This document outlines a career development project for high school students to develop their personal brand. It involves students creating an online presence like a website or social media profile to market themselves. They will also write a 15-second elevator pitch stating their name, strengths, and what job they are looking for. To complete the project, students will take surveys to identify their qualities, work in groups to get feedback, and watch videos on personal branding and elevator pitches. The goal is to help students understand their strengths and how to promote themselves professionally.

1. Project-based Lesson
High School Career Development
Lori Moore

2. Career Development
● Target students are 11th and 12th graders taking the elective,
Personal Development
● I taught this course, along with English, at my last long term sub
job.
● Career Development was one of our units.
● Students really liked lts unit because they got to learn things that
would help them in the real world

3. Project: My Personal Brand
Three Major Creative Outcomes:
1. Develop a personal brand for business
1. Website, Facebook or LinkedIn to promote YOU!
1. 15 Second Elevator Pitch

4. Project Goals
● Help students figure out their strengths and passions
● Students will have a profession social media site to
market themselves
● Students will be able to state in 15 seconds who they
are (brand) why someone should hire them

5. Prep for Project
● First we will have a class lesson and discussion about branding in general
including, but not limited to, the use of these tools:
● Slogan quiz to demonstrate the power of a strong brand
http://a248.e.akamai.net/f/1611/26335/9h/dramsey.download.akamai.c
om/23572/daveramsey.com/media/hope/school_curriculum/foundation
s_u/foundations_u_tools_slogan_quiz.pdf
● Students will take a brand survey to uncover their personal style
http://www.clarityqst.com/library/brand-personality-survey/

6. Student Project Guidance
The next few slides are the instructions for the students
which can be extracted and put on the google drive or my
website for them to access

7. Personal Brand
Watch the video on the next page:
5 EASY Steps to Create Your Personal
Brand by Amanda Rose

8. Personal Brand
https://youtu.be/bDNz3496abs?list=LL74xb6W5SrGLfWxTqTK
RlEg

9. ● Students will write down what makes them unique, their strong qualities and
skills
● Work in small groups with those who know you and share perceptions about
each other
● If you have a quality that needs to improve, write it down and think about what
you can do to change it
● Document you six strongest qualities and begin to internalize them as your
personal brand
● You will use your personal brand on your social media site and your 15 second
elevator pitch
Personal Brand Steps

10. Social Media
Watch the slide presentation on the next page:
Social Media & Personal Branding Tips for
High School Students by Liz Jostes

11. Social Media Promotion
Check out the attached presentation

12. ● Create at least one social media site that is dedicated to job hunting and your
career.
● Suggestions: Your own website (google), Facebook, LinkedIn
● Add professional photos, and your personal branding
● You can add resume items like previous job experience or any special
experience if you have it
● Otherwise list your goals
● Do not worry if you don’t have a lot of content. You are young, this is a
building block for your branding and career.
Social Media Steps

13. Elevator Pitch
Watch the two videos on the next two pages:
First…..2013 University of Dayton Business
Plan Competition Elevator Pitch Winner by
Aaron Pugh
(He is seeking funding for a business idea he has. This is not your assignment.
He is in college, but I wanted to show you as he is well spoken and succinct.)

14. https://youtu.be/2sE5UXVIkz0

15. Elevator Pitch
Next video…..15 Second Elevator Pitch by
Christy Fox
Christy is a marketing major at Ashland University. This is very similar to what
your elevator pitch should be like. It comes in at 14 seconds. Perfect!)

16. https://youtu.be/Fxtn3h0YQkw?list=LL74xb6W5SrGLfWxTqTK
RlEg

17. ● 15 seconds or less
● State 3 things:
o Your name
o Your top two or three brand qualities
o What job you are looking for or why you would make a great employee
for the job on question
● Video your pitch or be prepared to give it orally in front of the class
Elevator Pitch Steps

18. Common Core Standards
I identified a multitude of standards this assignments aligns to for English
Language Arts, under both
★ Anchor Standards for College and Career Readiness
★ Speaking and Listening and Writing.
The high level highlights:
● Production and Distribution
● Presentation of Knowledge and Ideas
● Text Types and Purposes
● Comprehension and Collaboration