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11 Essential Ingredients Every Cornerstone Content Page Needs

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Cornerstone content forms the foundation of your website. It builds your authority, helps you rank in search engines, and is a content marketing powerhouse! Discover how to use the right keywords, best practices for headlines, and how to craft your content so it appeals and informs.

Published in: Marketing, Business
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11 Essential Ingredients Every Cornerstone Content Page Needs

  1. 11 Essential Ingredients Every Cornerstone Content Page Needs Keywords
  2. 11 Essential Ingredients Every Cornerstone Content Page Needs Select 8 to 12 keyword phrases and create a cornerstone content page 
 for each one.
  3. 11 Essential Ingredients Every Cornerstone Content Page Needs A cornerstone content page will help you rank for keyword phrases in search engines.
  4. 11 Essential Ingredients Every Cornerstone Content Page Needs Your group of keywords 
 will also loosely define your area of expertise, which helps you build authority.
  5. 11 Essential Ingredients Every Cornerstone Content Page Needs Headline
  6. 11 Essential Ingredients Every Cornerstone Content Page Needs Craft your headline around the keyword phrase for a cornerstone content page.
  7. 11 Essential Ingredients Every Cornerstone Content Page Needs You may want the page’s keyword phrase to begin the headline, but the rules of good headline writing still apply.
  8. 11 Essential Ingredients Every Cornerstone Content Page Needs SEO Title
  9. 11 Essential Ingredients Every Cornerstone Content Page Needs Your headline is also a title tag that appears in search results.
  10. 11 Essential Ingredients Every Cornerstone Content Page Needs Write an additional 
 SEO Title using language 
 the searcher would use to 
 find your content.
  11. 11 Essential Ingredients Every Cornerstone Content Page Needs There should be a spot 
 to insert the SEO Title in your content management system, such as the Rainmaker Platform.
  12. 11 Essential Ingredients Every Cornerstone Content Page Needs Introduction
  13. 11 Essential Ingredients Every Cornerstone Content Page Needs The top of your cornerstone content page should immediately draw in your visitor — and keep her reading.
  14. 11 Essential Ingredients Every Cornerstone Content Page Needs Use short, engaging sentences that could: • Tell a story • Ask a question • Share a metaphor • Invoke the mind’s eye
  15. 11 Essential Ingredients Every Cornerstone Content Page Needs Body copy
  16. 11 Essential Ingredients Every Cornerstone Content Page Needs The body copy of your page should contain a blend of educational content and links.
  17. 11 Essential Ingredients Every Cornerstone Content Page Needs The educational content 
 gives your reader a broad understanding of the topic.
  18. 11 Essential Ingredients Every Cornerstone Content Page Needs The list of links highlights other articles that expand on the topic in very specific ways.
  19. 11 Essential Ingredients Every Cornerstone Content Page Needs Subheadlines
  20. 11 Essential Ingredients Every Cornerstone Content Page Needs Subheadlines break up the body copy, entice the reader with more benefits, and help search engines determine the topic of the page.
  21. 11 Essential Ingredients Every Cornerstone Content Page Needs You can have a main subheadline at the top of 
 your page that reinforces 
 the message in your headline and additional subheadlines sprinkled throughout the 
 rest of the text.
  22. 11 Essential Ingredients Every Cornerstone Content Page Needs Media
  23. 11 Essential Ingredients Every Cornerstone Content Page Needs A strong cornerstone content page will include other 
 media formats like images, infographics, and videos 
 that fascinate readers 
 and encourage them to 
 share the page.
  24. 11 Essential Ingredients Every Cornerstone Content Page Needs Investing in a professional designer for certain types 
 of media could make the difference between a winning cornerstone content page and a flop.
  25. 11 Essential Ingredients Every Cornerstone Content Page Needs Bullet points
  26. 11 Essential Ingredients Every Cornerstone Content Page Needs Bullet points are a killer way to draw the visitor’s 
 eye to meaningful and persuasive copy.
  27. 11 Essential Ingredients Every Cornerstone Content Page Needs They can serve a variety 
 of functions: • Arouse curiosity to keep 
 the visitor reading • Explain data and proof • Tease what’s coming next • Dish out the chapters 
 in a book or modules 
 in a training course
  28. 11 Essential Ingredients Every Cornerstone Content Page Needs Conclusion
  29. 11 Essential Ingredients Every Cornerstone Content Page Needs An effective conclusion feels like the click on a box being shut. There are no loose ends.
  30. 11 Essential Ingredients Every Cornerstone Content Page Needs In addition, a good conclusion culminates in a persuasive call to action. All the copy that precedes the conclusion was driving towards this appeal. So craft it carefully.
  31. 11 Essential Ingredients Every Cornerstone Content Page Needs Call to action 
 button
  32. 11 Essential Ingredients Every Cornerstone Content Page Needs Every cornerstone content page you create has a goal: 
 to get people to act.
  33. 11 Essential Ingredients Every Cornerstone Content Page Needs Include call-to-action buttons early and often to show readers what you’d like them to do.
  34. 11 Essential Ingredients Every Cornerstone Content Page Needs Social share 
 buttons
  35. 11 Essential Ingredients Every Cornerstone Content Page Needs You can’t rely on search engines to drive all the traffic to your cornerstone content pages.
  36. 11 Essential Ingredients Every Cornerstone Content Page Needs Jumpstart the process by sharing your cornerstone content on social media.
  37. 11 Essential Ingredients Every Cornerstone Content Page Needs Add big and bold social share buttons at the top 
 and bottom of the page or use a scrolling sidebar.
  38. Want to know more about this topic? Click here to read 11 Essential Ingredients Every Cornerstone Content Page Needs 
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