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THE FOUR KEY CONCEPTS IN
ACTION
Sharepoint
Year 10
Media Studies
The 4 Key Concepts
Sample Videos
2. To understand the 4 key concepts and how they link to media products.
Media Language
What can you say about how the film communicates to
us? Focus on the look and sound of the film? What key
words would you use?
Institution
Who is it made by? Has a lot of money been spent on
this production? How do you know? What rating is it?
Audience
What can you say about the audience? Who is it
targeted at? How do you know? How might the
audience feel after watching this?
Representation
What do the characters look and sound like? Why is
this? What stereotypes can you see?

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Prompt questions

  • 1. THE FOUR KEY CONCEPTS IN ACTION Sharepoint Year 10 Media Studies The 4 Key Concepts Sample Videos 2. To understand the 4 key concepts and how they link to media products. Media Language What can you say about how the film communicates to us? Focus on the look and sound of the film? What key words would you use? Institution Who is it made by? Has a lot of money been spent on this production? How do you know? What rating is it? Audience What can you say about the audience? Who is it targeted at? How do you know? How might the audience feel after watching this? Representation What do the characters look and sound like? Why is this? What stereotypes can you see?