Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions. Enjoy.
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
Customers are in front of a screen for 12 hours every day, and 83% of US consumers use their phone to research products while in-store. Marketers, are you effectively reaching your mobile audiences.
Making your company discoverable - James Elias, Head of Business Marketing, G...Demand Generation Summit
80% of technology decision makers believe that they find you. With ad-blocking technology becoming more powerful it places more onus on marketers to make themselves findable. This doesn’t just mean optimising your website and developing paid search campaigns, it also means distributing your content to the right websites and attending the right events. Our panel will share their differing perspectives on what works.
In the past 6-8 years, the jewelry industry has seen the biggest fundamental shift in decades in how consumers shop. Brought on by the digital revolution and the proliferation of mobile devices, this shift has drastically changed the business landscape. Adaptation is key for ongoing business success and requires a strategic plan that helps navigate potential customers from an online world to an in-store experience. We’ll take a look at a variety of key digital mediums and outline ways to develop an online strategy and message for todays consumer.
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
Customers are in front of a screen for 12 hours every day, and 83% of US consumers use their phone to research products while in-store. Marketers, are you effectively reaching your mobile audiences.
Making your company discoverable - James Elias, Head of Business Marketing, G...Demand Generation Summit
80% of technology decision makers believe that they find you. With ad-blocking technology becoming more powerful it places more onus on marketers to make themselves findable. This doesn’t just mean optimising your website and developing paid search campaigns, it also means distributing your content to the right websites and attending the right events. Our panel will share their differing perspectives on what works.
In the past 6-8 years, the jewelry industry has seen the biggest fundamental shift in decades in how consumers shop. Brought on by the digital revolution and the proliferation of mobile devices, this shift has drastically changed the business landscape. Adaptation is key for ongoing business success and requires a strategic plan that helps navigate potential customers from an online world to an in-store experience. We’ll take a look at a variety of key digital mediums and outline ways to develop an online strategy and message for todays consumer.
2021 business and digital marketing trendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
Digital Transformation also known as the 4th Industrial Revolution is effecting how business is done across all industries and globally. Find out more about current and future changes.
Kat Shereko (Speaker) Content Team Lead, Portent
Podcast advertising offers brands a unique opportunity to get in front of a hyper-targeted audience. While there are more than 700,000 active podcasts, in nearly every niche, this medium is still in its infancy. With Apple finally investing in podcast analytics and Spotify acquiring two podcasting companies in 2019, Gimlet Media and Anchor, the podcasting industry is here for the long haul. As podcasts continue to gain more and more traction, now is the time to learn about this industry and how to leverage podcast advertising.
In this session, Kat will talk about the growth of the podcast industry, teach you how to find and work with podcasts that are inline with your target audience, how to run a podcast advertising campaign, what budget to start with, what KPIs to consider, how to measure success, and what roadblocks to watch out for. She’ll share sponsorship examples and real client results.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
Building a Customer-centric Organization - Gerry McGovern Speaks at eZ Confer...eZ Systems
Gerry McGovern, Digital Customer Experience Expert, Author, and Visionary spoke at eZ Conference 2017 London about building a customer-centric organization.
Digital transformation is about transforming from organization-centric to customer-centric. Digital puts the customer at the center of things, giving them more power than they’ve ever had before.
Gerry discusses the four pillars of customer-centricity: Empathy, Flexibility, Simplicity and Trust. He examines how content is the oil of digital and how it can be used to deliver an exceptional customer experience.
LSA16: Facebook, Local Monetization and MeasurementLocalogy
Joseph Devoy's presentation from LSA16 in San Francisco discussed Local Ads monetization and offline measurement for both national and small business advertisers. For more on the session visit: http://bit.ly/1R1JZkh
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Act with Digital Certainty - Sigurður Orri Guðmundsson - Presentation at eZ C...eZ Systems
Sigurður Orri Guðmundsson, Director of Sales, Nordics at Siteimprove spoke at eZ Conference 2017 on Act with Digital Certainty. In this presentation, Orri discusses the importance of knowing the digital challenges organizations face and how your digital presence can support your overall business goals. Learn how to improve the online visitor experience, analyze appropriate data and increase revenue through a strong digital strategy. When it comes to your digital presence, you must Know everything, Measure what matters, Drive accountability and Act with digital certainty.
Phil Harrell of HubSpot spoke at the Westchester Digital Summit on the shift towards Inbound Marketing and how it is replacing traditional forms of marketing. In order to be successful in today's world, a business must utilize the Internet and combine Sales + Marketing to create ads and marketing that people will love.
This deck was created to showcase some of the various tools and capabilities that our company has. The deck is segmented in to pieces so that a salesperson can select the content that is relevant to their pitch.
I designed the entire deck, based off of a template that was company approved previously. The wheel concept allows for interactivity, and serves as a link to each segment. The overall style is somewhat sterile since it is made for a corporate setting, but I think overall it has a nice and clean aesthetic.
2021 business and digital marketing trendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
Digital Transformation also known as the 4th Industrial Revolution is effecting how business is done across all industries and globally. Find out more about current and future changes.
Kat Shereko (Speaker) Content Team Lead, Portent
Podcast advertising offers brands a unique opportunity to get in front of a hyper-targeted audience. While there are more than 700,000 active podcasts, in nearly every niche, this medium is still in its infancy. With Apple finally investing in podcast analytics and Spotify acquiring two podcasting companies in 2019, Gimlet Media and Anchor, the podcasting industry is here for the long haul. As podcasts continue to gain more and more traction, now is the time to learn about this industry and how to leverage podcast advertising.
In this session, Kat will talk about the growth of the podcast industry, teach you how to find and work with podcasts that are inline with your target audience, how to run a podcast advertising campaign, what budget to start with, what KPIs to consider, how to measure success, and what roadblocks to watch out for. She’ll share sponsorship examples and real client results.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
Building a Customer-centric Organization - Gerry McGovern Speaks at eZ Confer...eZ Systems
Gerry McGovern, Digital Customer Experience Expert, Author, and Visionary spoke at eZ Conference 2017 London about building a customer-centric organization.
Digital transformation is about transforming from organization-centric to customer-centric. Digital puts the customer at the center of things, giving them more power than they’ve ever had before.
Gerry discusses the four pillars of customer-centricity: Empathy, Flexibility, Simplicity and Trust. He examines how content is the oil of digital and how it can be used to deliver an exceptional customer experience.
LSA16: Facebook, Local Monetization and MeasurementLocalogy
Joseph Devoy's presentation from LSA16 in San Francisco discussed Local Ads monetization and offline measurement for both national and small business advertisers. For more on the session visit: http://bit.ly/1R1JZkh
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Act with Digital Certainty - Sigurður Orri Guðmundsson - Presentation at eZ C...eZ Systems
Sigurður Orri Guðmundsson, Director of Sales, Nordics at Siteimprove spoke at eZ Conference 2017 on Act with Digital Certainty. In this presentation, Orri discusses the importance of knowing the digital challenges organizations face and how your digital presence can support your overall business goals. Learn how to improve the online visitor experience, analyze appropriate data and increase revenue through a strong digital strategy. When it comes to your digital presence, you must Know everything, Measure what matters, Drive accountability and Act with digital certainty.
Phil Harrell of HubSpot spoke at the Westchester Digital Summit on the shift towards Inbound Marketing and how it is replacing traditional forms of marketing. In order to be successful in today's world, a business must utilize the Internet and combine Sales + Marketing to create ads and marketing that people will love.
This deck was created to showcase some of the various tools and capabilities that our company has. The deck is segmented in to pieces so that a salesperson can select the content that is relevant to their pitch.
I designed the entire deck, based off of a template that was company approved previously. The wheel concept allows for interactivity, and serves as a link to each segment. The overall style is somewhat sterile since it is made for a corporate setting, but I think overall it has a nice and clean aesthetic.
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
Promote your B2B eCommerce to other business owners could be a challenge. However, you can do so with digital marketing in a smart way and bring you a big ROI. Check out how now.
How To Prepare Your 2014 Hotel Marketing BudgetKen Jones
Adrian Caruso, James Hacon and Ken Jones from Fastrack Group share their tips for planning your marketing budget for 2014. Together they cover the best ways to leverage your brand, build your reputation on social media and how to make the most of SEO and PPC Marketing in the year ahead.
Far more than simply ecommerce, the digital channel is the growth engine to drive new markets, test merchandise quickly and cost effectively, acquire new customers, retain existing customers and tap them along with brand fans to propagate messages, content and influence purchases across all channels. In this session, you’ll learn why the digital channel is a growth engine for your business and how to realize its full potential. This session will delve into digital, its benefits and opportunities, and examine how the consumer purchase decision is forever altered by the new digital consumer.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
A GUIDE TO ONLINE MARKETING
Gain control over your online advertising dollars
Presented by : 411 Locals
The online marketing agency
preferred by small business
owners from all over the US.
If Content Marketing Is King, Mobile Marketing Is A Notch Above!Patricia Ogilvie
The number of people using smart phone and mobile devices of all sorts is staggering! As a business owner, you must be mobile friendly and ready to be found in the palm of your customers' hand! Here are the profound stats to prove your next move!
Phil Penton – Social Media for DealershipsSean Bradley
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
SEO company National Positions teams up with MixRank to share ecommerce marketing secrets even your top competitors don’t have. Find out how to boost business with advanced PPC strategies, compelling marketing, SEO tips, and conversion optimization. To learn more visit: http://www.nationalpositions.com/ecommerce-marketing.html
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
3. Easy, effective and affordable local online marketing solutions
Proven industry leader
Numerous awards and accolades for our work
Created millions of leads for thousands of clients
5. LOCAL IN 2013
Only 2% of US consumers use
the Yellow Pages to find local
products and services.
90% of online commercial
searches result in offline bricks
and mortar purchases.
66% of US consumers use
online local search to find local
products and services.
Sources: Pepperdine University School of Business Study, June 2012
6. KEYS TO LOCAL SUCCESS
Your customers are using the
Internet to find your products
and services.
Put yourself in the places where
your customers are looking for
your business on the web.
search engines - online maps -
coupon sites - online ads
local directories - review sites -
emails
7. LOCAL SEARCH
5 Billion local searches on Google every month
61% of local searches result in a direct purchase
80% of all searches go to the organic results
Source: Pew Research Center, 2012
10. MOBILE WEBSITE CREATION
Source: Our Mobile Planet: US, Google/Ipsos OTX, 2012
100+ Million Americans have smartphones.
In 2012, mobile search surpassed traditional search.
53% of all US sales are a result of a mobile search.
11. LIVE CHAT
“Hi. Can I
help you?”
Connect live
with site
visitors in real
time
Increase leads
by giving visitors
a positive user-
experience
they’ll want to
share
Direct
customers to
specific
products and
services
Keep
customers
on your site
longer
Boost sales,
customer
retention, and
engagement
Engage
customers in
two-way
communication
13. BUSINESS PROFILES
Claiming your business profiles on the top websites
means access to an enormous audience and visibility
at the top of the search results.
17. SOCIAL MEDIA
There are over 1 billion
users on Facebook.
There are 500 million users
on Google+.
There are 340 million
tweets every day.
Source: Huffington Post, 100 Fascinating Social
Media Statistics and Figures From 2012, Nov 2012
18. ONLINE CUSTOMER
REVIEWS
86% of consumers use online ratings
when looking to buy
72% of customers trust reviews as much
as personal recommendations
Only 3% of people would be “likely” to
interact with a business that has 2 or less
stars
Sources: Pepperdine University School of Business Study, June 2012
20. COUPONS & DAILY DEALS
9% of US consumers regularly purchase
daily deals online.
54% of mobile shoppers use mobile
coupons
67% of people say they become repeat
customers after using a daily deal.
Sources: Nielsen, June 2012
22. PAID SEARCH
Source: McKinsey&Co., The Impact of the Internet
Technologies: Search, Global, Jul 2012
Paid search delivers a 7-1
return on investment
67% of all online searches
are made on Google
Paid ads offer measurable
results within a matter of
days
25. LIVE CHAT
“Hi. Can I
help you?”
Connect live
with site
visitors in real
time
Increase leads
by giving visitors
a positive user-
experience
they’ll want to
share
Direct
customers to
specific
products and
services
Keep
customers
on your site
longer
Boost sales,
customer
retention, and
engagement
Engage
customers in
two-way
communication
30. Easy, effective and affordable local online marketing solutions
Proven industry leader
Numerous awards and accolades for our work
Created millions of leads for thousands of clients
31. No set-up fees
No long-term commitments
Month to month contracts
Whatever we build for you belongs to
We’re experts in your online market
We cover all your marketing needs
Our costs are flexible
Completely customized campaign
Powerful technology to generate results
33. INDUSTRY: Moving
company
New York City
RESULTS:
Dominates for “moving
company NYC”
300% increase in traffic
50,000+ local
impressions yearly
5,000+ local actions
yearly
38. FREE MARKETING AUDIT
Review your current footprint on local search & Google Maps
Look at how customers are finding you online
See what your competitors are doing to beat you
Define which marketing channels are right for you
Establish benchmarks and goals for your campaign