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Using Twitter & LinkedIn for your Career as a College Student
The document provides guidance on utilizing Twitter and LinkedIn for professional networking and engagement, emphasizing the importance of sharing relevant industry content and participating in online conversations. It advises on effective tweeting strategies for various majors, including finance and marketing, while encouraging responsiveness to followers to enhance customer service on social media. Additionally, it outlines best practices for LinkedIn, highlighting the value of joining groups, connecting with professionals, and sharing useful information to build a personal brand.
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Using Twitter & LinkedIn for your Career as a College Student
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- 4. Source: Socialnomics 2014 Howwill you stand out?
- 5. You Others in your Industry Industry Thought Leaders/Experts Coworkers/ Colleagues/ Classmates Local Influencers Business Owners CityOfficials News Correspondents Potential Clients/Customers/ Employers Family/Friends …yes.
- 6. Industry Leaders/News Sources @JeanChatzky @Kiplinger Ifyou’re a finance major…
- 7. • Local Influencers @StCloudGreater @SCTimes •Potential employers
- 8. • Make sureto read anything you retweet first • Industry news, professional advice, funny pictures, etc. Retweet Relevant Information • Blog posts from the university related to your major • News articles about SCSU/your major in the St. Cloud area Share Your Industry’s Content • Share industry news that you find • Soft opinions on industry practices • Shout-outs to businesses, partners and/or potential employers • Info from an event you’re attending (live-tweeting) • Pictures! Tweet Your Own Thoughts (like, for real) As a general rule of thumb, don’t post anything on social media that you wouldn’t say to your boss’ (or professor’s) face.
- 10. If you arean accounting major… • Retweet Industry leaders/news sources sharing accounting news/stories • Potential Employer’s Content Tweeting articles/posts from potential employers, like the “Block Talk” blog by H&R Block *Don’t forget to tag @HRBlock when tweeting it!
- 11. • New regulationin the accounting industry? Share your thoughts about it! • Have a good conversation at a job fair? Give them a shout-out! • Come across a funny (appropriate) picture? Tweet it! Your own thoughts (gasp!)
- 12. Take it upa notch:
- 14. Twitter Chats • Industry-specific weeklychats denoted by a # • Gain followers, reputation, and insight Listening • What are your followers saying? • How can you be a part of the conversation? • How can you be helpful? Responding (it’s that easy) • 70% of customer service complaints on social media go unanswered. • Pro tip: Answer people.
- 15. If you’re aMarketing major… • Twitter Chats – #AdweekChat
- 16. • Listening – Doessomeone you follow tweet: “Anyone available to consult on marketing ideas?” – you better be responding! – Use the Twitter search to find tweets with keywords like: • Advertising • Marketing • Social media • Integrated marketing – Be helpful If someone asks: You should respond: Be HELPFUL. You might not make a sale today, but consumers will remember you down the road.
- 17. • Responding – Simple,friendly, helpful responses are all you need! * When in doubt, fav it out Remember: people don’t HAVE tweet at you, so if they do – you better be acknowledging them!
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- 20. • Used bywhite-collar business people • Great for recruitment, networking, & education • Best content is helpful and makes the audience feel like experts Participate as a person; be generous with knowledge
- 22. Make connections with…* People you’veworked with/classmates Friends & family members Follow businesses you’re interested in Join & interact with groups Use the “groups you may like” feature Try to be active in 3-5 groups (posting, commenting, liking etc.) Reach out to top contributors in your groups to make valuable connections Share, like & comment Like and/or comment on things to network with your connections Share similar things as you would on Twitter
- 23. • Connections – Usethe “people you may know” tool. The more connections you have, the more you’ll uncover new connections with this feature – Upload your email contacts If you’re a management major…
- 24. • Groups – Usethe “groups you may like” tool – You can also use the search feature for Groups – Once in the group, use the discussion field to share news, or click on an existing discussion to participate
- 25. • Sharing/Liking/Commenting – Shareschedules for management conferences, news from management-related organizations, etc. - similar to Twitter! When you like or comment on a post, your network can see it in their timeline. It’s an easy way to network and give credit to posts that you like.
- 26. • Used bybusiness people • Great for thought leadership, SEO • Best content is useful and helpful • Keys to success? Use in conjunction with events, speaking, etc.
- 28. Let’s Connect! Follow @emilybertram3on Twitter Find me on LinkedIn: www.linkedin.com/in/emilybertram
Editor's Notes
- #7 Screen-shot the profiles