The document provides guidance for students on completing an evaluation assignment for an A2 Media course. It outlines the criteria that will be used for marking, including demonstrating understanding of forms and conventions in productions, the role of new media, audience feedback, and use of digital technology. Students must choose one of four questions to answer relating to their media products and supporting illustrations. They are advised to take a multimedia approach using videos, diagrams, stills and other materials to analyze their work rather than just writing an essay. Examiners emphasize spending significant time on the evaluation as it carries a high percentage of the course marks.

1. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
-A2 Media: Evaluation Q2-
Level 1: 0-7 Minimal Level 2: 8-11 Basic Level 3: 12-15 Proficient Level 4: 16-20 Excellent
Your Evaluation work will be marked on how well you demonstrate:
 Understandingof the forms and conventions used in the productions.
 Understandingof the roleand use of new media in various stages of the production.
 Understandingof the combination of main product and ancillary texts.
 Understandingof the significanceof audiencefeedback.
 Skill in choiceof form in which to present the evaluation.
 Use of digital technology or ICT in the evaluation,& the ability to communicate.
You Are Required to Answer FOUR Questions (Each member chooses one question, but you must present the
evaluation as a group task – WE not I):
1. What ways do your products use/develop/challenge forms & conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction/research/planning/evaluation stages?
IT IS ESSENTIAL TO ILLUSTRATE THESE FOUR ANSWERS USING A VARIETY OF SOURCES & MULTI MEDIA:
 Website Links (Inspirations/Techniques etc.)
 Videos (Real Media Texts)
 Diagrams (Conventions)
 Stills/Grabsfromyour Poster + Magazine+ Trailer (Cutyour Products up – be specific)
 Sketches + Drafts + Images + Gifs + Photos + Moodboards + Photoshop Work
REMEMBER:
 Discuss all three media products that you have created (Includeyour team website if relevant)
 There is no maximum or minimum word limit
 YOU ARE NOT BEING ASKED TO WRITE AN ESSAY!
 Answer in a creative and informativemanner.
EXAMINERS TIPS FOR A SUCCESSFUL EVALUATION:
“Take a multi-media approach. Whether a presentation, blog or DVD, an effective evaluation uses clips and
stills from production work, feedback from the target audience (often video + audio clip) and a reflective
analysis. Videos can often be paused and annotated, including interviews with their audience. The Evaluation is
often the weakest element of students’ work, so therefore you must put in a significant amount of time and
effort as it carries 20 marks. The worst evaluations are blogs or presentations consisting of entirely text. The
best submissions make the most of the electronic basis of the new spec, thoroughly integrating audio, video,
image, and web links to the written word”.

2. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
QUESTION 2
How effective is the combination of
your main product and ancillary texts?

3. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
Q2. How effective is the Combination of Your Main Product & Ancillary Texts?
Here, you areessentially beingasked to discusshow well your media products (Film Trailer,FilmPoster,Film
MagazineFront Cover and Team Website) work together as a promotional packagefor a new movie. You
should usesome of the principlesthatyou learntwhen studyingInstitutions and Audiences in your AS year.
You must write about Cross Media Convergence/Promotion and Brand Identity/Continuity.
 Cross Media Convergence/Promotion is how the media producers promote a media product by
creatingpromotional material which audiences can access usinga widerange of media platforms,
includingaccessingthemedia via smartphones, computer games consoles,the internet, computers, as
well as a variety of other more traditional media formats.Think about how your filmposter would look
when viewed on a billboard,in a magazine,on an advert on a social networkingwebsite (such as
Facebook and Twitter) as well as how itwill look when viewed on an iPhone or Blackberry. Doing some
mocked up illustrationswould bea good idea in order to check to see if text is visible,or images too
small,for example.
 Brand Identity/Continuity is used so that your audiencecan recogniseyour products as being partof
the same package. Your products should demonstrate an element of continuity.This may be in the
form of Typography (ideally your products will haveused the same fonts across your trailer,poster,
and magazine front cover), and also Visual Style(known as production design),consistingof the same
images or range of colours.Such elements help the audience members to understand that all products
belong together and areall promotingthe same product: The Film.
Try to remember the revision you did for the institutions and audiences unitin your AS year. You learned some
very effective phrases,concepts, and terminology.
Think about how some filmmakers try to extend an audiences experience of a film, by offeringlots of
additional content;have you been ableto do this and how?
Try to relate this work back to how your main and ancillary texts (movie trailer,movieposter and movie
magazine front page) work together. Use terminology such as cross media convergence and synergy.
POSSIBLE STRUCTURE:
1). What is synergy/continuity/CMC/brand identity? Why is itimportantfor a movie package?
2). Give examples of Brand Identity/Continuity from Existing Horror Films.
3). Explain and supportwith visuals,the continuity between your 3 products & website: SHOTS/FRAMING +
FILM TITLE + TYPOGRAPHY + COLOUR + LOGOS + areas of MISE-EN-SCENE (props, costume, lighting etc.)
3). Create other visual products (posters,billboards,games,toys, apps,merchandiseetc.) displayingthe same
sense of brand identity found in your 3 final products.
4). Evaluate/sum up/over view.
QUESTION 2: LEVEL-4 EXAMPLE ANSWERS
2013-14: Grim Studios
2013-14: Spooky Entertainment
2012-13: Breaking Horizon
2012-13: House of Blood
2012-13: Syfer UK
2012-13: Dre Entertainment