How can you be using Twitter and LinkedIn as a college student to help you in your career? I've got some tips for connecting with the right people and making a lasting, positive impression online.

2. Twitter Basics:

3. Source: Socialnomics 2014

4. Source: Socialnomics 2014
How will you stand out?

5. You
Others in your
Industry
Industry
Thought
Leaders/Experts
Coworkers/
Colleagues/
Classmates
Local
Influencers
Business
Owners
City Officials
News
Correspondents
Potential
Clients/Customers/
Employers
Family/Friends
…yes.

6. Industry Leaders/News Sources
@JeanChatzky
@Kiplinger
If you’re a finance major…

7. • Local Influencers
@StCloudGreater
@SCTimes
• Potential employers

8. • Make sure to read anything you retweet first
• Industry news, professional advice, funny pictures,
etc.
Retweet Relevant
Information
• Blog posts from the university related to your major
• News articles about SCSU/your major in the St.
Cloud area
Share Your
Industry’s Content
• Share industry news that you find
• Soft opinions on industry practices
• Shout-outs to businesses, partners and/or potential
employers
• Info from an event you’re attending (live-tweeting)
• Pictures!
Tweet Your Own
Thoughts
(like, for real)
As a general rule of thumb, don’t post anything on social media
that you wouldn’t say to your boss’ (or professor’s) face.

10. If you are an accounting major…
• Retweet
 Industry leaders/news sources
sharing accounting news/stories
• Potential Employer’s Content
 Tweeting articles/posts from
potential employers,
like the “Block Talk”
blog by H&R Block
*Don’t forget to tag
@HRBlock when tweeting it!

11. • New regulation in
the accounting
industry? Share your
thoughts about it!
• Have a good
conversation at a job
fair? Give them a
shout-out!
• Come across a funny
(appropriate)
picture? Tweet it!
Your own thoughts (gasp!)

12. Take it up a notch:

14. Twitter Chats
• Industry-specific
weekly chats
denoted by a #
• Gain followers,
reputation, and
insight
Listening
• What are your
followers saying?
• How can you be a
part of the
conversation?
• How can you be
helpful?
Responding
(it’s that easy)
• 70% of customer
service
complaints on
social media go
unanswered.
• Pro tip: Answer
people.

15. If you’re a Marketing major…
• Twitter Chats
– #AdweekChat

16. • Listening
– Does someone you follow tweet: “Anyone available to consult on
marketing ideas?” – you better be responding!
– Use the Twitter search to find tweets with keywords like:
• Advertising
• Marketing
• Social media
• Integrated marketing
– Be helpful
If someone asks:
You should respond:
Be HELPFUL.
You might not make a
sale today, but
consumers will
remember you down
the road.

17. • Responding
– Simple, friendly,
helpful responses are
all you need!
* When in doubt, fav
it out
Remember: people
don’t HAVE tweet at you,
so if they do – you
better be
acknowledging
them!

18. LinkedIn:

19. Source: Socialnomics 2014

20. • Used by white-collar business people
• Great for recruitment, networking, & education
• Best content is helpful and makes the audience feel like
experts
Participate as a person; be generous
with knowledge

22. Make connections
with…*
People you’ve worked
with/classmates
Friends & family members
Follow businesses you’re
interested in
Join & interact with
groups
Use the “groups you may
like” feature
Try to be active in 3-5
groups (posting,
commenting, liking etc.)
Reach out to top
contributors in your
groups to make valuable
connections
Share, like &
comment
Like and/or comment on
things to network with
your connections
Share similar things as
you would on Twitter

23. • Connections
– Use the “people you may know” tool.
The more connections you have, the
more you’ll uncover new connections
with this feature
– Upload your email contacts
If you’re a management major…

24. • Groups
– Use the “groups you may
like” tool
– You can also use the search
feature for Groups
– Once in the group, use the
discussion field to share
news, or click on an existing
discussion to participate

25. • Sharing/Liking/Commenting
– Share schedules for management conferences, news from
management-related organizations, etc. - similar to Twitter!
When you like or comment on
a post, your network can see
it in their timeline. It’s an easy
way to network and give
credit to posts that you like.

26. • Used by business people
• Great for thought
leadership, SEO
• Best content is useful
and helpful
• Keys to success? Use in
conjunction with events,
speaking, etc.

28. Let’s Connect!
Follow @emilybertram3 on Twitter
Find me on LinkedIn: www.linkedin.com/in/emilybertram