This document outlines research tasks to understand the target audience for a music video or channel ident. It involves using online sources to determine the audience's age, gender, ethnicity and music preferences. It then has the student conduct a Survey Monkey poll of 5 audience members to understand what types of products they prefer and their expectations. Finally, a focus group is used to get feedback on a developed idea to ensure it appeals to and is understood by the target audience. The research aims to understand the audience to effectively develop an idea that is suitable for their preferences, expectations and subcultural associations.

1. Topic A.4 Researching the audience or consumer
PASS Task 4a): Using Youtube or Fan, Artist, Channel websites find out about the existing
audience/consumers
Age
Gender
Ethnicity
Music Preferences or TV/Film/Youtube preferences?
PASS Task 4b): Collect reactions and responses to your examples you have collected from 5
members of your Target Audience to find out what they like/prefer.
Create a Survey Monkey with 8 questions for the product examples to find out their preferences,
and record their results. Include the graphs that Survey Monkey makes for you.
1 Age, gender and ethnicity
2 What type of music/channels do
you prefer?
3 Which of the products did you
prefer most?
4 What do you expect from a Music
Video/Ident for this artist/channel?
5a Do you prefer lip-syching or story
narrative in Music Videos?
5b Do you like Idents that use
animation?
6a What locations or background do
you think are suitable to shoot?
6b What colours do you associate with
this channel?
7a What music do you think would fit
the channel?
7b What makes this Ident appeal to
you – what image does it give the

2. channel?
8 What ideas do you think I should
include in my idea?
MERIT Task 4c) Now present your idea to your target audience in a Focus Group and collect
responses.
Is it clear what has been adapted
or developed from the existing
products?
Does the product appeal to you
and why?
Which ideas do you think are
effective in creating the right image
for the channel/artist?
What ideas do you think I should
include or change in my final idea?
Are there any products that you
recommend I looked at?
DISTINCTION 4d) How large is the audience based on Youtube Hits, Downloads or Viewing figures
How big is the audience?
How popular are these
products with audience?
MERIT Task 5: Annotation
Each research task requires the following annotation - a clear aim and a summary of the research
findings
Task 5a)
AIM what
were you
trying to find
out from
your
research
into
TARGET
AUDIENCE?
Use the
following
words in your
response
What is the intended
outcome of TARGET
audience research
What is the intended outcome
of FOCUSGROUP
What is the intended
outcome of SURVEY
MONKEY
TARGET -
Age, Gender,
Ethnicity
Preferences

3. &
expectations
Music
Subculture
Task 5b)
Summary -
what did
you find out
from your
research
into
TARGET
AUDIENCE
Use the
following
words in your
response
What were the findings
from your TARGET
audience research
What were the findings from
your FOCUS GROUP
What were the findings from
your SURVEY MONKEY
TARGET -
Age, Gender,
Ethnicity
Preferences &
expectations
Music
Subculture
Task 5c)
Conclusion
- how does
this
information
develop
your idea?
Cover each of
the following
aspects in
your
response:
Your annotation – how does this affect the development of your idea?
What do you need to consider in your idea to make it effective?
TARGET -
Age, Gender,
Ethnicity
Preferences &
expectations
Music
Subculture