The document outlines requirements for producing a proposal for a digital media product at different levels of achievement. A basic proposal should outline the idea, purpose, target audience and some information about content and production. An adequate proposal needs more detail around the audience, content, and plan, and some research findings. An effective proposal comprehensively describes the idea and audience, and provides a considered plan and research summary. The highest level requires an imaginative and detailed proposal with a fully defined audience, thoughtful content details, comprehensive plan, and research on both the market and audience.

1. 22B Task 6: Produce a proposal for a digital media product
2B.P3 Produce an adequate proposal that:
 covers the idea though lacking in detail,
 will include a defined target audience,
 information about the product’s content
 a partially complete plan and some evidence of research findings
 follows structure and presentation of a proposal
 uses media terminology (shot types, demographics, platform, editing techniques)
2B.M3 Produce an effective proposal that:
 describes the idea,
 defines a target audience
 describes information about the product’s content
 a considered implementation plan
 a summary of research evidence covering the potential audience
 is written and structured competently and media terminology used accurately.
2B.D2 Produce an imaginative and detailed proposal that is creative:
 describes the idea, its audience and how it will be produced
 a fully defined target audience (demographics)
 thoughtful information about the product’s content
 a comprehensive implementation plan
 a summary of research evidence covering both the market (size, trends,
popularity) and the potential audience (demographics)
 uses written style and structure for a proposal creatively,
 media terminology is used with confidence and accuracy throughout
1B.3 Produce a basic proposal for a digital media product
 outlines the idea, its purpose and target audience,
 the proposal may lack detail or be incomplete,
 it will include some information about the product’s audience,
 it will include some information about the content,
 it will include some information about how it will be produced
 limited use of appropriate written style and presentational for a proposal
Classwork NOT assessed:
Topic B.1&2 Purpose of a proposal and structure conventions
Know
about
Define – what is
it/does it mean?
How does it apply to your
Brief – why?
Give examples
Who will
readit?
potential
investors,
publishers,
commissioning
editors
Aims to offer a clear
idea of:
the product,
its purpose
its audience
Tone succinct,
persuasive,
positive

2. Features L1PASS – outline,
PASS - treatment,
MERIT - synopsis,
DISTINCTION -
design documents
Report
style
writing
use of headings,
sub-headings,
bullet points,
illustrations
Consiste
ncy
structure,
fonts,
use of language,
media terminology
22.B Task 6 Evidence:
Topic B.3 Developmental work
Create a Storyboard outlining the structure of your idea with key moments. Use
Shutterstock or photograph stills. Pick 5 images to cover the beginning middle and
end.
Topic B.4 Producing a proposal
Complete the table below and then write up on your blog using this as a structure
with Headings and Subheadings. Add in images or added videos.
P Your
Details
Production
Company
Name
CTK
Address
P Working
Title
Name your
product
P Product
Outline
Give a
description
of the
proposed
product
P Give a
description
of its
purpose
P Target
audience
Age
Gender
Ethnicity

3. Musical/Ch
annel
Preference
P Content Outline
P Treatment
M Synopsis
M Structure
(include the
Storyboard
from B.3)
Beginning
Middle – Key Moments
End
M/
D
Style –
design
documents
(include the
Storyboard
from B.3
and
produce a
mock test
footage)
Colours
Animation materials/techniques
Cinematography/Camerawork
Editing techniques
Locations/Setting
Music

4. P Impleme
ntation
plan
Format
(HDV)
P Running
Time/
Duration
M Schedule
(dates and
times)
Planning
production
(shoot/ani
mation)
post-
production,
release/dist
ribution
M Budget
Costs
Breakdown
Total Cost
Resources
(source
materials
from ebay
or amazon)
Costume
Performers
Production Equipment
Locations/Set building
Modelling/Animation materials
M Research
evidence
Audience
research
feedback
D Add detail and creative development - Test footage of your video idea