Do you want to run your own business? Tired of exchanging your precious time for money? Sick of the 9-5, corporate rat race thing? Do you want to earn money, while sleeping or sipping cocktails at the beach? Do you want to run a business, while being completely location-independent. able to travel the world or just work from your home office? Do you want to face the challenge to earn a passive income 100 Euro per day until the end of this year? It's hard work and a long and winding road - but we'll guide you through. On this meetup you get a deeper insight into the Amazon FBA business model. You will learn what the current hype about selling physical products on Amazon is all about, and get an overview how this business model works. You will learn about - why Amazon FBA is an appealing business model to generate a location-independent, scalable and passive income - the requirements to start as a seller on Amazon - the right mindset to be successful - pros and cons compared to other e-commerce platforms and other online business models - how to research and find the right product and the right niche - how to contact and negotiate with suppliers - how to set up an optimized product listing that converts - how to get product reviews for social proof - how to create your own private label brand - how to set up a strategy to sell outside of Amazon - an outlook into the future of Amazon FBA: Is the hype over or just about to begin? more events on www.meetup.com/codino and www.codino.co

1. How to generate a
location-independent, scalable,
passive income with Amazon
FBA
Part 2 of the 100-Euro-a-day challenge

2. Definitions first
Amazon FBA
location-independent
scalable
passive income

3. The 100€-a-day-passive-income
challenge
SMART goal until Dec 2017
specific, measurable, achievable,
realistic, timeable

4. Why Amazon FBA?
● scalable, passive income
● location-independent
● analytical approach, analyzing tools available
● “guided business-model” - free information
● relatively low investment
● relatively low overheads
● neither too easy nor too difficult

5. Why Amazon FBA?
● lots of traffic to our product at zero cost
● 15-20% conversion rate
● relatively fast results
● almost no direct contact with clients
● “closed system”*
● relatively low risk
● relatively easy to outsource

6. What do you need to start?
>15 hours a week to focus
>2000€ to invest
>some English helps
>the right mindset

7. What´s the right mindset?
> analytical (left-brain)
> creative (right-brain)
> focused
> sales and marketing mindset
> patient
> don’t be stingy, think big

8. SMART goals for Amazon FBA
investment 4000€ to start with 1 product
1 product = 10 sales per day / 10 € profit = 100€ a day
how much do you need to survive? - 1500€ per Month
3000€ per Month - until 31.12.2017
dedicating to work 20hrs/ week to achieve the goal (more if
necessary)

9. Amazon FBA in 1 page
find a product niche
find a supplier
optimize the product and product listing
launch
get sales and reviews
reinvest + iterate
get out of Amazon

10. Amazon FBA step by step
1. Product Research
How to I find the right niche? Which product should I launch?
2. Sourcing
Where can I find a manufacturer? How can I make business with him?
3. Shipment
How can I send the products to the Amazon warehouse?

11. Amazon FBA step by step
4. Open your business and amazon account
What are the requirements to open my seller account?
5. Optimize your listing
How do I optimize titles, bulletpoints, photos, and backend SEO?
6. Get sales
How can I make people buy my products?

12. Amazon FBA step by step
7. Get reviews
How can I get social proof? How can I make A9 happy?
8. Launch PPC campaign
How can I boost my product to page 1?
9. Send traffic to Amazon
How can I send external traffic to my Amazon products

13. Amazon FBA step by step
7. Get reviews
How can I get social proof? How can I make A9 happy?
8. Launch PPC campaign*
How can I boost my product to page 1?
9. External Marketing*
How can I send external traffic to my Amazon products

14. Amazon FBA step by step
10. Do split tests
How can I predict what works better?
11. Build a brand*
How can I create a brand around my product(s)
12. Get out of Amazon*
How can I get sales on my own and other ecommerce platforms?
12. Reinvest and Iterate*

15. Amazon FBA step by step
13. Reinvest and Iterate*
How much should I reinvest into the business?
When should I source the next product?

16. Amazon TODO List
Manuel Becvar - Import Dojo
● Research Amazon & Research numbers with Jungle Scout
● Take reviews and accessories into consideration
● Research regulations and certificates
● Shopping List
● Supplier contact
● Price comparisons

17. Amazon TODO List
● Supplier background check
● Margin Calculation
● Maximize profits by larger qty and decide on MOQ
● Amazon Account
● Sample
● Listing
● Improve product and make IT BETTER

18. Amazon TODO List
● Negotiate
● Check for CBM, KG, carton measurements
● Check logistics with forwarders
(send 1/3 of shipment by Air, rest by Sea)

19. Amazon TODO List
● Finalize Amazon listing. Packaging & photos if necessary
● Add the product onto your website (add Amazon affiliate
link)
● Inspection booking
● Book shipment
● Prepare launch (contact bloggers, Instagram people, email
list, FB page)

20. Amazon TODO List
● Conclusion price, margin, supplier, photos, inspection, entire
process what could have been better etc.
● Arrival and launch (promotion with bloggers, email list,
instagram etc.)
● Add Amazon link on your website so people get directed
there.

21. Amazon TODO List
● Reviews (new rules in the game!)
● Launch of email List
● Wait for social proof
● Activate PPC

22. Amazon TODO List
● Update after 7-10 days
● What could have been better conclusion
● Update after 21-30 days
● Update after 60 days
● ….repeat with next product

23. Amazon Cons
● you are a guest on Amazon
● Amazon is random and moody
● outperforming or devious competitors
● cash flow intensive
● can be tedious with the wrong product
● only generates enough profit, if you do it right

24. Thanks!
codinobcn@gmail.com