Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
This PPT deck displays eighteen slides with in depth research. Our Customer Journey Mapping Touchpoints PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates,charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Touchpoints PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. http://bit.ly/2urdRZk
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Diseño Centrado en el Usuario: UX, IxD, Usabilidad aplicadaSantiago Bustelo
Charla presentada en:
- X Encuentro Latinoamericano de Diseño, Universidad de Palermo, 2015
- La Metro, Córdoba, 2013
- Universidad de la Cuenca del Plata, 2013
- UTN Tucumán, 2012
- Día de la Usabilidad - Bogotá, Colombia, 2011
- Microsoft MIX 2008
- Microsoft Regional Architect Forum 2008
………
El acelerado acceso a la tecnología a través de PCs, notebooks, tablets y smartphones, entre otros dispositivos, ha dado origen a una nueva disciplina de gran importancia y no siempre explorada por los profesionales de la web: el diseño de interacción (IxD, por sus siglas en inglés).
En la charla se presenta un caso hipotético de creación de una aplicación en la que se repiten algunos de los problemas comunes a los que enfrentan diseñadores, programadores y emprendedores.
Se muestra cómo se resolvería el mismo encargo desde una visión de UX que integra tecnología, diseño y negocio, exponiendo las diferencias de criterio y proceso, y la aplicación de un modelo cuantificado para comparar los resultados y lograr calidad.
Creating a backlog of user stories is pretty straight forward but it doesn't help you when it comes to decisions like what to build first, how to prioritize and groom the backlog, how to scope and plan the project, and how to visualize progress. The traditional backlog is simply too flat and often too long to help you see the bigger picture and make good decisions. User Story Mapping helps simplify all of these common project issues. By adding a third dimension to your backlog, your team will make better decisions about priorities, scope, and planning while improving your ability to visualize progress.
In this practical session I’ll cover the basics of user story mapping before walking you through case studies of how our teams are using this approach and the results we are achieving. I'll show you the before, during, and after pictures from several projects so that you can understand how our maps progress during the projects and how we use them to influence iterative development, promote good decision making, and visualize priorities, plans, scope and progress.
This PPT deck displays eighteen slides with in depth research. Our Customer Journey Mapping Touchpoints PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates,charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Touchpoints PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. http://bit.ly/2urdRZk
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Diseño Centrado en el Usuario: UX, IxD, Usabilidad aplicadaSantiago Bustelo
Charla presentada en:
- X Encuentro Latinoamericano de Diseño, Universidad de Palermo, 2015
- La Metro, Córdoba, 2013
- Universidad de la Cuenca del Plata, 2013
- UTN Tucumán, 2012
- Día de la Usabilidad - Bogotá, Colombia, 2011
- Microsoft MIX 2008
- Microsoft Regional Architect Forum 2008
………
El acelerado acceso a la tecnología a través de PCs, notebooks, tablets y smartphones, entre otros dispositivos, ha dado origen a una nueva disciplina de gran importancia y no siempre explorada por los profesionales de la web: el diseño de interacción (IxD, por sus siglas en inglés).
En la charla se presenta un caso hipotético de creación de una aplicación en la que se repiten algunos de los problemas comunes a los que enfrentan diseñadores, programadores y emprendedores.
Se muestra cómo se resolvería el mismo encargo desde una visión de UX que integra tecnología, diseño y negocio, exponiendo las diferencias de criterio y proceso, y la aplicación de un modelo cuantificado para comparar los resultados y lograr calidad.
Creating a backlog of user stories is pretty straight forward but it doesn't help you when it comes to decisions like what to build first, how to prioritize and groom the backlog, how to scope and plan the project, and how to visualize progress. The traditional backlog is simply too flat and often too long to help you see the bigger picture and make good decisions. User Story Mapping helps simplify all of these common project issues. By adding a third dimension to your backlog, your team will make better decisions about priorities, scope, and planning while improving your ability to visualize progress.
In this practical session I’ll cover the basics of user story mapping before walking you through case studies of how our teams are using this approach and the results we are achieving. I'll show you the before, during, and after pictures from several projects so that you can understand how our maps progress during the projects and how we use them to influence iterative development, promote good decision making, and visualize priorities, plans, scope and progress.
Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses:
-What journey maps are and why create them
-The high-level steps to create a customer journey map
-The essentials of effective customer journey maps
-The different types of journey maps (ex: Customer Lifecycle, Service Blueprint)
-An example customer journey.
Agile Product Development Playbook - Popular Tools and TechniquesAndy Birds
This Playbook provides an overview of some popular agile product development tools and techniques that Andy has found useful when building products. The Playbook focuses on Product Roadmaps as a keystone tool and provides a very high-level overview of other tools including; Product Vision Canvas, Product Canvas, Business Model Canvas, and Lean Canvas.
The Playbook is ideal for Product Managers, Product Owners, Business Analysts, User Experience Designers and anyone who works on an agile team or squad.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
7 PROVEN DESIGN PATTERNS YOU CAN USE TO INCREASE CONVERSIONS CCD is
How is it different to User Centered Design?
User Centered Design is.
CCD Principle #1 ATTENTION RATIO
Homepage ` Landing page 57:1 1:1 Homepage vs. Landing Page
ATTENTION RATIO
AS ATTENTION RATIO GOES DOWN, CONVERSION RATES GO UP
Why use landing pages?
Email marketing To all of the above
QR code destinations
Contests
Surveys
“Every marketing campaign needs a dedicated landing page”!
CCD Principle #2 CONVERSION COUPLING
Conversion Coupling is comprised of one or more of: 1. Message Match 2. Design Match
Matching the copy of your ad to the headline of your landing page. Easy right?
Your homepage is brand central station
Quality Score goes up!
Matching the design of your display ad to ‘aspects’ of the design on your landing page. This is even easier. Design Match
A Facebook Ad
The destination landing page
That’s great design match
CCD Principle #3 CONTEXTUAL DESIGN
Contextual Design In Action What’s the experience on this page?
Contextual Design Research Question: What do you think of our templates?
The solution: Context of use Show me how I would use this
The result?
“High-converting landing pages create a conversation based on context”!
*I get it wrong too. Super generic headline
Disrespecting the click Losing interest as soon as you get the click. Abandoning your visitors. LAME.
Let’s try that again
The click source The Smart Marketers Landing Page Conversion Course
Co-branding
Great conversation momentum
Contextual Design Takeaways
Let’s talk CCD analytics for a second… Are we getting the right conversions?
Lots of A/B tests flat line. What then?
Sometimes TOP-OF- FUNNEL CONVERSION DATA ISN’T ENOUGH
Homepage long vs. short A/B test
Measure the whole funnel not just the top
Measure their retention not just first conversion
CCD Principle #4 CONGRUENT DESIGN
Content Alignment Does your page tell a story?
Incongruence Conversion killing copy Avoid mentioning negative suggestive words Spam
CCD Principle #5 CLARITY
White Space Designing for delight
Too much me Not enough you
Back to the analytics… Are my tests actually winning?
Can you always trust your test results?
“Improving” the clarity of a CTA Homepage call-to-action test >> CTA describes the desire-driven end goal
New CTA increased click-throughs to the pricing page by +80%.
CCD Principle #6 CREDIBILITY
Testimonials: Text vs. Video vs. Video: +25% increase in new trial starts A/B test case study
“Will visitors respond better to a short description of benefits vs. social proof where third party’s are describing those same benefits?”
Clarity vs. Credibility
IT ALL COMES BACK TO CONTEXT !
Pro Credibility Tip Ask people to trust you.
CCD Principle #7 CONVERSION CONTINUANCE
Please sir, I want some more
Webinar registration page
The confirmation page
The result 2,500 Webinar registrants 1,100 New blog subscribers (40%)
Create a User Experience Mindset Within Your Organization by Conducting Custo...UXPA International
A Customer Experience Journey Map is a very useful tool to understand and improve customer experience. It allows organizations to develop a user experience mindset and gain better insights into customer’s needs. It helps identify key Moments of Truth and drive actionable priorities to improve a product or innovate on creating new products.
When you involve stakeholders in creating a Journey Map, they “walk in the customer’s shoes” and know the story of customer experience. They start telling this story to themselves and others in the organization. The customer stories and insights gained from the Journey Map lead to
identifying actionable items aligned with organizational strategy
prioritizing initiatives
uniting the cross-functional team to take action on the findings
creating better user experiences
In this presentation, you learn
What Customer Journey Mapping is
Why it is important
What is the process for conducting it
How to create a user experience mindset within your organization
This portfolio summarises the key aspects of product launch covered in the Mello product case study, such as product validation, roadmap creation, pre-launch communication planning, product launch checklist, MVP strategy development, Crazy 8 sketches, product strategy implementation, product signals, moats, bets, metrics, launch strategies, and AARRR metric product performance evaluation. To access the full case study, click here: https://www.jademediapro.com/projects#casestudy
Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
Google have release Google Analytics 4. The biggest differences in that Google Analytics 4 includes a new data model that changes the way data is collected, stored and filtered. Google has promised plenty of new features over coming months, but here some of the big new things you'll find in GA4. Read the full post at https://bit.ly/Google-Analytics-4
Measurefest - GA4 From Migration to Measurement - The Key To Success.pptxSam Thomas
Slides from my recent talk at Measurefest (October 22) in Brighton. It'll walk you through some key considerations when looking at migration and measurement, and the key differences between GA4 and UA.
Notes on Inspired: How to Create Products Customers Love by Marty CaganIvan Nashara
I made this note and presentation for the executives in my company. We discuss how the product organization should be evolving and how we can create a strong innovative company.
Inspired is one of the best books to introduce you to product management. And it's also a strong one that can be easily read and understood by the business and non-product people in the company.
Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses:
-What journey maps are and why create them
-The high-level steps to create a customer journey map
-The essentials of effective customer journey maps
-The different types of journey maps (ex: Customer Lifecycle, Service Blueprint)
-An example customer journey.
Agile Product Development Playbook - Popular Tools and TechniquesAndy Birds
This Playbook provides an overview of some popular agile product development tools and techniques that Andy has found useful when building products. The Playbook focuses on Product Roadmaps as a keystone tool and provides a very high-level overview of other tools including; Product Vision Canvas, Product Canvas, Business Model Canvas, and Lean Canvas.
The Playbook is ideal for Product Managers, Product Owners, Business Analysts, User Experience Designers and anyone who works on an agile team or squad.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
7 PROVEN DESIGN PATTERNS YOU CAN USE TO INCREASE CONVERSIONS CCD is
How is it different to User Centered Design?
User Centered Design is.
CCD Principle #1 ATTENTION RATIO
Homepage ` Landing page 57:1 1:1 Homepage vs. Landing Page
ATTENTION RATIO
AS ATTENTION RATIO GOES DOWN, CONVERSION RATES GO UP
Why use landing pages?
Email marketing To all of the above
QR code destinations
Contests
Surveys
“Every marketing campaign needs a dedicated landing page”!
CCD Principle #2 CONVERSION COUPLING
Conversion Coupling is comprised of one or more of: 1. Message Match 2. Design Match
Matching the copy of your ad to the headline of your landing page. Easy right?
Your homepage is brand central station
Quality Score goes up!
Matching the design of your display ad to ‘aspects’ of the design on your landing page. This is even easier. Design Match
A Facebook Ad
The destination landing page
That’s great design match
CCD Principle #3 CONTEXTUAL DESIGN
Contextual Design In Action What’s the experience on this page?
Contextual Design Research Question: What do you think of our templates?
The solution: Context of use Show me how I would use this
The result?
“High-converting landing pages create a conversation based on context”!
*I get it wrong too. Super generic headline
Disrespecting the click Losing interest as soon as you get the click. Abandoning your visitors. LAME.
Let’s try that again
The click source The Smart Marketers Landing Page Conversion Course
Co-branding
Great conversation momentum
Contextual Design Takeaways
Let’s talk CCD analytics for a second… Are we getting the right conversions?
Lots of A/B tests flat line. What then?
Sometimes TOP-OF- FUNNEL CONVERSION DATA ISN’T ENOUGH
Homepage long vs. short A/B test
Measure the whole funnel not just the top
Measure their retention not just first conversion
CCD Principle #4 CONGRUENT DESIGN
Content Alignment Does your page tell a story?
Incongruence Conversion killing copy Avoid mentioning negative suggestive words Spam
CCD Principle #5 CLARITY
White Space Designing for delight
Too much me Not enough you
Back to the analytics… Are my tests actually winning?
Can you always trust your test results?
“Improving” the clarity of a CTA Homepage call-to-action test >> CTA describes the desire-driven end goal
New CTA increased click-throughs to the pricing page by +80%.
CCD Principle #6 CREDIBILITY
Testimonials: Text vs. Video vs. Video: +25% increase in new trial starts A/B test case study
“Will visitors respond better to a short description of benefits vs. social proof where third party’s are describing those same benefits?”
Clarity vs. Credibility
IT ALL COMES BACK TO CONTEXT !
Pro Credibility Tip Ask people to trust you.
CCD Principle #7 CONVERSION CONTINUANCE
Please sir, I want some more
Webinar registration page
The confirmation page
The result 2,500 Webinar registrants 1,100 New blog subscribers (40%)
Create a User Experience Mindset Within Your Organization by Conducting Custo...UXPA International
A Customer Experience Journey Map is a very useful tool to understand and improve customer experience. It allows organizations to develop a user experience mindset and gain better insights into customer’s needs. It helps identify key Moments of Truth and drive actionable priorities to improve a product or innovate on creating new products.
When you involve stakeholders in creating a Journey Map, they “walk in the customer’s shoes” and know the story of customer experience. They start telling this story to themselves and others in the organization. The customer stories and insights gained from the Journey Map lead to
identifying actionable items aligned with organizational strategy
prioritizing initiatives
uniting the cross-functional team to take action on the findings
creating better user experiences
In this presentation, you learn
What Customer Journey Mapping is
Why it is important
What is the process for conducting it
How to create a user experience mindset within your organization
This portfolio summarises the key aspects of product launch covered in the Mello product case study, such as product validation, roadmap creation, pre-launch communication planning, product launch checklist, MVP strategy development, Crazy 8 sketches, product strategy implementation, product signals, moats, bets, metrics, launch strategies, and AARRR metric product performance evaluation. To access the full case study, click here: https://www.jademediapro.com/projects#casestudy
Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
Google have release Google Analytics 4. The biggest differences in that Google Analytics 4 includes a new data model that changes the way data is collected, stored and filtered. Google has promised plenty of new features over coming months, but here some of the big new things you'll find in GA4. Read the full post at https://bit.ly/Google-Analytics-4
Measurefest - GA4 From Migration to Measurement - The Key To Success.pptxSam Thomas
Slides from my recent talk at Measurefest (October 22) in Brighton. It'll walk you through some key considerations when looking at migration and measurement, and the key differences between GA4 and UA.
Notes on Inspired: How to Create Products Customers Love by Marty CaganIvan Nashara
I made this note and presentation for the executives in my company. We discuss how the product organization should be evolving and how we can create a strong innovative company.
Inspired is one of the best books to introduce you to product management. And it's also a strong one that can be easily read and understood by the business and non-product people in the company.
Design sprints are all the rage. It may sound like a trendy buzzword but the reality is that flavors of agile methodologies and design sprints are already the status quo for designing and developing digital software. How can you deliver the perfect product for a client in a set time frame, budget with limited revisions? Design is never perfect or done and design sprints allow you to incrementally enhance a product over time. If you’re designing web and mobile applications and you’re not using an agile or sprint process, you’re probably hitting road blocks.
Get ready to learn why agile is the best methodology to craft and ship great digital products and maintain a balanced studio and work life. We’ll be reviewing Funsize’s design sprint model and organize into teams to run through a workshop using an example native mobile design project. We’ll then discuss outcomes-based design sprints (as popularized by Google Ventures Design) and work as a team through a web design challenge.
Learn what are the primary things entrepreneurs should keep in mind before starting a business/startup? Idea, Product, Team and Execution are the four crucial things for startups. Know how to deal with these 4 important factors for your startup.
Using Amazon's PRFAQ Methodology! by Amazon Product LeaderProduct School
Main takeaways:
- Working backwards and structuring your thinking
- The PRFAQ process and adapting to your needs
- Planning to consensus building to execution
1. Four Product Management mindsets Deploy and balance the Explorer, Analyst, Challenger and Evangelist mindset throughout the product life cycle to avoid common pitfalls and deliver a superior solution.
2. Create context to motivate a high-performing team Practical tips and real-world examples to drive innovation, shared understanding, mitigate risks, and create energy and focus.
3.Understand your profile Evaluate your "go-to" strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own.
4. Tools to help you Navigate challenging stakeholder relationships. Emerge with a stronger reputation as a leader when faced with conflicting business priorities, changes in direction, misaligned incentives, resource constraints, unexpected disruptions, and aggressive deadlines.
5. And many more strategies Techniques to say “no” given common stakeholder archetypes, how to diplomatically, authentically yet firmly approach keeping your priorities on track.
A keynote to help people involved in software product development to execute the right agile and lean practices in order to see a successful relationship among stakeholders.
Presented at Ford's 2017 Global IT Learning Summit (GLITS)Ron Lazaro
Presentation Details: The best way to think about product discovery is to think about it in relation to product delivery. It's not possible to build a product without doing both discovery and delivery. Discovery encompasses all the activities that we do to decide what to build. It includes all the decisions we make to decide what to build next, whereas delivery is all the activities we do to write code, package releases, ship products. It's how we deliver value to our customers.
Key takeaway for the participants will be to help them understand the difference between Product Discovery and Product Delivery and how to apply techniques in doing both.
StartingUp - Designing Delightful ExperienceLim Donald
Lean approach to creating great user experience.
User research does not have to be expensive and extend over a long period of time.
While company can always spend more time and budget in understanding its user, they still represent opportunity cost when there is just so many things happening in a startup. That said, starting a product without basic understanding of the users breed disaster. In this set of slides, I'll share some common techniques which allow companies to learn more about its user and design an experience that is contextual to its business and users.
Product Sense (also called Product Intuition or Product Judgement) is the ability to understand what makes a product great. In other words, product sense is very important skill to all product managers. While the name sounds like you’re either born with it or you’re not, Product Sense is just a skill, and like any skill it can get better with practice. I will share my framework and learnings that has helped in improving my product sense in last two years.
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Jason Fraser - A Leaders' Guide to Implementing Lean Startup in OrganisationsLean Startup Summit EMEA
The Leader's Guide Workshop walks through the 8 Sections of Eric Reis's Leader's Guide, breaking out each section into actions that you can take as a leader to bring Lean Startup to your organization. We'll cover some of the basics of Lean Startup and how to reframe them for easier consumption in your organisation, then delve into the difficult areas of people, money, and scale.
- - - Talk given at IT-Days March 2013 at www.baaa.dk - - -
How do you handle life as a freelancer? How do you deal with clients? How much should you charge?
Are you thinking about becoming a freelancer? Or are you already one? This session will offer you some hard-learned advice, some tips and tricks from the trenches and some insights into the life of a freelancer.
From talk to CTO School in NYC
- what is good product management
- how engineering can be a good partner to product (and how to structure product leadership)
- how to hire
To capture and externalise the product vision will provide advantages to the process and the team. You will now have a singular representation, a visible artefact to throw tomatoes at, and the ability to test and improve any or all elements.
Thinking Like a PM w/ former VP of Product at Lynda.comProduct School
Product Managers must balance four very different and sometimes conflicting mindsets when approaching ideation, creation, and delivery of high-value products. These are Exploration, Analysis, Critique and Evangelism. No matter what stage in the product lifecycle, simultaneously and deliberately viewing your product through these perspectives will help avoid common pitfalls and help deliver a superior solution.
Former VP of Product at Lynda.com, Ken Sandy, talked about the relative advantages of each of the four mindsets: how Exploration drives innovation, Analysis drives understanding, Critique identifies risks, and Evangelism provides a path to delivery.
He also talked about how to execution in context: your role is to build the right product, not to build the product right, and how to know what questions to ask yourself at each stage of the lifecycle and strategies to bring stakeholders along with you.
From Product Vision to Story Map - Lean / Agile Product shapingJérôme Kehrli
A lot of Software Engineering projects fail for a lack of shared vision due to poor communication among people involved in the project.
A sound maintenance of the product backlog can only be achieved if all the people have a good understanding of what they have to do (common vision).
Roman Pichler, in a post originally written in Jul 16 2012, has proposed a really interesting approach: use various canvas to create and share product vision and product backlog creation and refinement.
This presentation is a drive through these various boards and canvas that should be designed in prior to any product development: the Product Vision, the Lean Canvas, The Product Definition and the Story Map.
Similar to Framework Thinking - 7 Frameworks To Skyrocket Your Career (20)
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
2. FRAMEWORK THINKING
sean johnson @intentionally
Partner at Digital Intent and Founder Equity
Professor at Northwestern’s Kellogg school of Management
Startup Team in a box - Product, UI/UX, Development, Traction
www.digintent.com
Seed stage technology investors.
www.founderequity.com
3. WHY SHOULD YOU LEARN TO
LEVERAGE FRAMEWORKS?
Find out here: www.sean-johnson.com/framework-thinking
FRAMEWORK THINKING
sean johnson @intentionally
4. GTD
Drastically multiply your effectiveness
by managing actions, not projects.
FRAMEWORK THINKING
sean johnson @intentionally
5. GTD is based on two premises:
1. Your brain is terrible at keeping track of everything.
Get things out of your head into a system, and review it
enough that your brain can relax and trust your system.
1. You can’t manage projects, only actions. Your brain
needs to know exactly what physical action you need to
do next in order to make progress.
6. Collect: Have as many inboxes as you need to
collect everything as soon as it occurs to you.
Get it out of your head.
!
Process: For each item in your inbox,
determine the next appropriate action.
!
Organize: Set up a proper system for trashing,
filing or tracking next actions.
!
Review: Create proper times for appropriately
reviewing your projects and next actions.
!
Do: Based on your time, energy and context,
make progress on your next actions.
7. To collect properly, you need as many inboxes as necessary to be sure
you capture everything. This can mean a paper notebook on your desk, a
physical inbox for mail, a phone for notes on the run, etc.
8. Set aside regular times for processing your inbox. For each item in your inbox,
use the following workflow, organizing them with the tools indicated.
Is it actionable? NO Throw it Away
File It For
Reference
Incubate It
someday lists, etc
YES
Projects
anything with multiple steps
What is the next
action?
Do It
anything you can do in 2min
Defer It Delegate It
keep a “waiting for” list
Calendar
date-specific actions
Next Action Lists
to do as soon as you can
9. Once everything is processed and organized, make sure you review frequently.
Review your calendar and next action lists throughout the day, and do a
comprehensive review each week. An example weekly review plan is below:
Get Clear
• Collect loose papers and materials
• Get Inbox to zero
• Empty your head
Get Current
• Review Action Lists
• Review past and upcoming calendar
• Review Waiting For list
• Review Project (and larger outcome) lists
• Review any relevant checklists
Get Creative
• Review Someday/Maybe
• Be creative and courageous
10. The obvious purpose of all of this is to DO stuff. You’ll often be doing things in
response to specific calendar events, but the purpose of GTD is to make you
focused and productive the rest of the time. Use your next actions list and the
following filters to decide what to do at any given moment.
Context
Your physical location and the tools you have at your
disposal determine your context. You can’t make phone
calls when you don’t have your phone, for example.
Time
You can’t do a 2 hour task when you only have 15 minutes.
Energy
Some activities require intense focus and energy. You
should do these when your energy levels are at their peak,
and do less demanding tasks when you’re energy is lower.
Priority
What’s most important?
12. THE EMPATHY MAP
Immerse yourself in the mind of your customer to make
smarter product and marketing decisions.
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13. It’s critical to always keep the needs of the customer
top of mind when making product or marketing
decisions. The Empathy Map is a collaborative tool
for fleshing out a customer’s psychographic profile.
14. What are they thinking and feeling about
their worries and aspirations?
What are they
hearing while
using our product,
from their friends
or boss?
What are they
experiencing as
pain or fear when
using our product?
What are they
seeing while using
our product in their
environment?
What are they
experiencing as
positive or gain
when using our
product?
What are they saying & doing while using
our product in public or in private?
15. How to use the Empathy Map:
• Assemble your team, bringing any secondary or
primary research you’ve already compiled.
• For each section of the empathy map, have each team
member add a thought on a sticky note and place it on
the map.
• Discuss the collaborative sketch, and consolidate the
notes into a cohesive document.
16. THE LEAN CANVAS
Business plans are static and inflexible. Business is not.
The Lean Canvas helps you go from Plan A to a plan that works.
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17. Business plans change. It’s smart to plan for change
by turning your plan into hypotheses to be tested
and modified based on customer/market feedback.
The Lean Canvas helps you do this.
18. CUSTOMER
SEGMENTS
Who are the
customers you plan
on targeting?
UNIQUE VALUE
PROPOSITION
Why are you
different and worth
paying attention to?
PROBLEM
What are the top 3
problems your
customers have?
SOLUTION
How is the product
the solution
to those problems?
UNFAIR
ADVANTAGE
What can’t be easily
copied or bought?
KEY METRICS CHANNELS
How will you reach
your customers?
COST STRUCTURE
What are your costs going to be to deliver this solution?
REVENUE STREAMS
How will you make money?
There are 9 aspects of the business model canvas. Your goal is to identify and
document your hypotheses for each box as succinctly as possible.
19. CUSTOMER
SEGMENTS
UNIQUE VALUE
PROPOSITION
PROBLEM SOLUTION UNFAIR
ADVANTAGE
CHANNELS
COST STRUCTURE REVENUE STREAMS
KEY METRICS
Once you’ve outlined your hypotheses, you identify which are the most risky.
Ask yourself how confident your are with each hypothesis.
20. CUSTOMER
SEGMENTS
Secondary market
research.
UNIQUE VALUE
PROPOSITION
Landing pages
Tactical Paid
Traffic
Competitive
research
PROBLEM
Customer problem
interviews
SOLUTION
Customer solution
interviews
Prototypes
Beta versions
UNFAIR
ADVANTAGE
Market research
Intuition
CHANNELS
Tactical
acquisition
campaigns
Competitive
research
COST STRUCTURE
Tactical acquisition campaigns
REVENUE STREAMS
Solution interviews
Pricing page tests
Competitive benchmarks
KEY METRICS
Competitive
benchmarks
Analytics
Create a test for each hypothesis. Some can be done in a few hours from your
computer, while others require “getting out of the building” and talking to customers.
21. Using the Lean Canvas:
• Turn your business plan into a series of hypotheses and plot
them on the canvas.
• Rank your hypotheses in order of most risky to least risky -
how confident are you about each of them?
• Develop a way to test each hypothesis, and implement.
• Revise the canvas based on the results of your experiments.
• Repeat.
23. THE KANO MODEL
Build better products by understanding customer needs
and their relationship with your product’s attributes.
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24. SATISFIED
DISSATISFIED
NOT IMPLEMENTED FULLY IMPLEMENTED
One axis plots the degree to which you’ve implemented a feature. The other plots
how satisfied the customer would be with that feature if implemented well.
25. SATISFIED
DISSATISFIED
NOT IMPLEMENTED FULLY IMPLEMENTED
MUST HAVE
FEATURES
Must have features are those a user wouldn’t notice if implemented, but definitely
notice if missing. These must be in your product in order to be considered.
26. SATISFIED
DISSATISFIED
NOT IMPLEMENTED FULLY IMPLEMENTED
MUST HAVE
FEATURES
PERFORMANCE
FEATURES
Performance features are those the customer really cares about. They definitely
notice the better you are at them. These are usually where you look for your USP.
27. SATISFIED
DISSATISFIED
NOT IMPLEMENTED FULLY IMPLEMENTED
MUST HAVE
FEATURES
PERFORMANCE
FEATURES
DELIGHTER
FEATURES
Delighter features are those the customer wouldn’t notice if they’re missing, but
love when they see them. These create long-term customer loyalty.
28. Must Have Features:
A milk jug that doesn’t leak.
A car that starts.
Word processor that saves files.
Performance Features:
Simpler file sharing
Free photo storage
Faster Internet connection
Delighter Features
Free shipping
Bonus item in package
Amazing customer support
29. SATISFIED
DISSATISFIED
NOT IMPLEMENTED FULLY IMPLEMENTED
Keep in mind that needs change over time. A feature that used to be a delighter
eventually becomes a must have (free email, for example.)
30. Using the Kano Model:
• Address all must have features. But…
• Determine whether they're actually must haves. Customers aren’t
always sure what they need.
• Spend the majority of your time innovating on performance
features. That’s where you win the business.
• Look for ways to unexpectedly delight customers since those will
drive long-term loyalty and word of mouth.
31. THE CUSTOMER FUNNEL
Discover the key levers for driving growth in a business by
understanding the components of the customer relationship.
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32. The Customer Funnel is great for focusing
marketing activities on things that will influence
the 5 phases of the customer lifecycle.
33. Acquisition: driving people to
your site from various channels.
!
Activation: getting them to sign
up and have a great first experience.
!
Retention: getting them to come back.
!
Referral: getting them to tell their friends.
!
Revenue: engaging in some form of
revenue-generating activity.
34. Most companies focus their energy on the top and bottom of the funnel,
and don’t spend as much time or energy manipulating the middle. But the middle is
where big gains can often be made much faster and for far less money.
35. There are various strategies and tactics
you can use at each stage of the funnel…
36. And different metrics you need to pay attention to
at each stage to monitor performance.
37. You can improve your funnel by working in sprints, identifying the metric you want
to improve, creating experiments, and measuring results.
38. How to Use The Customer Funnel:
• Identify what customer behavior matters for each stage of
your customer funnel.
• Get baseline data, and identify bottlenecks.
• Create some hypotheses for influencing the metric you want
to improve. Rank by level of effort, cost and potential impact.
• Implement the experiment and track the results.
• Repeat.
40. FRAMEWORK THINKING
sean johnson @intentionally
THE FOGG BEHAVIOR MODEL
How to create more persuasive products and experiences.
41. HARD TO DO
HIGH
MOTIVATION
According to the Fogg Behavior Model, there are three elements necessary to create
behavior change: motivation, ability and the appropriate trigger.
LOW
MOTIVATION
EASY TO DO
ACTIVATION THRESHOLD
TARGET BEHAVIOR
TRIGGERS FAIL HERE
TRIGGERS WORK HERE
42. Pleasure and Pain
Will doing this action bring me immediate
pleasure or avoid immediate pain?
!
Hope and Fear
Will this action lead to a positive future
outcome for me, or avoid an undesirable
future outcome?
!
Social Acceptance or Rejection
Will this action make me more accepted
in my community, or prevent me from
being rejected by them?
If you can sufficiently increase motivation, people are willing to do
even difficult things. 6 factors you can leverage to increase motivation:
43. Time: Can I do this quickly?
Money: Is this expensive or inexpensive?
Physical Effort: Is this physically difficult to do?
Brain Cycles: Does this require me to think really hard?
Social Deviance: Do I have to break standard societal norms to do this?
Routine: Does this require me to adopt a new routine?
Similarly, if you can increase ability by identifying the barriers
preventing someone from taking action, you dramatically increase the
likelihood of your desired result. The factors driving ability include:
44. Sparks:
For people with low motivation but high ability. This trigger includes a motivation-
based element to increase motivation and take action that moment.
!
Facilitators:
For people with motivation but not ability, facilitators make the desired task easier
to do in that moment.
!
Signals:
If motivation and ability are both sufficiently high, you simply need to provide the
proper signal to remind them to take the desired behavior at the appropriate time.
Finally, by deploying the appropriate trigger at the right time, to create
the catalyst that drives your desired behavior. There are three triggers
you can deploy, depending on the relationship the user has between
motivation and ability.
46. THE LIFT MODEL
A systematic framework for identifying and prioritizing
conversion optimization opportunities.
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47. Conversion Optimization is about more than tactics
and tips. You can change the color of your button, but
without a higher level of thinking you’ll likely miss
larger opportunities to improve. The LIFT Model
helps you think about conversion more meaningfully.
48. Value Proposition: The promise you make
to customers. The most important factor.
!
CONVERSION DRIVERS
Relevance: Is this what the visitor thought
they were going to see?
!
Clarity: Is it clear what action you want
them to take?
!
Urgency: Is there a reason they should take
action now?
!
CONVERSION INHIBITORS
Anxiety: Are you doing anything to give the
user pause about taking the next step?
!
Distraction: Are you doing anything to
divert the user’s attention from the action
you want them to take?
49. The LIFT Model lets you look at your pages from each lens, identifying ways to
remove conversion blockers and leverage conversion drivers more effectively.
45.5% IMPROVEMENT
50. How to use the LIFT Model:
• Identify a page you’d like to improve and evaluate it
using each of the factors in the LIFT Model.
• Create hypotheses for improving the page using
your findings.
• Implement the experiment and track the results.
• Repeat.
52. WHAT OTHER FRAMEWORKS
SHOULD PEOPLE LEARN ABOUT?
Leave them in the comments on SlideShare,
or send them to me on Twitter at @intentionally
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