Check out the 7 questions you should ask yourself when writing to increase conversion rates. Content writing shouldn’t be a mystery. Here’s how the experts do it.
How to write quality content that's shared like crazyPerfect Blender
http://perfectblender.com
Want to spread the word about your business? You must create an online presence. And for that, it's essential to write great content.
How can you write great content?
It must have various components, such as attractive headlines or titles, captivating body, and so on. Besides, the readers should also have access to social media widgets to help them share the content with ease.
Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and ConversationalKatie Safrey
Using Twitter to achieve #greatness for your business and brand. This deck was presented at PR News Social Media Summit in July 2014 and covers top tips and tools for creating an engaging Twitter presence.
How to Assemble a Results-Driven B2B Marketing TeamUberflip
Even if you've hired the most coveted talent for your marketing team, it doesn't always translate into success.
This is especially true for B2B marketing teams, where each function of the team plays a very specific role in moving your potential buyer down the funnel. However, for quickly growing B2B organizations, finding the right people for your marketing team is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed.
Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no easy task. In this presentation, Uberflip's Hana Abaza and LeadGenius' Lena Shaw explain how they manage the growth of their respective teams.
BIG CLIENT IDEAS AND HOW TO MAKE THEM HAPPEN [INBOUND 2014]HubSpot
After a number of successful creative campaigns as an SEO consultant, Mark founded the creative team at Distilled, and has since grown it into a ten-person strong team of developers, animators, data scientists and graphic designers in less than two years. In his presentation, Mark will share with you the lessons he’s learned along the way. The session will cover the value of big ideas, how to know if your idea’s a winner, and how to discover and pitch ideas. He’ll also cover the skills and the team you need to bring your ideas to life.
5 Key Skills For Successful Community ManagementGet Satisfaction
http://bit.ly/1clmLDG, Successful community manager wear many hats and need a wide variety of skills and talents. Join this session to learn the top 5 skills that will ensure your community's success!
A webinar focused on how marketers need to focus on optimizing their business blog. We cover 5 blogging blunders and how to avoid them:
1. Lack of purpose
2. Careless content
3. Shoddy user experience
4. No consistency
5. Marketing without metrics
How to write quality content that's shared like crazyPerfect Blender
http://perfectblender.com
Want to spread the word about your business? You must create an online presence. And for that, it's essential to write great content.
How can you write great content?
It must have various components, such as attractive headlines or titles, captivating body, and so on. Besides, the readers should also have access to social media widgets to help them share the content with ease.
Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and ConversationalKatie Safrey
Using Twitter to achieve #greatness for your business and brand. This deck was presented at PR News Social Media Summit in July 2014 and covers top tips and tools for creating an engaging Twitter presence.
How to Assemble a Results-Driven B2B Marketing TeamUberflip
Even if you've hired the most coveted talent for your marketing team, it doesn't always translate into success.
This is especially true for B2B marketing teams, where each function of the team plays a very specific role in moving your potential buyer down the funnel. However, for quickly growing B2B organizations, finding the right people for your marketing team is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed.
Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no easy task. In this presentation, Uberflip's Hana Abaza and LeadGenius' Lena Shaw explain how they manage the growth of their respective teams.
BIG CLIENT IDEAS AND HOW TO MAKE THEM HAPPEN [INBOUND 2014]HubSpot
After a number of successful creative campaigns as an SEO consultant, Mark founded the creative team at Distilled, and has since grown it into a ten-person strong team of developers, animators, data scientists and graphic designers in less than two years. In his presentation, Mark will share with you the lessons he’s learned along the way. The session will cover the value of big ideas, how to know if your idea’s a winner, and how to discover and pitch ideas. He’ll also cover the skills and the team you need to bring your ideas to life.
5 Key Skills For Successful Community ManagementGet Satisfaction
http://bit.ly/1clmLDG, Successful community manager wear many hats and need a wide variety of skills and talents. Join this session to learn the top 5 skills that will ensure your community's success!
A webinar focused on how marketers need to focus on optimizing their business blog. We cover 5 blogging blunders and how to avoid them:
1. Lack of purpose
2. Careless content
3. Shoddy user experience
4. No consistency
5. Marketing without metrics
Use Resonant Content To Connect With Your Customers
with Seth Lieberman, CEO at SnapApp
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Content is for Closers: How to Leverage Content for Sales Enablement Hana Abaza
Forget coffee. Content is for closers!
These slides are from my keynote presentation at Pipecon 2015 where we talked about how content can be used to accelerate sales, manage objections and help enable the sales team.
Enjoy!
Hana
How to Amplify Content by Activating Your Sales TeamUberflip
Sales is on the front lines every day, and can serve as a great amplifier for your message and content. So, how do you activate this super powerful distribution channel?
It all starts with selling your sales team on content. In this presentation, Pardot's Molly Hoffmeister shares some tips and tricks on how to improve sales enablement and amplify your content by activating your sales team.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
Creative Email Strategy for the Mobile AgeAudienceView
With the mobile invasion, email best practices are changing. Learn about how to get the most out of your campaigns and gain traction with your efforts.
THE BEST WAYS TO GROW YOUR LIST FOR A STRONG Q1Andrew Maff
On November 14th, Andrew Maff of Seller's Choice, Nyha Shree of Jumper.ai, josh Mendelsohn of Privy, and Chris newton of Klaviyo to talk about not only how to grow your list of potential and current customers but even how to leverage that list in Q1 to start the new year off strong.
These slides are from that huge event.
Why?
Because we want everyone to be able to see how although Q4 is a great time for sales, it can be used to slingshot your business into the new year.
We touched on every aspect we could think of for how we leverage these lists with Klaviyo touching on email marketing, Privy touching on popups, and even Jumper.ai diving into chatbots.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
How to ensure the presentation you are about to deliver is engaging and compelling for your audience.
http://www.chrispattas.com/business/awesome-presenters-give-awesome-presentations
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion RatesUberflip
Little things can make a big difference. In this fast-paced session, Matt Heinz of Heinz Marketing will walk you through dozens of tricks, best practices, apps and more to help increase content engagement, conversions, and more.
A Crash Course In Increasing Business Through Social, Tech, and Psychology Social Tables
You are likely already leveraging social media and technology to
cultivate and enhance relationships with customers or potential clients, but have you considered including psychology in the sales process? Are you maximizing these three categories to their fullest potential to positively impact your bottom line?
Lee Odden — Break Free of Boring B2B with Influential Content ExperiencesSemrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | Break Free of Boring B2B with Influential Content Experiences". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-break-free-of-boring-b2b-with-influential-content-experiences/
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOSPROUT Content
SPROUT Content Co-founder Debbie Williams discusses buyer personas and how they need to focus on the people who are researching your products and services, not the c-suite.
Use Resonant Content To Connect With Your Customers
with Seth Lieberman, CEO at SnapApp
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Content is for Closers: How to Leverage Content for Sales Enablement Hana Abaza
Forget coffee. Content is for closers!
These slides are from my keynote presentation at Pipecon 2015 where we talked about how content can be used to accelerate sales, manage objections and help enable the sales team.
Enjoy!
Hana
How to Amplify Content by Activating Your Sales TeamUberflip
Sales is on the front lines every day, and can serve as a great amplifier for your message and content. So, how do you activate this super powerful distribution channel?
It all starts with selling your sales team on content. In this presentation, Pardot's Molly Hoffmeister shares some tips and tricks on how to improve sales enablement and amplify your content by activating your sales team.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
Creative Email Strategy for the Mobile AgeAudienceView
With the mobile invasion, email best practices are changing. Learn about how to get the most out of your campaigns and gain traction with your efforts.
THE BEST WAYS TO GROW YOUR LIST FOR A STRONG Q1Andrew Maff
On November 14th, Andrew Maff of Seller's Choice, Nyha Shree of Jumper.ai, josh Mendelsohn of Privy, and Chris newton of Klaviyo to talk about not only how to grow your list of potential and current customers but even how to leverage that list in Q1 to start the new year off strong.
These slides are from that huge event.
Why?
Because we want everyone to be able to see how although Q4 is a great time for sales, it can be used to slingshot your business into the new year.
We touched on every aspect we could think of for how we leverage these lists with Klaviyo touching on email marketing, Privy touching on popups, and even Jumper.ai diving into chatbots.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
How to ensure the presentation you are about to deliver is engaging and compelling for your audience.
http://www.chrispattas.com/business/awesome-presenters-give-awesome-presentations
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion RatesUberflip
Little things can make a big difference. In this fast-paced session, Matt Heinz of Heinz Marketing will walk you through dozens of tricks, best practices, apps and more to help increase content engagement, conversions, and more.
A Crash Course In Increasing Business Through Social, Tech, and Psychology Social Tables
You are likely already leveraging social media and technology to
cultivate and enhance relationships with customers or potential clients, but have you considered including psychology in the sales process? Are you maximizing these three categories to their fullest potential to positively impact your bottom line?
Lee Odden — Break Free of Boring B2B with Influential Content ExperiencesSemrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | Break Free of Boring B2B with Influential Content Experiences". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-break-free-of-boring-b2b-with-influential-content-experiences/
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOSPROUT Content
SPROUT Content Co-founder Debbie Williams discusses buyer personas and how they need to focus on the people who are researching your products and services, not the c-suite.
Blog writing is bigger than ever before, and the popularity of blogging shows no sign of slowing down. Take a look at the last ten years of blogging for business!
As search engines continue to roll out new algorithms that aim to reduce the effectiveness of certain black hat SEO techniques, white hat SEOs also have to find new ways to manage successful SEO campaigns. Relationship marketing can give you an edge by connecting you to your customers or colleagues in a more direct way.
10 Content Marketing Mistakes that can be easily avoided Impulse Digital
Content marketing is a part of bigger digital marketing strategy for any brand. However, equal amount of planning and precision is needed to yield the best results. Here are 10 mistakes to avoid while implementing a content marketing strategy.
Top 10 Tips for Top-Notch Content: A Guide for StartupsLukas Treu
Ten tips for creating compelling content for startup entrepreneurs. Presentation was originally delivered at a mobile app seminar at Akron University, but the writing, ideation and social sharing techniques described are widely applicable to all marketing, advertising and communication pursuits.
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...Mandy Swift
Day 2: 3-day Online and Digital Marketing conference organized by Dr. Hossam Darwish of the World-Wide Union for Digital Marketing and Consulting, Cairo.
How to Make Content Go Viral by Morgan Quinn - FinCon '14 Morgan Quinn
How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want.
But what do readers want? The first question really should be, "What do I have to offer them?" And it all boils down to your brand purpose.
In this presentation, I provide a brand pillars exercise that will help you define your brand purpose and build your content strategy. I also provide an example of what the brand pillars might look like for Mint.com, where I served as the Managing Editor and Social Media Manager.
This is everything you need to develop a rock-solid content strategy that keeps your readers coming back for more.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind.
In this guide you will document your editorial strategy, including:
1. Mission statement
2. Categories
3. Topics
4. SEO keywords
5. Editorial guidelines
6. Imagery guidelines
7. Quarterly, monthly and weekly planning calendars
8. Key metrics to track and when
I presented this to a local networking group in Harrisonburg. They were familiar with social networks but desired more direction on creating a strategy and how to more effectively engage.
Creating engaging, shareable content is key for any successful Digital Marketing campaign. I put together some of my top tips for Coup, to help Social Media Marketers get the most out of their content.
7 Common Content Marketing Mistakes & How You Can Avoid Them.Mark Hughes
If you are new to the world of content marketing, you may be unaware of simple mistakes that could be harming your content marketing efforts. This slideshow covers 7 common content marketing mistakes and what you should in order to avoid them.
Cost-Effective Social Advice for Budget Conscious Local SEO'sContent Equals Money
As a local SEO, it can be tempting to get your social campaign running and then ignore it. Upgrade your basic social tactics using these 3 cost-effective tips!
New data shows that kids and teens love Snapchat but are losing interest in Facebook. Investors are valuing Snapchat at $4 billion despite its lack of revenue.
Appealing to Kids and Adults: Marketing Lessons from Boy BandsContent Equals Money
Boy bands have successfully harnessed a range of marketing tools, including a strong social media presence and a diversified image that remains true to brand.
Using a blog post series to beef your editorial calendar is an excellent way to attract new readers and keep existing ones compelled. Follow these tips.
This article is about how much more money teachers are going to have to spend out of their own pockets this year to provide necessary supplies for their students. Learn how you can help our here!
Facebook has finally introduced Graph Search after announcing it a few months ago. This post is about how it works and how you can protect your privacy.
7 quotes from Steve Jobs about building your brand. Great branding tips from the mastermind behind Apple, one of the most innovative companies of all time.
Google recently began the process of upgrading the Google Places for Business dashboard. The update is intended to simplify the process of managing your local business’s presence on Google.
History’s most famous renaissance man, Leonardo da Vinci, can teach us quite a few lessons about building a brand. Check out his creativity and branding tips!
When SEOs limit their marketing campaigns to one country or region, they are sure to miss out on the endless opportunities of international expansion. An international SEO strategy requires a unique set of skills, but it also offers the chance to vastly multiply your potential audience.
When Google released “How Search Works,” the world of SEO was able to peek into the all-important system that operates Google search. The infographic places particular emphasis on removing spam in order to promote content-rich sites.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Kseniya Leshchenko: Shared development support service model as the way to ma...
7 Questions for Creating Content that Matters
1. 7Questions
for Creating
Content that
Grammar? Page layout? Verbal flourish? Important,
but not integral. Instead of focusing on the
superficial, take some time to dig into the roots of
your content with these seven questions...
2. #1
Who are your target
audiences?
Don't create any content without a clear
picture of your audiences in mind.
3. #2 What is your target
audience interested in?
... aside from your
product?
News flash: people
care about more than
your products.
Take this fact into consideration
before hitting the keyboard!
4. #3 How can you meet
those interests?
It's up to you to find the best way to reach your audience!
You can blog, use social media,
create mobile apps, etc.
5. #4 Why will they choose
to listen to you?
It's important to build rapport and
trust with your audience.
Don't take them for granted!
6. #5 Where do you want
the content to go?
Make sure your content is easily
shareable so that it gets past the first
layer of readers.
7. #6 What does your content
ask the audience to do?
Every piece of content should have
a CTA, but that CTA should not
always be, "Buy my product!"
8. #7 How will you incentivize
that action?
Your CTA should have
an appropriate
incentive attached to
it.
Reward your
audience! Give them
a reason to come
back.
9. 7Questions for Creating Content that
ActuallyMatters…
#1 Who are your target audiences?
#2 What is your target audience interested in?
#3 How can you meet those interests?
#4 Why will they choose to listen to you?
#5 Where do you want your content to go?
#6 What does your content ask the audience to do?
#7 How will you incentivize that action?
10. Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. We cater to SEO
marketing agencies as well as small
business, providing content
marketing strategies applicable to
many fields. Whether you need
content for yourself or content for
your clients, Content Equals Money
is the insource Writing Service to
suit your needs!