Whatever
those
goals
are,
iden=fy
them
at
the
beginning
so
that
you
can
align
your
content
strategy
to
suit.
12. Decide if you will follow a
regular template or not.
In
other
words,
will
readers
know
that
in
every
issue
of
your
newsle1er,
they
can
expect
a
video
interview
with
an
industry
professional,
seven
pieces
of
original
content
wri1en
just
for
the
newsle1er,
three
of
your
most
popular
blog
posts
from
the
month,
and
a
message
from
your
CEO
at
the
end?
Or
will
your
publica=on
depend
more
upon
what
you
think
is
more
important
to
include
at
that
par=cular
=me?
13. Consult with your creative
department or a third
party in order to create a
design for your email.
No
one
wants
to
look
at
an
ugly
email.
It’s
just
a
cruel
fact
of
the
world.
If
your
newsle1er
is
both
aesthe=cally
pleasing
and
func=onal,
you’ll
already
be
ahead
of
the
curve.
14.
15. Use a heading that is eye-
catching without being
overwhelming.
You
want
readers
to
open
your
email
and
be
drawn
in.
Maybe
you
want
the
color
to
pop
or
you’ve
got
some
kind
of
graphic
or
logo
to
use
in
the
header.
Ask
yourself
if
that
image
will
be
appealing
to
visitors.
If
the
color
is
too
light
or
bright
against
the
background,
you
risk
turning
your
readers
away
before
they
even
get
to
the
content!
16. Use the F-layout for visual
appeal and readability.
The
F-‐Layout
is
popular
in
website
design
because
it
uses
content
to
draw
the
eye
across
and
down
the
page
in
the
shape
of
an
F.
Try
this
layout
technique
to
give
your
readers
a
very
natural
flow.
17. Enhance your content, but
make sure you don’t have
too much going on.
While
it’s
okay
to
include
video
or
images,
keep
a
balance.
If
you’ve
got
too
much
going
on,
you’ll
over
s=mulate
your
readers
and
cause
them
to
close
the
email
as
soon
as
they
feel
overwhelmed.
Design
will
play
a
big
part
here
in
keeping
assets
organized
and
balanced.
18. Ideas for newsletters with
original content:
•
A
video
message
from
the
CEO
•
A
video
interview
•
A
podcast
•
An
ar=cle
that
follows
up
on
your
most
popular
blog
post
And
why
use
original
content?
This
is
probably
for
you
if
you
have
a
highly-‐engaged
following
that
loves
to
interact.
They
consume
lots
of
content
on
your
site
and
want
something
fresh
in
a
newsle1er.
19. Ideas for newsletters with
curated content:
You
will
hand-‐pick
content
from
around
the
web
and
arrange
it
to
share
with
your
subscribers.
When
choosing
this
content,
look
at
what
does
well
on
your
site
and
try
to
find
material
from
others
that
runs
in
the
same
vein.
Why
use
cura=on?
This
style
is
for
you
if
you
want
to
shine
the
spotlight
on
some
of
your
peers
who
are
either
thought
leaders
in
their
fields
or
are
crea=ng
the
kinds
of
content
that
your
audience
will
enjoy.
20. Ideas for newsletters with
recapped content:
You
will
use
previously
created
content
and
do
a
round-‐up
or
best-‐of
kind
of
email
newsle1er.
If
you
only
publish
3-‐5
blog
posts
a
week,
you
might
include
all
of
them
in
one
place.
If
you
publish
more
than
that,
you
might
use
the
newsle1er
as
a
best-‐of
list
or
to
highlight
posts
you
thought
were
par=cularly
good.
Why
use
recapped
content?
Recapping
your
content
is
a
good
solu=on
for
a
busy
audience
who
prefers
to
see
the
highlights
all
in
one
place.
21. Optimize your email for
mobile devices.
It’s
no
longer
safe
to
assume
that
your
newsle1er
will
be
read
on
a
computer.
It
could
very
well
be
consumed
on
a
smart
phone
or
tablet,
so
make
sure
it’s
s=ll
easy
to
view
and
navigate
for
those
on-‐
the-‐go
readers.
22. Invite interaction.
Just
because
your
readers
are
looking
at
an
email
newsle1er
doesn’t
mean
that
there
can’t
be
some
interac=on
involved.
If
you’re
featuring
some
of
your
own
blog
content,
link
them
to
the
comments
sec=on
on
each
of
those
posts.
Include
an
email
address
where
they
can
contact
you
to
provide
feedback.
Link
them
to
a
poll
or
survey
so
that
they
can
let
you
know
what
they
thought
and
what
they’d
like
to
see
in
the
future.
23. Avoid spammy words in
the subject of your email.
Here
are
a
few
examples:
free,
money,
bargain,
reduced,
slash,
credit,
credit
card,
and
so
forth.
Look
at
what
shows
up
in
your
spam
filter.
You’ll
see
a
host
of
words
that
you
should
avoid
using.
Along
those
same
lines,
don’t
use
all
caps.
That’s
another
red
flag
for
spam
filters.
24. Have a good proofreader on
hand.
You
might
have
a
fantas=c
editor,
but
even
the
best
editors
are
fallible.
Have
a
great
proofreader
on
hand
to
look
over
the
final
product
before
it
goes
out
to
your
readers.
This
will
save
you
the
embarrassment
of
knowing
that
everyone
is
going
to
see
that
glaring
typo
or
misspelling
that
the
editor
missed
at
3am
when
she
was
=red
and
trying
to
finish
up.
Make
sure
your
newsle1er
is
as
smooth
as
possible.
25.
26. Have a plan for measuring
your success.
AZer
the
newsle1er
has
had
a
significant
amount
of
=me
to
marinate
with
readers,
you’ll
want
to
look
at
your
analy=cs
to
find
out
how
many
people
opened
it,
how
many
clicks
through
it
saw,
how
many
deleted
it,
how
many
emails
bounced
back,
and
so
forth.
These
are
all
things
that
will
help
you
to
decide
adjustments
to
be
made
to
the
content,
schedule,
or
other
details
in
the
future.
27. Create an archive for your
newsletters.
Perhaps
you
have
a
specific
page
on
your
site
that
houses
the
.pdf
versions
of
all
of
your
newsle1ers.
If,
when
crea=ng
your
content
strategy,
you
envisioned
that
the
newsle1er
would
serve
as
a
reference
for
readers,
you
certainly
want
to
make
sure
they
can
access
that
content
when
they
need
or
want
it.
28. Do it all again.
Once
you’ve
finished
your
newsle1er,
it’s
=me
to
start
again.
Keep
in
mind
what
you
learned
from
the
analy=cs,
as
well
as
from
reader
feedback
and
interac=on.
Use
that
knowledge
to
help
you
shape
the
next
newsle1er.
29. Content Equals Money
Content
Equals
Money
is
a
content
wri=ng
service
that
serves
a
wide
variety
of
clients
with
top-‐shelf,
sharable
content.
Our
goal
is
to
work
with
small
companies
in
order
to
help
them
reap
the
same
results
from
content
marke=ng
as
the
Fortune
500
companies.
Content
marke=ng
is
truly
scalable
and
can
work
for
all
businesses
and
business
sizes!