The document outlines various strategies for repurposing and promoting content to drive traffic and engagement for businesses, including podcasting, newsletters, and social media sharing. It also emphasizes the importance of utilizing unique content and maintaining connections with clients through personalized communications. The author's experience and resources suggest that effective content marketing can enhance visibility and authority online.

2. Bookmark with services like Onlywire
I dig Onlywire because it is so cheap and easy. I
#1
highly suggest you spend the time to fill out
your profiles completely and add some unique
content to each of your profiles once a month.
The setup takes a while, but after that it is
simply a click to do your bookmarking.

3. Create a podcast
If you are using a WP site there are mounds of
#2
plugins that can easily work for your site. We
use Buzzsprout and have the post author record
each post they do. Podcasting can be a super
simple way to get some serious traffic. It’s a
slow burn for sure but reading your posts out
loud can help you connect with your audience
and it’s a great way to hone your writing skills.

4. Email as a newsletter
There are a ton of email marketing services out
#3
there, we use Delivra for our stuff. You can’t
assume that your audience will read your blog
each and everyday. So, make sure to include
your top or more popular pieces in your
newsletter.

5. Print out in an offline newsletter
If your business caters to the offline world then
#4
why not create a simple offline newsletter and
add your top posts. If you have a brick and
mortar you can hand them out at the register or
just mail them to your frequent visitor. This is
one of those connections that small business can
do better than big business. Would you read a
newsletter from Bayer? Yeah, that’s why they
don’t send you one. But by sending a newsletter
with practical advice to the previous clients of a
small business you can make that transition
from user to advocate much quicker!

6. Add to a drip marketing campaign
Just be sure to segment it to a group other than
#5
your email newsletter.

7. Create an “updated version” each 6
months with new info
#6 Be sure to let people know it is updated when
you share on social sites, etc.

8. #7 Post in a Squidoo lens

9. Add the post as “related info” on a
#8 product page

10. Use in a guide as a full chapter
#9 Chances are that your post will work
perfectly in a guide as a section or
chapter.

11. #10 Use as a source on your resource page or FAQ

12. #11 Rewrite or revamp for a guest post

13. #12 List your post in your email signature

14. Make your post into a slideshare
presentation
#13 You’ll see that Altimeter Group uses this
incredibly effectively for their case
studies and such.

15. Use the article in your print magazine
#14 This type of content repurposing – making
a quarterly magazine – is not nearly as
expensive or difficult as you might think.
And it leverages a huge amount of
authority.

16. Make a slideshare type video with
Brainshark
#15 This is a very economical option that lets
you pay per presentation and provides
analytics. Again, not for every post but if
you have a few gems this is a great way to
showcase them! Plus – it doesn’t take as
much graphic related skills as you might
think.

17. Create a banner on your site with the
post as the landing page
#16

18. Upload to doc sharing sites like
DocStore and Scribd
#17

19. Make sure that your content is easy to
share
#18 Especially if you have a graphic. Provide a
“share this easily with the following code”
box so people are more inclined to share
and give you props.

20. Send to a potential client as help
#19 As a small business owner you will know
things that are bothering your clients.
Instead of a newsletter you hope they will
read send a genuine email with a little
note and the post that answers a problem
you know they have. Hint: If you don’t
want them to know you are giving them
advice you can ask them to “proof” the
article or provide feedback. That’s the
way we do it in the South :)

21. Use as a point in a live lecture or
presentation
#20

22. Use on the phone with a potential lead
Hey there, just checking in. We recently
#21
put up a post about X on our site. You
should check it out.” It’s always a good
thing to have something of value to offer
a lead instead of just “checking in” for no
good reason. And it’s always easier to
send people to your main url than a long
url.

23. Leverage a new connection with
flattery
#22 Write a post about a company or person
that you admire. Make it marketable to
the general public but also be sure that
person or company is aware of your
efforts. We do this often with our weekly
case study posts and other projects.

24. Keep the hyperlinks to these posts on
your desktop or somewhere within
easy reach
#23 That way when a potential client asks a
question or you get an email from
someone you can answer their question
immediately and with a powerful post.

25. Use the post as a sample to get
syndicated
#24 Or, if you are already syndicated by other
sites of value then wait until that happens
and then go to a potential syndication
partner and show them your post and all
the other places it has been.

26. Search on social feeds for the question
your post answers
#25 Then, provide your post as the perfect
solution. This is incredibly useful on
Twitter and Quora.

27. Use the sources of your post to
impress someone
#26 A few months back I found myself in an
impromptu business meeting. The group
of people were from completely outside
our industry and were asking about
content marketing. Since I had recently
finished a post with a quote from Forbes
about the Director of Content Marketing
at Kraft Foods (Julie Fleischer) I
impressed them like crazy. They don’t
know what backlinks are, but they do
know Forbes.

28. Revamp or rewrite the same core
content for a different audience
#27 profile.
Oftentimes this is a simple change in
perspective and terminology.

29. Create a worksheet or add to a type of
workbook
#28 I’m often impressed with how Ilise Benun
does this for Marketing Mentor:
www.marketing-mentor.com

30. Quote your best piece of advice from
the post on your site or in
#29 promotional material

31. Use the post on a microsite or
#30 on a site that is segmented to
a particular audience

32. Create a mobile application and optimize
your post for mobile by making it
#31 searchable

33. Use your post as a landing page for paid
search (Adwords) or paid discovery (
#32 StumbleUpon)

34. Use a widget on your site as
“top post in X category” or
#33 “latest in X” sort of thing

35. Read the post over the phone to
someone completely outside your
#34 industry to gauge its clarity
I do this to my dad all the time. Especially
if you are selling to newbies, this is
incredibly helpful!

36. Keep track of the comments on your
post and then leverage them for an
#35 “updated” version

37. Leave the second half of the post as
private and monetize it. I can’t say
#36 I am a huge fan of this technique but
it’s out there. See it in action at Get
Content Matters: click here!

38. Send a tweet to @Content_Money
about how many of these steps you
#37 went through and I’ll do something
for you... not sure yet what it would
be... but something!

39. Amie Marse
Amie Marse is the enthusiastic founder and resident
dream maker at Content Equals Money. She has been
making a fulltime income online for over six years and
has loved each and every single day of it. She launched
ContentEqualsMoney.com in October of 2010 as a
natural outgrowth of her personal content writing
About business. She is constantly researching ways to
increase conversions and business for your site!
Content Equals Money
Content Equals Money is a content writing service that
serves a wide variety of clients with top-shelf,
sharable content.
http://www.contentequalsmoney.com
info@contentequalsmoney.com