Keynote presentation by Jay Palter to national meeting of Peak Financial Group, May 11, 2011, Victoria, BC.

1. Financial Professionals: An introduction to the New Culture of Social Media Networks Presented by Jay Palter, Principal Groupe financier Financial Group National Meeting - May 11, 2011 - Victoria, BC

3. Search

4. Search 93 % of consumers worldwide that use search engines to find and access websites. Source: Forrester Research 85 % of qualified Internet traffic is driven through search engines. Source: Seventh WWW User Survey - Georgia Institute of Technology 75 % of search engine users who never scroll past the first page of results. Source: Seventh WWW User Survey - Georgia Institute of Technology

6. Social Media: a definition

8. Driven by content media social articles charts pictures videos ads/creative slide decks doodles comments feedback criticism analysis sharing/curation discussion user created

10. Focus on these...

11. Income demographics

12. Age demographics

17. New media vs. old New media Old media Micro, many-to-many Mass, one-to-many Dialogue Monologue Open Closed

21. Trust

28. Personal branding Stop asking what your business should do with social media and focus on what YOU should do - the rest will fall into place.

29. palter.ca /web