The document discusses skills developed during post-production of media products at different stages of an education program. It provides tasks and prompts for students to brainstorm and detail their post-production processes, including the software and tools used, strengths and weaknesses developed. Students are asked to discuss their progression of editing, design and other post-production skills between the initial and later stages, and relate their work to key media concepts of language, representation, audiences and institutions.

1. Post Production
What skills did you develop
at the stage of post
production?
G325: Section A: Theoretical
Perspectives in Media
Question 1(a)
LO: To understand and interpret genre theories and apply
them to media products.

2. • Production at AS consisted of
filming the prelims and title
sequence.
• Post Production at AS
consisted of editing the
timelines and putting all the
text and graphics and sound
together in FCE.
LO: To understand and interpret genre theories and apply
them to media products.
Production and Post Production

3. • Production at A2 consisted of
filming the preliminary and
the main music video. It also
consisted of things like taking
photos for adverts/digipaks,
and recording director’s
commentaries.
LO: To understand and interpret genre theories and apply
them to media products.
Production

4. • Post Production at A2
consisted of editing the
footage in Final Cut
Express. It also included
manipulating the
photographs and putting
all the text and graphics
together on Photoshop.
Post-Production
LO: To understand and interpret genre theories and apply
them to media products.

5. TASK 1
• You have 5 minutes to
brainstorm everything you did
for your main product at AS
at the stage of post-
production.
• This must be detailed in
terms of tools used, the
software pros /cons, your
strengths /weaknesses.
LO: To understand and interpret genre theories and apply
them to media products.

6. TASK 2
• You have 5 minutes to brainstorm
everything you did for your main
product at A2 at the stage of post-
production. This must be detailed in
terms of tools used, the software pros
/cons, your strengths /weaknesses.
• You should also detail your progression
of editing, web design and Photoshop
skills at stage of post production
between AS and your A2 ancillary
tasks.
LO: To understand and interpret genre theories and apply
them to media products.

7. • You also have to remember that you may
have produced and post produced work for
your both your evaluations.
• The main difference between AS and A2
for us isn’t obvious – video to video.
• But you must be able to evaluate these
skills and think about everything that you
have learned for your entire four pieces of
coursework.
Evaluations?
LO: To understand and interpret genre theories and apply
them to media products.

8. TASK 3
• Final Cut Express in general.
• Use of Photoshop at A2.
• Further advanced use of Final
cut Express at A2 to construct
your evaluation and create
meaning.
You have 5 minutes to detail the
progression specifically from:
LO: To understand and interpret genre theories and apply
them to media products.

9. • MEDIA LANGUAGE
• REPRESENTATION
• AUDIENCES
• INSTITUTIONS
So if you were to state that you used FCE
solarize tool as a transition you need to
explain why you did this in terms of
communication/meaning/mode of address for
the audience.
All of your work should make reference to your
knowledge of the KEY MEDIA CONCEPTS.
LO: To understand and interpret genre theories and apply
them to media products.

10. E.g. “At the stage of post-production there
were more advanced transitions effects in the
video effects bin on FCE. I used the solarize
tool as a transition that would signify a new
character in the narrative for the audience.
This connotes that this character is
important, giving more information about X,
enhancing their representation of X. It is also
convention of the teaser trailer to highlight
character.”
LO: To understand and interpret genre theories and apply
them to media products.
Spot the concepts!

11. TASK 4
• You have 5 minutes to link 6
post production choices you
made to one or more of the
key media concepts.
LO: To understand and interpret genre theories and apply
them to media products.

12. Links between the areas?
It is vital that you understand that for Q1(a)
of this exam that you will be required to
answer an evaluation of skills between AS and
A2 on either one or two areas.
So far we have considered:
1.Digital Technology
2.Creativity
3.Research and Planning
4.Post Production
LO: To understand and interpret genre theories and apply
them to media products.

13. TASK 5
• We need to start recognising links between
these at the different stages of
production and there is a choice of 3 essay
questions.
• You therefore have 10 minutes to identify
how each area might fit with the others in
terms of SKILLS development.
• e.g. start with DIGITAL TECHNOLOGY in
the middle and write the other three areas
around it, make notes on how they fit. e.g
Research and Planning – technology of
blogger.com
LO: To understand and interpret genre theories and apply
them to media products.

14. “A media product is primarily created a the stage of editing”. In your
own experience detail how far the meaning of your product was
constructed at the stage of post production.
“Creativity is something that is inherent and cannot be learned”. In
your experience detail how the post production of your media
products developed your creative skills.
“Consumers are now media producers”. In your experience detail how
far the post production of your work was enabled by the digital
technology available to you.
LO: To understand and interpret genre theories and apply
them to media products.
Choice of 3 questions...remember they start with a
statement as below for you to ultimately answer as
part of your evaluation.