Six steps to developing a winning content marketing strategy and jump-starting your overall marketing plans. Presentation given at the 2013 Microsoft Worldwide Partner Conference (#WPC13) in Houston, Texas by Christian Buckley (@buckleyplanet), evangelist for Axceler (www.axceler.com).
Presented to the Minnesota Microsoft 365 User Group (https://mn365.org/) on June 14th, 2021 by Christian Buckley (@buckleyplanet) and Tom Duff (@duffbert), covering 20 of our favorite hints and tips for the M365 platform, including SharePoint, Teams, Outlook, OneNote, PowerPoint, and more!
Within the Office 365 ecosystem, what is the best method to have your message heard by the right audience? This presentation walks through the different options in the Microsoft arena, including SharePoint News and Communication Sites, Yammer, Teams, and more.
A successful collaboration strategy includes technology, process alignment, and the user experiences. However, organizations tend to focus the most on technology, and the least on people -- when the opposite should be true. As this presentation explains, culture is the key to any successful collaboration strategy.
Extending Collaboration with SharePoint and Microsoft TeamsChristian Buckley
Webinar presented on July 11th, 2018 for the European SharePoint, Office 365 & Azure Community that walks through the latest updates on SharePoint and Microsoft's messaging around "intelligent communications," and the role of Microsoft Teams alongside existing and future SharePoint infrastructure. Great guidance for people wondering how SharePoint and Teams should coincide.
Microsoft 365 Toronto User Group June 2021Kanwal Khipple
Speaker 1: Kanwal Khipple
Kanwal Khipple, Founder and CEO of 2toLead, passion lies in continuing to push for user experience innovation when redesigning digital workplace for many of the top Fortune 100 companies in the world. Kanwal has been recognized as an Microsoft 365 MVP by Microsoft (2009 to 2020).
Session 1: Latest Microsoft 365 Announcements
Attend this session to hear about recent Microsoft 365 product feature changes that are impacting organizations today. If you are leveraging Microsoft 365 to improve productivity then feel free to ask questions.
Schedule:
5:30pm – Introductions and Q&A
6:00pm – Session 1
6:45pm – Closing
Proven Strategies for increasing Adoption and EngagementChristian Buckley
While Office 365 continues to grow at a rapid rate, adoption can be slow and difficult without a strategy in place. This presentation covers a number of different topics that all have an impact on end user adoption and engagement. This presentation shares: a "go to market" strategy for a successful Office 365 deployment; productivity features that will enhance adoption; strategies for keeping end users engaged; how to track usage and activity so you can measure your success; and touches on many of the productivity features (Groups, Delve, Yammer, co-editing, etc). The primary focus, however, is on the management/ongoing educational aspects of a successful deployment.
Practical Tips on Designing an effective Digital Workplace #m365vconfKanwal Khipple
Attend this session to better understand how you can build your digital hub powered by SharePoint Online. We’ll dive into how Hub Sites, Communication and broader team sites can support with your digital workplace strategy. Along-side, learning practical tips on how to build your own digital workplace, Kanwal will also share lessons learned on content strategy, migration strategy, brand strategy as well as governance strategy for your SharePoint sites.
The Microsoft 365 Collaboration Conference
While Office365 continues to grow at a rapid rate, adoption beyond Exchange can be slow without a strategy in place. This presentation discusses: a "go to market" strategy for a successful Office 365 deployment; productivity features that will enhance adoption; strategies for keeping end users engaged; how to track usage and activity so you can measure your success; and touches on many of the productivity features (Groups, Delve, Yammer, co-editing, etc). The primary focus, however, is on the management/ongoing educational aspects of a successful deployment.
You can find a video recording of this session via #Collab365 at https://youtu.be/uYpPx5R3lPY
Presented to the Minnesota Microsoft 365 User Group (https://mn365.org/) on June 14th, 2021 by Christian Buckley (@buckleyplanet) and Tom Duff (@duffbert), covering 20 of our favorite hints and tips for the M365 platform, including SharePoint, Teams, Outlook, OneNote, PowerPoint, and more!
Within the Office 365 ecosystem, what is the best method to have your message heard by the right audience? This presentation walks through the different options in the Microsoft arena, including SharePoint News and Communication Sites, Yammer, Teams, and more.
A successful collaboration strategy includes technology, process alignment, and the user experiences. However, organizations tend to focus the most on technology, and the least on people -- when the opposite should be true. As this presentation explains, culture is the key to any successful collaboration strategy.
Extending Collaboration with SharePoint and Microsoft TeamsChristian Buckley
Webinar presented on July 11th, 2018 for the European SharePoint, Office 365 & Azure Community that walks through the latest updates on SharePoint and Microsoft's messaging around "intelligent communications," and the role of Microsoft Teams alongside existing and future SharePoint infrastructure. Great guidance for people wondering how SharePoint and Teams should coincide.
Microsoft 365 Toronto User Group June 2021Kanwal Khipple
Speaker 1: Kanwal Khipple
Kanwal Khipple, Founder and CEO of 2toLead, passion lies in continuing to push for user experience innovation when redesigning digital workplace for many of the top Fortune 100 companies in the world. Kanwal has been recognized as an Microsoft 365 MVP by Microsoft (2009 to 2020).
Session 1: Latest Microsoft 365 Announcements
Attend this session to hear about recent Microsoft 365 product feature changes that are impacting organizations today. If you are leveraging Microsoft 365 to improve productivity then feel free to ask questions.
Schedule:
5:30pm – Introductions and Q&A
6:00pm – Session 1
6:45pm – Closing
Proven Strategies for increasing Adoption and EngagementChristian Buckley
While Office 365 continues to grow at a rapid rate, adoption can be slow and difficult without a strategy in place. This presentation covers a number of different topics that all have an impact on end user adoption and engagement. This presentation shares: a "go to market" strategy for a successful Office 365 deployment; productivity features that will enhance adoption; strategies for keeping end users engaged; how to track usage and activity so you can measure your success; and touches on many of the productivity features (Groups, Delve, Yammer, co-editing, etc). The primary focus, however, is on the management/ongoing educational aspects of a successful deployment.
Practical Tips on Designing an effective Digital Workplace #m365vconfKanwal Khipple
Attend this session to better understand how you can build your digital hub powered by SharePoint Online. We’ll dive into how Hub Sites, Communication and broader team sites can support with your digital workplace strategy. Along-side, learning practical tips on how to build your own digital workplace, Kanwal will also share lessons learned on content strategy, migration strategy, brand strategy as well as governance strategy for your SharePoint sites.
The Microsoft 365 Collaboration Conference
While Office365 continues to grow at a rapid rate, adoption beyond Exchange can be slow without a strategy in place. This presentation discusses: a "go to market" strategy for a successful Office 365 deployment; productivity features that will enhance adoption; strategies for keeping end users engaged; how to track usage and activity so you can measure your success; and touches on many of the productivity features (Groups, Delve, Yammer, co-editing, etc). The primary focus, however, is on the management/ongoing educational aspects of a successful deployment.
You can find a video recording of this session via #Collab365 at https://youtu.be/uYpPx5R3lPY
What being a remote first company taught us #M365VMKanwal Khipple
From the beginning, we have always been a remote first company. Consulting with customers remotely can be a challenge and was an important skill that we have been teaching to our teams. Though building trust with your team was harder than originally thought. We experimented and tried out a number of ways to be inclusive for our diverse team.
Attend this session to learn about
- Enabling every employee to have an impact
- Supporting and encouraging work/life balance
- Encouraging innovation through experimentation
Microsoft Search is looking to bring the search experiences across all Microsoft 365 services together into a single unified experience. Attend this session to learn how the experience impacts your users, how you can configure it as well as scenarios where you should customize it.
Microsoft Search is looking to bring the search experiences across all Microsoft 365 services together into a single unified experience. Attend this session to learn how the experience impacts your users, how you can configure it as well as scenarios where you should customize it.
Speaker 1: Kanwal Khipple
Kanwal Khipple, Founder and CEO of 2toLead, passion lies in continuing to push for user experience innovation when redesigning digital workplace for many of the top Fortune 100 companies in the world. Kanwal has been recognized as an Microsoft 365 MVP by Microsoft (2009 to 2020).
Session 1: Latest Microsoft 365 Announcements
Attend this session to hear about recent Microsoft 365 product feature changes that are impacting organizations today. If you are leveraging Microsoft 365 to improve productivity then feel free to ask questions.
Schedule:
5:30pm – Introductions and Q&A
6:00pm – Session 1
6:45pm – Closing
INT303 Beyond The Intranet Digital Workplace Apps, Solutions n Bots #365EDUConKanwal Khipple
How to respond to the ever-increasing demand for powerful and integrated solutions that support users' needs across their digital workplace and beyond. Leveraging Office 365 means that you have access to entirely new ways of building solutions faster than ever before. The best part? It's not just IT that can build these great solutions!
Learn about Microsoft Viva product features and the Employee Experience platform
date: February 10, 2021
#Microsoft365 #Toronto Collaboration user group
INT103 Intranets With Office 365 What You Need To Know #365EDUConKanwal Khipple
What's more organizations are challenging the Intranet to be more of an interactive and engaging digital hub for their digital workplace than just a communication centric portal.
The top two questions for many companies is “should our intranet be built with Office 365?” and "how should we best leverage it with Office 365?"
In this session we will explore:
• The benefits Office 365 brings to an intranet...
• Where the issues and challenges will lie...
• When and how you may integrate Office 365 with your existing intranet and digital workplace today.
Microsoft Office 365 offers so many ways to work remotely and from mobile devices. Don’t stop at simply giving email and document access.
Make it easy to get connected to communicate, collaborate and coordinate while enforcing a sound BYOD policy.
Microsoft Search is looking to bring the search experiences across all Microsoft 365 services together into a single unified experience. Attend this session to learn how the experience impacts your users, how you can configure it as well as scenarios where you should customize it.
The Social Enterprise in a Cloud First and Mobile First WorldRichard Harbridge
Organizations today need to be more responsive. People are more connected than ever before. The world has become a giant network, with people sharing, learning, and making decisions on the go at every second. What if you, and every person in your company could work together, like a network? What might that look like and how might social enterprise technology play a role?
While many organizations understand the benefits social technology can provide it’s often not as clear how we can go about implementing these technologies in a way that complements our organizations investments in powerful collaborative technologies like SharePoint. SharePoint is used as an enterprise collaboration platform in almost every organization, yet many organizations are still in the process of deciding why and when they should implement some of the new social capabilities or how best to leverage Social technologies like Yammer with their current investments.
Join Richard Harbridge as he shares Microsoft’s vision for Enterprise Social and the future of work. Richard will explain how and where customers are investing in social, what is changing and important to understand, and what technology investments have been made and are being made by Microsoft to help customers connect and work in a cloud first and mobile first world.
Beyond The Intranet: Digital Workplace Apps, Solutions & BotsRichard Harbridge
Now that your organization has implemented an Office 365 SharePoint Intranet, what’s next?
How are you going to continue to drive user engagement across your corporate Intranet and department specific sites? How are you going to ensure that your users have a seamless experience as they connect with information and applications from across your entire digital workplace?
In this webinar hosted with our partner 2toLead, we will give you some practical suggestions for how you can respond to your users’ demands for powerful and integrated solutions that seamlessly support their needs across the digital workplace.
What we will cover in this webinar:
- Why you need to create a connected digital workplace experience.
- Real use cases and best practices for how you can deliver more value with integrated solutions across your digital workplace and Intranet
- We will discuss Bots, Microsoft Flow, PowerApps, Microsoft Forms, Integrations, Office 365 development, Industry innovation, and more.
Viva Topics uses AI to reason over content across teams and systems, recognizing content types, extracting important information, and automatically organizing content into shared topics like projects, products, processes and customers. SharePoint Syntex then creates a knowledge network based on relationships among topics, content, and people.
Attend this session to learn more about how Viva Topics, topic pages and how knowledge center can transform knowledge in your organization.
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
When To Use What In Office 365 (Enterprise User Guidance)Richard Harbridge
Your users may struggle with these questions: Should I share a message via Skype for Business instead of Yammer, Office 365 Groups, or Exchange? Should I collaborate on data using an Excel sheet or a SharePoint list? Should I share a file in Outlook, in a meeting, from OneDrive for Business, on Yammer, in a Group, or in a SharePoint site? This session is the ‘How To’ user’s guide What happens when your users can't decide what technology or feature to use? They use what they know, or what’s easy; even if better options exist. In this session, Richard and Kanwal help you maximize the value of your Office 365 investment by providing the guidance you need to help your users make better, more effective decisions on how they get work done.
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
Session from the Digital Workplace Conference NZ (#DWCNZ), held at the Cordis Hotel in Auckland, New Zealand on April 30th, 2019. Presented by Christian Buckley, Microsoft RD & MVP, and the CEO of CollabTalk LLC, an independent research and technical marketing services company based in Lehi, Utah.
What being a remote first company taught us #M365VMKanwal Khipple
From the beginning, we have always been a remote first company. Consulting with customers remotely can be a challenge and was an important skill that we have been teaching to our teams. Though building trust with your team was harder than originally thought. We experimented and tried out a number of ways to be inclusive for our diverse team.
Attend this session to learn about
- Enabling every employee to have an impact
- Supporting and encouraging work/life balance
- Encouraging innovation through experimentation
Microsoft Search is looking to bring the search experiences across all Microsoft 365 services together into a single unified experience. Attend this session to learn how the experience impacts your users, how you can configure it as well as scenarios where you should customize it.
Microsoft Search is looking to bring the search experiences across all Microsoft 365 services together into a single unified experience. Attend this session to learn how the experience impacts your users, how you can configure it as well as scenarios where you should customize it.
Speaker 1: Kanwal Khipple
Kanwal Khipple, Founder and CEO of 2toLead, passion lies in continuing to push for user experience innovation when redesigning digital workplace for many of the top Fortune 100 companies in the world. Kanwal has been recognized as an Microsoft 365 MVP by Microsoft (2009 to 2020).
Session 1: Latest Microsoft 365 Announcements
Attend this session to hear about recent Microsoft 365 product feature changes that are impacting organizations today. If you are leveraging Microsoft 365 to improve productivity then feel free to ask questions.
Schedule:
5:30pm – Introductions and Q&A
6:00pm – Session 1
6:45pm – Closing
INT303 Beyond The Intranet Digital Workplace Apps, Solutions n Bots #365EDUConKanwal Khipple
How to respond to the ever-increasing demand for powerful and integrated solutions that support users' needs across their digital workplace and beyond. Leveraging Office 365 means that you have access to entirely new ways of building solutions faster than ever before. The best part? It's not just IT that can build these great solutions!
Learn about Microsoft Viva product features and the Employee Experience platform
date: February 10, 2021
#Microsoft365 #Toronto Collaboration user group
INT103 Intranets With Office 365 What You Need To Know #365EDUConKanwal Khipple
What's more organizations are challenging the Intranet to be more of an interactive and engaging digital hub for their digital workplace than just a communication centric portal.
The top two questions for many companies is “should our intranet be built with Office 365?” and "how should we best leverage it with Office 365?"
In this session we will explore:
• The benefits Office 365 brings to an intranet...
• Where the issues and challenges will lie...
• When and how you may integrate Office 365 with your existing intranet and digital workplace today.
Microsoft Office 365 offers so many ways to work remotely and from mobile devices. Don’t stop at simply giving email and document access.
Make it easy to get connected to communicate, collaborate and coordinate while enforcing a sound BYOD policy.
Microsoft Search is looking to bring the search experiences across all Microsoft 365 services together into a single unified experience. Attend this session to learn how the experience impacts your users, how you can configure it as well as scenarios where you should customize it.
The Social Enterprise in a Cloud First and Mobile First WorldRichard Harbridge
Organizations today need to be more responsive. People are more connected than ever before. The world has become a giant network, with people sharing, learning, and making decisions on the go at every second. What if you, and every person in your company could work together, like a network? What might that look like and how might social enterprise technology play a role?
While many organizations understand the benefits social technology can provide it’s often not as clear how we can go about implementing these technologies in a way that complements our organizations investments in powerful collaborative technologies like SharePoint. SharePoint is used as an enterprise collaboration platform in almost every organization, yet many organizations are still in the process of deciding why and when they should implement some of the new social capabilities or how best to leverage Social technologies like Yammer with their current investments.
Join Richard Harbridge as he shares Microsoft’s vision for Enterprise Social and the future of work. Richard will explain how and where customers are investing in social, what is changing and important to understand, and what technology investments have been made and are being made by Microsoft to help customers connect and work in a cloud first and mobile first world.
Beyond The Intranet: Digital Workplace Apps, Solutions & BotsRichard Harbridge
Now that your organization has implemented an Office 365 SharePoint Intranet, what’s next?
How are you going to continue to drive user engagement across your corporate Intranet and department specific sites? How are you going to ensure that your users have a seamless experience as they connect with information and applications from across your entire digital workplace?
In this webinar hosted with our partner 2toLead, we will give you some practical suggestions for how you can respond to your users’ demands for powerful and integrated solutions that seamlessly support their needs across the digital workplace.
What we will cover in this webinar:
- Why you need to create a connected digital workplace experience.
- Real use cases and best practices for how you can deliver more value with integrated solutions across your digital workplace and Intranet
- We will discuss Bots, Microsoft Flow, PowerApps, Microsoft Forms, Integrations, Office 365 development, Industry innovation, and more.
Viva Topics uses AI to reason over content across teams and systems, recognizing content types, extracting important information, and automatically organizing content into shared topics like projects, products, processes and customers. SharePoint Syntex then creates a knowledge network based on relationships among topics, content, and people.
Attend this session to learn more about how Viva Topics, topic pages and how knowledge center can transform knowledge in your organization.
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
When To Use What In Office 365 (Enterprise User Guidance)Richard Harbridge
Your users may struggle with these questions: Should I share a message via Skype for Business instead of Yammer, Office 365 Groups, or Exchange? Should I collaborate on data using an Excel sheet or a SharePoint list? Should I share a file in Outlook, in a meeting, from OneDrive for Business, on Yammer, in a Group, or in a SharePoint site? This session is the ‘How To’ user’s guide What happens when your users can't decide what technology or feature to use? They use what they know, or what’s easy; even if better options exist. In this session, Richard and Kanwal help you maximize the value of your Office 365 investment by providing the guidance you need to help your users make better, more effective decisions on how they get work done.
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
Session from the Digital Workplace Conference NZ (#DWCNZ), held at the Cordis Hotel in Auckland, New Zealand on April 30th, 2019. Presented by Christian Buckley, Microsoft RD & MVP, and the CEO of CollabTalk LLC, an independent research and technical marketing services company based in Lehi, Utah.
Your Guide to Content Ideation – Never Run Out of Content Ideas Again.pptxWriteMe
Content ideation is the process of finding out new content ideas to establish a content pipeline. It is done to align content with with business objectives. Since it is a core aspect of the content marketing, its primary goal is to source relevant topics for content creation. The future content marketing efforts vastly depend upon an endless stream of content ideas that you are able to generate in present.
read more:https://writeme.ai/blog/guide-to-content-ideation/
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
El marketing de contenido ha dado a las pequeñas empresas la oportunidad de editar y publicar sus propias noticas y contenidos. Se ha nivelado el terreno de juego entre las empresas pequeñas y las grandes debido a que ahora es asequible para todos publicar y curar contenido. Sin embargo, el desafío que enfrentan muchas empresas, por lo general, es encontrar tiempo y desarrollar la mentalidad necesaria para crear un flujo constante de información nueva y relevante.
En el pasado, hacíamos conjeturas sobre el tipo de contenido necesario para las empresas pero esta estrategia está basada en un enfoque de ensayo y error, conduciendo a la creación de contenido que sólo es leído por unas pocas personas.
Para alcanzar el éxito es necesario agregar valor. ¿Cómo? Elaborando contenido que ayude a su cliente ideal a solucionar sus problemas y desafíos típicos. Como resultado, su empresa se convertirá en un referente, demostrando autoridad sobre el asunto en cuestión.
Si desea posicionarse como un experto y aumentar su esfera de influencia a través de un plan de marketing de contenidos eficaz para su negocio, póngase en contacto hoy mismo con nosotros. Si lo prefiere puede llamarnos al +52 (55) 5668 0442 o escribirnos a info@clikealowsi.com
Content marketing-Management career institute PoojaPatidar11
Basic definition:
1.Content Marketing:
Content is the information and experience which share and published in different forms.
2.Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
3.Content Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
4.Content Distribution:
Marketing refers to the activities of a company associated with buying and selling a product or service.
Categories in three groups-
a]Owned content distribution
b]Earned content distribution
c]Paid content distribution
5.3S model of content-
•Snackable (short & simple)
•Shareable
•Searchable
6. Content marketing includes-
a]Infographics
b]E-books
c]Photographs
d]Case studies
e]Question & answer articles
f]Blogs
g]Videos
h]Apps
7.Principles of content marketing-
a]Originality
b]Value
c]Consistency
d]Visibility
e]Engagement
f]Depth
g]Evolution
Summary
1.Develop editorial content
2.Publish the right mix on the right channels
3. Engage with the audience with each piece of information (interaction, comments, retweets…)
Basic definition:
1.Content Marketing:
Content is the information and experience which share and published in different forms.
2.Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
3.Content Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
4.Content Distribution:
Marketing refers to the activities of a company associated with buying and selling a product or service.
Categories in three groups-
a]Owned content distribution
b]Earned content distribution
c]Paid content distribution
5.3S model of content-
•Snackable (short & simple)
•Shareable
•Searchable
6. Content marketing includes-
a]Infographics
b]E-books
c]Photographs
d]Case studies
e]Question & answer articles
f]Blogs
g]Videos
h]Apps
7.Principles of content marketing-
a]Originality
b]Value
c]Consistency
d]Visibility
e]Engagement
f]Depth
g]Evolution
Summary
1.Develop editorial content
2.Publish the right mix on the right channels
3. Engage with the audience with each piece of information (interaction, comments, retweets…)
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com/blog/
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
Content Marketing for the Life SciencesChris Conner
Manage your content marketing like a product. Why start from scratch on every campaign? You'll save a lot of effort by creating a collection of content that serves your customers and then adding functionality (new content) on a regular basis.
This SlideShare shows you why it's a good idea and what you need to get started.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
In this latest installment of the M365 Productivity Tips series from the January 21, 2023 M365 Twin Cities event (www.M365TC.com), Tom Duff (@duffbert) and Christian Buckley (@buckleyplanet) return with another head-to-head battle of the Microsoft 365 productivity hints and tips.
Follow us on Twitter for future webinars and sessions where we'll share more great tips, and be sure to follow the CollabTalk YouTube channel at https://youtube.com/@buckleyplanet
Microsoft Teams is the fastest-growing product in Microsoft history, providing a powerful platform for collaboration and communication. However, because Teams was built on the backs of two leading workloads: SharePoint and Exchange, managing the security, compliance, and governance of Teams comes with some additional complexity. In this session, Christian walks through 10 essentials for effective Teams governance to help you 'know where to go' to meet your organizational requirements.
Understanding the Culture of Collaboration in your OrganizationChristian Buckley
Presented at Commsverse 2022
When looking at the collaboration culture within your organization, there are three areas where you can focus: people, process, and technology. The number one mistake that organizations make is that we typically focus most of our time and attention on technology...and the least on people. In this session, we'll tackle the various collaboration "profiles" in modern work, and how we can better leverage our technology to drive better people outcomes.
20 Microsoft Teams Productivity Tips that You've Probably Never Used (But Sho...Christian Buckley
Presented at Commsverse 2022
In this fun and informative session, Microsoft RD & MVP Christian Buckley will share 20 of his favorite Microsoft Teams productivity tips, with a focus on personal productivity. While there may be a few you're currently using, attendees should walk away with at least 4 or 5 gems that can have an immediate impact on their own (and their team’s) productivity.
Presentation shared with the Melbourne Australia-based #M365 Adoption User Group on January 31st, 2022.
Abstract: As organizations investigate the Microsoft Viva offerings and begin to develop their own Employee Experience strategies, one common question is: What can I do today to prepare for these new solutions? In this session, we'll cover the 4 business areas of Microsoft Viva (Culture & Communications, Productivity & Wellbeing, Knowledge & Expertise, Skilling & Growth) and their current (pre-Viva deployment) state, and what can/should be done to prepare for Viva. In addition, we'll walk through the customer and partner resources available to organizations to help you develop a comprehensive strategy.
Presented on October 15, 2021 at the aMS Southeast Asia event (online) by Christian Buckley (@buckleyplanet), Microsoft MVP+RD and Microsoft GTM Director at AvePoint Inc.
20 M365 Productivity Tips That You've Probably Never Used (But Should)Christian Buckley
Sometimes you attend sessions that cover deep and complex topics that require a lot of attention, thought, and work on the part of the attendee… and then there is this one. Presented April 28th, 2021 as part of the M365 Virtual Marathon event.
In this fun and informative session, Microsoft MVP+RD Christian Buckley will present some of his favorite Microsoft 365 Productivity tips. The tips shared will focus on personal productivity, spanning the entire M365 platform (Yammer, SharePoint Online, Office ProPlus, etc).
Attendees should walk away with two or three gems that could change the way they work on a daily basis.
In this latest installment of the M365 Productivity Tips series, Tom Duff (@duffbert) and Christian Buckley (@buckleyplanet) return with another head-to-head battle of the Microsoft Office and Office 365 productivity hints and tips, recorded December 29th, 2020 with participants voting on each round.
Follow us on Twitter for future webinars and sessions where we'll share more great tips, and be sure to follow the CollabTalk YouTube channel at https://youtube.com/c/collabtalk
In this latest installment of the M365 Productivity Tips series, Tom Duff (@duffbert) and Christian Buckley (@buckleyplanet) return with another head-to-head battle of the Microsoft Office and Office 365 productivity hints and tips, recorded November 24th, 2020 with participants voting on each round.
Follow us on Twitter for future webinars and sessions where we'll share more great tips, and be sure to follow the CollabTalk YouTube channel at https://youtube.com/c/collabtalk
Microsoft RD and MVP Christian Buckley (@buckleyplanet) and Tom Duff (@duffbert) go head-to-head to share some of their favorite Microsoft Office and Office 365 productivity tips. Captured on October 27th, 2020 as a CollabTalk webinar, and part of our ongoing productivity series.
20 Microsoft 365 Productivity Tips That You've Probably Never Used (But Should)Christian Buckley
20 of my favorite Microsoft 365 productivity tips across multiple workloads, providing a variety of individual and team benefits. Presented at the North American Collab Summit (#collabsummit) in Branson, MO on September 29th, 2020. This is a collection of hints & tips presented by Microsoft RD+MVP Christian Buckley (@buckleyplanet) and Tom Duff (@duffbert) as a part of the M365 Productivity Tips webinar series, which you can find at https://youtube.com/c/collabtalk/
Ordering the Chaos: Combatting Teams and SharePoint Content SprawlChristian Buckley
Egnyte webinar on the problem of sprawl in Microsoft 365, specifically within SharePoint, Microsoft Teams, and OneDrive workloads. Held August 6th, 2020 with Christian Buckley, Microsoft MVP+RD and Founder of CollabTalk LLC, Stephen Hand, Director of IT and Cybersecurity at Tilson, and Kyle Wallstedt, Sr. Solutions Architect with Egnyte. You can watch the entire presentation on-demand at https://pages.egnyte.com/ContentSprawlWebinar-Video.html
Building a More Diverse Workforce in the Partner ChannelChristian Buckley
A research-based practice development playbook and resource set to help Microsoft partners recruit and retain a more diverse workforce. Authored by Barb Levisay, with research conducted by CollabTalk LLC and the BYU Marriott School of Management and commissioned by Hewlett-Packard Enterprise, Tech Data, and Microsoft.
You can find additional CollabTalk research links and downloads at https://www.buckleyplanet.com/2019/12/collabtalk-research-link-list.html
In this latest installment of the M365 Productivity Tips series, Tom Duff (@duffbert) and Christian Buckley (@buckleyplanet) return with another head-to-head battle of the Microsoft Office and Office 365 productivity hints and tips, recorded June 23rd, 2020 with viewers voting on each round.
Follow us on Twitter for future webinars and sessions where we'll share more great tips, and be sure to follow the CollabTalk YouTube channel at https://youtube.com/c/collabtalk
20 More Tips to Improve Productivity with Microsoft TeamsChristian Buckley
Presentation delivered via webinar on June 18th, 2020 by Russ Basiura (@russbasiura), a Microsoft Teams Evangelist at Accel365, and Christian Buckley (@buckleyplanet) a Microsoft MVP and Regional Director and the Founder of CollabTalk LLC. In this session, we share another 20 of our favorite productivity tips to help you get more out of the #MicrosoftTeams platform, adding onto the 20 tips we provided in another session in May.
20 Microsoft 365 Tips You've Probably Never Used (But Should)Christian Buckley
Presentation from the Microsoft 365 Virtual Summit on May 28th, 2020. This was a collection of tips gathered through my ongoing webinar series with Tom Duff (@duffbert), which you can find out about at https://www.buckleyplanet.com/2019/03/o365-productivity-tips-links.html
In this latest installment of the O365 Productivity Tips series, Tom Duff (@duffbert) and Christian Buckley (@buckleyplanet) return with another head-to-head battle of the Microsoft Office and Office 365 productivity hints and tips, recorded May 26th, 2020 with viewers voting on each round.
Follow us on Twitter for future webinars and sessions where we'll share more great tips, and be sure to follow the CollabTalk YouTube channel at https://youtube.com/c/collabtalk
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Developing a Content Marketing Strategy for Your Business
1. Developing a Content
Marketing Strategy
for Your Business
Microsoft Worldwide Partner Conference
July 2013 – Houston, Texas
Social 101 Sessions
Christian Buckley
Director, Product Evangelism
(@buckleyplanet)
2. • Buying ad space in magazines is out.
Paying for banner ads on leading
websites, or even paid search
results, are showing decreasing
returns.
• Email marketing suffers from "trust
issues" with end users. Whether its
due to consumer fatigue (we've worn
people down), or audience maturity
(they've gotten smarter), traditional
marketing just doesn't work the way
it used to.
• Which is not to say that there is not
value in these old marketing
methods -- just that you need to
reset your expectations about what
you can achieve, and develop some
new strategies to generate leads and
build trust with your prospective
customers.
3. • Content marketing has replaced traditional marketing.
Companies with blogs generate 67% more leads per month
on average than non-blogging firms. (Social Media B2B)
• What is content marketing, exactly? Providing relevant,
timely, and authentic content to consumers, allowing you
to build trust and spread good will. Traditional marketing
provides limited results, but content marketing can be
your key to establishing yourself or your company as “the”
subject matter experts in your space, and help you to get
your key messaging out to your target customers. In fact,
61% of consumer say they feel better about a company that
provides custom content, and are more likely to buy from
that company (Custom Content Council).
4. • Just to be clear, creating marketing copy is not the same as
developing authentic, valued content. In the former, you're
writing text to fit your marketing message. In the latter,
you're developing content with the goal of helping your
prospective customers -- without strong (read: obvious)
marketing messaging.
• It has more to do with providing education, and
demonstrating your knowledge and expertise. As your
reputation (and social influence) grows, you can then
leverage your leadership position to open doors, engage with
the community, and talk about your products and services.
• It's definitely a long-game strategy.
5. • The community needs to
hear your unique perspective,
learn from your successes
(and failures), and understand
your industry best practices.
Sure, creating content can be
a fabulous way to build up your
personal brand and build out
your portfolio, but it also adds
to the digital library of your
company, and helps others to
leverage what you've learned.
6. 1. Identify your core messaging.
This may be easier for some organizations than others, but
every organization has at least started this process. We all
have products or services which we sell, each with a core
message or theme or story. Your core messaging is not the
name of a product, or a description of a service -- its more
of a narrative, a story of what it is that you do. It is the
problem space you are trying to solve, and the why, what,
and how of your solutions.
7. 2. Identify your target customer personas.
Every company has a target customer or customer. Give
them names. Define their job titles, their unique problem
statement, and understand why this ideal customer is in
need of your solution. If you understand who you are
trying to sell to, you'll have a better idea of the types of
content this person needs to
1) understand the problem space (or to help them
recognize that there is even a problem),
2) understand what is needed to solve the problem, and
3) understand how your company can solve the
problem.
8. 3. Outline each and every message you
would like to convey to each persona.
This can be a difficult step, but once you get the ball rolling, it'll get easier. Start
by compiling a list of every possible topic you would like your customer to
understand: key product use cases, the visible gaps in the out-of-the-box
platform, industry best practices. As you think about the products and services
you believe this person needs, get granular about how you would define this
need, and your solution. If you are a SharePoint ISV delivering analytics tools,
you might include topics like:
• Building no-code dashboards in SharePoint
• Out-of-the-box SharePoint reporting options
• Best practices for automating reporting
• Leading 3rd party analytics solutions for SharePoint
• Real-world examples of building KPIs into SharePoint reporting
• Changes in OOTB analytics from SharePoint 2010 to SharePoint 2013
As you begin to outline the topics that will become the base of your content
strategy, continue to break them down into simple topics. Your goal should not
be long, complex white papers, but short, insightful blog posts and feature
articles. Look to your initial posts for feedback from customers and partners,
and use that data to further expand your list. And its also important to watch for
trends within your industry -- and from your competitors -- and identify the
keywords and themes that seem to be resonating with customers, adding them
into your own content strategy.
9. 4. Refine your outline, and start to
organize by distribution method.
Not surprisingly, the refining of your outline is an ongoing effort. Almost daily I
am fine tuning my own strategy, watching how customers respond to content
I've published, and watching industry news for new products and services that
need to become part of my own story. As you begin fleshing out your topics, the
next step is to organize them by distribution method. Which topics are
appropriate for your company blog, or which ones should be polished and
submitted to industry journals?
My best practice is to keep things organized in One Note by publishing source,
shuffling each article idea under the tab which I think best matches the tone of
the story, allowing me to flag new content ideas up front, and tailor each post for
the audience of that site or magazine. For example, I might write a strongly-
opinionated post about social collaboration that is appropriate for my company
blog, but write a similar, expanded article for CMSWire that includes a more
neutral standpoint and other industry perspectives. I might then create a much
more personal view, sharing specific stories from a recent event and a
conversation with a business partner, on my personal blog.
Three posts on a similar topic for three different sources, but all demonstrating
my thought leadership on the topic.
10. 5. Incorporate corporate, SME,
and personal voices.
I believe it is important to vary your voice in your content
marketing strategy. Sometimes your content should be more
formal, coming from a "corporate" perspective. This might be
content that talks about a specific position, or that mentions your
products and services -- albeit in as neutral fashion as possible.
The tone tends to be factual and straight-forward. But I'm also a
big believer in injecting your own personality into your writing,
personalizing your stories with actual interactions and humor to
let your readers know that you are a real person, and not just a
marketing content machine.
Most of your content, however, should utilize your 'subject matter
expert' or SME voice, focusing on education and a more granular
view of your topic. People want perspectives and opinion, and
they want personality, but most of all they want to know that you
have mastery of your subject.
11. 6. Keep it topical.
Part of my daily routine is to read through the latest industry
journals and scan various online news sources for anything
relevant to my content marketing strategy, and to quickly
amend my day's plans to include whatever story is going to
interest my readers. It's a bit like being a journalist, I suppose:
you want to both educate and entertain.
The more you can keep your topics relevant to the news of the
day, the better you will position yourself and your content in
the eyes of your prospective customers.
12. • At the end of the day, the best way to guarantee
marketing success is to provide the best
products and services, and then be open and
honest with the community and prospective
customers about what you can and cannot do
for them.
• My advice: be authentic in your marketing and
in your content. Share what you know -- but
don't be afraid to use your content development
as an opportunity to learn more yourself,
exploring new topics and strengthening your
own understanding of your subject matter.
• Prospective customers (and you better believe
your competition) can see right through
inauthenticity. Ultimately, content marketing is
not about the quick win (although that will
occasionally happen) but about the long-game,
so be consistent and focus on providing value.