What is content marketing really about? Where does social media marketing come in? Learn about the distinction between the ‘mass’ and the ‘many’ in this post.

1. What Is
Content Marketing
Really About
These Days?

2. What is Content Marketing Really About These Days?
Sunday, Feb. 3.
Everyone writes about the Super Bowl.
Not Seth Godin.

3. "Going forward, no other sport will ever
have a run like this, because the TV-cash
part of the connection can't be recreated.
Mass TV built many elements of our
culture, but mass TV (except for tonight)
is basically over."
- Seth Godin

4. Exactly, Seth! The "Mass TV Culture" is a
thing of the past.
• We don't all consume the same content
anymore.
• Why not?

5. Two Reasons:
#1 Everybody already knows everything.
#2 Specialized/niche content is in great
abundance.

6. • As a consumer, you can now create your
own media outlets/feeds.
• From your Facebook News Feed to your
RSS Reader, you have a lot of control over
what you take in. We no longer need mass
media.

7. • Traditional marketing tried to connect
the mass to the mass.
• Content marketing connects
the many to the many.
• Check out these four ways you can act
like the many not the mass.

8. #1 Create content that is truly share-worthy.
Publishing the same stuff everyone else is
reposting isn't going to get you anywhere.

9. #2 You are an expert, so act like one! The
mass regurgitates; exceptional members
of the "many" provide leadership.

10. #3 When your audience reaches back to
you, acknowledge and respect them!
Tweet back. Respond to comments.

11. #4 Do things your own way. You are not
a robot, so why do you do content
marketing like one?

12. "Our job as marketers and leaders is to
create vibrant pockets, not hunt for
mass."
- Seth Godin

13. Content Equals Money is a content writing
service that serves a wide variety of clients
with top-shelf, sharable content. Our goal is
to work with small companies in order to help
them reap the same results from content
marketing as the Fortune 500 companies.
Content marketing is truly scalable and can
work for all businesses and business sizes!